Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/happy-birthday-zo-nicholas/.Happy Birthday Zo By Yorgo Happy Birthday Zo and thank you for another year we had the privilege to know you! Happy Birthday Zo By Nikos Advertizopoulos Yeah, that mellow version above, you must have heard them before and if you haven’t fallen asleep by now, here is some more fun… Sto Lat For the Champion … this is the worst, but I fell off my chair watching this one… … and for da Polish soul … Happy Happy Birthday Zo! Related posts:Happy Valentine Gals and Guys Gene Line Cars on Ycademy
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/lead-generation-blog/.Lead Generation Blog by Semiomantics Vouliagmeni, May 2, 2009 — by Yorgo Nestoridis YN — Lead Generation is one of the main activities of online marketers and there are countless so called squeeze and opt-in pages out there to serve exactly that purpose. The problem is: these squeeze pages are not Google efficient and do not generate traffic per se. For this reason, marketers then promote their lead generation page with yet another page or site or with ads, such as the typical work from home ads on Google. Semiomantics Lead Generation Lead Generation requires visibility, high visibility. And visibility we get when our site ranks high on Google search returns relative to our targeted keywords. Semiomantics has proven it times and again: it is the most efficient formula to reach high visibility. Conversion is yet another problem: the site must be attractive have good content and for the purpose of lead generation we need an eye catching opt-in without falling into the extreme of being too pushy. In the past we have tried many formulas, such as the typical opt-in form in the top right corner of the blog, [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/social-media-marketing-news-123/.Social Media Marketing Automated Social Media require a good input of time. Be it Blogs, Social Networks or any other Web 2.0 platform where personal involvement is required, the time factor plays an important role as in any human relation based context. Marketing involving social media requires therefore a good dose of planning and a solid concept. [kaltura-widget wid=“b3aajyftkg” width=“410” height=“364” addpermission=“0” editpermission=“0” /] Targeting Social Media allow targeting based on internal search tools. Searching means: you have to know to know your targeted keywords, login, search and then invite people to join your list. It’s an active push approach. This approach takes too much time, namely when you are involved in multiple networks. The second approach would be: be open to anyone who wants to join your list and make yourself available under the search terms corresponding to your goals. This is a passive, pull approach. Screening When targeting actively, we do the screening when typing our keywords and phrases into the search tool; when targeting passively we are available for all those who are searching for the keywords linked to our profile. In this latter case the screening [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/communication-per-jelly-214/.YORGOO Press Communication per Jelly Each YORGOO Press site is a communication tool and each of these sites communicates an amalgam of information aggregated by Workers from Home. These Working from Home News are like online Jellies with interaction for as long as readers comment and discuss the posts. The YORGOO Times has picked up the topic recently and it’s not surprising to see the growing interest in YORGOO Press publications. Work at Jelly as a base model Work at Jelly, the leading web site in the matter, has started it all. Workers from Home feel isolated — poor guys — in spite of modern Web 2.0 technology. So they feel the need to meet physically outside of their homes in what becomes an office substitute. My suggestion is to meet rather online and to discuss issues of common interest either on interactive websites or to use collaboration tools, such as conferencing, white boards or Google sharing applications. In any case: don’t hesitate to comment and to discuss issues of concern using any tool available online. The fact to communicate publicly increases the visibility of your brainstorming process and it [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/working-from-home-news/.Work from Home: Success and Publishing Working from Home has it’s own rules and often means. Luckily the Internet allows most any Marketer to get high visibility according to the David and Goliath principle. Any one can do it, also without paid ads and here is the proof. Selected keywords We have selected two highly competitive related keywords: 1. Working from Home News with over 400,000,000 search returns. 2. Work from Home News with over 300,000,000 search returns on Google. Selected Publishing Frameworks We use two websites to publish the content: 1. yorgoopublishing.com 2. yorgonestoridis.com The first being a typical Publisher, while the second is an Authors site. Working from Home News on Google So far we have posted 6 articles to reach the positions we hold as per now. At present we have 1 top 10 position on Working from Home News and one on Work from Home News both with YORGOO Publishing. YorgoNestoridis.com is listed on rank 18 respectively 19. Result achieved So far, having published 6 posts we have managed to enter the top 10 on Google with one respectively two positions: Considering the size of the [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/working-from-home-news-102/.Working from Home Online Jelly The Jelly Idea When back in 2006 Amit and Luke liked the advantages of Working from Home, they soon missed the creative brain storming with