Advertising Online with YORGOO Booster

On YORGOO Booster you can use the YORGOO Ads Plugin for 3 types of ads, the top, bottom and custom ads.

The Custom ad is an add you insert when editing a post using the corresponding tag.

Here is a sample of such an ad:

[yorgooads]

YORGOO Custom Ads support most any format as you can see and they come in handy when you want to associate your preferred product to a specific post.

Try them out and play with content: make it interesting for the visitor, knowing it’s a distraction, but a rewarding distraction for you as the publisher.

Do you like my search insert?

Join tonight’s web master training at 8 pm GMT at yorGOtalk and tweak your own insert. By the way, the idea is: you can target any keyword instead of doing a belly button ego centric one as I show here:-).

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How to Configure YORGOO Booster Plugins

Activate and enter the API Key (if you don’t have one, follow the instructions from the Akismet page)

Activate and configure under Settings: Leave all text fields empti and tick all tick boxes. In addition modify as follows:

SEO

Activate YB Headers Plugin The Directions are self explanatory.

Only after having activated YB Headers: Go Appearance and activate the YORGOO Booster Theme

You may now activate the remaining plugins one by one and configure them by editing the required fields. All advertising plugins can be used at the same time, however you may also select only a few of them to run your campaigns.

Enjoy and Good Luck!

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How to Configure YORGOO Booster: Basics

YORGOO Booster can be set up as a stand alone site or as part of a publishing and advertising network. The basic configuration we are recommending here is for a typical Set and Forget Booster.

Special Configuration is discussed at Ycademy Seminars and Calls.

In your Dashboard under Settings:

Blog Title: Enter your Primary Keyword

Tagline: Enter your secondary Keyword

Make sure your email address is correct

Make sure your UTC time offset is correct.

Update Services: Load your Ping List (if you don’t have a ping list, ask your Seller or lodge a support ticket).

Leave as is.

Comment Moderation: fill in the number “1″ to read:

“Hold a comment in the queue if it contains 1 or more links.”

Note: I prefer not to allow any comments and I definitely don’t want to receive notification emails.

You may leave as is.

Leave as is.

Select: Custom Structure and enter :

Permalink Structure

Leave link as is and select all three tick boxes:

Configure Upload Files

Note: Based on experience and in function of your purpose, your seller may recommend additional settings and tweaks.

Under Posts – Edit: delete the Default Post

Under Links – Edit: delete all Links

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Install YORGOO Booster

Pre-requisites:

• Your YORGOO Booster Pack (buy from an Authorized Seller)

• Domain

• Hosting

Download your YORGOO Booster Pack from the YORGOO Booster Customer Area.

Hosting: If you need hosting, grab the Unlimited ChiHosters Pack for 35$ per year.

If you use a cpanel server, such as ChiHosters:

1. Install WordPress with Fantastico.

2. Overwrite your whole installation with the content of your download using FTP.

Done

1. Create a MySQL database and a user name with a password.

2. Edit wp-config-sample.php in your downloaded yorgoobooster folder and fill in Data Base Name, User and Password. Rename the file to wp-content.php

3. Upload the  content of the folder called yorgoobooster to your server via FTP

4. Run install by addressing in your browser: http://yourdomain.com/wp-admin/install.php (replace “your domain” with your domain name, sub-domain or link to your folder).

Done

Your seller is happy to install the script for you on your server. There is only a small list of authorized YORGOO Booster sellers who guarantee proper install and functioning of the original product. Check the official list HERE

Just punch your cPanel and FTP access into a help ticket from the Customer area and specify if you would like to run the script on the domain root, on a sub-domain or from a sub-folder and admin will load it for you.

You can run your YORGOO Booster from the domain root, a sub-domain or a folder.

For best performance it is recommended to run YORGOO Booster from the domain root, whereas the choice of the domain name ideally includes your primary key-phrase or keyword. (Make it a .com).

Get your Domain from our in-house Domain Host at yorGOdom.

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How to set up a Money Making Blog

We are looking at 4 essential elements needed to make money with your blog.

Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post.

While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value.

The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box.

Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority and most importantly, it can trigger people to help you promote your blog by sharing the post or URL with friends.

As a publisher, you want to optimize the mix of content and advertising. Many studies exist about how much space to allocate to ads and where to place commercial content. In fact there are no general rules as the optimization will depend on your topic and targeted readership and what your visitors expect (and are used to).

One rule however seems to make its way: don’t exaggerate! Too high density of ads annoys your visitors, namely if they came to your site for its content. A few well placed ads are more efficient than a page displaying ads and pop-ups all over the screen.

This is the technical aspect of your venture. A website is a publication and you are a publisher. Your Publishing framework can help you to better promote you content and to display content to your audience in a more attractive and eye catching way. The framework is also responsible for the first impression based on your choices for a layout and style  (colors, images, graphics, fonts and so on).

Blog for Money

You framework is the technical back bone of your site as well. It can contain all sorts of features which automate processes and make your life easier. Your advertising features and mechanisms can be part of the framework and run on a set and forget base.

There are many ways to display ads or to add commercial content to your site. We will post about a whole array of means at your disposal in our next post.

We will spend the coming week-end at the Ycademy Online Seminar where we will build a Framework which is optimized for delivering ads to our target audience. We will report about the event next week.

• piero barone 2012

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Google Top 10 Ranking for your Shop

Is your shop ranking on Google Top 10? Under a relevant keyword?

Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product?

Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice.

On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script.

The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google.

You will be amongst the first owners of a new kind of a marketing web site.

You will be granted 100% resell rights to this unique product.

And of course you may gain some additional knowledge about Online Marketing and Publishing.

Tickets cost $50 (with the usual discounts for Ycademy pros)

There is only a small number still available (below 5 as far as I am aware of).

There will never be any additional resellers for this product, guaranteed.

Tickets available from HERE

(Contact Bianca Gubalke: bianca (at) ycademy.com

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WordPress 2.8 Hosting on ChiHosters with Fantastico

As preparation for the upcoming incredible Ycademy June Online Seminar we have updated our Fantastico installation on ChiHosters.

