How to build a Local Website Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr. Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations. How to dominate the local market? In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility. You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized for desktops as well as for tablets [...]
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Mobile WordPress and Social Media The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools. What’s New on Mobile WordPress and Social Media At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments: * Added: Custom advertising options for iPad * Added: Simple caching of desktop functions.php * Added: Russian language file * Added: Automatic archiving of previous settings in wptouch-data directory * Added: Compatibility setting for BuddyPress Mobile AJAX support * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario * Updated: All translations based on 2.6 strings * Fixed: An issue with Register and Lost password links in Classic * [...]
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Facebook Page Publishing with New Timeline As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept. Semiomantics Facebook Publishing Concept Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines. Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and [...]
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Ycademy: Facebook, WP and the Mobile Web Ycademy Online Seminar This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days. Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content. The Seminar will cover the following areas: 1. Facebook and other Social Networks Strategies for Individuals Strategies for Businesses Strategy for Brands As you may know, Facebook will change the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters. New Facebook Cover Photo and Profile Image Larger, Highlighted and Pinned Posts Company Milestones New Applications Facebook Offers FB Insights, Admin Panel and Messaging Facebook Advertizing If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you [...]
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Media Focused Development for Professionals and Amateurs, The new Semiomantics EVO for WordPress sets new standards for beauty and excellent publishing paired with eCommerce.
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Facebook Business Account What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice? First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative. What is a Facebook Business Account? You can set up a Facebook Business Account, if you don’t already have a standard account, Business Accounts are mainly designed for Advertisers and to manage pages. How to create a Facebook Business Account To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account. Select “I do not have a Facebook account” and continue by providing email and date of birth. What can you do or not do with a Business Account As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to [...]
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10 Steps to Implement your Facebook Strategy with WordPress Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post. The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions. 11 Efficient Facebook Strategies This topic deals with efficient strategies which will efficiently improve your Facebook presence. 7 Ways to jeopardize your Facebook success for sure Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook. 4 Important Facebook features to focus on While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook. Facebook Privacy and Accessibility settings Function of your strategy we will define and optimize [...]
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Harvard or Klout? Recently I came across a video from the Wall Street Journal showing the merits of Klout and discussing some of the perspectives. This leads me to drive the vision further and to ask simple: how will our kids feed their families tomorrow? If the Harvard boys continue to build programs but the asset value shifts away from the program to the individuals populating it, then we may have to rethink economic models and education. The Klout Report Below the video which shows what Klout, Social Networking and Social Network Marketing can lead to. Social Networks Status Quo Up to now, smart kids built programs and got people to join. These people were building the actual asset value of the program — for free. Many such programs have been sold for billions or went public rewarding the program owners with loads of cash. Those who actually have built the content, traffic and prestige of the program were not really involved in the benefits of such transactions (think of MySpace, Skype, and others, where subscribers were “sold” multiple times). Social Profiles, Indexing and Klout While in the past, programs, like newspapers were analyzed for their target public (market) in [...]
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Photo Publishing
Original Article at WordPress on Facebook.WordPress for Facebook Seminar Welcome to the WordPress for Facebook Seminar! This seminar is about Social Media Marketing and Communication involving WordPress, namely the Semiomantics XO Framework and Facebook. During the next two days we will elaborate and implement strategies to automate publication and communication across platforms with a special focus on the mobile web. WordPress on Facebook Why would you want to combine WordPress with Facebook? The main reason is to remain in control of your content, its presentation and the way it streams to and from Facebook. Also, a self-hosted WordPress provides you with better content management features and automation tools than Facebook. If you are a Facebook freak, you can even spend the rest of your life within Facebook and publish at the same time through WordPress Semiomantics XO right from within Facebook. Our pre-seminar sessions demonstrated how to embed your XO on a Facebook Canvas page, from where you have complete access to your WP installation, dashboard and editing and publishing tools. If you don’t want to spend any time in Facebook, then you just need to implement Social Media Marketing and Publishing Strategies as lined out in the YORGOO Publishing Model and your Facebook antenna [...]
