How to build a Local Website

Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr.

Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations.

In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility.

You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized  for desktops as well as for tablets and mobile phones.

Finally you may notice that surfers prefer visual content to text, which impacts on editing and publishing for multiple platforms.

In order to build high visibility on search returns, you need

• a local website.
• make use of all possible Google Listings pertaining to the geographic location.
• great content and consistent publishing to provide useful information and trigger conversation.

To dominate social networks (Facebook, Google+, Twitter, LinkedIn) we need

• optimized profiles.
• Facebook Pages.
• a consistent flow of information to trigger attention and conversation.
• an optimized set-up to assure traffic back to our websites (let the social networks work for us instead of the opposite).

To dominate the mobile web we need

• mobile versions of our websites (tablets and smartphones).
• mobile search optimization.
• ideally an App.
• easy to use interactive functions.

The answer is similar to managing a business online. There are three main elements I like to focus on:

• an optimized workflow to assure maximum productivity.
• high quality content and content providers.
• an integrated publishing network to hit all the important targets with per platform optimized content.

• Ads from Local Business.
• Ads from external Business wanting to do business locally.
• Eventually by integrating a local directory.
• Eventually by integrating a real estate classifieds feature.
• Eventually by integrating a service and products exchange.
•  … and more.

Just a few ideas:

• Talk about people.
• Talk about events.
• Talk about stories concerning the community.
• Talk about Local Sports, Clubs, Associations.
• Publish Pictures (people like to see their face and place).
• Talk about local business.
• Integrate a news wire from the major’s office.
• Have a local Gossip column.
• Let visitors contribute and discuss content.
• Don’t forget rating.
• Create competitions, contests, top 3 lists.
• Exchange advertising space with local media to promote your site quickly an consistently.
• Bring the conversation from social networks back to your site.
• … and so much more!

I hope this post helps your brainstorming when creating your local project. I will publish shortly a detailed project for my demo community, Vouliagmeni.

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Facebook Page Publishing with New Timeline

As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept.

Semiomantics Facebook Publishing Concept

Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines.

Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and sites.

The Semiomantics Facebook Publishing Concept is in line with Semiomantics proven SEO.

In the center of the concept we position the Semiomantics Publisher, a WordPress based website expanded with all necessary bells and whistles to communicate with Search Engines and Social Networks as well as with the Mobile Web.

The most popular base is Semiomantics XO, the semantic framework and theme developed since 2008. It is not what you add to Semiomantics XO but how you add it that makes the difference when it comes to plugins and add-on software. That’s why Semiomantics XO is mostly used for Customized Websites by professional Developers and Designers.

For the purpose of efficiently publishing to Facebook (and other social networks) Semiomantics has integrated, optimized  and further developed the best Facebook integration scripts out there, allowing to provide customers with an easy to use, homogeneous solution.

Once expanded with Social Media Publishing scripts, the Semiomantics publishing framework provides custom taxonomies specially designed for FB Content creating, publishing and managing. The idea behind this concept is, that all content is published on our own website and when the Facebook page is called, the traffic hits our own site.

From the Dashboard we can set-up an unlimited number of such pages easily and quickly using the same editor as we use for WP dynamic posts or pages.

To get the pages hooked and deeply integrated into Facebook, we need to use the Facebook App and OpenGraph features. Don’t worry, it’s easy to handle once set up:-).

So, once we have created our FB Page content on our website, we create a Facebook App and then a Facebook Page. We link the App with our Website (from the Dashboard) and with the Facebook Page. Adding our App to Favorites on Facebook, we end up with a Favorites Tab on timeline (to the right below the cover image).

Facebook Timeline Page

Facebook Timeline Pages let us display 3 Featured Tabs on the first line, the Photo tab being fixed and cannot be replaced. Using the small icon on the right of the tabs, the page reveals another 8 tabs for additional use and display of apps. There we will lodge our additional pages created on our Website.

We end up with a Facebook page with highly visible tabs leading to content on our website, be it a shop, images, videos, sliders or any other content. By interlinking the so created pages and apps we offer easy navigation for our Facebook readers and can provide all the content you would never want to entrust Facebook with or share a license with Facebook, like for example on your graphics, logos and other content. (See Facebook’s terms.)