You will find amongst others, the easiest way to install WordPress 2.8 right from your cPanel with just a mouse click.

If you use YORGOO Blaster or YORGOO Booster (after its release this week-end at the Ycademy Online Seminar), you will be pleased to profit from the simplified install using Fantastico. A WP 2.8 add-on pack for YORGOO Blaster will be available as well for the coming week-end.

ChiHosters remains the cheapest hosting solution for WordPress, offering unlimited features and capacities for just $35 per year.

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YORGOO Booster competes on Google Top 10 Ranking

Yesterday’s Google Top 10 related post was aiming to measure the performance of our new Development “YORGOO Booster”. We were intentionally targeting a mega keyword, “Google Top 10″ with over 420 million search returns to see if at all our new Booster would show up at all.

We were positively surprised to see that YORGOO Booster scored Google Rank 43, just behind Auction Talk Live. The search term Google Top 10 is not an easy target but ideal to measure the performance of YORGOO Booster.

“Google top 10 ranking” is an important sub-category of “Google top 10″. Once we have improved our result on Google Top 10 we will start expanding into related keywords, competing with YORGOO Publishing related sites.

Keywords we will be targeting will include

and such like.

Look out for more.

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Google Top 10 Formula

Over the years we have come across many promising formulas to reach Google Top 10 Positions. Hype Promotion guaranteeing Google Top 10 position on any keyword is sent to your spam box daily and promising, well designed sales pages are even promoted by Google Ads which is in complete contradiction to the products’ claimed merits.

Seriously, nobody can guarantee Google Top 10 positions on any keyword. However there are some clear ways of proceeding to put the best chances on your side of the table. Consider also that Google’s algorithm evolves and the filtering is subject to change. By adopting the following formula you will most likely be successful, very successful.

For example, keyword.com

Don’t tell me the .com of your keyword has gone; you can always build your keyword into a key-phrase which will work fine. Remember, the closer you are to what people actually type into the search form, the higher your chance of being found.

Example: how-to-change-a-light-bulb.com

Watch out: don’t use Brand Names or Trademarks without authorization in your domain name. Google-Top-10.com would be clearly against Google’s terms as well as it would be sanctioned by law.

No doubt some sites do better than others and some scripts give you a fair advantage, namely if you are not a SEO expert. Semiomantics scripts, the ones I am using, have been developed to provide to anyone an optimized framework with high publishing power. The power of clean, search engine optimized scripts has been proven time and again and you will find many samples of  Google Top 10 performance by Semiomantics based scripts.

I put the script right on the number two position, because we have demonstrated that you can reach Google Top 10 simply with a domain and a script without any content.

Here is a shocking example: a year ago or longer we have loaded a domain renateschedl.com to demonstrate that we can beat easily renate-schedl.com, renate-schedl.de and so on. Our renateschedl.cm has been for as long as it exists on Google number 1 without any content other than a reference to Semiomantics and a basic configuration targeting the irrelevant keyword Fibromyalgia. Check out Renete Schedl.

My point is of purely educational nature: Renate is a dear friend and great marketer. But in a way she also is victim of ‘keyword-theft’, ‘name-theft’ or whatever you want to call a sly form of legal identity theft:

Large networks, such a linked-in, facebook, twitter and others grab your name to get their websites on top of Google under your neme keyword. Your site, having less authority than the big boys, falls back and often disappears from the top 10, even if you use your name as domain name. The big boys place their ads along with your name, profile or keyword and make the bucks while you, fooled,  have thought that they would help you to promote your business.

Renate Schedl on Google

Observe that ranks 2-5 are monopolized by the big boys, leaving Renate just with the breadcrumbs.

Result: the Semiomantics Framework does better even without any content, proving it’s superior quality and long term efficiency. So far for the Script test.

Create a structure where you can easily organize your content in function of the targeted niches and keywords. A site map is agood idea to allow Google’s search spiders to easily find your content and to index it contextually.

You don’t need to be a genius. But original, interesting content is a plus.

Editing your content in an optimized way needs a little effort and is not as easy as it may seem: experience shows that many a great Author does not appear on Google Top 10 with brilliant content, just because the content is not edited in the best possible way. Editing is a job you can learn. Ycademy Online Seminars and Trainings are available for that.

It’s a bit like the Editing job; brilliant content, lousily published will just not make it. The quality of your publishing can be improved largely with a solid site framework, such as Semiomantics frameworks. Personal fine-tuning however will always make the difference. Publishing is an art but you can learn it. Ycademy seminars and Trainings cover this topic as well.

Make it a rule to think in campaigns, whereas the goal is to get your site to Google Top 10 ranking on the selected keyword or keyphrase.

Example: if your site is about “How to publish a Newsletter” then post about this topic as many posts as are needed to reach your Top 10 ranking, in stead of jumping from one topic to the next without ever reaching on any keyword an authority position.

YORGOO Publishing, another Semiomantics based site has reached rank 4 on “How to publish your Newsletter” with just one post, beating 242,000,000 competitors on Google.

How to Publish your Newsletter on Google

Once you have reached your top 10 position, you must maintain it; just continue to publish once in a while, depending on the competition, a post targeting the selected keyword.

A campaign on a keyword is similar to promoting a URL: keep your focus until the goal is reached before you shift to the next keyword. If and when you shift, make sure you have the necessary resources to campaign for the next keyword while maintaining your achievements on the first target.

Focus on reaching Google Top 10 before you think about web design, graphics, ads and other distractions. If your site can not be found by searchers, no one will ever see your ads or beautiful graphics.

Priority number one is therefore: Reach Google Top 10!

Once you are there, you are interested in offering your visitors a good first impression: create empathy with your site design, look and feel. Aim to offer your visitors quality content and a positive surfing experience.

Only on the third level or priorities I put ads.

There are always exceptions to the rules and there are just two of them to mention: YORGOO Blaster and the new YORGOO Booster; these are two systems which are ads related, more than content related and follow their own path.

Applying the above rules, I have been doing pretty well over the years and I believe all those who have followed Ycademy Seminars and who have implemented the above on their own sites are reaching Google Top 10 positions … almost at will and more importantly: the Google Top 10 rankings have long lasting effects and that is where you make and save money in your marketing effort.

