Yorgo Nestoridis » Nike Sneakers

Swarovsky Live Shopping

Yorgo Nestoridis — Mon, 27 Jun 2011 09:57:20 +0000

New Swarovsky Live Shopping in London and Worldwide

Incredible creativity and Live Shopping at Global Sports US in London. Now, for all folks out there who want to spend on kicks in stead of flights to London and shop at the insiders’ hottest kicks and caps outlet worldwide — go Live Shopping at Global Sports in London.

Swarovsky Live Shopping at Global Sports

The pictures are just quick screen shots while shopping …and believe me, in reality Fiaz is a heck of a lot sharper than this!

Click to view …

Please note the Customer Versions 1–3 … they have one thing in common: they are Happy Customers at Global Sports!

Here in Athens I just cannot find the rich collection of Swarovsky Kicks Global has in store and while Global Sports Online Shop is being built, Fiaz Mohamed offered the possibility of the first Live Shopping tour using the web cam. Boy was this thrilling … not that the choice is made any easier so beautifully bling-shining these kicks are but the visual live presentation, paired with the passionate description of the product — who could resist?

Once the color was right and the size matched the eyes of my wife, there was no way not to convert bling to cling. And then …

Live Global Sports Fashion Shopping

Fiaz, like a magician switched to matching Fashion sportswear, Global Sports Brand T-shirts, Trainers, Sweaters, Caps and Jackets, all the fruit of the smashing creativity of Global Sports!

Live Shopping Customer Experience

Live Shopping is exciting namely at Global Sports. Attracted by the creativity and the best prices online, the shopping experience is just a total immersion where as a customer you feel at the end as if Global Sport’s Creativity had left some traces on you or rather if it had rubbed off a bit on you … guess how and tell me it’s just a sensation … a refreshing and exciting one!

Customer Version 1

Customer Version 2

Customer Version 3

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Best Nike Kicks at Global Sports

Yorgo Nestoridis — Fri, 07 Jan 2011 08:01:05 +0000

Best Nikes from Global’s New Shop on XO 2011

Global Sports New Shop runs on Semiomantics XO 2011 exposing the best Nike Kicks as well as brands like Jordan, Polo and much more. Global has built a huge online reputation in a short time and the success of the shop is just amazing.

What’s New at Global Sports?

The shop has been rebuilt during the holiday period to serve customers better, more efficiently and to optimize its visibility namely on Search Engines such as Google. Also the design has been adapted to the branding of the Global Sports Blog.

To compare, the blog:

Best Nike Kicks on XO 2011

The Global Sports Shop is a mile stone for Semiomantics in as much as this is the first heavy weight shop built on Semiomantics XO 2011. The advantages of XO 2011 are now available on WordPress based e-commerce solutions and customers looking for the best Nike Kicks in London and word wide will enjoy the clean design, straight forward offers and the high quality images as well as the simple and quick check-out procedure.

Single Product:

Global The Brand

A new site for Global The Brand is under construction at the Semiomantics site smith. The project is about creating a brand and translating it for publication on multiple platforms. More about Global The Brand soon.

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Best Price Sneakers

Yorgo Nestoridis — Tue, 22 Dec 2009 05:22:52 +0000

Best Price Sneakers

Sneakers at the best price are a trendy way to win the hearts of youngsters and oldies as well. The Sneaker as a fashion accessory or a cult status symbol is always a welcome present not only for athletes and hip-hoppers.

Best Price Nike Kicks

Insiders know: there is only one place for shopping for the latest from Nike at the best price: GlobalSportsUS in London!

I just caught the latest video on YouTube featuring the latest trends.

Ismail and Faiz setting Global Trends

Global Sports interpretation of trendy Nike Bling Sneakers is just smashing; Luxury and Creativity united on Nike Swarovski Crystal Custom Shoes at the best price.

Have a look and then rush to Global’s online outlet where you will find Christmas goodies for the whole family!

PS: They deliver fast and safely — I know from my own experience.

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Soulja Boy loves Retro Jordans

Yorgo Nestoridis — Sun, 26 Jul 2009 01:11:19 +0000

Soulja Boy caught at Global in Nike Retro Jordan Kicks

Nike Retro Jordan Sneakers accompany Soulja Boy all day long.

