Yorgo » Business
YORGOO News Update
Today just some quick news:
1. Server Maintenance completed:
As announced we have upgraded the YORGOO and Cashflowin Servers on December 24 and 25; the process took almost 24 hours during which we had a bumpy ride. The dedicated Server Clusters for YORGOO as well as the one for Cashflowin had been custom built almost 3 years ago and it was time for hardware renewals as well as for some adjustments on software to provide us with additional possibilities, namely for customization and and SEO for our subscribers.
2. YORGOO new Design 2009
We are working on the new site design taking advantage of new functions our Servers offer. If during the next few days you come across new YORGOO pages, it may just be some tests we will run in order to implement the new YORGOO Site as from the first of January.
3. YORGOO Blaster
YORGOO Blaster is our high performance blog script for high performance in search engine niches at the most affordable price. As from January 2009 the price for YORGOO Blaster will be increased from $ 47 to $67.
Buy your Blaster before January from your YORGOO Back-office.
We will add additional themes, some business related, others generic. If you have particular needs, please contact Laetitia on the help desk at http://yorooblaster.com/help to submit your suggestions.
A new, hosted turn-key YORGOO Blaster version will be offered for those who don't want to bother with setting it up on their own domain or hosting account. The hosted Blaster will be set up and configured by us based on your choice of niches and keywords. The feeding will be your own job. The cost for the hosted blaster will be a one time first setup and maintenance fee of $97 and as from year two on an annual fee of $12 for maintenance.
Make it a great Surf today!
Yorgo
YORGOO
Yorgo Nestoridis YORGOO Blaster on Google Rank 2
We are playing with YORGOO Blaster to compare it with other scripts we are using, such as the Semiomantics XO and the Dublicator Script by Semiomantics. On my name we tested a newbie scenario:
A new domain which was not yet indexed by Google, a new sub-domain and a brand new script from YORGOO Blaster.
We followed the YORGOO Blaster set-up by the letter as lined out on http://yorgooblaster.com. Then we followed the Cashflowin profile set up and finally we just married both.
If you check out the blog, you will notice: the content is a copy of the profile pages on Cashflowin.com.
We did not use any other site to pull http://yorgonestoridis.blogmasterclass.com, we just loaded and left to be discovered by Google. (We had published the site on Technorati today). We jumped immediately to Google's rank 2.
Yorgo Nestoridis Name Blaster
The big question is now:
Why is it that the new Blaster jumps ahead of sites with higher degrees of authority?
There are several reasons:
It's fresh content.
It's extremely focused and contextual.
There is not much publishing ABOUT Yorgo Nestoridis.
The YORGOO Blaster semantic Framework is designed to hit fast and aim high on any niche key-word.
Note: The Cashflowin Profile is not yet listed and I would expect that the static pages from cashflowin will be stickier than the new blog. The site under http://yorgonestoridis.com is contextually not about Yorgo Nestoridis which can be changed easily by adding a contextual category; as it is built on a Semiomantica XO type script it can soon be back on number 1.
The fastpitchnetworking profile is sagain back on number 1. The reason could be the dynamic content. I expect Cashflowin to beat FastpitchNetworking shortly.
Of course some very strong sites with solid authority such as auctiontalklive.com or alejandraneri.com could intercept our ambitions :-).
Greek Coffee TimeAnother Year of incredible Growth and Success
Dear Friends and Partners in YORGOO,
a very warm welcome to our new members - we are proud having you on board and looking forward to meeting you personally in any of our Team meetings at 9 pm London time (GMT + 2) in our Conference Room here: http://yorGOtalk.com - please use Internet Explorer when logging on. Say 'hi' and meet Team Leaders from all around the world who started just as you do now and who are looking back on a fantastic journey … and forward to yet another promising year.
Almost 70,000 members - are we going to make it in 2008? Sounds like a good benchmark for a final sprint to me - what do you think? I just welcomed three new members and can't wait to meet them. So exciting to get in touch with people from all around the globe, hear what they are doing and how what we have to offer can be of assistance!
YORGOO CHRISTMAS CELEBRATION - NIGHT OF THE STARS
At YORGOO we work hard - but we know how to party! With the best DJs in the virtual world - and the finest French Champagne on top!