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Semiomantics Customized Solutions

This post will give an overview over the various customized semantics publishing framework solutions we have in store.

This is the basic blogging solution for high performance publishing. All customized Semiomantics scripts are built on the XO Framework.

Better known as YORGOO Press; an News Paper Layout with many hidden features and all the benefits of Semiomantics Frameworks. YORGOO Press is extremely flexible and can be extended for most any use.

Better known as YORGOO Tabloid; similar to YORGOO Press with an easier to use layout on the home page.

Better known as YORGOO Blaster: a high speed, high performance easy to use tool to storm Google Top 10 in specific Niches.

Similar to YORGOO Blaster, the YORGOO Booster is a high speed Ads Delivery system targeting Google Top 10 in Niches.

A typical formula for Authors who strive to associate their authorship to their production and to promote their work as authors.

Better known as YORGOO Publishing; simply the best Publishing Tool in the market for individual Publishers.

A magazine theme which by now has established its reputation, namely along the Garden Route in South Africa.

The perfect match between semiomantics and e-commerce; probably the best optimized online shop solution.

A framework for Media; publishing of images, video, sound in any format with the benefits of Semiomantics to drive your publication to the top of Google.

The Framework for artists, photographers and media creators. Protected content, paired with a shopping cart in an artistic environment and with the benefits of Semiomantics.

Based on a smashing idea, Semiomantics Link Directory builds directories which show on Google, unlike typical Directory scripts which have just not been designed for that purpose.

Based on the same idea as Semiomantics Directory, Semiomantics Classifieds produce Classifieds which impact on Google. (Release July 2009).

Another application based on Semiomantics Directory. Unique in as much as we combine Archives with high performance Semiomantics publishing.

A special applications for users who need a high performance gallery while protecting the content.

High Performance Review site based on Semiomantics XO.

A forum paired with high performance publishing; forum entries end up with high visibility.

Publish, mix and remix content from your preferred Social Networks or, monetize your social bla-bla!

Hot, unique and may be the last accessible aggregator with high performance in the market.

Features a membership module with structured, multi-class members and access.

Exactly what it says; and if you imagine the affiliate module in combination with the e-commerce module, then get a complete business site which is easy to run and to maintenance.

Our interpretation of   WPMU and Buddypress, called YORGOO Media.

We will present each product individually in the near future to allow you to choose the best solution for your needs.

If you have additional special needs, Semiomantics will build it for you.

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Google Top 10 Ranking

You want to reach Google top 10 ranking with your website? Great. And then, what’s next?

Ask yourself this simple question and create a relation between your purpose and your website. Different reasons can motivate you to storm Google: you want high visibility for interested people to find your content. You want to increase the readership to influence the way people think about a topic (opinion leader). You want to occupy space on Google Top 10 to earn money.

Fine, but how do you want to make money?

Let’s not go into keyword analysis and market assessment here; let’s just look at the mechanisms which allow you to make money from your Google Top 10 Position.

When people search Google to find a solution to a problem or question, they will end up on the Top 10 search return page. Your entry shares the benefit of that page with 9 other organic entries, maybe an authority entry as well as with some advertisers who pay for being listed on the right side of the page.

The more people search for your terms (keywords) the more the Google Result page obtains and the more you are likely to harvest your share of that traffic.

Some people will click on your Google entry and end up on your site, respectively on the specific page of your site which has made the race.

Your site has different things to offer to your visitor: Contextual Content, other content, Ads and Gadgets.

By Clicking on your ads or by following related commercial links from within your content, visitors will enter your sales pipeline. Depending on what marketing strategy you use, you may make money from every single click (pay per click programs, such as Google AdSense) or you may direct visitors to a sales page of yours (shop for example) or of a merchant you are an affiliate of. The Third possibility is that visitors click on ads you have been paid for to display by direct advertisers.

Basically it’s your content which will make you earn a Google Top 10 position.

Content is what Google is looking for; a product review is a good example for strategic content. The content can be directly linked to a sales pipeline from within the post or page, by linking from within your post to your shop or affiliate program where the reviewed product is sold and from where you expect commissions (your shop, Amazon Affiliate Program, and many more).

In this case, the content has 2 functions:

1. It earns your Top 10 position.

2. It links to contextual sales.

This strategy is probably the most rewarding one, since the content (originally that’s what visitors came to your site for) takes the information a step further right to a sales pipeline.

The Problem is: you need to write good content to reach Google Top 10 and you need to create the necessary empathy with your readers to keep them interested enough to follow your recommended links.

This strategy is compatible with all other strategies and can be used on any site format.

You are a fairly good producer of content, but your skills are not particularly sharp on writing ‘sales pages’.

Here the content transports your site to Google Top 10 but you will not focus on selling straight off your content (text), you may rather want to0 associate ads to your post, within the loop (post).

A contextual ad associated with a post is great stuff and still better than just being able to use the sidebars, headers and footers of your page. Such ads can have the shape of banners, text ads or flash or whatever you like and they can refer to your own products, other people’s products or advertisers, such as Google Ads.

This strategy is brilliant in as much as it can be associated to any content, even authorized syndicated content and it will work. Imagine you get a great product feed from a merchant to your site and you associate automatically relevant ads?

How about headers, footer and sidebars?

These are the most basic places you will find ads on and most webmasters use ads in their framework. Such ads can be contextual, such as Google Ads or they can just be ads promoting products and services of general interest to your readership.

The danger and main mistake you may notice is that people often exaggerate to such an extent that visitors will not look at the parts of your layout where you accumulate ads; in fact many a surfer has developed a reflex to smartly navigate around ads areas on websites.

The quantity of ads is less decisive than the quality, the editing quality! One well placed and edited ad may do much better than 10 ads which scare people away.

The Good News remains: such ads can be completely separated from the content and the extreme strategy would consist in overwriding the visitors original interest in your content with a new interest in what the ad or promo is claiming!

This is an incredibly simple concept allowing people without writing skills to monetize a Top 10 Position.

