How to build a Local Website Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr. Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations. How to dominate the local market? In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility. You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized for desktops as well as for tablets [...]
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10 Steps to Implement your Facebook Strategy with WordPress Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post. The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions. 11 Efficient Facebook Strategies This topic deals with efficient strategies which will efficiently improve your Facebook presence. 7 Ways to jeopardize your Facebook success for sure Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook. 4 Important Facebook features to focus on While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook. Facebook Privacy and Accessibility settings Function of your strategy we will define and optimize [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/social-media-marketing-news-123/.Social Media Marketing Automated Social Media require a good input of time. Be it Blogs, Social Networks or any other Web 2.0 platform where personal involvement is required, the time factor plays an important role as in any human relation based context. Marketing involving social media requires therefore a good dose of planning and a solid concept. [kaltura-widget wid=“b3aajyftkg” width=“410” height=“364” addpermission=“0” editpermission=“0” /] Targeting Social Media allow targeting based on internal search tools. Searching means: you have to know to know your targeted keywords, login, search and then invite people to join your list. It’s an active push approach. This approach takes too much time, namely when you are involved in multiple networks. The second approach would be: be open to anyone who wants to join your list and make yourself available under the search terms corresponding to your goals. This is a passive, pull approach. Screening When targeting actively, we do the screening when typing our keywords and phrases into the search tool; when targeting passively we are available for all those who are searching for the keywords linked to our profile. In this latter case the screening [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/social-media/twitter/yorgo-nestoridis-on-twitter-101/.Yorgo Nestoridis on Twitter Yorgo Nestoridis a new name on Twitter Having done my homework, I put my name at last to Twitter. The first Question is: do I use my name or my business brand to build my link and contact on Twitter? Name or Brand? I started the account with the brand name YORGOO as user name and then I changed to Yorgo Nestoridis. The reason is simple: I am on Twitter as a person, a human, making himself available for contacts, interaction, collaboration, and to help to people who may be able to find something interesting in my Tweets or web sites. Yes it’s YorgoNestoridis my user name now. Is it ‘dangerous’ to use your name on Twitter? This will depend on what you post. My rule is: don’t put anything on the internet you don’t want to be seen publicly. Password protected areas and security are not reliable and cases where online exhibitionism back-fires are increasing. So, just stick with the rule and entrust the Internet only with Content you like to share publicly. Twitter to Communicate Twitter is a great tool to keep in touch [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/social-media/twitter/twitter-on-yorgo-nestoridis/. Testing the Tweet Deck http://digg.com/u11Wzi # Ycademy Jelly or da Internet Gelatine # Related posts:Work at Jelly Ycademy Communication per Jelly Work at Jelly Communication Editorials by Yorgo Nestoridis Yorgo Nestoridis
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/communication-per-jelly-111/.Communication per Jelly What is Communication per Jelly? Since Bianca Gubalke’s Article about Communication per Jelly, I have been wondering about the significance of the term. I know what a Jelly is and I have some ideas about Communication. Communication per Jelly remains however a mystery. If a Jelly is a Collaborative Meeting of Workers from Home then Communication per Jelly could be some sort of information passed on after each session of the Jelly? Communication per Jelly in style Having analyzed the aforementioned post and synthesized the images you won’t believe what we finally found. Here it is…but don’t tell anybody. We now can deduct that “Communication per Jelly” is rather Communication over or via or about Jelly and we also know now: it’s all a matter of rabbits and bunnies. Interesting how Jellies cause isolated Workers from Home to create osmotic collaboration, a form of social connecting. In Jelly we Communicate. Related posts:Work at Jelly Communication Work at Jelly Ycademy Working from Home News Working from Home News Work from Home News
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-at-jelly-communication-109/.Jelly Communication works on Google The first shot placed us on rank 12 of 12,000,000 on Work at Jelly :-). Work at Jelly made it To illustrate the impact of our wobbling nonsense Gelatin Post, here is a screen shot from just a minute ago: Click on the pic to see. In any case, it takes a second shot to get to the top 10 and that’s what this post is about. But there is more behind; read on. Jelly Communication works on Google Now, if Jelly stands for nonsense, then you are right here. My dear friend, Bianca Gubalke has been shooting at Jelly Communication where she and some other friends are invading Google’s top 10, ahead of all BesmaBashier.com, a Dublicator script, Bianca’s own Dublicator Script as well as Bianca’s YORGOO Press Touch Vision Talk Publication. In fact we are still not sure if it’s about Jelly, or Jam with all this fun we have, but for sure it’s sweet to see that sticky stuff all over Google. So, let’s see where this will take us. So long and see you in a while. PS: The Maps shows [...]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/work-at-jelly-news-108/.Work at Jelly Ycademy Online Or: can I grab this keyword on Google :-). Work at Jelly in stead of Work at Home Jellies are nothing else than organized meetings amongst people working from home for the purpose of brainstorming and collaboration; the Jelly factor is: these people leave home to meet in a third party place. In fact it’s a funny way of back to low tech basics. As if online collaboration tools did not exist! Whatever, let’s call it a Jelly when workers from home meet to work together. So far we called it Daily YORGOO Calls or monthly Ycademy online Seminars. I see, we are out unless we re-baptize our activity to Ycademy Jelly and YORGOO Jelly. Or even better, as our friend Nikos Advertizopoulos suggested: just call it Jell-o and add the color. Or, call it Knox, which reminds me of the good old gelatine factory in Johnstown, NY where I spent a year back in the seventies. I also remember the Knox property in Johnstown, a big yellow and white colonial mansion (may be it’s pink and light green today), nothing like gelatine. All this [...]