Join us tomorrow, Tuesday, the 23rd December 2008 at 8 pm London time (GMT +1) - yes, one hour earlier than usual - in http://www.yorGOtalk.com
Let's end the year in style - YORGOO STYLE that is! Everybody welcome! Everybody was invited to contribute in whatever way and enjoy that special evening together with us. It's incredible but true: Christmas is here and 2009 following…
Cashflowin.com - Your profile
If you thought I can't write short mails you see you're wrong! Too much happening behind the scenes here and we're meeting in a few minutes for that important Call in connection with your Profile and Bio in Cashflowin.com. As we repeated many times: work on your profile now and this work will save you time in the future… as this is what you will need everywhere… and think about our big topic for 2009: Social Networks!
YORGOO DAILY TRAFFIC ROUTINE
Never stop your Traffic Generation - also not over the holidays. While it is important to get away from the PC for a while and spend time with family and friends, do some pre-surfing NOW and allocate credits accordingly over time. Cover yourself! YOu see all the major Traffic Exchanges are offering Bonuses and incentives… everything helps. So let's go: 1000 clicks a day from the following programs:
TS25
Traffic Splash
Savvy CLicks
Mythology Surf
RealHitz4you
Hit2Hit
YORGOO BLASTER
All YORGOO Blasteroids: continue setting up your Blasters… step-by-step following the Tutorial. We see the first ones popping up - they will become visible everywhere!
CONGRATULATIONS UTE SCHAEDLER for being seen FIRST and on TOP of Google with her Blaster on her Name - well done! I'm not even indexed yet… !!!
And what a great prize to win: 2 x $50 = a whopping $100 ! That's YORGOO - WOO HOO!
Let's give 2008 a final GO and try to reach 70,000 Members! Reason for more celebration - what else!
Together We Are Unbeatable!
Warm regards,
Bianca
YORGOO.com
Greek Coffee Time
DubLi Network Opportunity: Marketing and Promoting DubLi Auctions and DubLi Fun Shopping
Vouliagmeni, December 18, 2008 - The series of Articles entitled Marketing DubLi will step-by-step develop different Marketing Strategies for Independent DubLi Business Associates and Partners of the the Dublicator Team of Independent DubLi Network Business Opportunity Associates. Marketing Basics III will deal in simple terms with a simple strategie to promote DubLi Auctions in view of introducing new customers to the DubLi Shopping and Auction Platform.
In our first Article, DubLi Network Opportunity: Marketing Basics I we went through some prerequisites for successful Home Business Building and we roughly mentioned Targeting. We then had in an article DubLi Network Opportunity: Marketing Basics II a closer look at targeting and target assessment in order to figure out where and how to market and to promote the products and business Opportunity of DubLi and DubLi Network.
The Goal
The Goal of this strategy is to introduce new potential customers to DubLi and to convert a maximum of those prospects.
The Principle
Cold Market pull marketing strategies on search Engines consist in making our sites available to people who are searching for relevant keywords. Basically we need to target Google top 10 positions on a maximum of keywords or key-phrases interested people would type into the search form.
Once target prospects can find us, we need to channel them through the conversion pipeline.
Thereafter we need to assure a follow-up system allowing up-selling and building customer relations.
The Difficulties
The main difficulty is targeting. Targeting means: we need to find out which key-phrases are used by people willing to buy a product right now; that's the center of gravity of our targeting and then we will scatter around that center of gravity.
The next issue is the content: we need content on our web pages designed to reach the defined targets.
The third difficulty resides in reaching Google top 10 positions on target.
The fourth difficulty is to pipeline visitors in the most promising way to convert a maximum of those potential customers to either buying customers right away or to prospects who can be followed upon.
DubLi Specific Difficulties
The DubLi website does not provide us with the possibility to follow up on prospects personally.
The DubLi platform is nice looking but not sexy when it comes to dynamic; compared with Swoopo, it appears very static as there are no dynamic auction elements on the page, just some flash ads. The advantage of competitors websites are: they display always a good number of expiring auctions and the bid activity. On DubLi, the prospect needs to pay 80 USD Cents to simply find out a price which is a huge handicap and drives people away: the very low conversion rates document this point.
DubLi does not yet provide us with feed API's to promote specific products with personal referral links built in, nor to create contextual advertising comparable to eBay for example.
The prospect and customer follow-up by DubLi is not sufficient.
The Brand Name DubLi is not yet well known and does not yet inspire sufficient trust to cold market customers.
The Mathematics of prices.
DubLi the company itself is your main competitor.
DubLi Specific Benefits
The well designed ads.
The well designed website.
The clear instructions.
The popular products on sale.
The 3 auction types.
Contextual Customer follow-up strategy.
It's new, it's fresh and it's a great way strike a great deal.