Does it work? Yes, it does as YORGOO Blasters prove daily.

Combine any of the above strategies in function of your purpose, skills and ambitions and select the appropriate framework for doing so. If you are content focused, you want to select a framework with highlights your content, if you are ads focused, your need a framework which will exhibit your ads in an overwhelming way, and so on.

Typically Content oriented Frameworks are : Yorgo Nestoridis, YORGOO Publishing.

Typically Mixed Frameworks are: YORGOO Press, YORGOO Tabloid

Typically Ads oriented Frameworks are: YORGOO Blaster, YORGOO Booster, Dublicator

Ycademy Calls and Seminars have been dealing with Search Engine Optimization for over 2 years as well as on the resulting monetization. Contact Bianca Gubalke at bianca (at) ycademy.com for further information or register for the June Seminar from HERE.

Over the past years we have developed successful scripts, known as Semiomantics scripts which have been specially designed to storm Google and to place them selves as frameworks on Google top positions. All sites referred to above are powered by Semiomantics and all of them rank on Google Top 10 in their respective fields.

All Semiomantics scripts are released in very limited editions to provide a real advantage to users.

Our latest development, YORGOO Booster will be released on June 27-28, 2009 at the Ycademy Online Seminar to all participants. Soon you will see them all over the place. Contact Bianca Gubalke at bianca (at) ycademy.com for more information and availability of scripts.

See a test Booster in action HERE

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WordPress 2.8 Baker released

WordPress has just released it’s latest version 2.8 where a bunch of new features are available for the comfort of average WP users. The most important change is in the speed and in the fact that themes can be loaded and easily edited from the dashboard.

The name Baker has been added in honor of the trumpeter Chet Baker (not Brenda Baker for once, but I could agree with naming it just for our Brenda).

Most plug-ins work well with WP 2.8. We have tested over 100 plug-ins on this site so far.

The Feedwordpress plug-in presents however a serious problem in the interface under Syndication Settings namely for individual links: the tag selector does not work and therefore tags cannot be added properly.

All recommended plug-ins work with all our scripts except the feedwordpress as mentioned above. If you are not using feedwordpress, you may just upgrade your installation form the dashboard and appreciate the new features.

YORGOO Booster

Yorgo Nestoridis

a YORGOO Blaster

a YORGOO Booster

a YORGOO Press

a Semiomantics Script on YORGOO Publishing

We will keep you posted about the fixes. As all scripts work perfectly well on WP 2.7.1, there is no immediate reason to upgrade and if you are using any of the problematic plug-ins, such as feedwordpress, just remain put; we are working on a fix and it’s probable that the feedwordpress developer will come up with a new version shortly.

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Ycademy Seminar May 2009: Make Money with YORGOO Press

YORGOO Press is the ideal framework to create an online Newspaper targeting an audience of your choice. Since we launched YORGOO Press 2 months ago, 28 online Newspapers have been created and the unique Edition of 25 YORGOO Press frameworks are sold out. A good deal for those who were able to grab a copy!

According to the YORGOO Publishing Concept, our publication is a framework where multiple authors contribute to build an interesting publication for a targeted public. YORGOO Press is SEO tuned by Semiomantics and therefore extremely powerful to gain visibility on Search Engines, namely on Google.

The performance of YORGOO Press can be boosted by adding daughter publications using the YORGOO Blaster Framework.

Editing Images

You are your first author! Post on your Author’s website and funnel your contributions into your publications using the appropriate feeds for the concerned categories. But, be aware, in most cases you cannot do it all by yourself, since your readers expect continuously new and interesting content. Different options are open: syndicated content from authorities in the field of concern, PLRs as well as articles distributed by directories. The choice of your authors will define the prestige and performance of your publication.

Edit Images 2

As the newspaper owner, you are the Editor and Publisher with all the tasks, responsibilities and benefits inherent to these functions.

You have the sole responsibility for the content on your website! The choice of contributors is therefore of paramount importance. Also you are in charge to edit the content according to the style and targeted keywords of your Publication. And you are the Publisher who creates a sound mix between content and advertising.

The blasters are niche sites which can be off-springs of your main publication. Their purpose is to deliver Ads to Target namely in the cold SE Market. YORGOO Blaster has been designed to play exactly that role and is doing it successfully.

YORGOO Blaster is ready to launch it’s new version this week. It will be based on WordPress 2.7.1 as the version tested in YORGOO Media.

YORGOO Booster is a new product we will launch shortly: it will not replace YORGOO Blaster but it will be an alternative with some features making it easy to customize, to update and to integrate into a visual concept you may apply to all your sites. The Purpose of YORGOO Booster is similar to the Blaster: Deliver ads to targeted audiences in the cold market. It’s a keyword grabber where content is secondary and ads delivery the declared aggressive goal. This is where ads become content :-).

Edit Images 3

The above described 3 levels of publications have each a different purpose and therefore a different advertising concept:

1. The Authors blog is focused on Content, 99% Content and 1% the author’s name. The Author’s name is a Brand to promote and as the case may be to promote your writing skills or your original content for other publishers to evaluate and purchase as the case may be. Personally, I keep my Author’s blog free of any advertising, however I would promote there for example my services as an author or the scripts the site is built on. I also would promote there tools, seminars and features interesting publishers.

2. The YORGOO Press Newspaper is like any Newspaper a mix of well separated advertising blocks and content. Content related advertising using Google Ads is a classic. Affiliate Marketing may pay better and the best is of course if you can promote your own products. YORGOO Press has many built in hooks for ads to be placed on strategic positions in the lay-out. The seminar will deal with these issues. An interesting way to monetize your site is to find direct advertisers, as we can see on Garden Route News or on Business Market Watch London.

3. The YORGOO Blasters are advertising focused niche sites delivering money making content to target. The choice of the ads, their format and visual effect will determine the click-through rate and conversion. Blasters and Boosters are set and forget devices. Pay per Click advertising is ideal as well as Hot Offers people cannot resist the temptation to find out more about.