colleagues in traditional office environments. They started to invite friends on a regular, weekly bases to exchange ideas, thoughts and help. Later the Jelly was branded and since then local Jellies have been created all over the world. CNN reported the story in 2008. The idea is not new but the wrap up is Media efficient. The YORGOO Jelly Jellies are nothing new, in fact YORGOO has created online Jellies for years and Alejandra Neri’s daily sessions on yorGOtalk were a good example for daily online collaboration. In Germany, Workers from Home, online marketers and net workers have gathered for years weekly in many cities and towns and the same applies all over the world where there are computers and an Internet. YORGOO and predecessors HIOD and Cashflowin have made use of online conferencing for exactly that purpose since 2002 using online conferencing, white-boards and other collaborative tools. The Idea was to facilitate communication and creative exchange amongst like focused [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/working-from-home-news-105/.Working from Home News The Power of Publishing vs. Paid Ads The internet is divided into three categories of people, Surfers, Advertisers and Publishers. Working from Home News is a Publication and Zo Nicholas is a Publisher. In fact whoever sets up a website and makes it available online is a publisher. The advantage of being a publisher is obvious: we are the owners of pages and websites where we can lease out space to Advertisers. Advertisers are looking for popular websites which attract a targeted audience. Working from Home has to do with Publishing; unless you do your business just within your four walls, you need to go out and make yourself, your services and products available to customers and prospects. Publishing your website based on a blogging framework or a Content Managed System (CMS) is easy, quick and efficient. You decide upon the content of your website and you are free to sell advertising space. However, you must make sure that surfers find your site and there are two basic ways to reach visibility. 1. Advertise your website on other people’s websites 2. Aim top 10 organic positions [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-from-home-news-411–2/.Work from Home Publishing Work from Home News: Successful Publishing Our earlier article about new marketing trends had an immediate impact on our ranking on Google; YORGOO Publishing jumped from Rank 54 to rank 28 on Work from Home News! There is a reason for this and the reason has to do with Publishing and the way Google perceives the publishing activity. “Working from Home News” our first Goal The first Goal of this series of post was to get visibility on Google’s Working from Home News. the reason was simple: we aim to draw the attention to a new site called Working from Home News published by Zo Nicholas which contributes quality content to the specified topic. Once we had reached the top spot on “Working from Home News” we decided to enlarge the scope of our campaign to another traffic rich and interesting keyword with over 300 million search returns: “Work from Home News” to diversify and to anchor our framework more solidly. Publishing strategy for “Work from Home News” Our secondary goal is the keyword Work from Home News where we want to reach top 10 listing. [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-from-home-news-411/.Work from Home News Online Publishing the key to successful Marketing from Home NY — The traditional push-marketing techniques used a few years ago are out, pull marketing techniques prove to be more cost efficient. The Work from Home Industry needs to adapt to the new environment. Working from Home Status Quo An article published a few days ago about Working from Home News, a newspaper style publication by Zo Nicholas who actually is working from home, highlights the most important criteria for efficient marketing. It becomes namely clear that the good old splash pages, landing pages and aggressive push strategies do not create the goodwill necessary for optimized conversion. The above article found its way to Google and sits on top of the Working from Home News Listing. Have a look at the screen shot below by clicking on it: Observing the above we notice namely that the big boys such as BBC, ABC, The New York Times and CNN have a stronghold on “Working from Home News” as they have on most News related keywords. The fact that YORGOO Publishing can beat them and grab a keyword with [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/working-from-home-news-121/.Work from Home: YORGOO Publishing joins the Big Boys YN — Working from Home News by YORGOO Publishing made it and joined the Big Boys such as CNN, BBC, ABC News and the venerable New York Times on top of Google amongst 451,000,000 search results. Our post is featured on rank 5 just after the 4 aforementioned mega sites. Working from Home a growing industry Working from home has grown exponentially in the USA: the Bureau of Census reports that the nation added nearly 4 million one-person businesses between 2000 and 2005. Many of these businesses are created by telecommuters. While Work from Home was originally based on the idea to provide Moms with a part time job to contribute to the family’s income, it has become the preferred working atmosphere of a new generation. Interestingly a new trend seems to take shape: workers from home are seeking association or at least live and physical contact with each other to become more efficient as coworkers. The feeling of isolation may have contributed to launch the trend which proves that humans are fundamentally social animals. On the other hand, relating live [...]