Here with Ismail from Global Sports in London the guy with the hottest Kick Collection.

Serious Swagger available only @Global

Soulja Boy with Ismail at Global

More…

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Online Advertising Fun

Yorgo Nestoridis — Mon, 13 Jul 2009 10:58:03 +0000

Online Advertising Fun

Advertising is fun and fun advertising even a bigger kick. Literally!

Global Sports Fun Ads

Global Sports London, where you buy the best kicks or sneakers at the best price.

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Global Sports $1500 Sneaker Artwork

Yorgo Nestoridis — Mon, 13 Jul 2009 10:06:03 +0000

Global Sports $1500 Custom Sneaker Artwork

Based on the Custom Made Sneaker we have featured in our earlier post we have asked Bianca Gubalke from South Africa to let that Custom Kick evolve into Artwork. May I call it “Kick Art” or “Art Kick”?

Custom Kick Art

Advertising is one thing, art is another and combining Art and Advertising is just one of the most exciting adventures. No wonder that luxury brands often spend thousands for the creation of an image, a photo or the digital treatment of graphics.

Bianca Gubalke’s Global Kick Artwork

Here is the result of the evolution around the Nike Air Max Swarovski Custom Sneaker:

Global Kick Copyright and courtesy Bianca Gubalke

Click HERE to see it bigger and imagine this peace of Artwork in poster size or bigger!

Can you recognize the different elements of the Global Sports logo, from the wings in inverse colors to the G? And can you see Omarion in the translucent globe and finally the kick evolving out of the sphere? Can you see deep inside the sphere the basic design of the kick’s black and white features…and there is more.

Let us know what you think of this smashing design by commenting on the original post HERE

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How to Create an Ad for Sneakers

Yorgo Nestoridis — Sun, 12 Jul 2009 04:18:03 +0000

How to create an Ad for Sneakers and Kicks

Creating an Ad has to do with a product to advertise, a market to reach and to communicate with, an idea and some pictures. This post will deal with the treatment of images for advertising and we use as an example Ads created for Custom Made Sneakers by Global Sports.

Custom Made Sneakers

Custom Made Sneakers need custom made ads. The sneaker in question is a Nike Air Max 97 which has been artistically decorated with Swarovski Crystals to become a unique product in a Limited Edition.

While Nike supplies advertising materials and pictures of the Air Max, Custom Made Limited Editions require their own original images. The Quality of the image is or paramount importance.

The Project and the Picture

Global Sports sent us some images from which we selected one to serve as a base for the project. The problem is: the lousier the picture, the more work for the designer. If you count designer hours at only $100, then it becomes obvious that paying a professional photographer to take good shots is worth while.

What kind of Pictures are ideal?

Most Photographers use some sort of photo editing software such as PhotoShop, Illustrator and similar.

Ideally we therefore get a picture of the product on a transparent background to be able to use it in multiple ways and for multiple purposes. Photographers should deliver the largest possible file size and the highest dpi or ppi rate.

What we started out with

Unfortunately we started out from a non professional image, taken with a normal digital camera. The background of the picture was not in sharp contrast with the Sneaker and the image was not top notch sharp and crisp.

Air Max 97 Bling

Prepare the image

After some basic improvement of the image, Bianca and I started each on his side to get rid of the background. It took just over an hour to clean up the picture to end up with a sneaker on a transparent background. Every designer knows, that there is always some more that could be done –Â but that’s a matter of time. We finally ended up with a clean picture we could start to work with.

Composing the Ad

Once you have a clean picture with a transparent background, things get easier and you can compose the Ad, by adding a background and other graphic elements, text, effects and so on.

The Sneaker on the Ad

Select a background and glue the sneaker to it:

Air Max 97 Custom Made

Custom Made Air Max 97 Bling

Air Max Custom Made

Playing with the background

Nike Air Max 97 Custom Made

Air Max Custom Made Swarovski Kicks

Playing with Details

Nike Custom Made

Conclusion

A good image at the base will save many designer hours. The above result is the fruit of over 2 hours of work and that’s just the beginning. From here the image needs to be beefed up to communicate and create immediate empathy with prospect targets.

