Mobile Developments for Small and Home Business The rapid expansion of the Mobile Web and the success of smartphones and tablets open new opportunities and imperatives for Website Developments. In as much as Semiomantics is concerned, the focus is set on two main issues: Conversion and integration of web content into an App Publishing on Multiple Platforms Optimization Conversion and integration of web content into an App Whether it is a simple blog or a shop, a photo site or a video library, a directory or any other content, your website can be converted and integrated into a mobile App. Production cost will vary in function of the complexity of the development. I mention cost at this point because for the time being, App developments are still relatively expensive, but that’s the price to pay for a seat in the front row. The mobile web and mobile devices and platforms offer today many features designed to enhance conversation, feedback and interaction which are much more dynamic, flexible and user-friendly than those offered on traditional websites. Also, an App is much easier to use on a smartphone than surfing a website. Bookmarking a website and then accessing (loading) it at a [...]
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How to build a Local Website Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr. Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations. How to dominate the local market? In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility. You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized for desktops as well as for tablets [...]
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Transparent WordPress Custom Theme Playing with the XO Theme Version 3.3.x from Semiomantics and CSS3, I notice how easy it is for most anyone to customize the XO Theme by adding transparencies and other CSS3 elements. Here below you find some drafts. You may visit the test site from : http://globalthebrand.com. Transparent WordPress Gallery Scripts and Plug-ins On the test site we use the Semiomantics Widgets and Theme Handler plug-in as well as a modified Supersized plug-in; the latter needs some more work to make it more responsive. Also we use TubePress which behaves fine also on mobile. The Theme is Semiomantics XO with 3 custom child-themes; any theme can be associated with any page, post, category, tag or sidebar. Incoming search terms:xo theme wordpresstheme blogtheme wordpress typographyxo wordpress themewordpress semiomanticswindows 8 theme for wordpresswordpress transpert themewordpress transparent responsive themewordpress theme windows 8transparent wordpress theme cssRelated posts: Transparent WordPress Semiomantics XO Transparent WordPress Theme Design Semiomantics XO Blog The 1001 Faces of Semiomantics XO Semiomantics XO 2011 for WordPress
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XO for WordPress is a responsive, flexible and highly customizable Theme for high performance and excellence in publishing. Developed by Semiomantics since 2007, the XO is mainly used for custom High End sites. A DIY version is available since 2011 at http://semiomantics.com. News are published to Facebook at http://facebook.com/semiomantics.
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Facebook Business Account What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice? First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative. What is a Facebook Business Account? You can set up a Facebook Business Account, if you don’t already have a standard account, Business Accounts are mainly designed for Advertisers and to manage pages. How to create a Facebook Business Account To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account. Select “I do not have a Facebook account” and continue by providing email and date of birth. What can you do or not do with a Business Account As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to [...]
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10 Steps to Implement your Facebook Strategy with WordPress Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post. The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions. 11 Efficient Facebook Strategies This topic deals with efficient strategies which will efficiently improve your Facebook presence. 7 Ways to jeopardize your Facebook success for sure Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook. 4 Important Facebook features to focus on While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook. Facebook Privacy and Accessibility settings Function of your strategy we will define and optimize [...]
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Original Article at XO Mobile Theme with WPTouch Pro.How to customize WPTouch Pro for XO Customizing your WPTouch Pro skin is similar to customizing your XO all together, In fact, from an ...
Copyright © Yorgo Nestoridis - Original Article at XO Mobile Theme with WPTouch Pro.
