How to build a Local Website

Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr.

Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations.

In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility.

You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized  for desktops as well as for tablets and mobile phones.

Finally you may notice that surfers prefer visual content to text, which impacts on editing and publishing for multiple platforms.

In order to build high visibility on search returns, you need

• a local website.
• make use of all possible Google Listings pertaining to the geographic location.
• great content and consistent publishing to provide useful information and trigger conversation.

To dominate social networks (Facebook, Google+, Twitter, LinkedIn) we need

• optimized profiles.
• Facebook Pages.
• a consistent flow of information to trigger attention and conversation.
• an optimized set-up to assure traffic back to our websites (let the social networks work for us instead of the opposite).

To dominate the mobile web we need

• mobile versions of our websites (tablets and smartphones).
• mobile search optimization.
• ideally an App.
• easy to use interactive functions.

The answer is similar to managing a business online. There are three main elements I like to focus on:

• an optimized workflow to assure maximum productivity.
• high quality content and content providers.
• an integrated publishing network to hit all the important targets with per platform optimized content.

• Ads from Local Business.
• Ads from external Business wanting to do business locally.
• Eventually by integrating a local directory.
• Eventually by integrating a real estate classifieds feature.
• Eventually by integrating a service and products exchange.
•  … and more.

Just a few ideas:

• Talk about people.
• Talk about events.
• Talk about stories concerning the community.
• Talk about Local Sports, Clubs, Associations.
• Publish Pictures (people like to see their face and place).
• Talk about local business.
• Integrate a news wire from the major’s office.
• Have a local Gossip column.
• Let visitors contribute and discuss content.
• Don’t forget rating.
• Create competitions, contests, top 3 lists.
• Exchange advertising space with local media to promote your site quickly an consistently.
• Bring the conversation from social networks back to your site.
• … and so much more!

I hope this post helps your brainstorming when creating your local project. I will publish shortly a detailed project for my demo community, Vouliagmeni.

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Mobile WordPress and Social Media

The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools.

At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments:

• * Added: Custom advertising options for iPad

• * Added: Simple caching of desktop functions.php

• * Added: Russian language file

• * Added: Automatic archiving of previous settings in wptouch-data directory

• * Added: Compatibility setting for BuddyPress Mobile AJAX support

• * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios

• * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files

• * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario

• * Updated: All translations based on 2.6 strings

• * Fixed: An issue with Register and Lost password links in Classic

• * Fixed: Video issues with jwPlayer and other video sources and plugins

• * Fixed: An issue which could cause the Share button not to show in Classic mobile theme

• * Fixed: Improved appearance for Embedded Google maps

• * Fixed: Issues with Tweet text encoding in sharing options for Classic

• * Fixed: Search form issues with Skeleton theme

• * Fixed: Admin issues for non-English languages

• * Fixed: Issue where style.min.css was never loaded in child themes of Classic

• * Fixed: Broken admin icons when SSL was enabled in the admin

• * Added: Hungarian language

• * Changed: Adjustments for memory management in Classic iPad theme

• * Fixed: An issue with MapPress embeds

• * Fixed: An issue with JetPack videos

• * Fixed: An issue with Smart Youtube plugin videos

• * Fixed: Issue with blank spaces in custom user agent string

The above recent change-logs indicate the extent of considerations necessary for a serious development of an integrated mobile WP based solution. The reason for such complexity lies amongst others in the following:

1. Increasing WordPress complexity and advanced plugin developments.
2. The multitude of mobile operating systems, browsers and devices of different sizes, display resolutions and aspect ratios.
3. The improved algorithms of Mobile Search.
4. The complexity of Semiomantics’ unbeaten optimization for conventional and mobile search.
5. The popularity of mobile and smart devices and the automated Mobile Search privileging mobile site versions.
6. The popularity of Social Networks and their ever changing integration parameters.

At Semiomantics we aim to make complex matters simple for day to day use. As an author or business, you don’t want to spend your time with technical issues or sitting logged into social networks to keep up with the continuous stream of information and exchanges. You want to do your business and be assured that your message gets spread broadly and that visitors requests are piped to proper destination without your intervention.

Semiomantics Developers are trained to build high end customer specific solutions assuring optimized productivity and workflow.

Based on the above, the Seminar will provide all necessary updates and upgrades for existing and new installations of high end websites, namely those built on Semiomantics XO and EVO frameworks.

During numerous Workshops we will knock participants personal sites into shape to comply with the highest standards.

We will go step by step through the set-up and development of the customized version of each participants author site. This includes the following workshops:

1. Build a Mobile Child Theme for your Website.

2. Build OS specific Icons.

3. Build a Start up screen (image).

4. Build Mobile specific WP 3.0 menus.

5. Custom Links and Icons.

6. Integrate Advertizing: Adsense, Admob, Custom Ads.

7. Custom Post formats for the Mobile theme.

8. Test Plugin compatibility and create your mobile plugin menu.

9. Embed media for Mobile content, YouTube, Vimeo or self-hosted standard h.264 encoded media.

10. Specifics for tablet computing, namely for the iPad and other touch tablets.

We will focus on Facebook in particular. Mobile Facebook is quite restrictive; it is therefore important to learn about what is visible on mobile FB and what cannot be accessed, respectively, how we may work around some of these restrictions.

In fact: Mobile Facebook is quite disappointing, be it whether you access it via the App or the browser. Custom content on app driven canvas pages and page favorites don’t display! Even promoting their link on the wall will not trigger any display. There are some workarounds by using different browsers where you can modify browser settings and simulate a desktop browser, but that’s not a solution for the masses.

Facebook is not here to promote YOUR site but just to grab your content for it’s own purpose.

• We will show you how to work around the problem and take advantage of the FB App and Mobile Site to get most out of it. The goal is to achieve that Facebook works for you and not you for Facebook.

• We will also come back to the desktop version of Facebook, showing how to build the most neutral and minimalist Facebook page for full and perfect control of all your content.