Copyright © Yorgo Nestoridis - Original Article at WordPress on Facebook.
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Breakthrough in Facebook Marketing: Let your Semiomantics powered WordPress interact with Facebook and your friends and customers! FBlogster is a Canvas size Semiomantics XO built into Facebook.
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FBlaster is a new Semiomantics Facebook Development with the purpose to populate your Facebook Fan Page with any content namely from your WordPress or any blog site. In fact FBlaster, once installed can aggregate all your feed streams, from any site, such as blog, shop, flickr, tumblr and so on and bring it right in front of your audience at Facebook with style.
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/publishing-and-editing-images-2/.Publishing and Editing Images 2: Slide shows and Galleries Editing slide shows is one thing, delivering them is another. There are a few factors which will impact on your visitors Surfing Experience. Slide shows: the technology you use on your site Slide shows: the technology your visitor uses Slide shows: the technology you use on your site Using a WordPress based website you have multiple options. You can just use galleries from the built in media module. Example 1: Images are loaded into the WP Media Folder using the upload tool associated with the post editor. To display the pictures as a slide show, you need some additional soft ware, plug-ins. Example 2: Images are loaded into a Image Management Module and rendered as an embedded slide show: The above depends mainly of the technology used on your website since most computers can render such slide shows and there is therefore no discrimination of users who are not equipped with software beyond default. Slide shows: the technology your visitor uses With the increasing popularity of Social Media, some interesting applications have been developed which allow Internet users to improve their [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/facebook-marketing/how-to-add-a-facebook-iframe-application-to-your-fans-page/.6 Steps to Add a Facebook iFrame Application to your Fans Page This Tutorial will show how to set up a Facebook iFrame Application in 6 Steps. Since Facebook changed once more the rules Fan Page content is to be added via iFrame Applications. There are some App providers out there who offer quick solutions namely for people who do not have own hosting; these external solutions have the disadvantage that you are not in full control of your frame and that you promote rather the App provider than yourself. For our customers we use a more professional approach. Here below you will find the basic 10 steps to create your own iFrame Application. What are Facebook iFrame Applications As of February 2011 facebook allows iFrames on Page Tabs as well as on Canvas Pages. The corresponding Applications don’t need to be activated (using the app submission procedure). In short an iFrame Application allows to load external content to your Fan or Business Page. The advantage of Facebook iFrame Applications As your content is hosted on your own host, you may edit in standard HTML, CSS and JavaScript like on [...]
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As usual we will start by clearly defining our Goal and Purpose and by designing a plan about how we wish to reach the goals. Then we need to evaluate the means needed to execute the plan and integrate means and plan.
For the purpose of this post I will expose a hypothetical project around Semiomantics Development for WordPress
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Working from Home News on Google
NY - Working from Home is an important keyword on all big search engines. On Google there are over 100 million search returns on Working from Home. If you add to it the word "news" and make it "Working from Home News", Google returns over 400 Million results.
Interestingly on the News related Working from Home term, there are next to no advertisers. Work from Home and Working from Home are the privileged keywords of the traditional Home Business Industry.
Zo Nicholas' Publication, Working from Home News is full of interesting content for Work from Home Aficionados. One of the reasons is in the fact that Zo has a huge experience and knowledge which she is willing to share on her site.
Lack of knowledge, lack of experience means loss of time and money. Most home business developers commit the same errors, namely when it comes to online marketing. Take the shortcut and pass by Zo's site to improve your online performance, it's worth while.
[caption id="attachment_827" align="aligncenter" width="500" caption="Working from Home News on Google"][/caption]
(Note there are 441,000,000 search returns and we aim top 10)
One of the most important tips I found on Working from Home News is: start working on your own visibility instead of just booking Google Ads. Google Ads are a great tool, however they are extremely expensive when they are not accompanied by an attractive landing site. Note: it's not a landing page but a landing site!
Lead generation has changed over time and while a simple pop-up with an 'opt-in here' box was enough a few years ago, we need today more sophisticated tools and environments which inspire confidence and trust.
