Semiomantics XO PhotoPress

This website is dedicated to the beauty and functionality of publishing Photos with WordPress. Photo Press is the Photo Website of YORGOO Press; it demonstrates various layouts and ways to present photos in a user-friendly, attractive and useful way. The site displays perfectly on mobile devices as well.

PhotoPress for WP - Home

XO PhotoPress - Gallery Navigator

XO PhotoPress - Small Gallery Slider

XO PhotoPress for WordPress - Large Gallery Slider

XO PhotoPress - Blog

XO PhotoPress - Contact

No need to say much about XO for WordPress, its extraordinary performance has been proven times and again. The present site shows the flexibility of XO allowing professional designers to apply the most exciting designs to a high performance script without impacting negatively on the overall performance.

XO PhotoPress is a custom built WP theme based on the XO Framework from Semiomantics. It displays as well Photo Albums and Galleries as well as an integrated Blog; it also can serve as an image Aggregator displaying media in most any format and layout. The Theme is designed for Professional and non-professional use and can easily be used by individuals without advanced knowledge.

More to follow.

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XO Press Aggregator Script for WordPress

Brilliant new YORGOO Press set ups! After the recent move from News Cast scripts to Semiomantics XO, and the clean out after an important hack, the YORGOO Press sites have been set up with a new structure, whereas each site got it’s own independance.

Here some screenshots of the recent YORGOO Press Developments on Semiomantics XO.

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Default Images on YORGOO Press

YORGOO Press News Paper layout uses thumbnails for illustration purposes. These thumbnails are created automatically from the first image loaded in a post. The thumbnails are only created from images loaded to the WordPress media upload folder (using the post or page editor).

For this reason, automatic thumb-nailing does not work on imported or syndicated posts.

To automate the thumbnail creation also on imported content, YORGOO Press allows you to load default images which will show when ever no image from the WordPress media upload folder is associated with a post.

The thumbnails and default images are stored in the wp-content/uploads and the wp-contents/uploads/cache folder. Both folders need to have permissions set to 777 (CHMOD). The default images are placed in the uploads folder while the thumbs created will automatically be cached and stored in the image cache. The Cache can be flushed from your dash board under Settings – Viva-Zoom.

The default placeholders can be downloaded from HERE

Unzip and place the content in a folder called “uploads” (without the quotes and in small letters)

Your folder content looks like this:

YORGOO Press Default Images

The icon view of the same folder looks like this:

YORGOO Press Default Images 2

From the above screen shot you see that images 3,4,5,6 and 19 don’t show an image; in fact these images are by default set to 1 Pixel x 1 Pixel, letting you choose the size based on your preferences.

We will indicate here below some recommended default size values, corresponding to the defaults embedded in the script and showing by default when you associate an image to a post in the corresponding category. Feel free to change them.

At present the default pictures are loaded to your YORGOO Press. If you replace the placeholders with an image of your choice, make sure you name the new defaults created by you EXACTLY the same way the present defaults are called.

Example:

By passing with your mouse over the image name you see the properties:

YORGOO Press Defaults 3

The required image size is 515 x 270.

This image displays as a default in the Featured Image section on top left of the home page if you don’t add a picture to your Featured Posts.

Create your image

The choice will depend on your site theme and topic. For the purpose of this demo I have created an ad – click to see original size:

Larrie Perkins

This could be easily serve as a default on Larrie Perkins Online Filing Web Site.

Save the image to your ‘upload’ folder:

You get this:

YORGOO Press default Images 4

Change the name of the image file:

1. Change the file name of the placeholder to:

cat1_NpAdvMainFea_placeholder.jpg

2. Change the name of “larrie2.jpg” to:

cat1_NpAdvMainFea.jpg

(You can delete the placeholder as well as you will not need it anymore; I tend to keep them for reference or legacy purposes).

You get this:

YORGOO Press Default Featured Image

Edit all Pictures and proceed as shown, then upload the pictures to wp-content, over writing the existing defaults.

YORGOO Press Network users may send their image folders to Zo Nicholas at zo(at)yorgobox.com

YORGOO Press Customers, please use your usual communication channels.

[TABLE=2]

You may create different image sizes as well, depending on your preferences. However, the above sizes will give a good result.

For the Bottom 8 categories, consider creating 8 different images in relation to the categories represented there. Of course you can create images which are completely independent from your Blog Theme and use a separate image theme, displaying for example only car related images, or toys, or flowers, or such like. The choice of a graphic theme gives your site coherence.

Your Imagination is the Limit!

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WordPress 2.8 Hosting on ChiHosters with Fantastico

As preparation for the upcoming incredible Ycademy June Online Seminar we have updated our Fantastico installation on ChiHosters.

You will find amongst others, the easiest way to install WordPress 2.8 right from your cPanel with just a mouse click.

If you use YORGOO Blaster or YORGOO Booster (after its release this week-end at the Ycademy Online Seminar), you will be pleased to profit from the simplified install using Fantastico. A WP 2.8 add-on pack for YORGOO Blaster will be available as well for the coming week-end.

ChiHosters remains the cheapest hosting solution for WordPress, offering unlimited features and capacities for just $35 per year.

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Semiomantics Customized Solutions

This post will give an overview over the various customized semantics publishing framework solutions we have in store.

This is the basic blogging solution for high performance publishing. All customized Semiomantics scripts are built on the XO Framework.

Better known as YORGOO Press; an News Paper Layout with many hidden features and all the benefits of Semiomantics Frameworks. YORGOO Press is extremely flexible and can be extended for most any use.

Better known as YORGOO Tabloid; similar to YORGOO Press with an easier to use layout on the home page.

Better known as YORGOO Blaster: a high speed, high performance easy to use tool to storm Google Top 10 in specific Niches.

Similar to YORGOO Blaster, the YORGOO Booster is a high speed Ads Delivery system targeting Google Top 10 in Niches.

A typical formula for Authors who strive to associate their authorship to their production and to promote their work as authors.

Better known as YORGOO Publishing; simply the best Publishing Tool in the market for individual Publishers.

A magazine theme which by now has established its reputation, namely along the Garden Route in South Africa.

The perfect match between semiomantics and e-commerce; probably the best optimized online shop solution.

A framework for Media; publishing of images, video, sound in any format with the benefits of Semiomantics to drive your publication to the top of Google.

The Framework for artists, photographers and media creators. Protected content, paired with a shopping cart in an artistic environment and with the benefits of Semiomantics.

Based on a smashing idea, Semiomantics Link Directory builds directories which show on Google, unlike typical Directory scripts which have just not been designed for that purpose.

Based on the same idea as Semiomantics Directory, Semiomantics Classifieds produce Classifieds which impact on Google. (Release July 2009).

Another application based on Semiomantics Directory. Unique in as much as we combine Archives with high performance Semiomantics publishing.

A special applications for users who need a high performance gallery while protecting the content.

High Performance Review site based on Semiomantics XO.

A forum paired with high performance publishing; forum entries end up with high visibility.

Publish, mix and remix content from your preferred Social Networks or, monetize your social bla-bla!