The Ycademy Online Seminar will take place on April 28/29, 2012 starting daily as usual at 1 p.m. London Time and closing at 9 p.m. London time.

All materials and scripts are provided and included.

The cost for this seminar is $85; discounts as usual for Ycademy Pros (please mail Bianca at bianca(at)ycademy.com for the coupon code.

Click on the below image to get your ticket.

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Facebook Page Publishing with New Timeline

As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept.

Semiomantics Facebook Publishing Concept

Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines.

Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and sites.

The Semiomantics Facebook Publishing Concept is in line with Semiomantics proven SEO.

In the center of the concept we position the Semiomantics Publisher, a WordPress based website expanded with all necessary bells and whistles to communicate with Search Engines and Social Networks as well as with the Mobile Web.

The most popular base is Semiomantics XO, the semantic framework and theme developed since 2008. It is not what you add to Semiomantics XO but how you add it that makes the difference when it comes to plugins and add-on software. That’s why Semiomantics XO is mostly used for Customized Websites by professional Developers and Designers.

For the purpose of efficiently publishing to Facebook (and other social networks) Semiomantics has integrated, optimized  and further developed the best Facebook integration scripts out there, allowing to provide customers with an easy to use, homogeneous solution.

Once expanded with Social Media Publishing scripts, the Semiomantics publishing framework provides custom taxonomies specially designed for FB Content creating, publishing and managing. The idea behind this concept is, that all content is published on our own website and when the Facebook page is called, the traffic hits our own site.

From the Dashboard we can set-up an unlimited number of such pages easily and quickly using the same editor as we use for WP dynamic posts or pages.

To get the pages hooked and deeply integrated into Facebook, we need to use the Facebook App and OpenGraph features. Don’t worry, it’s easy to handle once set up:-).

So, once we have created our FB Page content on our website, we create a Facebook App and then a Facebook Page. We link the App with our Website (from the Dashboard) and with the Facebook Page. Adding our App to Favorites on Facebook, we end up with a Favorites Tab on timeline (to the right below the cover image).

Facebook Timeline Page

Facebook Timeline Pages let us display 3 Featured Tabs on the first line, the Photo tab being fixed and cannot be replaced. Using the small icon on the right of the tabs, the page reveals another 8 tabs for additional use and display of apps. There we will lodge our additional pages created on our Website.

We end up with a Facebook page with highly visible tabs leading to content on our website, be it a shop, images, videos, sliders or any other content. By interlinking the so created pages and apps we offer easy navigation for our Facebook readers and can provide all the content you would never want to entrust Facebook with or share a license with Facebook, like for example on your graphics, logos and other content. (See Facebook’s terms.)

The following post will detail the set-up and procedure.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

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Best Portfolio and Photo Custom Theme: Semiomantics EVO

WordPress offers a perfect backbone for Media Publishing and eCommerce on a single site.

Semiomantics Developments for WordPress assemble the best modules available to offer custom solutions to satisfy the needs of professionals. EVO is a theme base for custom design and development focusing namely on media producers, photographers, graphic and web designers.

Semiomantics EVO is based and inspired by the work of the best designers and developers out there who take advantage of the latest developments of WordPress, HTML5, CSS3, Java, Ajax and the mobile web.

Code and Scripts have been adapted and modified to satisfy Semiomantics’ highest standards of optimization for excellent publishing, targeting Search Engines and Social Networks.

Semiomantics EVO replaces the flash template Semiomantics Evo and constitutes a second cord on Semiomantics Arc.

The recent release of XO Edition 2012 remains the blockbuster product of Semiomantics in 2012; however we are working on a new XO which will replace XO 12. A new architecture will allow to eliminate some of the heavy plugins we are using at present with XO namely to satisfy the standards of mobile development.

Semiomantics EVO is the ideal platform for high quality editing, media publishing and eCommerce. Semiomantics Developers and Designers are invited to join the Ycademy February Online Seminar which is held this coming week-end.

Shoot Images and Videos with your camera or mobile device, load them to your EVO (can be done from the mobile device directly) and let EVO share your content with your friends and acquaintances on Social Networks without losing the control over your media or products. The shop is easily accessible, fully integrated and can also be added to your Facebook page for example.

Look out for more soon.

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New Semiomantics XO Theme for WordPress

The above Screenshots represent just some of the pages, features and looks the 2012 Edition of the high performance XO Theme for WordPress has up its sleeves. The above site is the fruit of the 2 Days Ycademy Online Seminar for Semiomantics Developers and designers.

The 2012 Edition of XO is focused on even more flexibility in as much as editing, cross-browser and cross-platform compatibility are concerned.

The Site displays perfectly on Mobile devices, showing responsiveness also of the plugged in scripts chosen of which some have been adapted to satisfy the high standards of Semiomantics Publishing Scripts for Excellence.

The site elaborated at the Ycademy Online Seminar this past week-end features some smashing features, such as:

• Background Slideshow, customizable for each page, post or archive
• Built in Directory
• Media Library for YouTube and Vimeo
• Pro-sliders which can be deployed anywhere on the site
• In addition to the responsive design, a separate light Mobile Version is available
• Bold and Efficient Navigation
• Built in Custom Fonts
• Social Network connectivity and publishing
• and much more.

The XO script is well commented and offers designers a clean and straight forward environment for custom developments. XO uses best practices for WordPress development and makes the best use of the possibilities offered by the WP back-bone, assuring smooth integration and optimized conflict handling.

XO is a great playground for designers. The DIY version allows anyone to adapt layout and colors to taste right from the back-office; there is no need to have any knowledge about coding or designing. The theme behaves like a Chameleon and adapts to specific needs with just a few clicks of the mouse: pre-configured layout elements transform your XO quickly into a Magazine, Newspaper, personal Author Blog, a Media Hub, a Shop, a Marketing Machine, a Social Media Publisher, a Product Promoter or a Fan Site or most anything your imagination dictates.

For the professional designer, XO offers a well commented environment. Custom code can be added right from the dashboard or, as I prefer using a child theme. XO is tuned for HTML5 and CSS3 use, making it a modern and inspiring framework for exceptional design effects.

