Google Top 10 Ranking

You want to reach Google top 10 ranking with your website? Great. And then, what’s next?

Ask yourself this simple question and create a relation between your purpose and your website. Different reasons can motivate you to storm Google: you want high visibility for interested people to find your content. You want to increase the readership to influence the way people think about a topic (opinion leader). You want to occupy space on Google Top 10 to earn money.

Fine, but how do you want to make money?

Let’s not go into keyword analysis and market assessment here; let’s just look at the mechanisms which allow you to make money from your Google Top 10 Position.

When people search Google to find a solution to a problem or question, they will end up on the Top 10 search return page. Your entry shares the benefit of that page with 9 other organic entries, maybe an authority entry as well as with some advertisers who pay for being listed on the right side of the page.

The more people search for your terms (keywords) the more the Google Result page obtains and the more you are likely to harvest your share of that traffic.

Some people will click on your Google entry and end up on your site, respectively on the specific page of your site which has made the race.

Your site has different things to offer to your visitor: Contextual Content, other content, Ads and Gadgets.

By Clicking on your ads or by following related commercial links from within your content, visitors will enter your sales pipeline. Depending on what marketing strategy you use, you may make money from every single click (pay per click programs, such as Google AdSense) or you may direct visitors to a sales page of yours (shop for example) or of a merchant you are an affiliate of. The Third possibility is that visitors click on ads you have been paid for to display by direct advertisers.

Basically it’s your content which will make you earn a Google Top 10 position.

Content is what Google is looking for; a product review is a good example for strategic content. The content can be directly linked to a sales pipeline from within the post or page, by linking from within your post to your shop or affiliate program where the reviewed product is sold and from where you expect commissions (your shop, Amazon Affiliate Program, and many more).

In this case, the content has 2 functions:

1. It earns your Top 10 position.

2. It links to contextual sales.

This strategy is probably the most rewarding one, since the content (originally that’s what visitors came to your site for) takes the information a step further right to a sales pipeline.

The Problem is: you need to write good content to reach Google Top 10 and you need to create the necessary empathy with your readers to keep them interested enough to follow your recommended links.

This strategy is compatible with all other strategies and can be used on any site format.

You are a fairly good producer of content, but your skills are not particularly sharp on writing ‘sales pages’.

Here the content transports your site to Google Top 10 but you will not focus on selling straight off your content (text), you may rather want to0 associate ads to your post, within the loop (post).

A contextual ad associated with a post is great stuff and still better than just being able to use the sidebars, headers and footers of your page. Such ads can have the shape of banners, text ads or flash or whatever you like and they can refer to your own products, other people’s products or advertisers, such as Google Ads.

This strategy is brilliant in as much as it can be associated to any content, even authorized syndicated content and it will work. Imagine you get a great product feed from a merchant to your site and you associate automatically relevant ads?

How about headers, footer and sidebars?

These are the most basic places you will find ads on and most webmasters use ads in their framework. Such ads can be contextual, such as Google Ads or they can just be ads promoting products and services of general interest to your readership.

The danger and main mistake you may notice is that people often exaggerate to such an extent that visitors will not look at the parts of your layout where you accumulate ads; in fact many a surfer has developed a reflex to smartly navigate around ads areas on websites.

The quantity of ads is less decisive than the quality, the editing quality! One well placed and edited ad may do much better than 10 ads which scare people away.

The Good News remains: such ads can be completely separated from the content and the extreme strategy would consist in overwriding the visitors original interest in your content with a new interest in what the ad or promo is claiming!

This is an incredibly simple concept allowing people without writing skills to monetize a Top 10 Position.

Does it work? Yes, it does as YORGOO Blasters prove daily.

Combine any of the above strategies in function of your purpose, skills and ambitions and select the appropriate framework for doing so. If you are content focused, you want to select a framework with highlights your content, if you are ads focused, your need a framework which will exhibit your ads in an overwhelming way, and so on.

Typically Content oriented Frameworks are : Yorgo Nestoridis, YORGOO Publishing.

Typically Mixed Frameworks are: YORGOO Press, YORGOO Tabloid

Typically Ads oriented Frameworks are: YORGOO Blaster, YORGOO Booster, Dublicator

Ycademy Calls and Seminars have been dealing with Search Engine Optimization for over 2 years as well as on the resulting monetization. Contact Bianca Gubalke at bianca (at) ycademy.com for further information or register for the June Seminar from HERE.

Over the past years we have developed successful scripts, known as Semiomantics scripts which have been specially designed to storm Google and to place them selves as frameworks on Google top positions. All sites referred to above are powered by Semiomantics and all of them rank on Google Top 10 in their respective fields.

All Semiomantics scripts are released in very limited editions to provide a real advantage to users.

Our latest development, YORGOO Booster will be released on June 27-28, 2009 at the Ycademy Online Seminar to all participants. Soon you will see them all over the place. Contact Bianca Gubalke at bianca (at) ycademy.com for more information and availability of scripts.

See a test Booster in action HERE

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The Tabloids Network

By Yorgo Nestoridis

Following the release of YORGOO Press during the March Ycademy Seminar we are preparing the release of TheTabloids.net. The formula is similar to YORGOO Press, however the site layout is smaller and easier to handle, requiring less content categories and design effort.

The Tabloids.net will be constituted of a semiomantics tuned WP base and the YORGOO Press Newspaper layout (on YORGOO Press we use the Advanced Newspaper layout). The Tabloids will use only very few plugins, namely to optimize the site for high performance on Google.

The benefit of the Tabloids Formula is obvious: no problems with hosting, maintenance and web mastering. No problems with the installation of the site and every customer will be connected directly with one of our Communication Consultants to implement the concept and to elaborate 5 standard graphics for advertising and branding. Tabloids are ideal for smaller publications, niche publications and very targeted and specific communication.

We have loaded a sample Tabloid at http://tabloid.yorgoopress.com to give an idea what a basic Tabloid could look like.

The Tabloid Screenshot

The layout includes a featured category on top and 4 categories on display in the lower part. Our famous photo gallery and the Video gallery from YORGOO Press are included as well. A mix of widgetized and un-widgetized ads spaces complete the content.

A header banner can be added but it’s not necessary as the two standard headers from YORGOO Press are available.

We have decided to release a hosted version of YORGOO Tabloids because there are many people who do simply not want to bother with hosting issues and graphic design. they want the site to be set up in a customized way and then go and publish and fetch advertising bucks.

Tabloids are ideal sites for people who are active in multiple niches and need highly performing attractive web sites.

The cost: as usual we will be way below standards and bill one time for set up $100 per site and $20per year for hosting and maintenance. The fees include basic customization, consultancy and graphics where needed.

Limitation: there will be a maximum of 50 YORGOO Tabloids built.

Yorgo

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