Hot, unique and may be the last accessible aggregator with high performance in the market.

Features a membership module with structured, multi-class members and access.

Exactly what it says; and if you imagine the affiliate module in combination with the e-commerce module, then get a complete business site which is easy to run and to maintenance.

Our interpretation of   WPMU and Buddypress, called YORGOO Media.

We will present each product individually in the near future to allow you to choose the best solution for your needs.

If you have additional special needs, Semiomantics will build it for you.

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Google Top 10 Ranking

You want to reach Google top 10 ranking with your website? Great. And then, what’s next?

Ask yourself this simple question and create a relation between your purpose and your website. Different reasons can motivate you to storm Google: you want high visibility for interested people to find your content. You want to increase the readership to influence the way people think about a topic (opinion leader). You want to occupy space on Google Top 10 to earn money.

Fine, but how do you want to make money?

Let’s not go into keyword analysis and market assessment here; let’s just look at the mechanisms which allow you to make money from your Google Top 10 Position.

When people search Google to find a solution to a problem or question, they will end up on the Top 10 search return page. Your entry shares the benefit of that page with 9 other organic entries, maybe an authority entry as well as with some advertisers who pay for being listed on the right side of the page.

The more people search for your terms (keywords) the more the Google Result page obtains and the more you are likely to harvest your share of that traffic.

Some people will click on your Google entry and end up on your site, respectively on the specific page of your site which has made the race.

Your site has different things to offer to your visitor: Contextual Content, other content, Ads and Gadgets.

By Clicking on your ads or by following related commercial links from within your content, visitors will enter your sales pipeline. Depending on what marketing strategy you use, you may make money from every single click (pay per click programs, such as Google AdSense) or you may direct visitors to a sales page of yours (shop for example) or of a merchant you are an affiliate of. The Third possibility is that visitors click on ads you have been paid for to display by direct advertisers.

Basically it’s your content which will make you earn a Google Top 10 position.

Content is what Google is looking for; a product review is a good example for strategic content. The content can be directly linked to a sales pipeline from within the post or page, by linking from within your post to your shop or affiliate program where the reviewed product is sold and from where you expect commissions (your shop, Amazon Affiliate Program, and many more).

In this case, the content has 2 functions:

1. It earns your Top 10 position.

2. It links to contextual sales.

This strategy is probably the most rewarding one, since the content (originally that’s what visitors came to your site for) takes the information a step further right to a sales pipeline.

The Problem is: you need to write good content to reach Google Top 10 and you need to create the necessary empathy with your readers to keep them interested enough to follow your recommended links.

This strategy is compatible with all other strategies and can be used on any site format.

You are a fairly good producer of content, but your skills are not particularly sharp on writing ‘sales pages’.

Here the content transports your site to Google Top 10 but you will not focus on selling straight off your content (text), you may rather want to0 associate ads to your post, within the loop (post).

A contextual ad associated with a post is great stuff and still better than just being able to use the sidebars, headers and footers of your page. Such ads can have the shape of banners, text ads or flash or whatever you like and they can refer to your own products, other people’s products or advertisers, such as Google Ads.

This strategy is brilliant in as much as it can be associated to any content, even authorized syndicated content and it will work. Imagine you get a great product feed from a merchant to your site and you associate automatically relevant ads?

How about headers, footer and sidebars?

These are the most basic places you will find ads on and most webmasters use ads in their framework. Such ads can be contextual, such as Google Ads or they can just be ads promoting products and services of general interest to your readership.

The danger and main mistake you may notice is that people often exaggerate to such an extent that visitors will not look at the parts of your layout where you accumulate ads; in fact many a surfer has developed a reflex to smartly navigate around ads areas on websites.

The quantity of ads is less decisive than the quality, the editing quality! One well placed and edited ad may do much better than 10 ads which scare people away.

The Good News remains: such ads can be completely separated from the content and the extreme strategy would consist in overwriding the visitors original interest in your content with a new interest in what the ad or promo is claiming!

This is an incredibly simple concept allowing people without writing skills to monetize a Top 10 Position.

Does it work? Yes, it does as YORGOO Blasters prove daily.

Combine any of the above strategies in function of your purpose, skills and ambitions and select the appropriate framework for doing so. If you are content focused, you want to select a framework with highlights your content, if you are ads focused, your need a framework which will exhibit your ads in an overwhelming way, and so on.

Typically Content oriented Frameworks are : Yorgo Nestoridis, YORGOO Publishing.

Typically Mixed Frameworks are: YORGOO Press, YORGOO Tabloid

Typically Ads oriented Frameworks are: YORGOO Blaster, YORGOO Booster, Dublicator

Ycademy Calls and Seminars have been dealing with Search Engine Optimization for over 2 years as well as on the resulting monetization. Contact Bianca Gubalke at bianca (at) ycademy.com for further information or register for the June Seminar from HERE.

Over the past years we have developed successful scripts, known as Semiomantics scripts which have been specially designed to storm Google and to place them selves as frameworks on Google top positions. All sites referred to above are powered by Semiomantics and all of them rank on Google Top 10 in their respective fields.

All Semiomantics scripts are released in very limited editions to provide a real advantage to users.

Our latest development, YORGOO Booster will be released on June 27-28, 2009 at the Ycademy Online Seminar to all participants. Soon you will see them all over the place. Contact Bianca Gubalke at bianca (at) ycademy.com for more information and availability of scripts.

See a test Booster in action HERE

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New YORGOO Plugin for YORGOO Press

YORGOO Plug ins are YORGOO developments or revised existing WordPress Plug ins. There are two main reasons to develop such plug ins for our Semiomantics WordPress Scripts:

1. Standard Plug ins are increasingly polluted with links and scriptlets which are not relevant to the actual function of the Plug in

and

2. Standard Plug ins may not always satisfy the particular standards of Semiomantics.

YORGOO Ads

YORGOO Ads has been developed to help users to make money with their  their Semiomantics powered Web sites.

After testing the y-ads Plug in on YORGOO Press we are proud to release today the final version of this advertising Plug in. The Release name is YORGOO Ads.

YORGOO Ads will embed any script code (HTML, Java etc) into your Posts. There are 3 simultaneous  possibilities to embed ads or other content:

- on top of the Post

- at the Bottom of the Post

- and anywhere within the post.

YORGOO Ads is commercialized with the Semiomantics Marketing Pack for WordPress Platforms.

All advanced YORGOO Press Scripts on YORGOOPress.com have been equipped with YORGOO Ads.

Join tonight’s WebMaster Call at yorGOtalk at 8 pm GMT (London) where we will present and implement the features of YORGOO Ads with advanced YORGOO Press users.

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WordPress 2.8 Baker released

WordPress has just released it’s latest version 2.8 where a bunch of new features are available for the comfort of average WP users. The most important change is in the speed and in the fact that themes can be loaded and easily edited from the dashboard.

The name Baker has been added in honor of the trumpeter Chet Baker (not Brenda Baker for once, but I could agree with naming it just for our Brenda).

Most plug-ins work well with WP 2.8. We have tested over 100 plug-ins on this site so far.