Edit Image 4

The seminar will focus on YORGOO Press Publications and implement customized advertising models. Affiliate Marketing, Direct Advertising and straight PayPal buttons will be added in a meaningful way to allow visitors to realize their (shopping) dreams quickly, efficiently and rewardingly.

New features will be built into each participating YORGOO Press site to support the commercial ambitions of each publisher. Increased interactivity will be added, as well as the possibility to print out posts.

We also will focus on the editing of ads and commercial content.

For info about the seminar, which will take place this coming week-end on May 30 and 31, 2009, please contact Bianca Gubalke at bianca(at)ycademy.com, I believe however it has been sold out for a while.

A more detailed agenda will follow shortly.

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5. ad: Make Money with Twitter. J…

How to Create your Publishing Network

The Ycademy September Seminar will focus on building a personal publishing network and then to link it with other networks. The goal is to increase visibility and impact on Google and other Search Engines as well as on aggregators.

According to the YORGOO Publishing Model we are looking first at a three level in-house structure; thereafter we link with external networks.

The center piece of the mini network is a Newspaper or Magazine type of a website aggregating a unique mix of content which can be more or less broad.

The Newspaper is fed by authors who provide category related content via RSS. The first such author is the owner of the network via his personal author site. Additional authors contribute to increase content, diversity and to make the place more interesting for readers.

On the third level we place niche sites which correspond to targeted extracts from the Newspaper or Magazine site.

Here we consider namely

• Aggregators
• Social Networks
• Media Networks
• Friendly Websites
• and more

This topic will be explained and implemented during the seminar.

SEO will be a special issue at the Seminar. All participants will use Semiomantics Scripts tuned for aggressive configuration. We will present step by step a recommended configuration for each site on each level.

In most cases, the Author Blog is a Semiomantics XO site with quite a diversified and complex category and tag structure. Authors however tend to specialize on a few main topics (categories) which would constitute the recommended primary categories of the respective newspaper sites.

In fact each newspaper owner provides a particular mix of topics designed to attract the targeted readership. In the ideal case the mix is function of the main interest of the editor and likely to correspond to the main categories in his author blog.In addition each Newspaper editor may add external authors and their content in function of the requirements of the project. Important: only publish content with the authorization of the external authors and respect copyright notices; all participants agree to allow all the other participants to syndicate content from their networks.

Newspaper sites are built on Semiomantics NewsCast or its successor script. The sites are provided and boosted by YORGOO Press.

These sites are traditionally YORGOO Blasters or Boosters. License holders may also use XO or NewsCast scripts for the purpose whereas it is important to take into account the particular editing requirements of these two scripts.

Special Configuration of Blaster or Booster type sites will be demonstrated at the Seminar.

It is of paramount importance that participants prepare their publishing structure before the seminar. This week’s daily calls will help to prepare these structures. Also, we will publish a sample based on my own model and publish it for reference before the seminar.

• publishing seminar sites

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How to use FeedWordPress

FeedWordPress has released a new version (2010.0127) which provides some important new features. These new features make the plug-in more flexible and allow for additional fine-tuning.

Today’s YORGOO Call at 7 pm London time (GMT) will focus on the FeedWordPress plug-in and how to configure it in function of the purpose of the website.

This call is important for all users of Semiomantics YORGOO Blaster, YORGOO Booster and YORGOOPress Websites.

New Semiomantics Script for City or Town Blogs and CMS

Join the call at YorgoTalk.

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WordPress Seminar by Ycademy

This week-end will be a busy one for Ycademy Seminar Participants. Here is the agenda for the trainings and workshops:

1. Purpose and Goals

2. Content, primary, secondary and third level keywords

3. Branding, color scheme, fonts, graphics, style

4. Sources: Semiomantics, WordPress

5. Define Work – and Communication Flow

5. Tools: PSPad, Photoshop, GIMP, Web Graphics Creator

6. Add Mailing List opt-in

7. Advertising

8. Socializing

[singlepic id=94 w=480 h=360 mode=web20 float=]

1. Load WordPress

2. Load Semiomantics XO and Plug-ins

3. Configure WordPress according to Semiomantics optimization

4. Configure Plug-ins according to Semiomantics recommendation

5. Install Semiomantics XO and Configure according to personal preferences

6. Add a contact form

7. Add a redirect menu

8. Add DB back-up

9. Add Links

1. Graphics: header, backgrounds, banners and ads

2. CSS Style-sheet: style your site according to personal preferences

[singlepic id=172 w=480 h=360 mode=web20 float=]

1. Install and configure image management software

2. Configure and define display according to personal preferences

3. Add widgets to the site for image display

1. Mailing List Opt-in

2. RSS and other Subscriptions

3. Tags

4. Categories

5. Recent posts

6. Archives

7. Shop

8. Others

[singlepic id=173 w=480 h=360 mode=web20 float=]

1. Create your Publishing Network

2. Define Communication Flow

3. Implement by integrating YORGOO Press and YORGOO Boosters and YORGOO Blasters

1. Prepare a blog post

2. Apply 5 Editing Rules

[singlepic id=171 w=480 h=360 mode=web20 float=]

1. Apply 10 Publishing Rules

2. Scheduling

1. Google Top 10

2. Social networks

3. Stats

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Google Top 10 Dominate your Keyword: Success Report

Social Network Publishing has reached Google Top 10. Our Demonstration has achieved it’s goal.

Phase 1 (Steps 1-4)

Less than 24 hours ago we have registered 2 brand new domains and less than 12 hours ago we have set up two brand new sites targeting the Keyword “Social Network Publishing”.

[singlepic id=48 w=480 h=360 mode=web20 float=]

We have been following the recommendations from Semiomantics and Ycademy to the letter and we have used two different Frameworks, a YORGOO Booster and a YORGOO Blaster.

Phase 2 (Steps 5-8)

In phase two we have configured the two sites and we have applied On-site and minimal Off-site optimization and we have put some meat on the bone.

Checking out Google now, we get a smashing picture and I admit, Google meant it good with us!

Social Network Publishing on Google

SocialNetworkPublishing.net comes in on rank 3 and SocialNetworkPublishing.org ranks on spot 5, beating some 43 Million competitors.