Out of the box, the XO Theme for WordPress provides a stable and reliable, robust and optimized solution for common use. It provides built in features such a slider with multiple transitions and a one click selector for easy use.

Layouts can be easily adapted to needs and purpose of the site. In fact, most custom designers rely on the theme engine to format efficiently layouts.

The site featured in the above gallery uses a few pro plug-ins to add functionality in function of customer requirements. The integration of such add on scripts is a relatively simple process for designers and developers.

XO has been developed for high performance, productivity, excellence in publishing and flexibility. For the professional users, the XO Theme constitues a solid base with a huge potential for customization and creative artistic expression.

The release of XO Version 3.3.x is planned for the first week of February. The present Release Candidate has been thoroughly tested. A few minor issues will be taken care off before XO will be available to the public.

If your site is running on Semiomantics XO suing basic customization, the theme can just be overwritten. (Save your custom CSS beforehand.)

If you are using a custom version with custom developments or a child theme, some of your customization will need to be adapted to the enhancements of XO 2012. This concerns namely custom headers and footers as well as custom functions.

Support for developers and designers is available as usual at our Ycademy Online Calls and Seminars or through Semiomantics Pro Support.

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Semiomantics XO with CSS3 and HTML5

Time has come to learn about new technologies available for web designers and developers. All common browsers are increasingly able to read and interpret CSS 3 and HTML5 and about all computers are equipped to read java and jQuery. Therefore new possibilities become available to XO developers which we will focus on during the January Seminar.

XO has evolved over the past 4 years along with WordPress Developments. The theme has become responsive and shows perfectly on smart phones and tablets.

Subsequent to the release of WordPress 3.3.x XO needed some adjustments and updates which we have implemented and tested. New design functions become available for advanced customization. XO remains the most flexible theme for custom development, accessible to most anyone.

The goal of the seminar is to become familiar with XO and it’s new features as well as to learn how CSS3, HTML5 and jQuery allow to adapt XO to most any customer’s needs.

Some of the technical issues we will have a detailed look at are:

• Transparencies with CSS3
• Background Sliders
• Mobile Verions using WPTouch Pro
• Content and Frame sliders with Pro Slider and SlideDeck Pro
• Social Network connectivity with FacePages
• How to make a WP theme responsive (adapting to different screen sizes such as Smart Phones Tablets and bigger)

The most obvious expansions are via plug-ins. We will show how to make the best use of plug-ins for the Mobile Web, Social Networking, Social Media Publishing, Social Network Marketing as well as for more attractive display. Time permitting we will look into additional functions, such as shopping cart or marketing specific scripts.

We also will start looking into another important chapter:

How to convert your XO sites into a Mobile App!

In order to make the understanding easier, we will build a new site during the 2 days event. Please join our pre-seminar call on Thursday to prepare the event by setting up a new XO powered site.

All materials will be provided. You will just need some images/photos, videos and other content you may want to use to populate the XO site.

Saturday and Sunday, 28/29 January, 2012 from 1 pm London time till 9 pm London time.

Tickets are available on our new shop at HIOD.com. Please click on the below image to order.

Discounts as usual for Ycademy Pros: Please mail Bianca at bianca(at)ycademy.com for the coupon code.

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Facebook Business Account

What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice?

First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative.

You can set up a Facebook Business Account, if you don’t already have a standard account,

Business Accounts are mainly designed for Advertisers and to manage pages.

To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account.  Select “I do not have a Facebook account” and continue by providing email and date of birth.

As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to your pages and ads.

You cannot see other users profiles or timelines as Business Accounts have limited access to information of Facebook.

You cannot see Facebook content that does not live on your pages.

Business accounts cannot be found on search or added as friends.

Business accounts cannot send or receive Friends Requests.

A business account can be converted into a regular account. Once done, the process cannot be reversed.

The big disadvantage of Business Accounts are their absence from the internal search and friend feature, making it almost compulsory to spend big time and/or money to promote the content.

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Get the new Facebook Profile before your Friends

So, you cannot wait to get the new Facebook Profile? I understand you as FB looks kind of old and uncool. In any case, the release of the nice and clean Google + must have inspired Facebook. Even if Facebook still has to progress on ‘good taste’, it’s getting better and I even may once in a while login and follow up on some contacts.

My NewFacebook Profile

The easiest way is by joining tonight’s call at YORGO Live at 7 pm London time and we will do it together.

Then of course you can do it yourself by following the steps here below.

1. Search FAcebook Developers and click : Create New App

2. Punch in a name, example: Fry a Buck

3. Enter the App Namespace, example: fry-a-buck

4. Go through the security check

5. From the manu to the left select Open Graph

6. Type in for example Fry and Buckinto the two respective fields

7. On the new page that opens, scroll to the bottom and SAVE.

8. Next page, scroll to the bottom and SAVE

9. Next page scroll to the bottom and Save and Finish

10. Head back to your profile and click on your name (top left) and you get the new Timeline Profile :-)

Only developers who have also changed to the new profile will see your new profile for the time being, but of course you can allready take a screenshot and promote it on your blog :-).

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Empire Avenue Tip 1

I will start here to give some tips which may prove helpful. These are recommendations which result from my own EA experience which I am documenting in my Empire Avenye Review in 12 Chapters.

When joining EA almost two weeks ago, I noticed that some buyers prefer buying shares in multiple small batches and was wondering if it was worth it.

Here some thoughts.

- Multiple opportunities to leave a shout
– Multiple opportunities to create conversation
– High visibility on Scrollers
– Create EA Actions

YORGO Icon on Empire Avenue

- You push the price up with your purchases (namely on low price shares) and you buy the last batch more expensively than the first; on a hot share others may jump in with big batches and accellerate the price increase.

- I don’t read 10 shouts associated with “prostatic buying” nor will I respond   … you kill conversation because it ennoys people rather and looks like ‘spam’.

- It is not really efficient in terms of EA actions if you do a good number of them anyway. You dont beat the system -).