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YORGOO Press and Free Traffic and Leads
Vouliagmeni, March 31, 2009 by Yorgo Nestoridis,YORGOO
YORGOO has been built for providing services building free viral traffic and to generate leads. The more traffic, the more leads and by logic the more conversion. The original formula is still valid and working brilliantly for those using the simple formula optimized by YORGOO.
However, since YORGOO has been created in 2005 the behavior of mainstream internet users has changed. Social Networks have become the main attraction online for the masses and the shift of traffic in favor of Social Media is easily traceable by consulting Alexa.
As a consequence we need to deal with the phenomenon of Social Media and find out how the social media frenzy can profit our purpose as online marketers and business developers.
[caption id="attachment_616" align="alignleft" width="500" caption="Kate's Smile"][/caption]
Social Media Marketing
Social Media Marketing is the new big key-word to describe a new branch of Communication and Marketing Science. As lined out in yesterday's YORGOO call, Universities start to teach Social Media Marketing; the Birmingham City University in the UK is offering a first MA curriculum starting in September 2009.
Free Traffic and Social Networks
One of the major issues is to figure out, how to profit from all the traffic easily generated on Social Networks. While we have been teaching targeted marketing for years, focusing on keywords, we must see things under a new aspect, which is targeted behavioral marketing and communication. Social Media Marketing is more difficult than traditional marketing for a simple reason:
People who join Facebook, Twitter and other social networks, don't go there to buy things or to be harassed by ads.
In fact they join social networks to communicate, to make friends and contacts for private purposes and obviously for the fun. But they also join social networks because it's free to join, or at least that's what most think and free is perceived as "without out of pocket cost".
YORGOO is easier to achieve results with
Again the reason for YORGOO's success is simple: people join traffic programs because they are in online marketing and online business building and because they want to bring their products or message in front of a targeted audience. Traffic Programs provide a targeted audience and the surfer never needs to worry about advanced targeting strategies.
In Traffic Programs, the users EXPECT to see other peoples products and messages: it's the cheapest way of delivering a message to a targeted online marketers audience.
On the other hand, traffic programs and safelists are used by a minority of surfers and the audience is limited to a specific crowd with limited needs.
With Social Networks we are back to a generic crowd and obliged to filter, target and sort out contacts by field and degree of interest. We are in a situation comparable to 10 years ago: each social network constitutes a sort of a mini internet in form of a closed vase system, with participants from any back ground, having any purpose, interest and goals. You can meet there 'anyone' however not every body is a target as in traffic programs.
Sure there are the internal search engines and filters available to all participants. However fact remains: people did not join those social networks to buy products.
Fact is: you don't sell on Facebook or on Twitter and Barack Obama was not elected on Facebook either.
Social Networks constitute pools of people where the savvy marketer enjoys fishing. This means, you throw the hook into the pool to attract contacts out of the Social Network into your own environment, i.e. to your website.
This means: Your must have a website which is interesting, attractive and which provides room for interactivity.
We have built YORGOO Press for exactly this purpose.
YORGOO and Social Network Marketing
Interestingly, when it comes to behavioral marketing, corporates amke every effort not to appear as corporates and marketers want to get rid of the apparent profile as 'interested in doing business with you'.
While on Social Networks, our effort is to attract people towards our own websites, it can inversely be our goal to use YORGOO Traffic to bring people into our Social Network Community to soften the hard commercial image and to add another dimension to the relation, a more private and relaxed dimension which traditionally has been created by picking up the phone or by sending an email to build the relation and to give it that touch that makes the difference between anonymous connections and personalized relations.
YORGOO is ready to support your Social Media Marketing efforts and what better can we do than to add some features to YORGOO for this purpose and to set up a Social Media Marketing Seminar in April?
Look forward to a great event which will take place on April 25 and 26 at Ycademy.