Not bad for a first shot and a good start for more :-).

Ycademy Online Seminars and Ycademy trainings take you step by step through the secrets of successful online publishing. Join this week-end’s Social Network Publishing Seminar or get more information from Bianca Gubalke at: bianca AT ycademy DOT com.

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How to Dominate your Keyword on Google Top 10

This is a live example about how to Grab your Keyword on Google Top 10. To start with you need to select the targeted keyword. For the purpose of this exercise I have selected a new trend keyword: Social Network Publishing.

The Purpose of Chasing the Keyword Social Network Publishing: Sharing knowledge about how to publish on and to Social Networks and building visible Authority in the field. Reviewing and Promoting the best Social Network Publishing Concepts and Means, for the time being the unbeaten Semiomantics Conceptual Social Publishing Assets.

Google returns over 40 million search results on Social Network Publishing:

Google Top 10 for Social Network Publishing

While this site ranks on rank 4 and 5 for the time being, we believe that the result can be improved by applying the rules as recommended by Ycademy.

Get a domain name featuring your keyword, preferably a TLD (Top Level Domain, com/net/org) and in the ideal case a .com.

socialnetworkpublishing in .com is not available, however, lucky me, .net and .org are free. Also on Google Top 10 the corresponding .com is not present.

I will therefore register

socialnetworkpublishing.net and socialnetworkpublishing.org at yorGOdom my preferred Domain Host.

My new domain needs a website. Social Network Publishing is a defined niche I will therefore use a Niche Script from Semiomantics, YORGOO Booster for my .net and a YORGOO Blaster for the .org.

Now I will need hosting. YORGOO Blaster and Booster are WordPress based Semiomantics scripts. I am looking for the best available WordPress hosting at the lowest price. As a lucky YORGOO Pro, I have a free hosting account and I have a unlimited ChiHosters account for just a few bucks per year. My goal is to host the two sites on two different hosts and two different IP addresses.

Budget: My Hosting and domains amount to less than $100 per year for two unlimited cPanel Hosting accounts (yes, I don’t like to use add-on domains for this purpose as they have the same IP address.) and two TLDs.

Projected Income: there is still limited traffic to that keyword, however it’s specialized and highly targeted, mostly professional traffic. Google Ads could be a solution at least partially, however I would not expect to get quickly to $200 – $300 per month with Adsense. More interesting in a B to B environment are products and services for pros. Semiomantics Products and services range from $67 for a Booster or Blaster script to $1850 for a full featured Semiomantics Custom set up. Referral bonuses range from $100 to $300 and as I am an authorized YORGOO Booster Reseller, I earn 100% on each YORGOO Booster sale.

Expectations: The new sites will prove the quality and performance of  YORGOO Booster and YORGOO Blaster and promote the script to a targeted professional audience. Also: having registered 2 domains, I will be able to sell one of the two sites installed, configured and visible on Google Top 10 or Top 20 as a going concern and turnkey solution. Price Target for a quick deal: $300, half for  Ycademy or YORGOO Pros or Semiomantics Customers. Please Contact Bianca Gubalke at: bianca AT ycademy DOT com .

Further investment: My Time; this factor is optimized because I am using the YORGOO Publishing Concept, whereas site maintenance and content are collateral effects of what I am publishing anyway.

I will now go and set up my two sites and then be back with the next steps to conquer Google Top 10 with Social Network Publishing.

• google social network
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Google Top 10 with Twitter Strategy from Semiomantics

It’s an incredible experiment we have just completed: reach Google Top 10 with Twitter returns.

It’s about clear to all readers here how much I hate to see the big networks flying to Google Top 10 with our content, grabbing thus our due reward for our published content.

Many Webmasters get overrun by the big boys’ networks, be it Twitter, Facebook, MySpace or others like  Linkedin, Technorati and such like. At Semiomantics we build customized sites which can compete with any of the Big Boys networks. (Just look at some of our Google Top 10 Performance related posts.)

While hanging out on social networks is in most cases a waste of time (commercially speaking), there are ways to profit from social networks without spending a dime on their advertising programs.

Semiomantics is permanently testing and exploring new ways to monetize on the Social Network frenzy. The basic idea is to convert content from within the social networks into Google Efficient Search Engine Optimized content and place it in a publishing framework which can beat anything social networks may offer as visible content to search engines.

The second idea is, to bring into Social Networks content which attracts the attention of friends and followers, interesting enough to cause the viral effect social network marketing is aiming.

Basically we feed content to Twitter and other Social Networks and export the returns on our walls to a publishing framework designed for high Top 10 Performance, i.e. a semiomantics Framework based on WordPress.

Step 1: we post to our Blog (yorgonestoridis.com, Author Publisher from Semiomantics)

Step 2: we feed Twitter and other Social Networks

Step 3: we collect the returns on a second Semiomantics Framework (UQ Me from Semiomantics)

Step 4: We check Google under the targeted keyword :-)

To make the process easily visible we used a easy to track keyword with not too much interest:

The Diamond of Sancy Murol Auvergne

Step 1: We grabbed a post which has been published earlier on another website (Zoom Ferre and Fouchtra), meaning, we didn’t even go for original content. We tagged the post The Diamond of Sancy Murol Auvergne. The post was posted on Lapillon.

Step 2: We fed the post from Lapillon to Twitter as well as to YORGOO Press, another Semiomantics site and from there we also feed Twitter.

Step 3: We collect the Twitter return on a  U Q Me Script from Semiomantics.

Step 4: We check Google:

Google Top 10 The Diamond of Sancy Murol Auvergne

1 Is the Return from a TwitThis feed from Lapillon to Twitter and back to  U Q Me by Yorgo Nestoridis.

2 Is the Tweet itself as a return to U Q Me.

3 Is an external result from a topic related site with great content and a contextual domain name.

4 Is Laetitia Paris’ post we copied (courtesy Laetitia Paris).

5 Is Laetitia’s site with the highest publishing power.

6. idem

7. Is the Twitter return to YORGOO Press

8. Is the Twitter return with the feed through TwitThis.

The most interesting result are 1 and 2 above with the U Q Me Script.