The Feedwordpress plug-in presents however a serious problem in the interface under Syndication Settings namely for individual links: the tag selector does not work and therefore tags cannot be added properly.

All recommended plug-ins work with all our scripts except the feedwordpress as mentioned above. If you are not using feedwordpress, you may just upgrade your installation form the dashboard and appreciate the new features.

YORGOO Booster

Yorgo Nestoridis

a YORGOO Blaster

a YORGOO Booster

a YORGOO Press

a Semiomantics Script on YORGOO Publishing

We will keep you posted about the fixes. As all scripts work perfectly well on WP 2.7.1, there is no immediate reason to upgrade and if you are using any of the problematic plug-ins, such as feedwordpress, just remain put; we are working on a fix and it’s probable that the feedwordpress developer will come up with a new version shortly.

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YORGOO Press Widget Hooks

Subsequent to Bianca’s request we have set up a demo version of YORGOO Press, visualizing the various spots where widgets can be placed on the Home Page of YORGOO Press.

If you are used to WordPress standards, then you know the widget tab onn the Dashboard. Usually, and it’s theme depending, widgets are placed in the sidebar of the WordPress themes.

At YORGOO Press the home page layout is different; it’s a newspaper layout to optically remind visitors of a press product. While there is a sidebar on the lower part of the home page, you are not limited to use widgets in the sidebar only. In fact we have built widget hooks into most any field of the layout.

There are two types of widgets available:

- Widgets which add content to the existing content in the lay-out grid

- Widgets which replace the content in the grid.

Any text area of the Lay-out grid can be used wither in combination with widgets or replaced by widgets.

To visualize the widgets we have set up a Demo version of YORGOO Press.

Important: you must respect the width of each column, the vertical dimension is variable and to taste. Make sure to balance the columns so they all have about the same height.

Enable the widgets you would like to use from your Dashboard under Appearance – Widgets.

You can choose from the widget list or you can load most anything by using the text widget: most any advertising code, such as Google or Amazon can be loaded. You even can create html code, just make sure you respect the width.

You can load media content, call me buttons, radio or TV … anything you like such as the local weather, stock quotes, a drawing board, you name it.

Experiment and enjoy to make your site more interesting and unique.

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Build your Shop on YORGOO Press

Just released: Ycademy Online Seminar Participants build their personal and customized shop!

YORGOO Press the incredible Newspaper Framework by Semiomantics is adding an important feature for all those who

want to make money online and with their website. The new module is a shop, or rather a complete e-commerce

solution with shopping cart, payment gateways, fulfillment tracking, integrated download manager for e-products,

photos and such like, stock control, unlimited variables to define products and features and much much more!

There is also a product or merchant feed as well as the Semiomantics Integrator to max out on Semiomantics SEO.

The YORGOO Press shop is a development we have implemented at the Global Sports Website for high traffic commercial

use, however without the Semiomantics hooks. Ycademy Seminar Participants’ Semiomantics sites have now been

equipped to integrate the shopping module and we will build these shops during this week-end’s seminar.

Simply everyone using YORGOO Press for commercial purposes. The shop is ideal to commercialize your own products,

affiliate products or advertising. It’s configured to let you sell download products automatically (e-products such

as mp3, images and photos, scripts, e-books …) as well as physical products which require shipping. For Americans

the shop features built in taxes for the 50 states as well as a hook to UPS fulfillment tracking.

The widgetized layout of YORGOO Press allows flexible integration of all e-commerce features. See the widgets lay-

out on the Demo Site.

Product Pages are created automatically and the check out pipeline is in place.

A special feature allows for Donation Buttons!

Owners unite Semiomantics Power Framework with e-Commerce which is the only solution I know of to bring your shop

under a relevant keyword to Google Top 10 listing. You only need one website to

- storm Google Top 10

- sell your products

- have an attractive lay-out for your visitors and readers

- follow up on your customers

- communicate with social networks

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Ycademy Seminar May 2009: Make Money with YORGOO Press

YORGOO Press is the ideal framework to create an online Newspaper targeting an audience of your choice. Since we launched YORGOO Press 2 months ago, 28 online Newspapers have been created and the unique Edition of 25 YORGOO Press frameworks are sold out. A good deal for those who were able to grab a copy!

According to the YORGOO Publishing Concept, our publication is a framework where multiple authors contribute to build an interesting publication for a targeted public. YORGOO Press is SEO tuned by Semiomantics and therefore extremely powerful to gain visibility on Search Engines, namely on Google.

The performance of YORGOO Press can be boosted by adding daughter publications using the YORGOO Blaster Framework.

Editing Images

You are your first author! Post on your Author’s website and funnel your contributions into your publications using the appropriate feeds for the concerned categories. But, be aware, in most cases you cannot do it all by yourself, since your readers expect continuously new and interesting content. Different options are open: syndicated content from authorities in the field of concern, PLRs as well as articles distributed by directories. The choice of your authors will define the prestige and performance of your publication.

Edit Images 2

As the newspaper owner, you are the Editor and Publisher with all the tasks, responsibilities and benefits inherent to these functions.

You have the sole responsibility for the content on your website! The choice of contributors is therefore of paramount importance. Also you are in charge to edit the content according to the style and targeted keywords of your Publication. And you are the Publisher who creates a sound mix between content and advertising.

The blasters are niche sites which can be off-springs of your main publication. Their purpose is to deliver Ads to Target namely in the cold SE Market. YORGOO Blaster has been designed to play exactly that role and is doing it successfully.

YORGOO Blaster is ready to launch it’s new version this week. It will be based on WordPress 2.7.1 as the version tested in YORGOO Media.

YORGOO Booster is a new product we will launch shortly: it will not replace YORGOO Blaster but it will be an alternative with some features making it easy to customize, to update and to integrate into a visual concept you may apply to all your sites. The Purpose of YORGOO Booster is similar to the Blaster: Deliver ads to targeted audiences in the cold market. It’s a keyword grabber where content is secondary and ads delivery the declared aggressive goal. This is where ads become content :-).

Edit Images 3

The above described 3 levels of publications have each a different purpose and therefore a different advertising concept:

1. The Authors blog is focused on Content, 99% Content and 1% the author’s name. The Author’s name is a Brand to promote and as the case may be to promote your writing skills or your original content for other publishers to evaluate and purchase as the case may be. Personally, I keep my Author’s blog free of any advertising, however I would promote there for example my services as an author or the scripts the site is built on. I also would promote there tools, seminars and features interesting publishers.

2. The YORGOO Press Newspaper is like any Newspaper a mix of well separated advertising blocks and content. Content related advertising using Google Ads is a classic. Affiliate Marketing may pay better and the best is of course if you can promote your own products. YORGOO Press has many built in hooks for ads to be placed on strategic positions in the lay-out. The seminar will deal with these issues. An interesting way to monetize your site is to find direct advertisers, as we can see on Garden Route News or on Business Market Watch London.

