Mobile WordPress and Social Media The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools. What’s New on Mobile WordPress and Social Media At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments: * Added: Custom advertising options for iPad * Added: Simple caching of desktop functions.php * Added: Russian language file * Added: Automatic archiving of previous settings in wptouch-data directory * Added: Compatibility setting for BuddyPress Mobile AJAX support * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario * Updated: All translations based on 2.6 strings * Fixed: An issue with Register and Lost password links in Classic * [...]
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Facebook Page Publishing with New Timeline As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept. Semiomantics Facebook Publishing Concept Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines. Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and [...]
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Search Engine Marketing and Social Network Marketing Search Engine Marketing and Social Network Marketing go hand in hand in a modern Online Marketing Strategy and yet, they require two completely different approaches. The Ycademy October Seminar will highlight these differences and help participants to structure their content flow in function of the requirements of both models. We will elaborate with each Participant a strategy to build a profitable profile. SEM and The new world order Search Engine Marketing is about the convergence of information and connectivity, it’s about “findability”. Successful SEM takes into account the Information Literacy, Information Architecture and Usability. These are critical components of the new world order. SNM and the fear of getting lost It seems to be a human pattern to connect to each other by fear of getting lost; today the quality of social networks shape and dictate the way our society evolves. Social networks offer free tools to connect and keep in touch with people and we are happy about that “free” service. In fact Social Networks do a lot more: they create profiles for each participant, trace and map our online footprint and judge our responsiveness to topics of interest, kind of other [...]
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NY - Working from Home is an important keyword on all big search engines. On Google there are over 100 million search returns on Working from Home. If you add to it the word "news" and make it "Working from Home News", Google returns over 400 Million results.
Interestingly on the News related Working from Home term, there are next to no advertisers. Work from Home and Working from Home are the privileged keywords of the traditional Home Business Industry.
Zo Nicholas' Publication, Working from Home News is full of interesting content for Work from Home Aficionados. One of the reasons is in the fact that Zo has a huge experience and knowledge which she is willing to share on her site.
Lack of knowledge, lack of experience means loss of time and money. Most home business developers commit the same errors, namely when it comes to online marketing. Take the shortcut and pass by Zo's site to improve your online performance, it's worth while.
[caption id="attachment_827" align="aligncenter" width="500" caption="Working from Home News on Google"][/caption]
(Note there are 441,000,000 search returns and we aim top 10)
One of the most important tips I found on Working from Home News is: start working on your own visibility instead of just booking Google Ads. Google Ads are a great tool, however they are extremely expensive when they are not accompanied by an attractive landing site. Note: it's not a landing page but a landing site!
Lead generation has changed over time and while a simple pop-up with an 'opt-in here' box was enough a few years ago, we need today more sophisticated tools and environments which inspire confidence and trust.
What the Feedback records do for EBay sellers, do Google rankings and listings for most other environments. A bought spot on Google's top 10 page of the targeted keyword can never be the equivalent to an authority site on the organic top 10 listing on the same page.
Replicated landing pages have become about useless and yet some people have only realized since we have an economic crises that you need a landing page at all instead of sending people directly to a product or business page. Sorry to say, but you have missed the train and you are just about to miss the next train.
Today the world is shaped by social networks. Users of Facebook and such like are used to a certain comfort and an attractive interactive environment, for most the only way to imagine socializing online. Sending Facebook users to a landing page with traditional "work from home fire your boss" slogans is inefficient and a waste of time. To the contrary, it's destructive when it comes to the relations you have built in your social network.
We have been running permanent tests on advertising online for over 5 years and from our own experience we know that advertising is not a one-way road and it is not a war you can fight with just one arm.
Nowadays we need to combine our strategies in a much more thought through way to use our advertising dollars in the best possible way. The single one strategy with an increasingly growing importance is your personal authority outside of the social network environment. Business is not done and deals are not closed on social networks but in your own external environment. Your website must therefore beat Facebook anytime!
Social Media Marketing is about meeting people in social networks and getting them out of the social network to close a deal. It only works if you provide an inspiring site, a site which confirms and builds additional trust and confidence.