To exploit this result, it could be fed into a YORGOO Booster or a YORGOO Blaster where associated with ads it would transport Ads to the top of Google yet in another way.

The set up is custom built at Semiomantics. Please contact Bianca Gubalke at: bianca AT ycademy DOT com

Or: join Ycademy and participate in the July Seminar to get the latest technology. Contact Bianca.

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Google Top 10 with YORGOO Booster

Google Top 10 positions are essential for visibility, traffic and finally sales. YORGOO Booster is designed to bring your content to the top of Google.

In a world where people read less and where visual media communicate best, it becomes our ambition to deliver to Google Top 10 visual media for best results. Google Web search is however focused on “Content”. Indexing and Listing depend largely on the quality of the written content and the way it is published.

What is content anyway? Google offers different search engines for different content. The web search is focusing on written content while the image search indexes and lists pictures and so on.

Images are part of our content and by associating to images descriptive text, even in HTML format, as well as tags, titles and captions, we associate elements to images which can be read by Google’s web search engine. Images Talk.

Bianca Gubalke has set up a YORGOO Booster which talks. The Images are impressive, of high communicative and technical quality.

Nikon Coolpix P90 by Bianca Gubalke

The pop up overlay features her brilliant Nikon Coolpix P90 Ad (Nikon should buy this one).

Nikon Coolpix P90 Ad by Bianca Gubalke

While the YORGOO Booster framework is tuned to reach those Google Top 10 positions, the visitor will be attracted by a visual element designed to  creates immediate empathy. No need to read, no need to scroll, it’s all there, right in front of the prospect and here is your best chance for the click which sells.

The fastest way to spread the word around is by using a good ping list which will inform multiple services about your publishing activity. While ping lists are often kept secret (and there are some reasons to it), let me just give you here a standard list of recommended services.

Ping lists are inserted under Settings – Writing, where by default you find just one pingomatic link.

http://ping.amagle.com/

http://ping.bitacoras.com

http://ping.blo.gs/

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://ping.cocolog-nifty.com/xmlrpc

http://ping.exblog.jp/xmlrpc

http://ping.feedburner.com

http://ping.myblog.jp

http://ping.rootblog.com/rpc.php

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogs.se/

http://pingoat.com/goat/RPC2

http://www.popdex.com/addsite.php

http://rcs.datashed.net/RPC2/

http://rpc.blogbuzzmachine.com/RPC2

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.pingomatic.com/

http://rpc.weblogs.com/RPC2

http://www.snipsnap.org/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://topicexchange.com/RPC2

http://www.weblogues.com/RPC/

http://xmlrpc.blogg.de/

http://1470.net/api/ping

http://xping.pubsub.com/ping/

YORGOO Booster Ad Base Image

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Online Advertising: Google Top 10 Performance

Tracking Online Advertising is important and there are many tracking tools out there doing the necessary metrics for web masters. But before we want to track data from our ads, we need to focus on our primary objective: Get Google Top 10 Positions. There is no reason to serve ads if nobody sees them.

Our online Publication (the web site) is set to target defined keywords. We can easily track the performance by just searching for these keywords on Google.

Example: the Keyword “Online Advertising”

Profile: Online Advertising

180,000,000 Search returns and many advertisers.

Our post shows on page one at the bottom under “Blog posts”:

Online Advertising on Google

Or: How to Build an Online Business

Profile for “How to Build an online Business

461,000,000 search returns, we rank number 10!

How to Build an online Business on Google

Or: Google Top 10

Profile for Google Top 10

400,000,000 Search returns

We are on Rank 5!

Google Top 10 on Google

Once we have reached Google Top 10 on a targeted keyword and where there is traffic, we can start to expect visitors whom we want to expose to our Ads.

There are hundreds if not thousands of web sites claiming that they have the infallible recipe to storm Google Top 10. I would expect them or their sites or tools to be visible on Google Top 10 on the left side or search returns with organic results; however I see them mostly on the right side under paying advertisers…

The purpose of Organic Top 10 ranking is to save money, masses of it as there is no need to pay per click with GoogleAds.

Google Top 10 Performance returns 137,000,000 results.

YORGOO Booster ranks on number 9 and YORGOO Press by Brenda Baker on number 10.

Google Top 10 Performance

Google Top 10 Advertising returns 200,000,000 Search returns, Yorgo Nestoridis Semiomantics Site ranks on number 1 and 2.

Google Top 10 Advertising

Sure, this one is just for the fun :-).

Creative online advertising is important but the most important pre-requisite remains traffic, visitors, targeted visitors.

If you persue a search engine marketing strategy, you must make sure that you rank on Google Top 10 on the relevant keywords to harvest as much targeted traffic as possible.

To do this, either pay for your ranking by buying Google Ads or do it the Semiomantics way as I do.

Semiomantics powered web sites prove daily their performance in this respect, be it YORGOO Blasters, YORGOO Boosters, Semiomantics XO, Semiomantics Authors sites or Semiomantics eCommerce versions. You can see the performance, we don’t advertise!

PS: Get Information about Semiomantics Scripts and Trainings from Bianca Gubalke at [bianca (at) ycademy.com].

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Google Top 10 Ranking with your Shop

Is it possible to get your shop to Google Top 10?

Shops by definition are not very Google efficient and besides a few exceptions, you won’t see them on top 10, similar to directories. The reason is in their structure and the way the scripts are built.

Semiomantics is like a train, ship, airplane bike or scooter; yeah, Semiomantics is a smith for means of transport. Depending on what you want to transport and where you want to transport it to, you choose your Semiomantics Framework.

To shoot at Google Top 10 with your shop, you will use our most recent baby, YORGOO Booster.

Your content drives you to Google Top 10; you just need to associate your shop to your content and here are some examples:

Google Top 10 Shop

Google Top 10 Shop

Sell Music from your Sidebar

Google Top 10 Music Shop

Google Top 10 with your Shop

Your Post pulls your shop along to Google Top 10.

Join the June Ycademy Online Seminar and learn how your shop too can reach Google Top 10.