- It increases the work load without giving you and more importantly, your new share, a significant benefit.

- It may distract you from your focus which should be on promoting your new share; there are more and better ways to promote your new share and the person behind.

Multiple shouts can be of an advantage, but not 10 of them in a row. A shout has reached it’s goal if it triggered a response (conversation).

From a financial point of view, you want to buy the share at the lowest price; that is the first price!

If you do 10 batches anyway and say you want to buy 100 shares, buy 91 with the first shot and then 9 x 1, so the higher price may apply only to the smallest part of the block.

From a perception point of view: frankly, at my end I percieve these people buying that way as gready and small minded, accepting to ennoy me for the benefit of shouting 10 times at me without any interesting message. There are so many smarter ways of producing EAction which benefit both parties involved.

Don’t expect me to read your 10 shouts, and when reciprocating, don’t expect that you earned the best of my good-will.

What I do while others buy 10 batches:

1. I buy one block only, and after the purchase leave the shout from the pop-up where available. An encourageing message or so, sometimes something more.

2. Then I head over to the profile and I look at the bio, blogs where available. I do endorsements where appropriate, shoot a twitter message from the button as well as a facebook post and I click the Like button ( if I don’t like I dont buy :-).

3. I reommend the new share for a while; it’s my interest that the share gets promoted and increases in value.

4. I add to my watch list at least for a while. Additionally you could configure a price alert, which I don’t do that as the few shares I have, I can keep in my mind.

6, If I am interested in the profile, I will have a closer look at the persons website and social activity.

7. From my actions, EA produces notifications and records on the scrollers, brilliant! When I fiund some interesting content, I may now go back and do a real shout with some smart text pertaining to the person’s website or FB page and so on … that shows my interest in what people are and do beyond the share price and it triggers real conversation and business.

The Recommended way produces less cyber-waste and builds more accountable rewards. You don’t ‘spam’ the shoutbox but you create Twitter and Facebook actions.

By looking at the profile, you get to know people and can then shout smarter stuff which triggers conversation. (I have sold 2 scripts, 1 SEO and 1 website customization from such EA conversation and raked in almost $1000 just from that.)

The main reward is not in the way you buy your stocks, but what you make out of the new relation.

Just never forget, in social network marketing, not only you create the action, but here at EA, YOU ARE THE EVENT!

I focus on you.

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Empire Avenue a Live Experience

When in June I read on Mashable about Empire Avenue, the social stock exchange, I wanted to give it some time to see whether the program would trigger the announced buzz and dynamic or not befor bringing it to the YORGOO and Ycademy communities.

12 days ago I registered with Empire Avenue to go for my live experience and to write a press review.

This series of articles will give you My Story on Empire Avenue as well as an appreciation of the program from a users’ point of view. I will also try to show the strong and the weak points and try to describe at best the social experience and the atmosphere reigning in Empire Avenue.

Finally we will look at the programs position in today’s social network marketing and it’s perspective in view of the reigning stiff competition amongst all players fighting for domiciling conversation, interaction and access traffic.

YORGO Icon on Empire Avenue

Over the years I have reviewed well over 200 programs and recommended a good number to the YORGOO Community to the entire satisfaction of our friends. The Growth to over 71 000 members of YORGOO is the fruit of careful selecting programs which are user friendly, transparent and where the user is treated with respect and the program run with integrity.

As we will open YORGOO for new registrations again in late October or November, we are looking for some good and interesting programs we can recommend to our friends to learn and exploit skills pertaining to social network marketing. As usual YORGOO and Ycademy are here to guide newbies as well as advanced users safely through the forest of programs and temptations available online and to help them focusing on the essential tasks necessary to meet their expectations and to reach their goals.

YORGOO remains of course a non profit program and is free of advertising.

Is Empire Avenue a program we can recommend to our community and is EA the kind of place online where  our friends can learn and grow to reach their goals?

This review will draw conclusions as we go through the live experience and end with final conclusions and the basic pros and cons.

So much only at this point: it was a most remarkable experience from most any point of view!

Please read on in our next post, Empire Avenue review Chapter 2.

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Empire Avenue

2 Days ago I joined Empire Avenue a social network where users compete and socialize. Each user has a portfolio value which increases or decreases in function of the social behavior and wise investment choices. Basically you sell your shares to people who want to invest into your activity and you buy shares from people you trust that they will take well care of your investment.

First, after signing up, fill in your profile, load a Picture, write a short Bio and select a Ticker name. For doing so, you will already collect Achievement Tokens and cash is added to your bank accounts in the programs local currency called “EAVES”.

Second: Link your social network accounts, such as Facebook, YouTube, Twitter, LinkedIn and so on. Again you will earn by doing so and depending on your popularity and activity there, your share value will immediately increase.

Third: Link your Blog(s). There is a special link to link a free WordPress.com blog and then you can link as well your self-hosted blogs by registering the RSS feed links. Feed links need 5 endorsements from other members before you can request an upgrade to blog status.

Once you have 5 endorsements you request an upgrade. In a popup window you will be prompted to read the terms and at the bottom there is a piece of code which you have to publish on your blog. I just created an admin test post into “Uncategorized” with the code in the loop.

Further manual verification will take place manually by EA admin.

The goal of the verification process is to assure that blog contents are your property and can be redistributed, that you produce original content and that you are not using black hat strategies to fool Google and the World.

Look out for the next post and I will show you how I grew from 0 to 40 in 2 days.

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How to set up a Money Making Blog

We are looking at 4 essential elements needed to make money with your blog.

Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post.

While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value.

The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box.

Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority and most importantly, it can trigger people to help you promote your blog by sharing the post or URL with friends.

As a publisher, you want to optimize the mix of content and advertising. Many studies exist about how much space to allocate to ads and where to place commercial content. In fact there are no general rules as the optimization will depend on your topic and targeted readership and what your visitors expect (and are used to).

One rule however seems to make its way: don’t exaggerate! Too high density of ads annoys your visitors, namely if they came to your site for its content. A few well placed ads are more efficient than a page displaying ads and pop-ups all over the screen.

