How to build a Local Website Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr. Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations. How to dominate the local market? In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility. You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized for desktops as well as for tablets [...]
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Mobile WordPress and Social Media The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools. What’s New on Mobile WordPress and Social Media At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments: * Added: Custom advertising options for iPad * Added: Simple caching of desktop functions.php * Added: Russian language file * Added: Automatic archiving of previous settings in wptouch-data directory * Added: Compatibility setting for BuddyPress Mobile AJAX support * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario * Updated: All translations based on 2.6 strings * Fixed: An issue with Register and Lost password links in Classic * [...]
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Facebook Page Publishing with New Timeline As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept. Semiomantics Facebook Publishing Concept Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines. Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and [...]
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Ycademy: Facebook, WP and the Mobile Web Ycademy Online Seminar This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days. Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content. The Seminar will cover the following areas: 1. Facebook and other Social Networks Strategies for Individuals Strategies for Businesses Strategy for Brands As you may know, Facebook will change the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters. New Facebook Cover Photo and Profile Image Larger, Highlighted and Pinned Posts Company Milestones New Applications Facebook Offers FB Insights, Admin Panel and Messaging Facebook Advertizing If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you [...]
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Facebook Business Account What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice? First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative. What is a Facebook Business Account? You can set up a Facebook Business Account, if you don’t already have a standard account, Business Accounts are mainly designed for Advertisers and to manage pages. How to create a Facebook Business Account To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account. Select “I do not have a Facebook account” and continue by providing email and date of birth. What can you do or not do with a Business Account As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to [...]
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10 Steps to Implement your Facebook Strategy with WordPress Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post. The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions. 11 Efficient Facebook Strategies This topic deals with efficient strategies which will efficiently improve your Facebook presence. 7 Ways to jeopardize your Facebook success for sure Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook. 4 Important Facebook features to focus on While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook. Facebook Privacy and Accessibility settings Function of your strategy we will define and optimize [...]
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Search Engine Marketing and Social Network Marketing Search Engine Marketing and Social Network Marketing go hand in hand in a modern Online Marketing Strategy and yet, they require two completely different approaches. The Ycademy October Seminar will highlight these differences and help participants to structure their content flow in function of the requirements of both models. We will elaborate with each Participant a strategy to build a profitable profile. SEM and The new world order Search Engine Marketing is about the convergence of information and connectivity, it’s about “findability”. Successful SEM takes into account the Information Literacy, Information Architecture and Usability. These are critical components of the new world order. SNM and the fear of getting lost It seems to be a human pattern to connect to each other by fear of getting lost; today the quality of social networks shape and dictate the way our society evolves. Social networks offer free tools to connect and keep in touch with people and we are happy about that “free” service. In fact Social Networks do a lot more: they create profiles for each participant, trace and map our online footprint and judge our responsiveness to topics of interest, kind of other [...]
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Original Article at Empire Avenue Intro.Empire Avenue Presentation This post is for my friends, shareholders and investments in Empire Avenue. It shows you the rational behind my EA performance. Where Living in Greece, south of Athens at the beach, the internet is the ideal working place, the more that here in Vouliagmeni, the beaches are equipped with high speed WiFi :-). What I have been developing and building websites for the last 10 years. Today the main demand comes from all over the world for custom design and developments with the aim to gain high visibility on Google and in social networks. Over the years I have built a solid team of partners from all around the globe with whom we share project developments. High demand for WordPress based sites have led to the development of an own highly customizable and optimized framework which has proven its performance and efficiency over the last 3 years. The XO Theme for WP can also be bought as a DIY version at http://semiomantics.com. More recent developments point into the direction of the mobile web, whereas we optimize sites for various mobile platforms and build applications for the restless :-). I am writing a Blog at http://yorgonestoridis.com which deals [...]
Copyright © Yorgo Nestoridis - Original Article at Empire Avenue Intro.
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Original Article at Marketing with WordPress Seminar.Marketing with WordPress Seminar. The August Ycademy Online Seminar will focus on transforming your WordPress CMS into a powerful Marketing Machine.
Copyright © Yorgo Nestoridis - Original Article at Marketing with WordPress Seminar.
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Original Article at WordPress on Facebook.WordPress for Facebook Seminar Welcome to the WordPress for Facebook Seminar! This seminar is about Social Media Marketing and Communication involving WordPress, namely the Semiomantics XO Framework and Facebook. During the next two days we will elaborate and implement strategies to automate publication and communication across platforms with a special focus on the mobile web. WordPress on Facebook Why would you want to combine WordPress with Facebook? The main reason is to remain in control of your content, its presentation and the way it streams to and from Facebook. Also, a self-hosted WordPress provides you with better content management features and automation tools than Facebook. If you are a Facebook freak, you can even spend the rest of your life within Facebook and publish at the same time through WordPress Semiomantics XO right from within Facebook. Our pre-seminar sessions demonstrated how to embed your XO on a Facebook Canvas page, from where you have complete access to your WP installation, dashboard and editing and publishing tools. If you don’t want to spend any time in Facebook, then you just need to implement Social Media Marketing and Publishing Strategies as lined out in the YORGOO Publishing Model and your Facebook antenna [...]
Copyright © Yorgo Nestoridis - Original Article at WordPress on Facebook.