Yorgo
[caption id="attachment_608" align="aligncenter" width="32" caption="YORGOO"][/caption]
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Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/social-media/twitter/panathinaikos-fans-on-youtube/.The Best Fans for Panathinaikos Over 3000 Fans have viewed our clip from the Panathinaikos vs. Regal Barcelona Euroleague Game! Panathinaikos Fans are not only dynamic movers during the games but also on YouTube — simply the best! YouTube Stats Our Test Clip attracted over 3000 views by last night (one day) and this morning we are over 3500: This morning: Interesting: the origin of the clicks and the acceleration of traffic in function of embedding. Unfortunately the detail clicks are not updated. Panathinaikos Search on YouTube Our clip made it to YouTube Top 0 on some interesting keywords amongst others the below examples: Or.… And… As you can see, YouTube is quite responsive to our publication. Panathinaikos Search on Facebook For obvious reasons we have not published the clip to Facebook, however the Bing websearch from facebook returns us as numero uno: Panathinaikos Search on Google Smashing result on Google where you usually just see the large sports publications; XO is doing it’s job :-). Or… And… Conclusion The experiment has been conclusive in as much as it has shown the efficiency of online publishing as implemented by Semiomantics. [...]
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By Yorgo Nestoridis
Contents
[ hide ]
1 The Purpose of a Website
1.1 Expand your Business to the Internet
1.2 Build Brand Recognition and Notoriety
1.3 Preserve and impact on the Image of the Business – Goodwill
1.4 Communication with a market or a social environment
1.5 Increase the level of service to customers
1.6 Let other people build your business
1.7 [...]
By Yorgo NestoridisFacebook and Home Business
Facebook and other social networks have become a marketing playground for Home Business Builders. However, the invasion of the Social Environment by MLM freaks and so called get rich quick Home Business Builders is damaging the fun of social networks and may drive people away. Push Marketers spam and infest [...]
By Yorgo Nestoridis
Contents
[ hide ]
1 Brand Facebook, Twitter, YouTube and your Website
2 The Branding Elements on the Website
2.1 Branding Twitter
2.2 Branding YouTube
2.3 Branding Facebook with a Customized Profile Picture
Brand Facebook, Twitter, YouTube and your Website
Branding your online presence is an essential part of building your business and optimizing your visibility. Here is a [...]
By Yorgo Nestoridis
Contents
[ hide ]
1 Branding by Ycademy
1.1 Branding your Website
1.2 Branding your Social Networks
1.3 Branding your Media Site
Branding by Ycademy
It has been a long way to brand yourself, your business or your online presence. Now it’s time to implement your brand. next week’s Ycademy Seminar will, amongst others, focus on the implementation [...]
By Yorgo Nestoridis
YORGOO Blaster on WP 2.8.4
YORGOO Blaster is designed to deliver your ads to Google Top 10 posts driven by your published content. While the last complete overhaul of YORGOO Blaster adapted the scripts to WordPress 2.7.1 there is no problem with upgrading the WordPress backbone to version 2.8.4 on existing installations. Accordingly you [...]
By Yorgo Nestoridis
New blog post: My Website is taking shape at … http://bit.ly/2m8tA3 #
New blog post: "Yorgo Nestoridis on Amazon Ki… http://bit.ly/1zgjV #
New blog post: My Twitter Manager works while… http://bit.ly/VNGBL #
New blog post: RT – My friend made this C00L … http://bit.ly/Pgy #
New blog post: My friend made this C00L SITE … http://bit.ly/uIhfK #
New [...]
By Yorgo Nestoridis
Contents
[ hide ]
1 Twitter Purge Strategy
1.1 Top Twitter User deletes 106 000 Followers
1.2 Social Networking is a give an take
1.3 Read also:
Twitter Purge Strategy
Is deleting your follows the solution to spam? Yes!
But does it make Twitter a better place? No!
Top Twitter User deletes 106 000 Followers
This message just triggered a buzz [...]
By Yorgo NestoridisExplode your Twitter
Tonight at 9 pm London time at yorGOtalk.
We will show you step by step how to expand your Twitter by 140 Followers daily. Get the same set up as Yorgo Nestoridis and Nutrinsider where we will apply the same strategy.
Check out our earlier post about the tools we use.
Be prepared for [...]
By Yorgo NestoridisMy Twitter Expands with over 140 new Followers per Day!
From 188 Followers to 1529 Followers in 9 days – my Twitter is exploding. Your question may be:
How can I add 1338 new Followers in 9 days?
I am basically using 2 tools:
Twy2 and my preferred Twitter Management and follow-up program.
Twy2 Viral Twitter Marketing
Twy2 is [...]
By Yorgo NestoridisMarketing Herbalife on Twitter, Facebook and Google Part 6
The post describes our strategy to fetch the first 1000 followers on Twitter for the purpose of building a list of readers, listeners and people we can engage in conversation with.
Our declared 90 days goal is to rake in 10 leads per day and one [...]
By Yorgo Nestoridis
Communication Design: Communic…: By Yorgo NestoridisCommunication Design: Communication Design Why do we need a .. http://bit.ly/4IGmg #
Creating Web Graphics for Nutr…: By Yorgo NestoridisCreating Web Graphics for Nutrinsider: By Bianca GubalkeCrea.. http://bit.ly/1VkWb6 #
Marketing Herbalife on Twitter…: By Yorgo NestoridisMarketing Herbalife on Twitter, Facebook and Google Part 5: .. http://bit.ly/8gTZ2 #
ad: Make Money with [...]
April 25, 2012
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