Where to learn the basics?

Ycademy calls and YORGOO Webmaster trainings will show you how to tweak images with simple but efficient means.

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Custom Made Nike Air Max 97 Sneakers

Yorgo Nestoridis — Sat, 11 Jul 2009 15:10:56 +0000

Custom Made Sneakers

Custom Made Sneakers, a Must for You, the young, the in, the fashion conscious and for all people living a trendy lifestyle.

Custom Made Swarovski Crystal — the Top of the Top

Look at this Kick! The high quality Swarovski Crystals complement your Haute Couture outfit and upgrade your Pret-a-porter to politically and socially correct clothing for any elegant and poche event. A must Bling!

Blow the Kick with a Click:

Custom Made Nike Air Max 97 Swarovski Bling by Global Sports London

You Notice the subtle personalization even in the Nike Logo? Guess what the Y stands for?

Custom Made Nike Air Max 97

Underneath this most amazing design, there is the famous original Nike Air Max 97! A legend by now and one of the best and most sought after Kicks.

This product is Hand Custom Made with Swarovski Crystals.

Have another look at it — click for the real thing at the real size:

Black Beauty Air Max 97 by Global Sports

Where to best buy Custom Made Sneakers?

This unique work of Art and Craftsmanship originates from Global Sports in London. You can find them online on their brand new site and get the latest news from their news wire.

If you pass through London, don’t miss to visit their store:

165 Railway Arches
Shepherds Bush Market, London, W12 8DF, United Kingdom
+44 20 87431048

Global Sports where Street Fashion Meets Elegance

The Beauty and the Kick — what a topic! Click on the Picture to find the beast :-). You wonder which dream Jennifer is dreaming here: at Global it will become reality!

Nike-Air-Max-97-Custom-Made

Have you seen this Custom Made Kick?

The above Nike Air Max 97 Swarovski Bling has been sold, however, his brother or sister may still be available. In any case at Global you decide about your preferred design; within 7 days your dream will become true.

May be you will meet this unique Kick somewhere down town?

Air Max 97 Custom Made

Better catch these sneakers as the person wearing them is a special person, a person living the dream in style.

Step out and make a statement with these custom made Air Max 90s full of Swarovski Bling.

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Buy Sneakers

Yorgo Nestoridis — Thu, 09 Jul 2009 13:24:30 +0000

Buy Sneakers Online

Buy Sneakers and buy them online at Global Sports US in London!

Buy Sneakers in Style

Global Sports Shopping in Style

At Global Sports the Focus is on Quality, Creativity, Exclusivity and Customer Care. For a shopper, looking for the hottest kicks in town, an absolute must.

Buy Sneakers Online

Global Sports is building it’s space where you can Buy Sneakers Online at Global Sports US Shop. We have tested the shop or rather the Live Shopping Facillity using a Live Cam on both ends: now that’s what I call Online Shopping!

Buy Sneakers Online from the comfort of your home or where ever you are right from the Hottest Sneaker temple in the World!

Buy Sneakers from an International Reputation

Global is building its international reputation. The Shops in London and New York are just the visible part of their international reputation and clientele.

Global Sports International

Next time I will show you a picture from underneath the table!

Buy Sneakers with Discounts

Follow Global Sports Headlines and Promos: they sure come up with great surprises and unexpected Discounts. Grab your favorite Kicks and Caps while the goodies last, namely the Limited Editions.

Best buy Sneakers at Global Sports

No need to look any further, you find it all at the best price at Global Sports. Buy Nike, Swarovski, Adidas, Dope Chef, you name it, it’s all there!

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Swarovski Crystal

Yorgo Nestoridis — Wed, 08 Jul 2009 03:15:22 +0000

Swarovski Crystal Sneakers

Swarovski Crystal Sneakers — where luxury and creativity meet!

Where to Buy Swarovski Crystal

The place to go is Global Sports US, where your Swarovski Live Shopping experience is unique! Global Sports are the masters of Custom Made Swarovski Sneakers and that’s what the kick is all about: tell them what you want, what you like, get their advise and let them realize your Dream Swarovski Crystal Sneakers!