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NY - Working from Home is an important keyword on all big search engines. On Google there are over 100 million search returns on Working from Home. If you add to it the word "news" and make it "Working from Home News", Google returns over 400 Million results.
Interestingly on the News related Working from Home term, there are next to no advertisers. Work from Home and Working from Home are the privileged keywords of the traditional Home Business Industry.
Zo Nicholas' Publication, Working from Home News is full of interesting content for Work from Home Aficionados. One of the reasons is in the fact that Zo has a huge experience and knowledge which she is willing to share on her site.
Lack of knowledge, lack of experience means loss of time and money. Most home business developers commit the same errors, namely when it comes to online marketing. Take the shortcut and pass by Zo's site to improve your online performance, it's worth while.
[caption id="attachment_827" align="aligncenter" width="500" caption="Working from Home News on Google"][/caption]
(Note there are 441,000,000 search returns and we aim top 10)
One of the most important tips I found on Working from Home News is: start working on your own visibility instead of just booking Google Ads. Google Ads are a great tool, however they are extremely expensive when they are not accompanied by an attractive landing site. Note: it's not a landing page but a landing site!
Lead generation has changed over time and while a simple pop-up with an 'opt-in here' box was enough a few years ago, we need today more sophisticated tools and environments which inspire confidence and trust.
What the Feedback records do for EBay sellers, do Google rankings and listings for most other environments. A bought spot on Google's top 10 page of the targeted keyword can never be the equivalent to an authority site on the organic top 10 listing on the same page.
Replicated landing pages have become about useless and yet some people have only realized since we have an economic crises that you need a landing page at all instead of sending people directly to a product or business page. Sorry to say, but you have missed the train and you are just about to miss the next train.
Today the world is shaped by social networks. Users of Facebook and such like are used to a certain comfort and an attractive interactive environment, for most the only way to imagine socializing online. Sending Facebook users to a landing page with traditional "work from home fire your boss" slogans is inefficient and a waste of time. To the contrary, it's destructive when it comes to the relations you have built in your social network.
We have been running permanent tests on advertising online for over 5 years and from our own experience we know that advertising is not a one-way road and it is not a war you can fight with just one arm.
Nowadays we need to combine our strategies in a much more thought through way to use our advertising dollars in the best possible way. The single one strategy with an increasingly growing importance is your personal authority outside of the social network environment. Business is not done and deals are not closed on social networks but in your own external environment. Your website must therefore beat Facebook anytime!
Social Media Marketing is about meeting people in social networks and getting them out of the social network to close a deal. It only works if you provide an inspiring site, a site which confirms and builds additional trust and confidence.
Objective bench marks about how trustworthy you are, are nonexistent except if you can show positive feedback (blog comments), independent editorials about you on Google (looking up the site owners name on Google, the suggested business opportunity's company name and related topics) and yet that is just an indication. You may try to look at performance records, visible presence, and more and yet nothing will ever equal the personal experience people have with you by dealing with you OVER TIME.