Tickets from HERE

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How to deliver your Ads to Google Top 10?

There are different ways to deliver your ads to Google Top 10 and there is different cost associated to do that.

Google Ads (AdSense) is a system where you bid for the positioning of your ad by offering a price per click. Minimum bid is 5 Cents, whereas depending on the competition, prices per click  for ads display on the Top 10 Page of your keyword can reach important amounts. Have a look at some examples HERE where you can see clicks costing up to about $70.

Have your Google ads displayed on sites with an organic Top 10 Ranking.

Many sites offer the possibility to book ads; check prices and make sure your ads are displayed on a highly visible spot. Also look for the site stats before you engage.

Our recent post “Google Top 10 Formula” was not just another one of those smart posts we read so often at so may places which tell you what to do to get to Google Top 10 but which then you will never find there.

Our post written by Yorgo Nestoridis and published by YORGOO Publishing went straight to the top of  Google, where it is supposed to be following the YORGOO Publishing Model.

Profile:

Author: Yorgo Nestoridis

Aggregated by: YORGOO

Published by: YORGOO Publishing

Google: Google Top 10 Formula
Search returns: 28,500,000

Ranking: #1

Google Top 10 Formula

The above result is no surprise as we are using  the publishing power, notoriety and authority of YORGOO Publishing built on our most expensive framework.

We have however run a comparative test with our most recent niche publishing product, YORGOO Booster.

We do not use the YORGOO Publishing framework, we just publish on YORGOO Booster the post written by Yorgo Nestoridis. While YORGOO Publishing shot straight to number 1, the YORGOO Booster, a new web site without any authority went to Rank 15:

Google Top 10 Formula on YORGOO Booster - Google

YORGOO Booster is a simple framework to target Niches and to reach Google Top 10 positions. The sites are less content focused than ads centered.

The YORGOO Booster Framework is designed to reach Google Top 10 Ranking in your niche. Once a visitor clicks on your link, the site opens displaying your header ad:

YORGOO Booster Screenshot

In the above example, the Main Ad in the header has the dimension 970×700 pixels and is about screen filling. This is your best shot at your visitor and depending on the quality of your ad, your conversion rate will be huge.

Additional ads are configured to show in the sidebars as well as in the posts.

Pre-Release: June 27-28, 2009 for Ycademy Online Seminar Participants

Price: Included in the seminar Ticket with exclusive 100% resell rights. Tickets available HERE

Limited Edition

Official Release: June 29, 2009
Price: $67

Support: YORGOO Booster

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Set and Forget while you are at the Beach

Summer is ahead of us and it’s time to get ready to roll away from behind the screen and to profit from seasonal Sun, Sand and Fun. For this reason we have prepared a Set and Forget Seminar for the month of June.

Set and Forget means basically that you set your business on Auto-Pilot. Yes, you heard right: we automate the processes to the extent that you can quietly relax on the beach while your business continues to run on line.

Don’t forget it’s only summer in the northern hemisphere. Also, the increase of mobile communication around the world makes people reachable even at the beach through mobile devices as many remain hooked at least to their social networks.

Here is what you need to relax at the beach while the Internet works for you:

1. You need a Product to Sell

2. You need a web site to promote the product

3. You need a shopping cart

4. You need a product delivery system

5. You need customer service

During the two Days seminar we will set up and implement the above model with all Participants.

1. Products

The easiest products to put on automation are products purchasers can download or products where the fulfillment can be completely automated or out-sourced.

Ideal products are Digital Products and Affiliate Products. If you use physical products which need to be shipped, you must take care of organizing your fulfillment while being at the beach.

Bring along your products. You also will receive access to the new YORGOO Partner Program with a few affiliate products from the YORGOO Partner shop. These are products or services where delivery is automated or out-sourced.

You can be a complete newbie and walk away with a completely automated business.

In a Pre-Seminar Call we will discuss with you the products.

2. Web site

YORGOO Booster will be launched at the June Seminar. YORGOO Booster is an alternative to YORGOO Blaster. All participants will be granted 100% Resell Rights to the Booster. The fixed retail price is $67 and your YORGOO Booster Script is included in the Seminar Registration fee.

If you have another Semiomantics site running, such as YORGOO Press, an XO or any self hosted WordPress site, you can use those sites as a base.

3. Shopping Cart

A shopping cart is needed for your own products only. Affiliate Products will be sold off the merchant’s site. YORGOO Partners will serve as an example.

You don’t have a shop? You will get one at the seminar or at a pre-seminar call.

4. Product Delivery System

We will focus on delivery by Download and out-sourced delivery (affiliate programs).

5. Customer Service

We will show you, how to focus on products where no or only minimal input from your end will be required.

Get off and enjoy the Beach while your Product Promo Site goes to the top 10 on Google!

Participants will be the exclusive 100% Sellers of YORGOO Booster, a brand new Publishing and Marketing tool. There will be no 100% Reseller Rights given ever to anyone except to the Ycademy June 2009 Seminar Participants.

You will associate Products and automated Marketing in a unique, never before seen way.

All licenses, scripts and tools you need are included in the ticket price.

The recordings of the seminar will be made available to all ticket holders.

The only tool you need is your computer and a hosting account. The Seminar takes place online and you will be following the Seminar and its work-shops from the comfort of your home.

Ideally you have a cPanel hosting account with Fantastico enabled.

The best deal is at ChiHosters where you get unlimited hosting for $35 per year.

The Seminar is Live on Saturday and Sunday from 1 pm GMT (London) till 9 pm GMT.

Recordings and all materials are available for all ticket holders.

We will schedule 3 pre-seminar calls within the next two weeks to work with ticket holders on their choice of products, market assessment and shops. We will also use that time to help newbies to get familiar with their hosting accounts and with cPanel as the case may be.

Limited Number of Participants

Price: $50

Discounts  for Ycademy Members: $30
Discount for YORGOO Pros: $10

Discounts are not cumulative.

Coupon Code will be emailed to you, watch out for your Ycademy and YORGOO Pro mails.

Register from HERE

We are looking forward to a great Beach Party after the seminar.

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