What the Feedback records do for EBay sellers, do Google rankings and listings for most other environments. A bought spot on Google's top 10 page of the targeted keyword can never be the equivalent to an authority site on the organic top 10 listing on the same page.
Replicated landing pages have become about useless and yet some people have only realized since we have an economic crises that you need a landing page at all instead of sending people directly to a product or business page. Sorry to say, but you have missed the train and you are just about to miss the next train.
Today the world is shaped by social networks. Users of Facebook and such like are used to a certain comfort and an attractive interactive environment, for most the only way to imagine socializing online. Sending Facebook users to a landing page with traditional "work from home fire your boss" slogans is inefficient and a waste of time. To the contrary, it's destructive when it comes to the relations you have built in your social network.
We have been running permanent tests on advertising online for over 5 years and from our own experience we know that advertising is not a one-way road and it is not a war you can fight with just one arm.
Nowadays we need to combine our strategies in a much more thought through way to use our advertising dollars in the best possible way. The single one strategy with an increasingly growing importance is your personal authority outside of the social network environment. Business is not done and deals are not closed on social networks but in your own external environment. Your website must therefore beat Facebook anytime!
Social Media Marketing is about meeting people in social networks and getting them out of the social network to close a deal. It only works if you provide an inspiring site, a site which confirms and builds additional trust and confidence.
Objective bench marks about how trustworthy you are, are nonexistent except if you can show positive feedback (blog comments), independent editorials about you on Google (looking up the site owners name on Google, the suggested business opportunity's company name and related topics) and yet that is just an indication. You may try to look at performance records, visible presence, and more and yet nothing will ever equal the personal experience people have with you by dealing with you OVER TIME.
Having said the above, we can deduct that online you have many entries, many places you go to and you communicate through; but in the end you have only one reputation to lose. The same is true for your business opportunity. Mixed reputation records are the best killer of a business online; would you buy from a seller with a positive feed-back record of 70% only on EBay?
Or, would you join a business where 3 out of the top 10 Google entries talk about spam, lawsuits or fraud? You probably would not even join if 90% only are flawless. Think about EBay's standards where over 98% of the feed backs need to be positive to keep Power Seller status.
How about if Google creates even a recommended search category for Scam under your business name, or if you are claiming to sell 'natural' food supplements and Google comes up with a recommended search for side effects or another doubt inspiring category 'does it work'?
Would you sign up with a company corresponding to the above profile? Seriously?
Herbalife
Herbalife fullfills all the above criteria; would you sign up after consulting Google?
[caption id="attachment_709" align="alignnone" width="500" caption="Herbalife Image on Google"][/caption]
My point is not to judge Herbalife here or to take position about the quality of any products or business opportunities. My point is: the internet is one big town and you have only one reputation to preserve or to lose. If you are suffering from a mixed image, your reputation is harmed. Some companies and individuals do not attach enough importance to their image online and wonder why their popularity online is not what it appears to be in a closed vase environment offline.
Would you want to associate your name with a company or business opportunity which shows signs of hampered reputation on the most simple Google search returns? Can you afford to spend your time and money to fix the reputation of your Merchant and to convince your prospects and customers that what they see online 'is not true'; can you really afford it?
The real issue is that Your Reputation and the perceivable reputation of the Business you represent or are a distributor of will impact directly on your sales figures. Herbalife is probably not an online opportunity, otherwise they would take care of their online reputation. The strategy is: grab people online and drag them to a low-tech one to one environment to close deals. The internet in any case would not help here as transparency becomes a stumbling block.
The way to sell is by selling yourself first. Don't count on anyone else. Your reputation sells and with your reputation you sell anything! A modern Working from Home enterprise has the absolute freedom to choose sell any product or service to sell: sales are linked to YOUR relationships and less on the reputation of the merchant or the product you sell. The power is on your side not on the merchant: I therefore cannot understand, how so called business opportunities where you have to pay for a license, can survive, if elsewhere the wind has turned long ago to a situation where you are paid to promote a company or their products instead of having to pay for doing so.
Working from Home is a brilliant idea. Be proud to belong to this industry; the sales power is with you and depends on the relationships you are able to build online or offline. The rest is secondary.