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-publishing-1/blog-for-money/.How to set up a Money Making Blog We are looking at 4 essential elements needed to make money with your blog. 1. Traffic Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post. 2. Content While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value. The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box. Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-publishing-1/your-shop-on-google-top-10-with-your-sho/.Google Top 10 Ranking for your Shop New Ideas New Performance Is your shop ranking on Google Top 10? Under a relevant keyword? Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product? Frameworks tuned to reach Google Top 10 Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice. Unique Opportunity to enter the Google Top 10 Elite On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script. The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google. 2 Benefits You will be amongst the first owners of a new kind [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/how-to-build-an-online-business-5/.How to Build an Online Business: YORGOO.co.za We have started implementing the main business website at YORGOO South Africa. The purpose of the site is to serve as a gateway leading to all the other sites related to our South African Business. As the South Africa project is under construction, we have just built in all the necessary hooks to serve the purpose of the ‘umbrella’ site. South Africa The site is named “South Africa” which is also a primary keyword. The site script is a Semiomantics Business CMS based on WP 2.8 RC1, which we will need to update to the stable release as soon as available. The Site Map There are 4 main categories we are focusing on: - South Africa - Who is Who (People) - South Africa Publishing - Our Web Services We also have added a shop to the site, namely for downloadable products. The Features Main Area The main area of the site holds dynamic content related to our above main topics. This content is structured as follows: on top the latest post, then a Choice of Editorials and finally some Quick Messages, a [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/how-to-build-an-online-business-104/.How to Build an Online Business: Business Portal We have reached the stage of implementation and we will start by building a Business Portal. Different considerations will guide our choices. Consideration In view of the Target Market (South Africa) we will register and set up a local domain for the main business web site. The site will have a portal function and link to the various business branches represented each by its own website. Structured portals or directories usually are not very Search Engine efficient. For this reason we use CMS Software with high publishing power. A second important issue concerns local partners. We want to provide prospects as from the beginning with local contacts. The Choices We have registered the domain yorgoo.co.za. As YORGOO is our Brand in the global market, used to make advanced technology available to a large public and to provide free services, we want to profit from eventual synergies resulting from the established reputation of YORGOO Enterprises. The Website will be built on a customized Semiomantics Business Site Script. We are using an adapted magazine type layout for user friendly navigation and we will add [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/how-to-build-an-online-business-102/.Online Business: The Online Business Idea In our series about how to Build an Online Business we have started lining out some basics. Now we need to lay down the business idea we want to implement. Based on the Business Idea we will elaborate a Plan and then Implement the plan. This series of articles features a live experience in real time. I have no clue about the out come but I will use all my experience and know-how to bring the business to fruition using all the means at disposal. The Online Business Idea I would like to create a business in a geographically limited area far from my home country. I have identified local needs for products and services and I am convinced that my products and services are highly competitive in the selected market. The Target Area To build my online Business I target South Africa, a country where liberalization of communication systems and Internet is still in its beginning, preventing thus locals from accessing cost efficient solutions for the use and exploitation of the Internet. While country wide campaigning may be too heavy of a charge, [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/how-to-build-an-online-business/.How to Build an Online Business This is probably one of the most asked questions together with How to Make Money Online There is no unique answer to the question but there are a few concepts which work and have proven to work for people who use the Internet to generate business and income. Google , Amazon, Ebay are some of the most known names, but then there are all those people out there who have brought their low tech business to the Internet like Walmart, ToysRus and many many more. Finally there are all the Work from Home people who find ways to use the Internet to add some butter to the spinach using their computer for commercial purposes. Common Denominators All these people who manage to make money online have some common denominators: they have a website, a sales pipeline and a solid reputation online. You will find their sites well placed on Google and other Search Engines, you may find them on Ebay or in Facebook, the important issue is: you will find them! Finally they have a good product people are interested in, at attractive conditions [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-at-jelly-on-google-216/.Work at Jelly on Google Yesterday we defined our Goal clearly: a top 10 position on Google under the search term Work at Jelly. Today we are proud to show the score card. As I am writing we occupy 2 top 10 positions and more on page two. Note that the keyword returns 12,500,000 search returns and attracts a good number of advertisers. We have reached our goal and accomplished the mission: in a fast demo Semiomantics Scripts have conquered top 10 listings on Google. To learn all about our publishing strategies and techniques, join the monthly Ycademy Online Seminars. Yorgo Nestoridis Related posts:Work at Jelly Ycademy Work at Jelly Communication Communication per Jelly 2 Communication per Jelly Work from Home News 4
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Working from Home News on Google
NY - Working from Home is an important keyword on all big search engines. On Google there are over 100 million search returns on Working from Home. If you add to it the word "news" and make it "Working from Home News", Google returns over 400 Million results.
Interestingly on the News related Working from Home term, there are next to no advertisers. Work from Home and Working from Home are the privileged keywords of the traditional Home Business Industry.
Zo Nicholas' Publication, Working from Home News is full of interesting content for Work from Home Aficionados. One of the reasons is in the fact that Zo has a huge experience and knowledge which she is willing to share on her site.
Lack of knowledge, lack of experience means loss of time and money. Most home business developers commit the same errors, namely when it comes to online marketing. Take the shortcut and pass by Zo's site to improve your online performance, it's worth while.