Swarovski Crystal Discount

Have a look around and check out some exceptional custom made Swarovski Crystal creations. Then get in touch with Fiaz Mohamed or Ismail Kahn and get some live advise and I am sure you will get a Discount … try, it’s worth the while!

Custom Made Swarovski Crystal Sneakers

Your imagination is the limit; Global Sports executes your ideas in record time and the speedy delivery worldwide will rapidly let you walk on wings, the wings of Global Sports.

Swarovski Crystal at Global Sports

Swarovski Custom Made Bathing Ape Bling

Swarovski Crystal Custom Made Superstar Bling

Are these really sneakers? To use? To wear? Or are these Art Works? It’s up to you; just be sure the effect will be smashing: when you give them as a personalized exclusive gift, when you wear them or when you nail them over your mantle piece between the head of your taxman and the last guy who cheated you online.

And don’t forget the pleasure to create them and to get the best advise from the creative crowd at Global Sports in London.

Best Buy Swarovski Cristal Sneakers

I guess you got it: it’s at Global Sports US in London with their unique worldwide service and Customer Care.

Swarovski Crystal Sneakers on Google

Subsequent to our post yesterday, Google is picking up the trend, the wind of the pulsing creativity at Global Sports. Check out a few Swarovski Sneakers relates keywords on Google:

Swarovski Kicks

Swarovski Kicks

Swarovski Live Shopping Worldwide

Swarovski Live shopping Worldwide

Swarovski Shopping

Swarovski Shopping

Swarovski Shopping London

Swarovski Shopping London

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Nike London on the Fly

Yorgo Nestoridis — Fri, 12 Jun 2009 11:25:50 +0000

Nike London storms Google

Search Engine Marketing and Optimization by Semiomantics has a unique track record. Where ever we go, what ever we aim, we can and we do predict the result and we reach it.

Nike London

This morning we were taking a gamble on Nike London in the context of our friends Global Sports US . Here is the immediate result and believe me, this is just the beginning:

Nike London on Google

As you can see, we come in on Rank 19 of 10.400.000 (click on the picture). May be by the time you click, our result will be better, namely in as much as our publishing network is concerned.

Online Marketing with Semiomantics

It’s true, we are not making a lot of noise nor are we hyping up our performance. But we are aware of our publishing Power and we reserve it for our Semiomantics Marketing Customers. You will find on this web site many demonstrations of this publishing power, where we have announced a target and then went for it … on keywords with over a billion returns even.

Our Sport is Google Top 10; that’s where we feel at ease and this little and may be not very ambitious goal on the Nike Theme is just another demo of the power of Semiomantics.

Semiomantics is an insider tip and will remain a very low profile marketing concept and product … for the best only.

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Nike London

Yorgo Nestoridis — Fri, 12 Jun 2009 04:37:14 +0000

Nike Air Max 97 Lux London storms Google

Just about an hour ago we publishedur o last post about the Air Max 97 Lux by Nike and we are already all over the place.

Nike and Air Max 97 Lux on Google

We have been aiming a few keywords with our last post, such as:

Nike Air Max Lux London

Nike Air Max Lux Images

Buy Air Max Lux

Air Max Lux

Nike air Max Lux

Nike Global Sports

and a few more. We reach all over Top 10 on Google using Semiomantics Marketing.

Nike Google Performance

View the screen shots by clicking on the images:

… and this is just the beginning. In a few hours you will see tons of entries all over on these keywords and on many others.

Our Nike performance on Google with one little post is interesting and we can just go crazy and target Nike London and see which of our post will do best. There are over 10 million search returns on Google for “Nike London”.

Let’s have fun with our Semiomantics live demo.

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Air Max 97 Lux “Camo”

Yorgo Nestoridis — Fri, 12 Jun 2009 02:54:35 +0000

Nike Air Max Lux 97 “Camo” at the Best Price

This one piece, high tech flip of the Nike Air Max 97 LUX â€œCamoâ€ features the smooth and seamless look of the LUX 97â€™s. The colorway is done up in a camo print in grey which results in a unique and premium look. In addition, the material of choice is the always popular 3M colorway.