This is the technical aspect of your venture. A website is a publication and you are a publisher. Your Publishing framework can help you to better promote you content and to display content to your audience in a more attractive and eye catching way. The framework is also responsible for the first impression based on your choices for a layout and style  (colors, images, graphics, fonts and so on).

Blog for Money

You framework is the technical back bone of your site as well. It can contain all sorts of features which automate processes and make your life easier. Your advertising features and mechanisms can be part of the framework and run on a set and forget base.

There are many ways to display ads or to add commercial content to your site. We will post about a whole array of means at your disposal in our next post.

We will spend the coming week-end at the Ycademy Online Seminar where we will build a Framework which is optimized for delivering ads to our target audience. We will report about the event next week.

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Facebook and Mobile Web Seminar by Ycademy

Wow! Your Semiomantics Sites go mobile and Facebook! How to hook your WordPress to Facebook and build an eye catching Mobile Site with the look of a iPhone Application?

Our June Seminar will deal with all the issues relating to interaction with Facebook and the Mobile Web.

The interaction with Facebook is vital to reach out to 1 out of 10 people in this world who are Facebook Subscribers! There are multiple possibilities to hook to Facebook, but not all of them are to our advantage.

At Semiomantics Facebook developments we have tested various possibilities and identified the options which optimize best our activity on Facebook.

We are proud to share with Seminar participants the Facebook Marketing Concepts elaborated over the most recent months, namely since Facebook introduced new rules in February.

As usual, 1 pm — 9 pm London time on each day.

As usual on Brain Time, $85, Ycademy Pro Discount:$50.

Starting from our Author Websites, we will feed all our activity into Facebook with the purpose to gain visibility in Facebook and their Search Engine. The second step is to extract from Facebook a maximum of Facebook activity to make it available outside Facebook and to optimize it for Google.

Ycademy Facebook and WordPress Seminar June 2011

For the second part above we will be glad to use our YORGOOPress blog, which by then should run on Semiomantics XO!

Finally, we will spend the rest of the week-end on working on an eye-catching presentation of our Author Blog on the Mobile Web, optimizing the site for iPhone, iPad, iPod, Android, Blackberry, Win 7 Mobile and so on.

After the Seminar, you will be able to duplicate the above for your customers.

Tuesday and Thursday our daily calls at YorgoLive will be focusing on updating and upgrading your websites at YORGOOPress and your Author Blog where needed. Please be there as we prefer not to waste our time on these issues during the seminar.

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Updated Author Blog and Press sites. Photoshop, HTML Editor, Text Editor; all other materials and scripts will be provided.

Look out for advanced software which will be announced later this week.

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Using a WordPress based website you have multiple options. You can just use galleries from the built in media module.

Example 1: Images are loaded into the WP Media Folder using the upload tool associated with the post editor.

To display the pictures as a slide show, you need some additional soft ware, plug-ins.

Example 2: Images are loaded into a Image Management Module and rendered as an embedded slide show:

The above depends mainly of the technology used on your website since most computers can render such slide shows and there is therefore no discrimination of users who are not equipped with software beyond default.

Slide shows: the technology your visitor uses

With the increasing popularity of Social Media, some interesting applications have been developed which allow Internet users to improve their surfing experience by installing additional soft on their computers. The success of such soft depends on the number of sites which add corresponding features to their development.

Here is an example and I would suggest you download the software on your Computer profit fully from the 3D effects. By the way: FaceBook, Flickr and YORGOO Media are equipped with these add-ons, to mention just a few.

[singlepic id=13 w=320 h=240 mode=watermark float=][singlepic id=11 w=320 h=240 mode=web20 float=]

Watch now: when you pass your mouse over a picture, you notice a button:

Cool Iris

If you click on it, your local 3D image wall will render the images, try on one of the above pictures.

Download your CoolIris Browser and install it on your computer and then watch and be amazed about the new experience.

We can take this further and show a whole wall of our images on the website:

How about showing my Flickr Pics on a CoolIris wall?

It’s possible, watch out for the next post.

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Interactive Video Blog

Vouliagmeni, April 29, 2009 — by Yorgo Nestoridis

This post is a Video Interactive Blog Post — Please view the 0riginal to profit from the feature.

Video Interaction is an attractive plus for a web site, simply because it allows readers to quickly grasp the content and to react to it without having to go through the trouble of editing. The feature is namely useful when the site is accessed via mobile devices.

[kaltura-widget wid=“4fuv2yr3xs” width=“410” height=“364” addpermission=“0” editpermission=“0” /]

You may comment or test by using the corresponding button underneath the comment field.

- Upload, record from web cam and import all rich-media directly to your blog post;
– Edit and remix videos using the online full-featured video editor;
– Easily import all rich media (video, audio, pictures…) from other sites and social networks, such as YouTube, MySpace, Flickr, CCMixter, Jamendo, New York Public Library etc. and;
– Allow readers and subscribers to add video and audio comments, and to participate in collaborative videos;
– Manage and track interactive videos through the management console;
– Complete administrative capabilities. You decide who can add and edit videos;
– Supports more than 150 video, audio and image file formats and codecs
– Three different video player styles to choose from
– Custom sizing of the video player
– Advanced sharing options for videos

The Video module can be used as an add-on to the site or as a fully integrated feature. In the present case, the interactive video feature is integrated into the Semantic Framework from Semiomantics, making it thus a highly optimized feature for SEM and SNM.

The Video feature allows to translate written content into more user-friendly video clips or sound files. The on board editor and mixing device is accessible from the blog post editor and allows quickly to fetch footage, to remix it, by adding additional media, (videos, sound, images). The video editor provides features like cutting, transitions, sound overlay.

A daily news blog post can become a daily news cast. A long Blog post can be accompanied by audio or video and much more as the user’s imagination is the limit.

Social Network Marketing will profit from Interactive Video!