[caption id="attachment_827" align="aligncenter" width="500" caption="Working from Home News on Google"][/caption]
(Note there are 441,000,000 search returns and we aim top 10)
One of the most important tips I found on Working from Home News is: start working on your own visibility instead of just booking Google Ads. Google Ads are a great tool, however they are extremely expensive when they are not accompanied by an attractive landing site. Note: it's not a landing page but a landing site!
Lead generation has changed over time and while a simple pop-up with an 'opt-in here' box was enough a few years ago, we need today more sophisticated tools and environments which inspire confidence and trust.
What the Feedback records do for EBay sellers, do Google rankings and listings for most other environments. A bought spot on Google's top 10 page of the targeted keyword can never be the equivalent to an authority site on the organic top 10 listing on the same page.
Replicated landing pages have become about useless and yet some people have only realized since we have an economic crises that you need a landing page at all instead of sending people directly to a product or business page. Sorry to say, but you have missed the train and you are just about to miss the next train.
Today the world is shaped by social networks. Users of Facebook and such like are used to a certain comfort and an attractive interactive environment, for most the only way to imagine socializing online. Sending Facebook users to a landing page with traditional "work from home fire your boss" slogans is inefficient and a waste of time. To the contrary, it's destructive when it comes to the relations you have built in your social network.
We have been running permanent tests on advertising online for over 5 years and from our own experience we know that advertising is not a one-way road and it is not a war you can fight with just one arm.
Nowadays we need to combine our strategies in a much more thought through way to use our advertising dollars in the best possible way. The single one strategy with an increasingly growing importance is your personal authority outside of the social network environment. Business is not done and deals are not closed on social networks but in your own external environment. Your website must therefore beat Facebook anytime!
Social Media Marketing is about meeting people in social networks and getting them out of the social network to close a deal. It only works if you provide an inspiring site, a site which confirms and builds additional trust and confidence.
Objective bench marks about how trustworthy you are, are nonexistent except if you can show positive feedback (blog comments), independent editorials about you on Google (looking up the site owners name on Google, the suggested business opportunity's company name and related topics) and yet that is just an indication. You may try to look at performance records, visible presence, and more and yet nothing will ever equal the personal experience people have with you by dealing with you OVER TIME.
Having said the above, we can deduct that online you have many entries, many places you go to and you communicate through; but in the end you have only one reputation to lose. The same is true for your business opportunity. Mixed reputation records are the best killer of a business online; would you buy from a seller with a positive feed-back record of 70% only on EBay?
Or, would you join a business where 3 out of the top 10 Google entries talk about spam, lawsuits or fraud? You probably would not even join if 90% only are flawless. Think about EBay's standards where over 98% of the feed backs need to be positive to keep Power Seller status.
How about if Google creates even a recommended search category for Scam under your business name, or if you are claiming to sell 'natural' food supplements and Google comes up with a recommended search for side effects or another doubt inspiring category 'does it work'?
Would you sign up with a company corresponding to the above profile? Seriously?
Herbalife
Herbalife fullfills all the above criteria; would you sign up after consulting Google?
[caption id="attachment_709" align="alignnone" width="500" caption="Herbalife Image on Google"][/caption]
My point is not to judge Herbalife here or to take position about the quality of any products or business opportunities. My point is: the internet is one big town and you have only one reputation to preserve or to lose. If you are suffering from a mixed image, your reputation is harmed. Some companies and individuals do not attach enough importance to their image online and wonder why their popularity online is not what it appears to be in a closed vase environment offline.
Would you want to associate your name with a company or business opportunity which shows signs of hampered reputation on the most simple Google search returns? Can you afford to spend your time and money to fix the reputation of your Merchant and to convince your prospects and customers that what they see online 'is not true'; can you really afford it?
The real issue is that Your Reputation and the perceivable reputation of the Business you represent or are a distributor of will impact directly on your sales figures. Herbalife is probably not an online opportunity, otherwise they would take care of their online reputation. The strategy is: grab people online and drag them to a low-tech one to one environment to close deals. The internet in any case would not help here as transparency becomes a stumbling block.
The way to sell is by selling yourself first. Don't count on anyone else. Your reputation sells and with your reputation you sell anything! A modern Working from Home enterprise has the absolute freedom to choose sell any product or service to sell: sales are linked to YOUR relationships and less on the reputation of the merchant or the product you sell. The power is on your side not on the merchant: I therefore cannot understand, how so called business opportunities where you have to pay for a license, can survive, if elsewhere the wind has turned long ago to a situation where you are paid to promote a company or their products instead of having to pay for doing so.
Working from Home is a brilliant idea. Be proud to belong to this industry; the sales power is with you and depends on the relationships you are able to build online or offline. The rest is secondary.