Air Max 97 Lux “Camo” Image

Nike Air Max

The Nike Air Max â€˜97 made a big comeback in 2008, and looks to continue the run here in 2009 as weâ€™ve spotted a few really nice colorways. The latest is this lux pair which sports a smooth and seamless look consisting of camo prints of grey which produce the unique look shown here. They also sport 3M material, as well as a clear out sole. They come with the steep price tag of $375, which is a bit much but you get

Best Price Air Max Lux 97 “CAMO”

as usual at Global Sports US in London. They ship worldwide and come up with the unbeatable price of 150 Pounds!

Check it out HERE

Air Max Lux 97 “Camo” on Google

Promoting the Air Max 97 Lux is just another Fun. Global Sports US is doing a great job and we are just giving a little push to blow their quality services to the top of Google! We will be back with a performance record :-).

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Best Buy Nike Sneakers

Yorgo Nestoridis — Tue, 12 May 2009 14:59:34 +0000

Best Buy Nike Sneakers

Where to best buy Nike Sneakers? It’s a matter of semantics: in New York you go to

Global NYC (Global New York)

In London? You don’t buy Sneakers in London, they have Kicks or Pumps. But still they have the stuff at

Global London (Global Sports London)

Best Buy Nike Sneakers in specialized shops or even better in specialized online shops as often you can grab a coupon somewhere (don’t ask me where) to get Kicks and Sneakers at a Reduced Price. Discounts may also be available, namely if you are a nice guy or gal.

Best Buy Nike Sneakers at any Global Store.

Best buy Nike Sneakers on Google

Google attracts quite some advertisers on Best Buy Nike Sneakers; a good reason to save money and to go for organic search engine ranking on the left side of the page to save a buck for every click or more.

Best Buy Nike Sneakers on Google

I am sure in an hour or so we will look better there; join our call at yorGOtalk in 5 minutes and we will show you how we are going after Nike with commercial search engine marketing Semiomantics style.

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Best Buy Nike

Yorgo Nestoridis — Tue, 12 May 2009 14:28:46 +0000

Best buy Nike

I told you 15 minutes ago to wait for an hour, but…Google shoots faster than our shadow.

“Where to Buy Nike Kicks in London” is already under control

Here is the Google search return:

From 2 entries we doubled to 4 on the top 5 and just wait what’s coming in a while.

Best Buy Nike Kicks in London

Please note that the search returns increased from some 22,000 to some 30,000 just with a few shots.

Nike Kicks in London

Some synergistic results can be found on on other key-phrases, such as Nike Kicks in London: I let you check it out from HERE: 8 of the top 10 are our sites!

Best buy Nike Kicks in London

Google returns 8 Semiomantics results on the top 10 under Best Buy Nike Kicks in London:

Best Buy Nike Kicks in London on Google

You see the impact? There are hundreds of top 10 entries with all sorts of keyword combinations which have been created within just a few hours and some are there to stay.

How about

Best Buy Nike in London

Now here we go straight for the Brand Nike and Google just sent us more flowers:

Best Buy Nike in London on Google

Best Buy Nike on Google

Here it’s getting a little bit more difficult with over 19,000,000 search returns and we just hit rank 33. Now, rank 33 is about as useless as any rank beyond top 10, reason for which we may just give it another shot:

Best Buy Nike on Google

Let’s see where we go from here :-). But Nike in London is a nice little target and the kind of keyword Nike sellers should conquer.

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Buy Nike Kicks in London at Global Sports

Yorgo Nestoridis — Tue, 12 May 2009 13:28:43 +0000

Where to Buy Nike Kicks in London?

It didn’t even take 30 minutes to get the answer from Google! Watch out:

Where to Buy Nike Kicks in London

We landed immediately on Rank 1 with YorgoNestoridis.com and on Rank 3 with AuctionTalkLive.com.

We are obviously not Kick sellers but our friends are:

Buy your Nike Kicks in London at Global Sports London!

You see, it can be done fast and efficiently and I bet: if you check Google in a hour or so, you will find many more of our network Partner sites right on the top 10 and top 20 of Google. It’s Semiomantics Marketing and it can be learned. Ycademy Online Seminars are designed to let participants implement the best of our knowledge.