The following post will detail the set-up and procedure.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

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Facebook Business Account

What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice?

First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative.

You can set up a Facebook Business Account, if you don’t already have a standard account,

Business Accounts are mainly designed for Advertisers and to manage pages.

To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account.  Select “I do not have a Facebook account” and continue by providing email and date of birth.

As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to your pages and ads.

You cannot see other users profiles or timelines as Business Accounts have limited access to information of Facebook.

You cannot see Facebook content that does not live on your pages.

Business accounts cannot be found on search or added as friends.

Business accounts cannot send or receive Friends Requests.

A business account can be converted into a regular account. Once done, the process cannot be reversed.

The big disadvantage of Business Accounts are their absence from the internal search and friend feature, making it almost compulsory to spend big time and/or money to promote the content.

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Harvard or Klout?

Recently I came across a video from the Wall Street Journal showing the merits of Klout and discussing some of the perspectives. This leads me to drive the vision further and to ask simple: how will our kids feed their families tomorrow? If the Harvard boys continue to build programs but the asset value shifts away from the program to the individuals populating it, then we may have to rethink economic models and education.

Below the video which shows what Klout, Social Networking and Social Network Marketing can lead to.

Up to now, smart kids built programs and got people to join. These people were building the actual asset value of the program — for free. Many such programs have been sold for billions or went public rewarding the program owners with loads of cash.

Those who actually have built the content, traffic and prestige of the program were not really involved in the benefits of such transactions (think of MySpace, Skype, and others, where subscribers were “sold” multiple times).

While in the past, programs, like newspapers were analyzed for their target public (market) in order to determine the advertizing value, social profiles are linked to individuals, brands or eventually groups of people. High social indexes in clearly defined market (tags, keywords) will shift the financial power away from programs to where it actually should be: the social profiles, representing high impact, conversion and sales.

My advice to Facebook would be: go public before the market’s attention shifts.

Yorgo Nestoridis on Facebook

As parents, we only want the best for our children and if in the past it has been generally admitted that a traditional university education is the most promising base for an economically successful life, one may start doubting that this will still be true in the near future. If tomorrow merchants sponsor social profiles and their owners, then it may be tempting to drag your kid as early as possible in front of a computer and let him collect Likes. The issue is: instead of focusing on traditional schooling, one could let the child build its social index, which, if well managed may rake in millions comparable to show or sports stars.

You could also imagine a whole family working on one and the same social profile, to expand influence. The Social Profile becomes an immaterial material asset in as much as an advertising value is attached to it.

Tomorrow, there is no more need for traditional supermarkets, expensive shops in downtown areas and well dressed staff. Shopping will be recommendation based and take place online. Costly networks of distributors will be to expensive, companies will sell directly and select a few high social profiles to recommend their goods and services.

People will look for a benefit and find the appropriate recommendations on Google and in Social Networks. Influential profiles will make money like never before. Such profiles don’t need to be wrapped up in companies limited by shares. The can exist without any particular legal framework, however you could imagine that such profiles may want to build goodwill and associate themselves with NGOs or even become a Foundation whereas then the family members would be the people running the foundation.

This would probably be the best that can happen, however then the Social network Bubble and the material interest therein would pass. Now that would be a real revolution for the 21st century!

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Empire Avenue — Start Making Money

Once your Empire Avenue account is set up as discussed in our previous post, you will immediately profit from rewards received for the set-up as well as you will attract some early investors (newbie hunters) who throw money at any new sign up to gamble on the potential first big jump of your share-price which may occur if you are a socially very active person on some of the connected social networks.

Yorgo on Empire Avenue

I have adjusted this part subsequent to important recent Changes of the Algorithm at Empire Avenue.

In general there are 2 kind of people in this world, the rich and the poor, or the wealthy and those who have no or little assets. On Empire Avenue you start as a poor man with nothing and a base share-price of 10 EAves.

Poor people’s first priority is to build income to survive, then to build a comfortable life style, then to save and to acquire luxury goods and to amass wealth.

Poor people work for the money while wealthy people have their money work for them.