3. The YORGOO Blasters are advertising focused niche sites delivering money making content to target. The choice of the ads, their format and visual effect will determine the click-through rate and conversion. Blasters and Boosters are set and forget devices. Pay per Click advertising is ideal as well as Hot Offers people cannot resist the temptation to find out more about.

Edit Image 4

The seminar will focus on YORGOO Press Publications and implement customized advertising models. Affiliate Marketing, Direct Advertising and straight PayPal buttons will be added in a meaningful way to allow visitors to realize their (shopping) dreams quickly, efficiently and rewardingly.

New features will be built into each participating YORGOO Press site to support the commercial ambitions of each publisher. Increased interactivity will be added, as well as the possibility to print out posts.

We also will focus on the editing of ads and commercial content.

For info about the seminar, which will take place this coming week-end on May 30 and 31, 2009, please contact Bianca Gubalke at bianca(at)ycademy.com, I believe however it has been sold out for a while.

A more detailed agenda will follow shortly.

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Lead Generation Blog by Semiomantics

Vouliagmeni, May 2, 2009 – by Yorgo Nestoridis

YN – Lead Generation is one of the main activities of online marketers and there are countless so called squeeze and opt-in pages out there to serve exactly that purpose. The problem is: these squeeze pages are not Google efficient and do not generate traffic per se. For this reason, marketers then promote their lead generation page with yet another page or site or with ads, such as the typical work from home ads on Google.

Lead Generation requires visibility, high visibility. And visibility we get when our site ranks high on Google search returns relative to our targeted keywords. Semiomantics has proven it times and again: it is the most efficient formula to reach high visibility. Conversion is yet another problem: the site must be attractive have good content and for the purpose of lead generation we need an eye catching opt-in without falling into the extreme of being too pushy.

In the past we have tried many formulas, such as the typical opt-in form in the top right corner of the blog, embedded opt-ins in posts and such like.

Looking for more visible opt-in features we have tried the pop-up, which is victim of pop-up blockers but the idea remains interesting. The best replacement for a pop-up is the overlay.

Overlays can be used for most any content. Opt-in forms are just one option. Interesting content are images in large size, media or ads. The overlay can emphasize content or it can deliver content to readers in a highly visible way. The overlay does not require a reloading of the page.

The overlay feature we are using on this website has some interesting features which provides measured management of the overlay.The Functions include the choice of the back-ground color of the overlay, the timing (should the overlay be projected to every visitor or should the overlay pop up when the page is loaded or with a delay), the style by allowing to edit css, the layout and content of the pop-up as well as its size and position on the screen (center, top, bottom, right, left, parametrized by x and y distances).

The combination of a high power website with built in attractive lead generation opt-in functions is ideal for networkers, home business builders or in general, people working from home working with restricted budgets and often with only one man power. It’s the most rational way to profit from organic high visibility on search engines and the attractive doorway to a lead generation pipeline. The overlay can display the opt-in form of a mailing list, such as the auto-responder opt-ins from Cashflowin or other providers. Other ideas: add the YORGOO sign up form or promote Ycademy Seminars, display links to your Social Networks pages, to your profile page on Cashflowin and more.

Experience shows: there is no limit to spending on Lead Generation, nor on Lead Generation Systems. But experience also shows that there are minimum efforts to reach statistically significant results. To reach these bench marks must be the goal of every marketer working on lead generation. “Working from Home” is a typical advertising topic where most advertisers never reach minimum benchmarks and that is how they end up being simple water carriers for uplines and companies they promote, namely in MLM environments.

The daily minimum advertising budget of $5 using Google ads does not provide any statistically significant result and is therefore useless to generate individual results. Below 20 dollars per day on such like keywords, the actual active advertising time on every 24 hour cycle covers only a small fraction of the day and misses out on the largest portion of the day.

The trick used by Networkers is therefore to imply their downlines into team marketing efforts, by letting each team member kick in an insignificant amount into Google Ads which will then end up as a significant cumulative amount profiting the up-line sponsor and leaving the individual contributor out in the rain.

Significant cumulative budgets start somewhere around $50 per day over a significant period of at least a month. This is $1500 per month or $18,000 per year, without counting hosting, auto-responder and other related cost (count for an auto-responder system another $20 per month).

A Semiomantics all included Lead Generation System costs at present $1200 one time and a monthly fee for hosting maintenance, updates and eventual upgrades of  roughly $30, which boils down to $1560 for the first year and thereafter $360 per year, nothing in comparison to even a minimum advertising budget of $5 per day using Google Ads.

The advantage is in the Semiomantics scrips which have proven their efficiency on all instances. Example: this blog, yorgonestoridis.com is online since about 2 months, competing with YORGOO Publishing which has been out there for 14 months. On a difficult keyword such as Working from Home News, where Google returns over 530,000,000 search results both sites rank on the top 10 beating prestigious competitors such as ABC news, BBC, CNN, the New York Times and so on:

Working from Home News

The most affordable professional lead generator is … YORGOO Press as provided by Ycademy to Seminar participants on May 30-31, 2009; the sites are fully featured semiomantics Sites with all lead generation and money making tools loaded. Unfortunately only 10 participants are accepted on that 2 days jelly or Work-shop as all participants sites need specific attention function of the participants targets and objectives.

Contact Bianca Gubalke at bianca(at)ycademy.com or Zo Nicholas at admin(at)cashbizz.com to check if there is still a seat left on the Ycademy Online Seminar which has not been publicly announced for reasons of limited slots.

The price of the Lead Generation System for Ycademy Online Seminar Participants is a measly $50, discounted to $20 for Ycademy Pro subscribers, the price of the seminar ticket!

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Interactive Video Blog

Vouliagmeni, April 29, 2009 – by Yorgo Nestoridis

This post is a Video Interactive Blog Post – Please view the 0riginal to profit from the feature.

Video Interaction is an attractive plus for a web site, simply because it allows readers to quickly grasp the content and to react to it without having to go through the trouble of editing. The feature is namely useful when the site is accessed via mobile devices.

[kaltura-widget wid="4fuv2yr3xs" width="410" height="364" addpermission="0" editpermission="0" /]

You may comment or test by using the corresponding button underneath the comment field.

- Upload, record from web cam and import all rich-media directly to your blog post;
- Edit and remix videos using the online full-featured video editor;
- Easily import all rich media (video, audio, pictures…) from other sites and social networks, such as YouTube, MySpace, Flickr, CCMixter, Jamendo, New York Public Library etc. and;
- Allow readers and subscribers to add video and audio comments, and to participate in collaborative videos;
- Manage and track interactive videos through the management console;
- Complete administrative capabilities. You decide who can add and edit videos;
- Supports more than 150 video, audio and image file formats and codecs
- Three different video player styles to choose from
- Custom sizing of the video player
- Advanced sharing options for videos

The Video module can be used as an add-on to the site or as a fully integrated feature. In the present case, the interactive video feature is integrated into the Semantic Framework from Semiomantics, making it thus a highly optimized feature for SEM and SNM.

The Video feature allows to translate written content into more user-friendly video clips or sound files. The on board editor and mixing device is accessible from the blog post editor and allows quickly to fetch footage, to remix it, by adding additional media, (videos, sound, images). The video editor provides features like cutting, transitions, sound overlay.