The monthly Ycademy online seminar on May 30 and 31 will deal with Monetization of your web site. the spectacular combination of Semiomantics YORGOO Press and YORGOO Media will be at each participant’s fingertip. Unfortunately there are only 10 seats available and I am not sure any spots are left.

Please check it out with Bianca Gubalke at bianca(at)ycademy.com or with Zo Nicholas at zo(at)yorgobox.com if your site is not performing as well as ours; may be we have a solution for you too.

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Nike Kicks in London

Yorgo Nestoridis — Tue, 12 May 2009 09:31:48 +0000

Nike Kicks in London

A few minutes ago I posted about Nike Kicks and then just went to see what Google would do with it.

Nike Kicks London on top 10 onÂ Google

Within minutes Google picked up, indexed and ranked the post on rank 3 under the keyword search Nike Kicks London:

Nike Kicks London on Google

Mind you, this is not a big keyword with only some 59,000 returns, but have you seen the advertisers’ interest on the right side? Check it out: under Nike Sneakers London there are more than double the number of returns, but less advertisers. It means what it means:-).

Nike Kicks NYC on Google

Playing the same game on Nike Kicks NYC we get a similar result: we rank number 2 of over 1,200,000:

Nike Kicks NYC on Google

Brand Marketing with Semiomantics Frameworks

A few months ago we tested Semiomantics on Brand Names such as Louis Vuitton, Gucci or other Mini Coopers with incredible results. The above is just a reminder: Semiomantics can conquer most any keyword on Google with a minimum effort: in the above case it was just a small post.

We keep monitoring.

PS: Global Sports US is powered by YORGOO Press

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Nike Kicks a hot Seller

Yorgo Nestoridis — Tue, 12 May 2009 08:42:50 +0000

Nike Kicks at Global London

Our Sneaker, kicks and pumps project for Gobal Sports London is progressing and we are about to finalize the site. In connection with this commercial project, there are a few interesting questions arisingÂ which will impact on the further development of the site and its conversion rate.

1. Kicks, Sneakers or Pumps

Semantics are of the utmost importance on any commercial website, even more when we are talking about a trendy product with a primary target market in the age group between 12 and 32. Kicks are more than shoes or sportswear, they are a means of communication. What earlier would have described as a status symbol is today the expression of individuality, style, taste, it’s groovy!

2. Keywords: Nike Kicks, Nike Sneakers, Nike

What is true for the designation of the shoes is true for the whole language used on a web site: it is the goal to create empathy and to communicate with the targeted public choosing a vocabulary understood and used by a majority of potential prospects. The same applies for the choice of meta keywords: what good is it to use terms such as sports shoes and to be fundamentally right, if you are the last remaining dinosaur on the planed who cannot call a Kick a Kick?

The result would just be: you would be targeting other dinosaurs who have not the slightest understanding about the importance a kick can have in the brain of a rapper.

What would a typical Kick freak type into Google to find those Nike Kicks he is looking for so desperately? Probably not: sports shoes but rather Kicks or Sneakers or then just the brand and model, or part of the model description.

3. Nike Kicks AIR MAX 97 PLAYSTATION EDITION

Here you have a great example: what would people type in to find these Nike Playstation Kicks? Nike or Playstation Kicks? Or would they go for their preferred shop?

And if they went for their preferred shop, how would they call the shop? Global Sports US or Global Sports, or just Global? Would they add London to the name? Or the street name?

Target assessment is of paramount importance here.

4. Global, Global London, Global LDN, Global NYC, Global Sports London?

For shop owners it is important to know, how customers refer to the shop in order to tag the relevant keywords. Global Sports US is the domain name. I come across names such as Global Sports USA, Global Sports, Global, Global NYC, Global LDN or Global London and more. Branding the shop’s name is difficult with such an array of expressions. May be a customer query could give some conclusive ideas. besides the shop name, I would guess that the brand names in relation with the City could be an interesting hook as well as links to UK, Europe or USAÂ for what concerns Global NYC.

Important: Customers who don’t know the shops URL by heart must be able to find it on Google: I would type in Global Sports London for example; but would Global’s customers do the same?

More soon.