Objective bench marks about how trustworthy you are, are nonexistent except if you can show positive feedback (blog comments), independent editorials about you on Google (looking up the site owners name on Google, the suggested business opportunity's company name and related topics) and yet that is just an indication. You may try to look at performance records, visible presence, and more and yet nothing will ever equal the personal experience people have with you by dealing with you OVER TIME.
Having said the above, we can deduct that online you have many entries, many places you go to and you communicate through; but in the end you have only one reputation to lose. The same is true for your business opportunity. Mixed reputation records are the best killer of a business online; would you buy from a seller with a positive feed-back record of 70% only on EBay?
Or, would you join a business where 3 out of the top 10 Google entries talk about spam, lawsuits or fraud? You probably would not even join if 90% only are flawless. Think about EBay's standards where over 98% of the feed backs need to be positive to keep Power Seller status.
How about if Google creates even a recommended search category for Scam under your business name, or if you are claiming to sell 'natural' food supplements and Google comes up with a recommended search for side effects or another doubt inspiring category 'does it work'?
Would you sign up with a company corresponding to the above profile? Seriously?
Herbalife
Herbalife fullfills all the above criteria; would you sign up after consulting Google?
[caption id="attachment_709" align="alignnone" width="500" caption="Herbalife Image on Google"][/caption]
My point is not to judge Herbalife here or to take position about the quality of any products or business opportunities. My point is: the internet is one big town and you have only one reputation to preserve or to lose. If you are suffering from a mixed image, your reputation is harmed. Some companies and individuals do not attach enough importance to their image online and wonder why their popularity online is not what it appears to be in a closed vase environment offline.
Would you want to associate your name with a company or business opportunity which shows signs of hampered reputation on the most simple Google search returns? Can you afford to spend your time and money to fix the reputation of your Merchant and to convince your prospects and customers that what they see online 'is not true'; can you really afford it?
The real issue is that Your Reputation and the perceivable reputation of the Business you represent or are a distributor of will impact directly on your sales figures. Herbalife is probably not an online opportunity, otherwise they would take care of their online reputation. The strategy is: grab people online and drag them to a low-tech one to one environment to close deals. The internet in any case would not help here as transparency becomes a stumbling block.
The way to sell is by selling yourself first. Don't count on anyone else. Your reputation sells and with your reputation you sell anything! A modern Working from Home enterprise has the absolute freedom to choose sell any product or service to sell: sales are linked to YOUR relationships and less on the reputation of the merchant or the product you sell. The power is on your side not on the merchant: I therefore cannot understand, how so called business opportunities where you have to pay for a license, can survive, if elsewhere the wind has turned long ago to a situation where you are paid to promote a company or their products instead of having to pay for doing so.
Working from Home is a brilliant idea. Be proud to belong to this industry; the sales power is with you and depends on the relationships you are able to build online or offline. The rest is secondary.
Working from Home News will provide you with information, ideas and inspiration, a great site with great content!
Yorgo Nestoridis
PS: Working from Home News is built on YORGOO Press with the aim to offer visitors an interesting, stimulating and interactive (landing) environment.
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YN - Working from Home News, the new YORGOO Press publication by Zo Nicholas is indexed and mentioned on surprisingly high Google ranks. In fact YORGOO Publishing has carried an article by Bianca Gubalke to list rank 30 out of over 440 million search returns!
[caption id="attachment_756" align="aligncenter" width="499" caption="Working From Home News on Google"][/caption]
"Working from Home" and "Work from Home" are some of the very competitive areas where it is not easy to grab a top seat. However we will aim for top 10 positions with at least two of our sites.
Under Work from Home News we made it to rank 32 of 345,000,000! Not bad either for just one article.
[caption id="attachment_757" align="aligncenter" width="500" caption="Work from Home News"][/caption]
By tomorrow I would expect to see more of our sites within the top 100 on Google. It is important now to push the site at Working from Home News to the top and obviously, Zo has our full support as do all YORGOO Press web sites.
Yorgo
YORGOO Press
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