Working from Home News will provide you with information, ideas and inspiration, a great site with great content!
Yorgo Nestoridis
PS: Working from Home News is built on YORGOO Press with the aim to offer visitors an interesting, stimulating and interactive (landing) environment.
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YN - Working from Home News, the new YORGOO Press publication by Zo Nicholas is indexed and mentioned on surprisingly high Google ranks. In fact YORGOO Publishing has carried an article by Bianca Gubalke to list rank 30 out of over 440 million search returns!
[caption id="attachment_756" align="aligncenter" width="499" caption="Working From Home News on Google"][/caption]
"Working from Home" and "Work from Home" are some of the very competitive areas where it is not easy to grab a top seat. However we will aim for top 10 positions with at least two of our sites.
Under Work from Home News we made it to rank 32 of 345,000,000! Not bad either for just one article.
[caption id="attachment_757" align="aligncenter" width="500" caption="Work from Home News"][/caption]
By tomorrow I would expect to see more of our sites within the top 100 on Google. It is important now to push the site at Working from Home News to the top and obviously, Zo has our full support as do all YORGOO Press web sites.
Yorgo
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Daily Chronicle about Cars by Gene Line
Gene Line is a big keyword with over 62,000,000 search returns; Cars Daily Chronicle returns over 10 million and Daily Chronicle over 15,000,000. It's all in line with Gene!
Building an online Publication is also building a new Brand, the Brand being the name of the Online News Paper. Using words such as Daily or Chronicle means that we have to compete with established brands, not to speak about the keyword Cars. Mixing it all together to Cars Daily Chronicle does not make life any easier. On the other hand, a new name is always a problem of Semantics when it comes to our expectations about successful Search Engine Marketing. Google may not give the same connotation to our words or to their combination.
Cars Daily Chronicle is an expression which is rather clear and we know what we can expect: it's about Cars, it's a publication and it is updated daily with new content.
After my little article from yesterday, I was wondering if we were picked up on the keywords so dear to Gene. Here is the result:
[caption id="attachment_694" align="aligncenter" width="498" caption="Cars Daily Chronicle"][/caption]
As you see, YORGOO Publishing comes in on rank 4!
I was then wondering if we had been too specific and thought of checking the key-phrase: "Daily Chronicle". I did not really expect any visible result but it was worthwhile surfing a few pages on Google to find that we end up on rank 36 on Daily Chronicle.
[caption id="attachment_695" align="aligncenter" width="500" caption="Daily Chronicle by YORGOO Publishing"][/caption]
The same observation I made yesterday on Business Market Watch London applies here as well: the Domain carsdailychronicle.com would probably do additional wonders. (Checking it just now, I notice that the domain has been registered on yorGOdom, hopefully by Gene.)
On the Expression Business Market Watch London we have about monopolized Google's top 10, in fact, as I write, we hold 9 of the 10 top entries:
[caption id="attachment_696" align="aligncenter" width="483" caption="Business Market Watch London"][/caption]
The performance is mainly due to 3 articles by Bianca Gubalke and by myself promoting Felisa Ryan's new online Publication. The sites showing up on Google are yorgoopublishing.com, businessmarketwatchlondon.com (which we registered yesterday), yorgonestoridis.com, besmabashier.com (a dublicator script), biancagubalke.wegobiz.com ( a YORGOO Blaster!), marketwatch.com, the only third party site left on the top 10, yorgooblaster.com/marketing (again a YORGOO Blaster!), news.yorgonestoridis.com (a YORGOO Press Script), and on rank 10 ycademy.com also powered by a YORGOO Press Script.
Cars Daily Chronicle powered by Semiomantics
All sites mentioned above have one thing in common: they are tuned by Semiomantics. Interestingly, YORGOO Blasters are doing very well and we see the first YORGOO Press scripts popping up. Cars Daily Chronicle by Gene Line will show up as well, as soon as indexed by Google and with the support by the appropriate domain, http://geneline.yorgoopress.com will be beating all of us shortly.
Open Questions about Cars Daily Chronicle
How to get Gene's YORGOO Press site on top of Google?
How to use the Brand Domain to Promote your YORGOO Press? (Ask Joe Cettina!)
How to grab hundreds of top 10 positions on related keywords rapidly?
We will develop these questions on our next Ycademy Calls tonight and on next Tuesday.
Yorgo
[caption id="attachment_697" align="aligncenter" width="85" caption="YORGOO Press"][/caption]
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