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-publishing-1/blog-for-money/.How to set up a Money Making Blog We are looking at 4 essential elements needed to make money with your blog. 1. Traffic Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post. 2. Content While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value. The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box. Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-publishing-1/your-shop-on-google-top-10-with-your-sho/.Google Top 10 Ranking for your Shop New Ideas New Performance Is your shop ranking on Google Top 10? Under a relevant keyword? Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product? Frameworks tuned to reach Google Top 10 Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice. Unique Opportunity to enter the Google Top 10 Elite On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script. The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google. 2 Benefits You will be amongst the first owners of a new kind [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/google-top-10-formula/.Google Top 10 Formula How to reach Google Top 10 Positions? Over the years we have come across many promising formulas to reach Google Top 10 Positions. Hype Promotion guaranteeing Google Top 10 position on any keyword is sent to your spam box daily and promising, well designed sales pages are even promoted by Google Ads which is in complete contradiction to the products’ claimed merits. The simple Google Top 10 Formula Seriously, nobody can guarantee Google Top 10 positions on any keyword. However there are some clear ways of proceeding to put the best chances on your side of the table. Consider also that Google’s algorithm evolves and the filtering is subject to change. By adopting the following formula you will most likely be successful, very successful. 1. Get a domain name representing your keyword. For example, keyword.com Don’t tell me the .com of your keyword has gone; you can always build your keyword into a key-phrase which will work fine. Remember, the closer you are to what people actually type into the search form, the higher your chance of being found. Example: how-to-change-a-light-bulb.com Watch out: don’t use Brand [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/how-to-build-an-online-business-102/.Online Business: The Online Business Idea In our series about how to Build an Online Business we have started lining out some basics. Now we need to lay down the business idea we want to implement. Based on the Business Idea we will elaborate a Plan and then Implement the plan. This series of articles features a live experience in real time. I have no clue about the out come but I will use all my experience and know-how to bring the business to fruition using all the means at disposal. The Online Business Idea I would like to create a business in a geographically limited area far from my home country. I have identified local needs for products and services and I am convinced that my products and services are highly competitive in the selected market. The Target Area To build my online Business I target South Africa, a country where liberalization of communication systems and Internet is still in its beginning, preventing thus locals from accessing cost efficient solutions for the use and exploitation of the Internet. While country wide campaigning may be too heavy of a charge, [...]
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FBlaster is a new Semiomantics Facebook Development with the purpose to populate your Facebook Fan Page with any content namely from your WordPress or any blog site. In fact FBlaster, once installed can aggregate all your feed streams, from any site, such as blog, shop, flickr, tumblr and so on and bring it right in front of your audience at Facebook with style.
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/auctiontalk-live-and-yorgoo-media/.AuctionTalkLive and YORGOO Media When about 10 days ago AuctionTalkLive and namely the blaster at BiancaGubalke.AuctionTalkLive as well as YORGOO Media sub-domains disappeared from the radar on Google, we had t express our frustration, for once not publicly but behind the scenes. The result: both domains are back, however we will need to fight to get our top listings back. It’s rare to see a site back before 6 months at least once banned by Google. How to prevent from being banned by Google? Doing some research, you will find, that no one really knows much more than: comply with Google’s Terms and Rules. In fact if you comply with those rules, you have at least an argument. [yorgooads] In stead of giving just a set of rules to follow besides those famous terms, let me just focus on the Blog-master’s attitude. For as long as you aim to deliver to your readers good content and add truthful contextual meta data, you have a good chance to remain on the safe side. But there is more: Search Engine Optimization can back-fire when exaggerated. If you use all possible tools simultaneously [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/make-money-with-yorgoo-press-101/.YORGOO Press Widget Hooks Subsequent to Bianca’s request we have set up a demo version of YORGOO Press, visualizing the various spots where widgets can be placed on the Home Page of YORGOO Press. WordPress vs YORGOO Press If you are used to WordPress standards, then you know the widget tab onn the Dashboard. Usually, and it’s theme depending, widgets are placed in the sidebar of the WordPress themes. At YORGOO Press the home page layout is different; it’s a newspaper layout to optically remind visitors of a press product. While there is a sidebar on the lower part of the home page, you are not limited to use widgets in the sidebar only. In fact we have built widget hooks into most any field of the layout. Two Types of Widgets on YORGOO Press There are two types of widgets available: - Widgets which add content to the existing content in the lay-out grid - Widgets which replace the content in the grid. Any text area of the Lay-out grid can be used wither in combination with widgets or replaced by widgets. Where can widgets be placed on YORGOO [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/ycademy-online-seminar-big-news/.Build your Shop on YORGOO Press Just released: Ycademy Online Seminar Participants build their personal and customized shop! YORGOO Press Development YORGOO Press the incredible Newspaper Framework by Semiomantics is adding an important feature for all those who want to make money online and with their website. The new module is a shop, or rather a complete e-commerce solution with shopping cart, payment gateways, fulfillment tracking, integrated download manager for e-products, photos and such like, stock control, unlimited variables to define products and features and much much more! There is also a product or merchant feed as well as the Semiomantics Integrator to max out on Semiomantics SEO. YORGOO Press Shop The YORGOO Press shop is a development we have implemented at the Global Sports Website for high traffic commercial use, however without the Semiomantics hooks. Ycademy Seminar Participants’ Semiomantics sites have now been equipped to integrate the shopping module and we will build these shops during this week-end’s seminar. Who will benefit from the Shop Simply everyone using YORGOO Press for commercial purposes. The shop is ideal to commercialize your own products, affiliate products or advertising. It’s configured to [...]
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April 25, 2012
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