Interactive Video is interesting for advanced Media Publishing Frameworks such as YORGOO Press from Semiomantics. A test set-up is being prepared and we will report about it in due course.

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Interactive Video Blog Media News

Vouliagmeni, April, 30, 2009 — by Yorgo Nestoridis

Subsequent to yesterday’s test on Yorgo Nestoridis, we have integrated the same functionality at YORGOO Publishing and added the Semiomantics tuning scripts. YORGOO Publishing will allow us to proceed with additional tests namely concerning on the behavior in feeds and the readability by spiders and bots.

Yesterday’s post returned another strong demo of Semiomantics Publishing Power: our article made it straight to Google’s top 10 with 3 of 10 entries, an incredible result, namely considering that YorgoNestoridis.com was down for most of the day due to server tuning issues.

When clicking on the below images you will see some of the incredible results from yesterday’s post:

On Interactive Video Blog, Interactive Video Blog news, Interactive Video Blog Image and Interactive Video Blog Images, you see our top 10 listings; the most surprising: Interactive Video Blog images with 788,000,000 search returns listed by Google.

The Sites with the best performances, YorgoNestoridis.com.YORGOOPublishing.com, AuctionTalkLive.com, rss.yorgoopublishing.com and news.yorgonestoridis.com.

Note that we are in good company all over the place and close to or beating the Guardian, ZDnet News, Techrepublic, WordPress, Hopkins University,  Technorati and other big boys.

Publishing Online is a Business! As you notice above, our competitors are all much stronger companies, richer content web sites and they have a forged a solid reputation over years.

Our sites are recent, we don’t invest into online publishing except in our own script development and we obviously have solid content as well. But we have the same publishing power as the big boys and we can beat them on most any keyword. Semiomantics Scripts are the cheapest way to play in the top league!

After successful testing on YORGOO Publishing, we will test interactive videos on YORGOO Press to see if it is worth while to add interactive videos to our online newspapers.

Technically we don’t expect any major problems, however with each add on, we need more server resources. For that reason we may make that module only available to custom built YORGOO Press sites which are hosted on servers with the necessary resources.

We are also working on a Video Feed for the purpose or the translation of the video comments into feed format.

Please leave your comment in video format on YORGOO Publishing.

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Aka-Aki Buzz Mobile Social Newtorking

Vouliagmeni, 27, April, 2009 — by Yorgo Nestoridis

Aka-Aki takes Social Networking to your mobile phone! Where ever you are, you are connected to your friends, you can locate where they are within 50 km. Never miss a friend again downtown, in a crowd or where ever you happen to be.

Aka-Aki is a mobile networking tool you download to your mobile phone. It will locate your aka-aki enabled friends.

FAQ Page.

Technology enhances the development of our 21st century Network Society where everyone can be directly linked with everyone and where everyone is ultimately controlled by … everyone. (The small village principle).

Online Personal Data Profiles, behavioral profiles, links and access, connections, it’s all working into the same direction and it looks a if, with the rise of the network society, we program its fall, unless we can get rid of the emotional baggage we are dragging with us.

Today we may feel that Google or Facebook or other large network owners play the role of the Big Brother like did earlier the KGB, CIA, StaSi or such like organizations set up by the political power in place to keep the elements of society on put. Today, the local administration knows less about its subjects than Facebook and such like networks and a shift of power is noticeable in as much as influence, mind control and opinion leadership is concerned.

Communication

Democracy online

Social Networks can constitute a great counter power if they are directed into the right future. Social networks could only expand in a world where humans feel restricted, unsatisfied and lacking  freedom of expression or communication. Social Networks also put away social barriers which may lock people into a social cast system selecting according to economic, beauty, ‘popularity’ and such like criteria. Popularity in Social Networks found a new definition.

In many ways democracy is when the power is with the people and when people can contribute to the direction social and political evolution will take. Elections are too slow of a process to satisfy peoples fast changing opinions. It’s not about electing leaders, it’s more about single issues where people want to have their say.

Politicians, elected leaders can be influenced by public opinion. Polls don’t do the trick really anymore since the crowd on Facebook becomes more representative and influential than any Poll. Leaders such as Barack Obama or the French President Sarkozy have noticed that and draw conclusions from this shift of social behavior by building personal networks in Facebook and such like.

The Question is: are Social Networks used and abused by their owners or will they in the future continue to allow allow free networking, expression and unbiased publishing of opinions?

If yes, then we may move forward to the past, where democracy was based on permanent consultation with constituents. An interesting Concept!

A hypothetical Network Society, where virtual and physical become one requires however to break down a few more barriers, namely on the emotional side of things.

The notion of Privacy has not much room in such a society, where everything is publicly exposed. Exhibition of your soul is the name of the game, abandon of your emotional foot print and identity to be replaced by … showtime. Life plays on stage where we manage the profile, looks and behavior, where we style our personal exhibitionism in function of likability factors and where the rat race consists in beating the competitors on behavioral and personal profiling schemes as stored and defined in the data bases of large networks such as Facebook.

Sensitivity about privacy, about what is right and what is wrong, about personal preferences will change. Tolerance levels will change and online ghettos will expand. Tomorrow you will not need to commit murder and physical war to eliminate your enemy, you blast him from the face of Facebook with a few mouse-clicks.

Tomorrow, if you are not like a dog on the leash of Social Networks and all your ‘friends’ there, you will be a nobody, a sad existence somewhere between a plant and an animal. Cybermen will form the ‘real society’ and only who is connected and traceable has a chance of participating in this new society.

New opinion leaders will emerge and use and abuse the new power; not intelligence and vision will dominate but showtime and marketing, demagogy and mind control will prevail. The power of expression and communication will have to become a main topic at school. Forget about your sensitivities, just go out and fish in the huge pool and build your own little society or adhere to other mini societies to take your due spot in this new world.

Is this the world you want to build and live in tomorrow?

The great idea about the Cyber Society hurts itself on an important stumbling block, at least for the time being: we are humans with a certain genetic and emotional profile. Human needs are, at least for the time being, not restricted to life on stage and there is more between heaven and earth than just a personal and behavioral online profile serving as connector between unlimited numbers of other cyber-profiles.