A daily news blog post can become a daily news cast. A long Blog post can be accompanied by audio or video and much more as the user’s imagination is the limit.

Social Network Marketing will profit from Interactive Video!

Interactive Video is interesting for advanced Media Publishing Frameworks such as YORGOO Press from Semiomantics. A test set-up is being prepared and we will report about it in due course.

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Interactive Video Blog Media News

Vouliagmeni, April, 30, 2009 – by Yorgo Nestoridis

Subsequent to yesterday’s test on Yorgo Nestoridis, we have integrated the same functionality at YORGOO Publishing and added the Semiomantics tuning scripts. YORGOO Publishing will allow us to proceed with additional tests namely concerning on the behavior in feeds and the readability by spiders and bots.

Yesterday’s post returned another strong demo of Semiomantics Publishing Power: our article made it straight to Google’s top 10 with 3 of 10 entries, an incredible result, namely considering that YorgoNestoridis.com was down for most of the day due to server tuning issues.

When clicking on the below images you will see some of the incredible results from yesterday’s post:

On Interactive Video Blog, Interactive Video Blog news, Interactive Video Blog Image and Interactive Video Blog Images, you see our top 10 listings; the most surprising: Interactive Video Blog images with 788,000,000 search returns listed by Google.

The Sites with the best performances, YorgoNestoridis.com.YORGOOPublishing.com, AuctionTalkLive.com, rss.yorgoopublishing.com and news.yorgonestoridis.com.

Note that we are in good company all over the place and close to or beating the Guardian, ZDnet News, Techrepublic, WordPress, Hopkins University,  Technorati and other big boys.

Publishing Online is a Business! As you notice above, our competitors are all much stronger companies, richer content web sites and they have a forged a solid reputation over years.

Our sites are recent, we don’t invest into online publishing except in our own script development and we obviously have solid content as well. But we have the same publishing power as the big boys and we can beat them on most any keyword. Semiomantics Scripts are the cheapest way to play in the top league!

After successful testing on YORGOO Publishing, we will test interactive videos on YORGOO Press to see if it is worth while to add interactive videos to our online newspapers.

Technically we don’t expect any major problems, however with each add on, we need more server resources. For that reason we may make that module only available to custom built YORGOO Press sites which are hosted on servers with the necessary resources.

We are also working on a Video Feed for the purpose or the translation of the video comments into feed format.

Please leave your comment in video format on YORGOO Publishing.

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Work at Jelly Communication Campaign

This post wraps up the Campaign Results on Work at Jelly and Communication per Jelly. It demonstrated the Power of Online Publishing of Yorgo Nestoridis and associated sites in a 12 hour Keyword targeted Campaign.

Profile: Google Search returns: 12,500,000

Our Google Rankings: 5, 6 and 8

Comment: Interesting the performance of The YORGOO Times which is a new YORGOO Press powered Site.

Work at Jelly on Google

Profile: Google Search returns: 5,660,000

Our Google Rankings: 4,5,8 and 9

Comment: The best listings we get with the standard YORGOO Press site

Work at Jelly Images on Google

Profile: Google Search Returns: 13,700,000

Our Google Ranking: 1,3 and 4

Comment: YORGOO Publishing beats even workatjelly.com

Work at Jelly Posts on Google

Profile: Google Search Returns: 5,960,000

Our Google Rankings: 9 and 10

Comment: We are beaten by the big boys such as The New York Times, Wikipedia and BBC but it’s important to note that we are in good company. Yorgo Nestoridis is a recent blog, doing quite well here due to original content.

Work at Jelly Articles on Google

Keyword: Work at Jelly Communication

Profile: Google Search Returns: 1,740,000

Our Google Rankings: 1,3,4,5,7,8,9 and 10

Comment: 8 of 10 is brilliant under any standards. Here we get namely help from Larrie Perkins and Besma Bashier; note also that there are two YORGOO Press sites in the mix.

Work at Jelly Communication on Google

Keyword: Communication per Jelly

Profile: Google Search Returns: 1,620,000

Our Google Rankings: 1,2,3,5,8,9,10 the remaining 3 positions have been there before but are also inhouse.

Comment: This is the internal challenge launched by Bianca at last night’s call, about 12 hours ago. We obviously hold all 10 top positions together; note however how invasive our 12 hour campaign turned out to be!

Communication per Jelly on Google

Keyword: Work at Jelly Map

Profile: Google Search returns: 2,180,000

Our Google Rankings: 1,2

Comment: We are just ahead of WorkatJelly; this keyword could be usefull for searchers who are looking for local Jellies. I will come back to this one in another post.

Work at Jelly Map on Google

Conclusion

Our 12 hours campaign has proven to be extremely powerful. Please note that all involved posts have been posted according to the YORGOO Publishing Publishing Model from my Authors Blog at YorgoNestoridis.com. Editing as per YORGOO Press recommendations have been applied on the YORGOO Times site namely.

You can look up most any combination of “work at jelly” with other keywords, chances are that we will turn up on the top 10.

This is just a Demo Campaign without any commercial ambition, just to demonstrate an application of what we learn at Ycademy Online Seminars and by following Publishing and Editing Guidance from YORGOO Publishing. The use of Semiomantics Scripts makes things obviously easier.

Incoming search terms:

• jelly communication

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Communication per Jelly on YORGOO Times

When last night Bianca Gubalke launched the challenge on Communication per Jelly, I did not think it would be an easy walk to the top, beating all these Semiomantics sites monopolizing Google’s top 10 on that keyword.

Competition is stiff when all competitors use the best frameworks available and the race becomes just double-fun!

Here are the top 5 as I write ( things will change again I am sure):

Communication per Jelly

The YORGOO Times, the brand new site powered by YORGOO Press makes it to the top beating all those great and well established in house competitors :-).

Note, the next 4 are Dublicator Frameworks by Semiomantics, a brilliant script as well.

But how about the next 5, occupying rank 6 -10?

Ok,ok, don’t fall of your chair:

Communication per Jelly

Yeahhhhh these last 5 are all from the same family :-).

This gives my campaign a result of 6 top 10 positions in 12 hours!

Here is the Good News: Every one can achieve such a result!

In as much as I m concerned, I learned it all since I don’t miss any of the monthly Ycademy Online Seminars to make sure I stay on top of online Communication developments…:-).

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Work at Jelly on Google

Yesterday we defined our Goal clearly: a top 10 position on Google under the search term Work at Jelly. Today we are proud to show the score card. As I am writing we occupy 2 top 10 positions and more on page two.

Work at Jelly on Google

Note that the keyword returns 12,500,000 search returns and attracts a good number of advertisers.

We have reached our goal and accomplished the mission: in a fast demo Semiomantics Scripts have conquered top 10 listings on Google.

To learn all about our publishing strategies and techniques, join the monthly Ycademy Online Seminars.