The informative content of the website.
The Marketer's Approach
I tend to respect a few principles in referral marketing:
Use what you get from the Merchant and profit from the work done by the merchant.
Compensate the weaknesses of the merchant with your own work.
Never forget to build YOUR Business before building someone else's business.
The Pre-requisites
Take a lot of time and energy to target (not object of this article).
Build your own website; replicated websites are not Google Efficient except in cases like Cashflowin, or some Social networks.
Search for and produce quality contextual content.
Add contextual advertising.
Make the entry into the follow-up pipeline attractive and easy. An opt-in to an auto responder system may do the trick.
The Solution
1. Targeting DubLi Prospects
It's not the object of this article but here are some ideas: profile the ideal auction customer for each auction type. Then do your keyword analysis and short-list the most relevant and traffic rich key-phrases.
Suppose a prospect who is willing to buy right now a Louis Vuitton Handbag would type into Google: best buy Louis Vuitton Handbags, or best price…, or best deal…, and so on, then you have to target exactly this key-phrase and reach Google top 10 to capture the attention of such a prospect. The exact key-phrases will be the result of your key-word analysis.
Ideally the customer finds an article with exactly the content and empathy he is looking for and an easy and convinceing way to follow the link to the sales page.
2. Lead Capture
The first and minimal objective of our marketing is lead capture. If you know the name and email of a prospect you can follow up on in a personalized way. DubLi offers a lead capture system in as much as the sign-up with DubLi is free and in as much as DubLi has a follow-up system.
Personally I prefer to use my own lead capture system and to offer people right away a choice between an opt-in and a link to the sales page.
Don't forget, a lead generated for YOUR business can be exposed to multiple targets and each target can be a money maker for you.
However, the person who is really interested in buying a specific product right now, wants to access the sales page immediatelyand needs to be able to do so.
For these reasons we need to offer both possibilities: the prospect who is in a hurry to buy must quickly be served with a sales page and the info tourist must be able to get more info, i.e. we offer an opt-in to an auto responder system.
3. The website Content
The content will be function of the target; a good copy writer will create his own content, most people will want to profit from third party content. The later group will therefore want to import other people's content, for example from Yconomy.net or from Fun-Shopping.org.
4. The website structure
The basic Structure is the one of a blog in order to profit from dynamic content creation to reach top rankings fast. Besides the content, we add DubLi Ads as provided by DubLi to the DubLi Business Associates and we add our own lead capture feature (an opt-in form for a cashflowin autoresponder).
YORGOO Blaster with DubLi Theme
The easiest to use solution is the YORGOO Blaster as it is designed to automatically import relevant content. A few days ago we have released the free DubLi turn-key Theme for YORGOO Blaster, a preconfigured DubLi advertising solution for the year end period. A new release is foreseen for January 2009.
DubLi Theme for YORGOO Blaster
Have a look at the demo site at: http://shopping.yorgooblaster.com .
Set-up and configuration are easy and once the user has edited his DubLi and Cashflowin ID, all ads and the opt-in are automatically customized. Detailed instructions are available at http://yorgooblaster.com.
The theme download contains specific instructions.
The YORGOO Blaster compensates for most of the weaknesses we have identified on the original DubLi replicated websites and we are proud to see Blasters becoming visible on Google's top 10 within a few days from set up.
We are looking forward to see the DubLi Theme all over Google shortly, namely on product targets.
For advanced web masters: Semiomantics
While the YORGOO Blaster is an efficient niche tool, more advanced web and blog masters will appreciate a full Semiomantics script which offers more flexibility and the possibility to target multiple niches with one single site, such as YORGOOpublishing, Yconomy, YORGOO Blog, Auctiontalklive, AlejandraNeri and others. There is a huge difference in the cost and a huge difference in the long term effects of your publishing efforts.
Yorgo YORGOOpublishing
Greek Coffee TimeSearch Engine Optimization for all Subscribers
When in November we added to cashflowin.com the new Profile Pages we had a clear Goal: cashflowin.com must become an optimized site for all subscribers and gain high visibility on Google for each user.
Many start making use of the new features and it's time now to let Google know where we are and what we are all about. Today we will create new links on the Cashflowin site, linking the profiles to the home page and creating the necessary meta tags to guide Google and other spiders to find all the customized contents.
To learn more about the new features and about how you can take advantage promoting YOUR business with Cashflowin, join tonight's call at 9 pm London time at yorgotalk.
Yorgo
YORGOO