Life on stage has this particular thing: once on stage, everyone profits from initial goodwill. From there, you can only lose, as soon as you talk, sing, write or express yourself in any possible way. Your contributions to cyber-society can back-fire faster than you shoot and your future, also in low-tech environments may be jeopardized because of inappropriate content you may have loaded or inappropriate content being made available about you online.

The power of Social Networks may well become a matter of public concern and state intervention will be the consequence. Interestingly, the state is well advised to initiate the move using … social network marketing.

Socal Network Marketing consists in finding a way of influencing masses towards or against issues of concern. Mobilizing the masses through social networks will allow public authorities to gain the power back as only the public powers will be able to protect individual social network users from the abuse of exactly those features which have lead to the rise of social networks.

For the time being, let’s enjoy them and experiment with daily new features and applications allowing people to connect and to stay in touch. And let’s learn how to publish our profiles and messages in an efficient way on Social Networks and our own sites.

At a later stage we must become more critical and select well, which applications we should use to serve OUR purpose best. Our kids will need our best guidance!

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Social Media Marketing Automated

Social Media require a good input of time. Be it Blogs, Social Networks or any other Web 2.0 platform where personal involvement is required, the time factor plays an important role as in any human relation based context.

Marketing involving social media requires therefore a good dose of planning and a solid concept.

Social Media allow targeting based on internal search tools. Searching means: you have to know to know your targeted keywords, login, search and then invite people to join your list. It’s an active push approach.

This approach takes too much time, namely when you are involved in multiple networks.

The second approach would be: be open to anyone who wants to join your list and make yourself available under the search terms corresponding to your goals.

This is a passive, pull approach.

When targeting actively, we do the screening when typing our keywords and phrases into the search tool; when targeting passively we are available for all those who are searching for the keywords linked to our profile. In this latter case the screening is done without our personal active  involvement and we don’t need to have a case by case approach.

Automated screening, where our profile attracts interested people via the internal search engine is my preferred method as it does not require any additional tasks to be added to my daily work load once I have set up my account on a social networks.

Once we are available via the search engine, we then have to offer to interested people what they are looking for. To make the pipeline efficient, we need to make sure that we offer the shortest possible link to what people are searching for, and that’s a link to our web site, blog, online publication outside of the social network.

Our website allows readers to comment and subsequently we can follow up on those comments as the case may be. Or we offer an opt-in to our newsletter which allows yet another way to follow up or we just offer a contact form and or a call me button and the communication hooks are thus in place.

YORGOO Press has added and implemented this week-end its new Social Media Marketing Module. The occasion was the Ycademy Online Seminar which allowed to test the resulting automated communication streams. The results are smashing.

You post an article to your YORGOO Press. the post triggers a Twitter entry to your wall and all the friends walls you post to. It then triggers an entry into facebook, becoming available to facebook prospects and friends as well. The concerned entry is a 140 letter Twitter format entry with a link back to your original article on your YORGOO Press.

In social networks, people can find the entry and click on the link and visit your site straight away.

Or, they can comment on facebook or Twitter, which will trigger an feed back to your YORGOO Press or any other site of yours, which created there a new blog entry you can now comment or react to…which in its turn triggers again a Twitter entry and a facebook entry … and you have just created the perpetuum mobile. In my case I use for SN returns my U Q Me Site.

YORGOO Press is an attractive website with exciting features providing visitors with an interesting surfing experience. We have added a media viewer which allows to view images, videos and listen to music on a fast opening overlay based media viewer without reloading the page which allows to view images in original size without the usual limits imposed by web site layouts. Spectacular views Guaranteed. Click on the thumbnails below at the bottom of the post for a demo.

YORGOO Press links directly to Social Networks such as facebook and Twitter and generates automatically the above described streamlined Communication Flow.

YORGOO Press provides users automatically with quality content articles from authority authors which are automatically imported and can then be edited for publishing purposes to match the publishers requirements, targets and objectives. The module drags content from a large article data base 9hundreds of thousands of articles to choose from) into YORGOO Press. the selection is made via a category selector. The import is based on a timer and allows up to 10 articles to be imported per day.

Automated Google Map integration with just one mouse-click is now possible in blog posts and static pages.

YORGOO Press has advanced to the finest publishing framework online, making ultimate technology accessible to ordinary people achieving extraordinary things.

Test articles posted during the seminar had immediate impact as well as on social networks as on search engines. Interesting progress we noticed namely on the sites from Larrie Perkin, Joe Cettina,  Alejandra Neri and Zo Nicholas.

We also noticed, that our South African friends were somewhat neglected by Google and the indexing of new content took longer than for Europeans or Americans. This concerns namely Bianca Gubalke, Hanno Coetzee and Eileen Cupido. In fact connection problems in South Africa prevented Eileen for hours to log on to the seminar.

Ute Schaedler as as usual: Speedy Ute!

Boruch Rappaport from Israel had a surprisingly good line yesterday and Felisa Ryan just consolidated her Google number 1 position.

YORGOO Press basic version remains at $ 67. The upgrade installation of the new module is charged $50. A new complete YORGOO Press install costs $127. Please contact Bianca for more details at bianca(at)ycademy.com.

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Yorgo Nestoridis on Twitter

Having done my homework, I put my name at last to Twitter. The first Question is: do I use my name or my business brand to build my link and contact on Twitter?

I started the account with the brand name YORGOO as user name and then I changed to Yorgo Nestoridis. The reason is simple: I am on Twitter as a person, a human, making himself available for contacts, interaction, collaboration, and to help to people who may be able to find something interesting in my Tweets or web sites. Yes it’s YorgoNestoridis my user name now.

Is it ‘dangerous’ to use your name on Twitter? This will depend on what you post. My rule is: don’t put anything on the internet you don’t want to be seen publicly. Password protected areas and security are not reliable and cases where online exhibitionism back-fires are increasing. So, just stick with the rule and entrust the Internet only with Content you like to share publicly.