Yorgo Nestoridis

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YORGOO Press Communication per Jelly

Each YORGOO Press site is a communication tool and each of these sites communicates an amalgam of information aggregated by Workers from Home. These Working from Home News are like online Jellies with interaction for as long as readers comment and discuss the posts. The YORGOO Times has picked up the topic recently and it’s not surprising to see the growing interest in YORGOO Press publications.

Work at Jelly, the leading web site in the matter, has started it all. Workers from Home feel isolated – poor guys – in spite of modern Web 2.0 technology. So they feel the need to meet physically outside of their homes in what becomes an office substitute.

My suggestion is to meet rather online and to discuss issues of common interest either on interactive websites or to use collaboration tools, such as conferencing, white boards or Google sharing applications.

In any case: don’t hesitate to comment and to discuss issues of concern using any tool available online. The fact to communicate publicly increases the visibility of your brainstorming process and it gives your product and service some sort of a human face: you are not just out there with a sleek product, but also with the back-ground thoughts which have lead to the creation of the product. A creative process which can inspire many other Business developers.

Some of the YORGOO Press may well be developed into online Jellies, depending on the ambition of the publishers. Communication per Jelly or per main topic of a YORGOO Press site could then be the printed output becoming visible online.

Fighting for Google Top 10 positions is always an interesting challenge. “Communication per Jelly” shows at present the following listing:

Communication per Jelly on Google

Brenda Bakers Livin Rural comes in as top YORGOO Press site in the matter. Note also the new double top 10 entry by yorgonestoridis.com. I guess we will see more changes in the near future :-).

By the way: the best image about Communication per Jelly is to be found HERE.

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Communication per Jelly

Since Bianca Gubalke’s Article about Communication per Jelly, I have been wondering about the significance of the term. I know what a Jelly is and I have some ideas about Communication. Communication per Jelly remains however a mystery.

If a Jelly is a Collaborative Meeting of Workers from Home then Communication per Jelly could be some sort of information passed on after each session of the Jelly?

Having analyzed the aforementioned post and synthesized the images you won’t believe what we finally found. Here it is…but don’t tell anybody.

Communication per Jelly

We now can deduct that “Communication per Jelly” is rather Communication over or via or about Jelly and we also know now: it’s all a matter of rabbits and bunnies.

Interesting how Jellies cause isolated Workers from Home to create osmotic collaboration, a form of social connecting.

In Jelly we Communicate.

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Jelly Communication works on Google

The first shot placed us on rank 12 of 12,000,000 on Work at Jelly :-).

To illustrate the impact of our wobbling nonsense Gelatin Post, here is a screen shot from just a minute ago:

Work at Jelly on Google

Click on the pic to see.

In any case, it takes a second shot to get to the top 10 and that’s what this post is about. But there is more behind; read on.

Now, if Jelly stands for nonsense, then you are right here. My dear friend, Bianca Gubalke has been shooting at Jelly Communication where she and some other friends are invading Google’s top 10, ahead of all BesmaBashier.com, a Dublicator script, Bianca’s own Dublicator Script as well as Bianca’s YORGOO Press Touch Vision Talk Publication.

In fact we are still not sure if it’s about Jelly, or Jam with all this fun we have, but for sure it’s sweet to see that sticky stuff all over Google.

So, let’s see where this will take us.

So long and see you in a while.

PS: The Maps shows my Jelly Communication Location

[wp_geo_map]

• anyon worked for jelly communications

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Work at Jelly Ycademy Online

Or: can I grab this keyword on Google :-).

Jellies are nothing else than organized meetings amongst people working from home for the purpose of brainstorming and collaboration; the Jelly factor is: these people leave home to meet in a third party place. In fact it’s a funny way of back to low tech basics. As if online collaboration tools did not exist!

Whatever, let’s call it a Jelly when workers from home meet to work together. So far we called it Daily YORGOO Calls or monthly Ycademy online Seminars. I see, we are out unless we re-baptize our activity to Ycademy Jelly and YORGOO Jelly. Or even better, as our friend Nikos Advertizopoulos suggested: just call it Jell-o and add the color.

Or, call it Knox, which reminds me of the good old gelatine factory in Johnstown, NY where I spent a year back in the seventies. I also remember the Knox property in Johnstown, a big yellow and white colonial mansion (may be it’s pink and light green today), nothing like gelatine.

All this to tell you that this Jelly thing inspires gelatine, something wobbly, undefined, inconsistent and all in all…a matter of taste and no one will ever blame you for smearing it all over, namely on your Facebook wall.

An Ycademy Jelly is a meeting of Ycademy members. However as the participants come from all over the world, the meeting is held at Ycademy’s online Conferencing facillity. This gets me to the next stumbling block: what’s the translation into modern English? Jelly Egg? Noway, as that’s reserved for Crocks and Shoes … just forget it, we will continue to call the eggish Ycademy Jell-O as before: Ycademy Online Seminar.\

It’s news for all those advanced Rappers who made of our language this beautiful gelatine of creative nonsense. I work on it, believe me, but in the mean time let our Work at Jelly be a YORGOO call.

Work at Jelly

For the good order’s sake, have a look at the Map to find Knox Jelly in Johnstown in Fulton County, NY, there at least you find real Jelly that makes money, at least for Knox (nothing to do with Fort Knox, it’s Kraft today…huh, that’s a difficult one.)

[wp_geo_map]

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Work from Home: Success and Publishing

Working from Home has it’s own rules and often means. Luckily the Internet allows most any Marketer to get high visibility according to the David and Goliath principle. Any one can do it, also without paid ads and here is the proof.

We have selected two highly competitive related keywords:

1. Working from Home News with over 400,000,000 search returns.

2. Work from Home News with over 300,000,000 search returns on Google.

We use two websites to publish the content:

1. yorgoopublishing.com

2. yorgonestoridis.com

The first being a typical Publisher, while the second is an Authors site.

So far we have posted 6 articles to reach the positions we hold as per now. At present we have 1 top 10 position on Working from Home News and one on Work from Home News both with YORGOO Publishing.

YorgoNestoridis.com is listed on rank 18 respectively 19.

So far, having published 6 posts we have managed to enter the top 10 on Google with one respectively two positions:

Working from Home News

Considering the size of the respective categories and considering the publishing frameworks used we consider the result as extraordinary. A specialized publication would do better.

Fist, we choose a publishing framework whereas my preference are Semiomantics scripts of the type YORGOO Press.

Second we name the publication “Working from Home News” or “Work from Home News”; the title could be split into a main name, “Working from Home” and a sub-title “News”.

Site Map: Considering the publication like a news paper or a magazine, which can also have newsletter function, a double structure is possible: either a traditional category and sub-category structure, or a structure by dated issue, or as suggested, a double structure combining both.

The traditional category structure with slug focused URL links will help to build massive contextual content over time. The issue focused structure allows to define a mixed context at a given moment of time and to create corresponding archives which are easier to search and surf for loyal readers. Issues can be daily, weekly or monthly, whereas the post don’t need to be released all on the same date for a particular issue.

Combining both will add just a further archive to the site; important is to prevent double indexing by preventing the archive from being indexed separately and in addition to the individual posts.