Working from Home News will provide you with information, ideas and inspiration, a great site with great content!
Yorgo Nestoridis
PS: Working from Home News is built on YORGOO Press with the aim to offer visitors an interesting, stimulating and interactive (landing) environment.
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Vouliagmeni, March 31, 2009 by Yorgo Nestoridis,YORGOO
YORGOO has been built for providing services building free viral traffic and to generate leads. The more traffic, the more leads and by logic the more conversion. The original formula is still valid and working brilliantly for those using the simple formula optimized by YORGOO.
However, since YORGOO has been created in 2005 the behavior of mainstream internet users has changed. Social Networks have become the main attraction online for the masses and the shift of traffic in favor of Social Media is easily traceable by consulting Alexa.
As a consequence we need to deal with the phenomenon of Social Media and find out how the social media frenzy can profit our purpose as online marketers and business developers.
[caption id="attachment_616" align="alignleft" width="500" caption="Kate's Smile"][/caption]
Social Media Marketing
Social Media Marketing is the new big key-word to describe a new branch of Communication and Marketing Science. As lined out in yesterday's YORGOO call, Universities start to teach Social Media Marketing; the Birmingham City University in the UK is offering a first MA curriculum starting in September 2009.
Free Traffic and Social Networks
One of the major issues is to figure out, how to profit from all the traffic easily generated on Social Networks. While we have been teaching targeted marketing for years, focusing on keywords, we must see things under a new aspect, which is targeted behavioral marketing and communication. Social Media Marketing is more difficult than traditional marketing for a simple reason:
People who join Facebook, Twitter and other social networks, don't go there to buy things or to be harassed by ads.
In fact they join social networks to communicate, to make friends and contacts for private purposes and obviously for the fun. But they also join social networks because it's free to join, or at least that's what most think and free is perceived as "without out of pocket cost".
YORGOO is easier to achieve results with
Again the reason for YORGOO's success is simple: people join traffic programs because they are in online marketing and online business building and because they want to bring their products or message in front of a targeted audience. Traffic Programs provide a targeted audience and the surfer never needs to worry about advanced targeting strategies.
In Traffic Programs, the users EXPECT to see other peoples products and messages: it's the cheapest way of delivering a message to a targeted online marketers audience.
On the other hand, traffic programs and safelists are used by a minority of surfers and the audience is limited to a specific crowd with limited needs.
With Social Networks we are back to a generic crowd and obliged to filter, target and sort out contacts by field and degree of interest. We are in a situation comparable to 10 years ago: each social network constitutes a sort of a mini internet in form of a closed vase system, with participants from any back ground, having any purpose, interest and goals. You can meet there 'anyone' however not every body is a target as in traffic programs.
Sure there are the internal search engines and filters available to all participants. However fact remains: people did not join those social networks to buy products.
Fact is: you don't sell on Facebook or on Twitter and Barack Obama was not elected on Facebook either.
Social Networks constitute pools of people where the savvy marketer enjoys fishing. This means, you throw the hook into the pool to attract contacts out of the Social Network into your own environment, i.e. to your website.
This means: Your must have a website which is interesting, attractive and which provides room for interactivity.
We have built YORGOO Press for exactly this purpose.
YORGOO and Social Network Marketing
Interestingly, when it comes to behavioral marketing, corporates amke every effort not to appear as corporates and marketers want to get rid of the apparent profile as 'interested in doing business with you'.
While on Social Networks, our effort is to attract people towards our own websites, it can inversely be our goal to use YORGOO Traffic to bring people into our Social Network Community to soften the hard commercial image and to add another dimension to the relation, a more private and relaxed dimension which traditionally has been created by picking up the phone or by sending an email to build the relation and to give it that touch that makes the difference between anonymous connections and personalized relations.
YORGOO is ready to support your Social Media Marketing efforts and what better can we do than to add some features to YORGOO for this purpose and to set up a Social Media Marketing Seminar in April?
Look forward to a great event which will take place on April 25 and 26 at Ycademy.
Yorgo
[caption id="attachment_608" align="aligncenter" width="32" caption="YORGOO"][/caption]
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