Twitter is a great tool to keep in touch with friends from all over the planet. It’s easy, fast and mainly FUN! The popularity of Twitter makes it a great tool for its users as you can link to so many people you may have lost in the online jungle.

I have integrated Twitter into my Publishing framework at Yorgo Nestoridis, where you can follow the time line in the sidebar and as a user of that site, I can Tweet directly from the sidebar. In fact I never need to go to the Twitter website to communicate.

On the other hand, the Tweets received and published on my Twitter account fly directly into my Site via RSS and animate a Twitter Category. All interactivity is thus projected onto my blog, easy to follow, to edit, to store or to delete.

The personal Twitter Profile is a tricky issue. I have centralized my online profile on Cashflowin for various reasons. Again, I don’t publish what I don’t want to be publicly visible. Therefore I don’t need any password protection. Open profiles are more visible and namely more Google efficient.

Social Networks and such like sites who force people to sign up and to login to see your profile use your profile to build THEIR contacts and list, not yours.

Also I want my profile to be under my control, unassociated with third party ads. Cashflowin offers your optimized profile as a free service and it’s efficiency is easy to demonstrate by typing into Google any Cashflowin user’s name: the cashflowin hosted profile will show up most likely on your top 10 or 20 search returns.

For this reason I paste into the profile field just my Cashflowin Link leading to my Profile.

You may have noticed that most of my sites have a similar rather minimalist look when it comes to web design. Usually my colors schemes gravitate around Black, White and Red, therefore I applied the same colors to my Twitter page.

Yet another tricky issue as my online presence is not linked to a location nor is my activity. As I had once and for all decided to work online exclusively, I am not interested to split my time between offline and online meetings as the online contacts expect more presence, faster reaction and almost permanent availability. Online I can take care of more people in less time and help out where needed.

I am mainly expecting feed-back and reactions to find out what contacts think about issues of common concern, products we promote and services we provide at YORGOO and related Enterprises. Getting fast constructive feed-back will allow us to improve our services and live up to users’ due expectations. And then I am expecting to have some fun by reading Tweets and reacting to them.

Linked to my online activity, my fun will consist in going after the Keyword “Twitter” on Google; I will track the results on this site and keep you posted.

At present there are some 724,000,000 Google search returns on Twitter which looks like an interesting mountain to climb.

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Communication per Jelly

Since Bianca Gubalke’s Article about Communication per Jelly, I have been wondering about the significance of the term. I know what a Jelly is and I have some ideas about Communication. Communication per Jelly remains however a mystery.

If a Jelly is a Collaborative Meeting of Workers from Home then Communication per Jelly could be some sort of information passed on after each session of the Jelly?

Having analyzed the aforementioned post and synthesized the images you won’t believe what we finally found. Here it is…but don’t tell anybody.

Communication per Jelly

We now can deduct that “Communication per Jelly” is rather Communication over or via or about Jelly and we also know now: it’s all a matter of rabbits and bunnies.

Interesting how Jellies cause isolated Workers from Home to create osmotic collaboration, a form of social connecting.

In Jelly we Communicate.

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Jelly Communication works on Google

The first shot placed us on rank 12 of 12,000,000 on Work at Jelly :-).

To illustrate the impact of our wobbling nonsense Gelatin Post, here is a screen shot from just a minute ago:

Work at Jelly on Google

Click on the pic to see.

In any case, it takes a second shot to get to the top 10 and that’s what this post is about. But there is more behind; read on.

Now, if Jelly stands for nonsense, then you are right here. My dear friend, Bianca Gubalke has been shooting at Jelly Communication where she and some other friends are invading Google’s top 10, ahead of all BesmaBashier.com, a Dublicator script, Bianca’s own Dublicator Script as well as Bianca’s YORGOO Press Touch Vision Talk Publication.

In fact we are still not sure if it’s about Jelly, or Jam with all this fun we have, but for sure it’s sweet to see that sticky stuff all over Google.

So, let’s see where this will take us.

So long and see you in a while.

PS: The Maps shows my Jelly Communication Location

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• Work at Jelly

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Work at Jelly Ycademy Online

Or: can I grab this keyword on Google :-).

Jellies are nothing else than organized meetings amongst people working from home for the purpose of brainstorming and collaboration; the Jelly factor is: these people leave home to meet in a third party place. In fact it’s a funny way of back to low tech basics. As if online collaboration tools did not exist!

Whatever, let’s call it a Jelly when workers from home meet to work together. So far we called it Daily YORGOO Calls or monthly Ycademy online Seminars. I see, we are out unless we re-baptize our activity to Ycademy Jelly and YORGOO Jelly. Or even better, as our friend Nikos Advertizopoulos suggested: just call it Jell-o and add the color.

Or, call it Knox, which reminds me of the good old gelatine factory in Johnstown, NY where I spent a year back in the seventies. I also remember the Knox property in Johnstown, a big yellow and white colonial mansion (may be it’s pink and light green today), nothing like gelatine.

All this to tell you that this Jelly thing inspires gelatine, something wobbly, undefined, inconsistent and all in all…a matter of taste and no one will ever blame you for smearing it all over, namely on your Facebook wall.

An Ycademy Jelly is a meeting of Ycademy members. However as the participants come from all over the world, the meeting is held at Ycademy’s online Conferencing facillity. This gets me to the next stumbling block: what’s the translation into modern English? Jelly Egg? Noway, as that’s reserved for Crocks and Shoes … just forget it, we will continue to call the eggish Ycademy Jell-O as before: Ycademy Online Seminar.\

It’s news for all those advanced Rappers who made of our language this beautiful gelatine of creative nonsense. I work on it, believe me, but in the mean time let our Work at Jelly be a YORGOO call.

Work at Jelly

For the good order’s sake, have a look at the Map to find Knox Jelly in Johnstown in Fulton County, NY, there at least you find real Jelly that makes money, at least for Knox (nothing to do with Fort Knox, it’s Kraft today…huh, that’s a difficult one.)

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