Having said the above, we can deduct that online you have many entries, many places you go to and you communicate through; but in the end you have only one reputation to lose. The same is true for your business opportunity. Mixed reputation records are the best killer of a business online; would you buy from a seller with a positive feed-back record of 70% only on EBay?
Or, would you join a business where 3 out of the top 10 Google entries talk about spam, lawsuits or fraud? You probably would not even join if 90% only are flawless. Think about EBay's standards where over 98% of the feed backs need to be positive to keep Power Seller status.
How about if Google creates even a recommended search category for Scam under your business name, or if you are claiming to sell 'natural' food supplements and Google comes up with a recommended search for side effects or another doubt inspiring category 'does it work'?
Would you sign up with a company corresponding to the above profile? Seriously?
Herbalife
Herbalife fullfills all the above criteria; would you sign up after consulting Google?
[caption id="attachment_709" align="alignnone" width="500" caption="Herbalife Image on Google"][/caption]
My point is not to judge Herbalife here or to take position about the quality of any products or business opportunities. My point is: the internet is one big town and you have only one reputation to preserve or to lose. If you are suffering from a mixed image, your reputation is harmed. Some companies and individuals do not attach enough importance to their image online and wonder why their popularity online is not what it appears to be in a closed vase environment offline.
Would you want to associate your name with a company or business opportunity which shows signs of hampered reputation on the most simple Google search returns? Can you afford to spend your time and money to fix the reputation of your Merchant and to convince your prospects and customers that what they see online 'is not true'; can you really afford it?
The real issue is that Your Reputation and the perceivable reputation of the Business you represent or are a distributor of will impact directly on your sales figures. Herbalife is probably not an online opportunity, otherwise they would take care of their online reputation. The strategy is: grab people online and drag them to a low-tech one to one environment to close deals. The internet in any case would not help here as transparency becomes a stumbling block.
The way to sell is by selling yourself first. Don't count on anyone else. Your reputation sells and with your reputation you sell anything! A modern Working from Home enterprise has the absolute freedom to choose sell any product or service to sell: sales are linked to YOUR relationships and less on the reputation of the merchant or the product you sell. The power is on your side not on the merchant: I therefore cannot understand, how so called business opportunities where you have to pay for a license, can survive, if elsewhere the wind has turned long ago to a situation where you are paid to promote a company or their products instead of having to pay for doing so.
Working from Home is a brilliant idea. Be proud to belong to this industry; the sales power is with you and depends on the relationships you are able to build online or offline. The rest is secondary.
Working from Home News will provide you with information, ideas and inspiration, a great site with great content!
Yorgo Nestoridis
PS: Working from Home News is built on YORGOO Press with the aim to offer visitors an interesting, stimulating and interactive (landing) environment.
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YN - Working from Home News, the new YORGOO Press publication by Zo Nicholas is indexed and mentioned on surprisingly high Google ranks. In fact YORGOO Publishing has carried an article by Bianca Gubalke to list rank 30 out of over 440 million search returns!
[caption id="attachment_756" align="aligncenter" width="499" caption="Working From Home News on Google"][/caption]
"Working from Home" and "Work from Home" are some of the very competitive areas where it is not easy to grab a top seat. However we will aim for top 10 positions with at least two of our sites.
Under Work from Home News we made it to rank 32 of 345,000,000! Not bad either for just one article.
[caption id="attachment_757" align="aligncenter" width="500" caption="Work from Home News"][/caption]
By tomorrow I would expect to see more of our sites within the top 100 on Google. It is important now to push the site at Working from Home News to the top and obviously, Zo has our full support as do all YORGOO Press web sites.