First Priority: we target your main keyword until we reach top 10 on Google; once achieved, we scatter on second priority.In other terms, there is no reason to waste time on any other category until the primary objective is reached.

Or, we start by grabbing sub-categories in order to easier access the top 10 in the main keyword category on Google.

YORGOO Publishing used the first model in the above case.

Zo Nicholas has started to publish an online newspaper called “Working from Home News”. Interestingly, her efforts have not yet been honored with the expected result. Zo Nicholas permitting, we will implement the above publishing model on the Working from Home News Publication and show how professional site tuning can just make the difference. Look forward to find the YORGOO Press powered site on top of Google.

Successful publishing will contribute straight to the bottom line as traffic is generated organically without out of pocket cost. Publishing helps not only to get traffic and visibility but also to build that famous authority no ad can build.

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Working from Home Online Jelly

When back in 2006 Amit and Luke liked the advantages of Working from Home, they soon missed the creative brain storming with colleagues in traditional office environments. They started to invite friends on a regular, weekly bases to exchange ideas, thoughts and help. Later the Jelly was branded and since then local Jellies have been created all over the world. CNN reported the story in 2008. The idea is not new but the wrap up is Media efficient.

Jellies are nothing new, in fact YORGOO has created online Jellies for years and Alejandra Neri’s daily sessions on yorGOtalk were a good example for daily online collaboration. In Germany, Workers from Home, online marketers and net workers have gathered for years weekly in many cities and towns and the same applies all over the world where there are computers and an Internet.

YORGOO and predecessors HIOD and Cashflowin have made use of online conferencing for exactly that purpose since 2002 using online conferencing, white-boards and other collaborative tools.

The Idea was to facilitate communication and creative exchange amongst like focused people worldwide.

Mega Jelly Meeting Place

Ycademy created Jellies namely for specific business development projects to let interested Home Business builders meet experience and know-how for constructive live exchange.

At YORGOO any interested Group can build an online Jelly for free by booking conference time on one of the live conference facilities. Contact Zo Nicholas at zo (at)cashbizz.com.

Some ideas: Map your Jelly on Google Maps, use the power of online communication tools to meet and brain-storm with people and collaborators, record your sessions for reference to create a legacy or base for discussions in other Jellies.

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Working from Home News

The internet is divided into three categories of people, Surfers, Advertisers and Publishers.

Working from Home News is a Publication and Zo Nicholas is a Publisher. In fact whoever sets up a website and makes it available online is a publisher. The advantage of being a publisher is obvious: we are the owners of pages and websites where we can lease out space to Advertisers. Advertisers are looking for popular websites which attract a targeted audience.

Working from Home has to do with Publishing; unless you do your business just within your four walls, you need to go out and make yourself, your services and products available to customers and prospects.

Publishing your website based on a blogging framework or a Content Managed System (CMS) is easy, quick and efficient. You decide upon the content of your website and you are free to sell advertising space. However, you must make sure that surfers find your site and there are two basic ways to reach visibility.

1. Advertise your website on other people’s websites

2. Aim top 10 organic positions on search engines.

For the purpose of this argument let’s just look at Google Ads and organic top listing on the Google Search Engine.

An Ad placed on Google Search return pages is an easy solution to occupy space on Google Search Return pages; that’s however not the end of the story: the ad needs to lead to a web page either of yours or of the merchant you promote. Google Ads are paid means to reach visibility. Cost is function of the value of the keyword, the positioning of the ad and of the number of clicks it generates as well as the conversion of views to clicks.

Setting up an ad is easy by  following just the Google Wizard for this purpose. The appropriate keyword search and the market analysis are similar to the elaboration of a web page. So, in fact the task of advertising remains as difficult as to set up a web page, with the difference that you pay fro top positioning while your website may take time to reach top 10 listings or it may even never make it.

Visibility is a matter of occupying space, the more the better and the space has to be well located, ideally on the first page of Google Search returns. Google search return pages have 10 organic slots on the left side and often 5 to 8 slots on the right side for Google Ads. Without entering into the discussion about which are the best slots on the page, let’s just look at the basic numbers game.

Assume the Google Search return page generates 1600 clicks per day and assume that there are 6 ads on the right side, then every slot gets on average 100 clicks daily. It’s now obvious that the more slots you occupy, the more clicks you harvest.

Click on the screen shot below to see a live example where we occupy 3 slots on the left side, occupying roughly 20% of all slots on the page. Note that the search for Working from Home News returns 444,000,000 results.

Working from Home News on Google

The above example shows an incredible advantage organic Google Listing can produce: you may occupy more than just one slot. In fact depending on your publishing cadence it may well be that your entry expands into two and you double thus the probability of getting clicks. YORGOO Publishing is positioned on rank 1 and two while Yorgo Nestoridis is at the bottom on rank 10, all without paying a dime for visibility and clicks.

Imagine if we could expand the bottom position as well!

Under the above hypothesis, lets assume each and every ad gets 100 clicks per day. Google clicks cost minimum 5 cents, in the present case the cost for the advertisers may well be 50 cents and more per click. 100 clicks at 50 cents per click result in a daily advertising cost of $50. Multiply it with 365 to budget your yearly campaign and you end up at: $18,250 per year.

Logically and under the above assumptions, the value of each top 10 listing is the same as the cost of ads . Imagine now the value of 3 top 10 entries: 3 x $18,250 or a total of $54,750 per year.

Here comes the big two questions: can you afford advertising and harvest the full potential of Google’s traffic generation or does your budget run out after a fraction of total possible traffic has been delivered? Remember, it’s like the traffic generated from viral traffic programs: when you run out of credits, your marketing and your visibility come to a halt.

The second question: Working from Home, can you afford not to focus on Publishing?

Max out on your marketing by multiplying the slots you occupy: if you buy one ads slot and then your site grabs another slot on the organic top 10 listing, then it is as if your marketing budget is cut in half, since you get over all double the number of clicks you pay for. Or the other way around: your marketing cost per click is half of what your competitors pay, provided they just work with Google Ads.

Competition on a keyword increases the price as marketers will have to place higher bids to grab the best advertising positions. On the above page there are 4 (out of 6) paid ads placed by independent distributors from the same Network. Individually they compete against each other before competing with the market and they drive individual cost per click up, giving them a clear disadvantage. The individual advertisers often do not dispose of sufficient means to pay for 24/7 visibility and therefore their personal results are not satisfactory.

From a Network’s point of view, the situation is different: for as long as there is 24/7 advertising paid by individual distributors, the network as such gets the exposure and the benefit of all those small advertising budgets at no cost to the network company (or the up line distributor).

The Dilemma of these individual distributors is in fact that they often dispose only of replicated web sites and other replicated advertising materials imposed by the Merchant or by the up line organization. These replications are totally Google inefficient on an individual level as Google will not list them. Distributors have thus no alternative than to participate in joint advertising campaigns. Drop-outs are the logic consequence and a logic consequence is also further recruiting for new distributors taking the place of the drop-outs.

There is only one viable solution to the problem: Individual Distributors must publish in a customized and search engine efficient way to maximize the impact of their advertising Dollars and efforts.

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Work from Home News

NY – The traditional push-marketing techniques used a few years ago are out, pull marketing techniques prove to be more cost efficient. The Work from Home Industry needs to adapt to the new environment.

An article published a few days ago about Working from Home News, a newspaper style publication by Zo Nicholas who actually is working from home, highlights the most important criteria for efficient marketing. It becomes namely clear that the good old splash pages, landing pages and aggressive push strategies do not create the goodwill necessary for optimized conversion.

The above article found its way to Google and sits on top of the Working from Home News Listing. Have a look at the screen shot below by clicking on it:

Work From Home

Observing the above we notice namely that the big boys such as BBC, ABC, The New York Times and CNN have a stronghold on “Working from Home News” as they have on most News related keywords. The fact that YORGOO Publishing can beat them and grab a keyword with over 400 million search returns shows that any Worker from Home can attract top attention on Google without having to spend on Google Ads for every Click received.

The picture shows YORGOO Publishing on the left side on top of the organic listing while competitors advertise on the right side. This is a typical representation of a situation which will have to evolve in the near future, namely for cost reasons.

The top ad leads to one of these typical capture pages Multi-Level Marketing Networks promote amongst their troupes.

Paid Google Ads present a few undeniable advantages. The advertiser decides where they are placed and on which search terms they will be found on a defined position. Second an advertiser shows to searchers his interest in the business by the fact that he puts money into advertising. Paid ads present another advantage, namely for network organizations: the top Networkers recommend to their downline troupes to contribute to a joint marketing effort to profit from synergies.

The first and most important disadvantage is the cost. Organic listing triggers hits and visitors to most often authority sites at no cost. Competitors relying on paid ads only start the race with a financial disadvantage which impacts on the bottom line.

The second disadvantage is – and this is the contrary of the above argument – ads prove often a lack of authority. Namely in the Work from Home related categories, the advertiser has absolutely no personal traceable authority in what he is the object of the promotion. Ads often lead to replicated standard capture pages with no actual information content. Information becomes only available after opting into a mailing list. People have become more cautious about opting-in in general.

An organically high ranking site inspires authority, recognized by a third party, the search engine in this case.

Networkers generally contribute to a common advertising effort with individual budgets. These budgets are in most cases too small to allow reasonable expectations for individual success. This leads to the situation where mainly or only the upline Networkers profit most from these small individual advertising budgets which cumulatively result in a statistically tangible result.

The individual advertiser’s only choice is to find further downline contributors to achieve a global budget which will result in successful campaigns: in networking it means: you need to recruit for the purpose of finding people paying for your marketing efforts (one of the unsatisfactory sides of MLM).

Contrary what many advertisers may think, AdWords are not an easy strategy. From Google’s point of you, it’s about placing bids on keywords. From the advertiser’s point of view it’s a matter of knowing exactly the keywords, traffic, competition, placement of the ads and much more. Advertisers who play roulette with Google Ads will abandon as soon as their budgets run out without significant results. Successful use of Google ads requires knowledge, know-how and very close tracking to gather experience. The issue has become so complex by now, that many advertisers resolve to out-source their market analysis, analysis, target analysis, competitor assessment and customer profiling which increases cost further.

The truth is probably somewhere in the middle: organic listing, high page ranking and paid ads combined are the best choice. One of the reasons is the numbers game on Google search results: The above search result features a page with 10 organic listings and 3 ads; that’s 13 entries competing for the traffic the page generates. By adding an add to Organic listing, YORGOO Publishing could double the chances to harvest traffic. There is obviously more to it, such as the position of the listing and the ads as well as the wording and apparent descriptive tags of the concerned sites.

Abstract, anonymous and impulsive buying in the cold market are on the decline and over the recent years it has become obvious that buyers are looking for references of authority and trustworthiness before buying from an unknown seller, brand or merchant. Affiliate or Referral Marketing are good examples for the changed environment:

Today there are two models which are successful:

1. You promote a very strong Brand with a Product and Company Reputation perceived as such by a large public, for example Apple’s iPhone, or Sony Ericson’s Cybershot mobile phones. In this case it is enough to drive traffic to the merchant’s website through a reliable affiliate link, for example Amazon, Commission Junction or similar.

2. You promote a less or unknown product; in this case you must brand yourself and sell to targets where your authority or trustworthiness is recognized (personal relations mainly, built offline or online on social networks for example).

Using the first model, you still have a chance to work with Google Ads exclusively.

The second model is where the trends point to: it’s less about what you sell but from whom you buy or who recommended to buy which product. Mind control strategies in marketing have no long term effect if product quality and customer care do not live up to expectations. Long term effects are customer loyalty, returning customers, in fact, long term effects include growing income, reduction of cost per item sold an so on, the only way to build a sustainable income stream from any business.

The trends point in general to referral marketing: it’s not the company going out selling it’s products but it’s individuals, opinion leaders, social animals and such like who trigger an increasing number of sales based on the quality of relations they entertain with a multitude of potential consumers.

Working from Home is a future oriented concept and for many a dream come true. There is how ever one rule to observe to give a Work from Home effort the best chance:

Never promote a product or company which cannot show a clean record, reputation or positive brand and product recognition!

Example: MLM has in may countries a bad reputation and the reception by the public can be extremely mixed, which does not make your life easier. Products from MLM companies often suffer from the bad reputation of MLM as such, which does not make your life easier. MLM companies are about always associated with scams, fraud and other negative search results, which does not make your life easier.

If you are involved with a Company where the search results can discourage your prospect customers or business associates, insist upon the merchant that the necessary efforts are made to build a clean online image. This may cost some money, but it’s the only way to give the business as such a chance online and to witness active support to the sales force, distributors, associates and consumers. Sponsoring People, sports Aces is a waste of moneys if on the Google search return the words scam and fraud appear on the top 10 or 20 listings. Such a business has not much of a future online.

You cannot afford to pay for the online image of a Company or Merchant, better change the business and work with serious, online image conscious partners with whom you are proud to associate your own image and reputation.

The question is not whether the highly visible scam or fraud mentions are justified, the question is, how do they impact on your business. Unfortunately a bad reputation online is very difficult to eradicate the more that the traces will always remain visible and available to searchers. Data online is like a part of a genetic code, it cannot be modified on the original.

The safest way to build a Home Business is to brand yourself and to build your authority and own reputation. Your authority will always sell and if the product or merchant you promote loses the reputation, you switch product and or merchant. You will not have to worry about abandoning a merchant since what sells is your reputation and your reputation will grow on a courageous decision to abandon while it will suffer if you continue to associate your name to a reputation which does not live up to your relations expectations.

In view of the above it becomes obvious that tomorrow’s worker from home will spend more time and effort to market his personal image and brand by building a clean online reputation. Social Networks can be part of such a strategy but personal authority web sites inspire more confidence and are more efficient on search engines. A blog is a good start. Online Publishing becomes a daily task which to learn Workers from Home are well advised. Ycademy Online Seminars have a solid reputation in the matter (contact Bianca Gubalke at bianca(at)ycademy.com).

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