Yorgo
YORGOO Press
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-development/semiomantics/ycademy-online-seminar/. Contents [ hide ] 1 Branding beyond WordPress 1.1 Zo Nicholas Christmas Theme for WordPress 1.2 Branding a Flash Environment 1.3 Ycademy December Seminar Schedule 1.4 The Evo2 Project 1.5 Note 1.6 Pre-requisites 2 Author: Branding beyond WordPress Working with the new Semiomantics XO 2011 theme for WordPress has proven to be a success and looking at the Christmas themes created on XO, the team has shown how well creativity can be translated into visual reality on the base of the new Semiomantics script. Zo Nicholas Christmas Theme for WordPress Zo Nicholas created the above theme with a built in jukebox featuring famous Christmas songs. The site is probably targeted at her grand-son Oliver :-). Ollie may enjoy to play with different backgrounds: A gif background where Santa rolls his eyes … Going green with a Christmas scene … Greener … there are literally no limits and best of all, the modifications are just two or three mouse-clicks away. I would agree with Ollie … the rolling eyes are the funniest feature! Check it out from HERE. Branding a Flash Environment Once branding elements are defined (color scheme, fonts, [...]Related posts:Ycademy Seminar December 2010Ycademy Online Publishing SeminarYcademy Seminar: How to Build an Online BusinessNews and Thanksgiving Turkey for Ycademy SeminarWordPress Seminar by Ycademy
Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoris-publishing/clacton-airshow-2010-image/.
Contents
[ hide ]
1 Clacton Airshow 2010 Images
1.1 Clacton Airshow 2010 Images on Google Top 10
1.2 YORGOO Publishing Network on Google Top 10
Clacton Airshow 2010 Images
The Clacton Airshow 2010 attracts again loads of spectators and hobby as well as professional photographers. Taking a picture ...
Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-development/chihosters-yorgo-nestoridis-development/wordpress-hosting-news/.
Contents
[ hide ]
1 YorgoBiz WordPressHosting News
1.1 Increase of Memory for WordPress Hosting
1.2 How to get the upgrade?
YorgoBiz WordPressHosting News
Subsequent to the recent update of WordPress and the Release of WordPress 3.0 we notice that WordPress based sites run out of memory. While the ...
Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-development/semiomantics/essex-by-zo-nicholas/.
Contents
[ hide ]
1 Essex -New Website with Semiomantics Evolution
1.1 Essex Showcase by Zo Nicholas
Essex -New Website with Semiomantics Evolution
The beauty of England and of Essex in particular will be featured on Zo Nicholas’ new website: My Essex. Zo is building the site during ...
Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/culture/logo-design-study-for-zo-nicholas/.
Contents
[ hide ]
1 Logo Design Study for Zo Nicholas
Logo Design Study for Zo Nicholas
Here below some images from a first logo design session with Zo Nicholas; the purpose is to create a logo which can be applied online as well as on printed ...
Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis-development/hanno-coetzee/business-card-design/.
Contents
[ hide ]
1 Branding your Printed Matters
1.1 Business Card Design
Branding your Printed Matters
Using Microsoft Office, it is a relatively easy task to brand your printed matters. The most recent Ycademy Seminar dealt with the various features provided by Office 2010 and this weeks ...
By Yorgo NestoridisMore Chrome Fonts for your Corvette
Shiny Chrome effects are nice, however their effect depends on the Font used. Here below a few samples for the name chrome of Larrie Perkins, Ute Schaedler, Bianca Gubalke, Hanno Coetzee and Zo Nicholas.
Chrome Fonts
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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and [...]
By Yorgo NestoridisWeb Design Workshop by Ycademy
The Web Design Workshop by Ycademy helps participants to customize their web sites and to express them-selves with code poetry. CSS style-sheet editing and basic image editing are this week’s topic.
Here below is the status of some of the test sites:
Web Design by Ute Schaedler
Nice harmonious color scheme on [...]
By Yorgo Nestoridis
Contents
[ hide ]
1 Ycademy Online Seminar: WordPress for Authors
1.1 The Model: Semiomantics Author
1.2 The Ycademy Authors Seminar
1.3 Goal
1.4 Day 1:
1.5 Day 2:
1.6 Materials:
1.7 Limited Number of Participants
1.8 Tickets
1.9 Note
1.10 Read also:
Ycademy Online Seminar: WordPress for Authors
Author Blogs are in the trend namely in connection with Social Networks. The Goal is to [...]
June 11, 2011
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