At Empire Avenue this model is reproduced with surprising realism, namely at the lower end and beginner’s phase. So, you will start by striving to make some cash and build your own portfolio. Most successful people are pretty active on EA during that phase. The question is, what kind of shares should you start investing in for a good start?

My recipe was and still would be to profit from the Goodwill of your investors and to trade aggressively newbies.

If you start out at 10e and based on your activity at EA and social indexes from different connected networks your share price immediately jumps to 15, 20, 30 or more EAves, you get a heck of a lot of goodwill from your shareholders who are all happy about the increase of their wealth due to the spectacular rise of your share-price. First you will see newbie hunters as shareholders, then the big boys will jump in while your share continues climbing. Your share-price is determined by the number of shares sold.

Your task is therefore to sell as many shares as possible and to keep your shareholders happy so that they recommend you further; so, sell shares!

Exploit this Goodwill Phase and invest aggressively namely into newbies! Forget about investing in expensive shares or looking for dividends in this phase, you are too poor to worry about the problems of the rich; get rich yourself first.

You see, if you come in to EA and I buy 200 of your shares at 10e, I don’t expect you to reciprocate. I expect you to do anything to get your share off ground. If you don’t fly, I will sell you rather quickly.

Here is how it works and what I would recommend any newbie:

I just bought 200 shares in every new arrival. Statistically you get on 10 Newbies at least 1 super high-flyer (+20e on the first day), 1 high-flyer (+15-20e), 2 that make it to about +10, the other don’t really go anywhere on the first day (they may wake up later, but you are not rich enough to be patient).

Focus on the high-flyers at the very beginning and sell the others to become liquid again to hunt more newbies at 10 and repeat the game during the first day. (You will not catch them all at 10, some at 11 but that’s OK. If a Newbie jumps immediately to say 17e because of his social connections, buy him anyway even at 30% up price).

You see, at the beginning you don’t have enough cash to buy everything you like. It’s like in any real company, the fewer working capital you have, the faster you must turn it over. At EA it means, don’t sit on shares that don’t move up (I am precise here: this is your beginners phase on EA).

Also it means: don’t tie up capital in expensive stocks, you cannot afford it. If you buy my stock at 100e a piece and a daily growth of say 1e and a dividend of say 1e per day, you are making 2% on the invested capital. If you used the same money and you bought 10 shares at 10e of a new arrival and that share jumps on the first day to 20e, you have doubled your money, that’s 100% vs. 2%.  It means also, forget about reciprocating with your shareholders; as I said you have their goodwill for as long as your price increases during that phase which can last for quite a while, in my case till about 110e per share.

We will look at reciprocity in a next post.

Aggressive trading means also being able to take losses. If you buy a share at 10e and after an hour it’s at 10.50e, kick it out and take a loss of about 0.50e. The buying and selling commissions are at 5% each way. 5% on a share of 10e is peanuts.

If you buy a share at 100e and you have to sell it, it will cost you 5e. Shares at 100e don’t grow by 5e per day usually, so they are useless for aggressive trading. Buying expensive shares means in general you buy them to keep them for a while. And that means, you have enough cash to profit from all the trading opportunities on offer. I did not buy expensive shares before reaching some 70e per share. At that level I still grew by 6-7e per day.

In general: the more new arrivals there are, the more working capital you need. So, think well before you buy an expensive share.

What is expensive? Everything except newbies!

I watched the scroll area for New Arrivals; new arrivals get listed at the top and then move down to spot 5 before disappearing from the main page. If they don’t achieve a significant result within that time, I sell. (You may want to keep 1 share of each for the record, for getting them on your ticker and for getting awards for the number of people you have invested in.)

Your High-flyers are the ones you keep for as long as they grow fast; this can be till 100e or above! However, some will slow down at 50e, others at 70e or more: sell them and free working capital to pay the newbie game again.

High-flyers usually show rapid growth in share-price but often pay very low dividends. Shares to keep are shares with high dividends; at the beginning you would focus on shares with a ROI above 1!  More later about the ROI issue. Just note: Dividends earned increase your disposable cash and working capital daily.

Of course it depends at what level that happens.

If your flight levels out at below 50e, you don’t have a lot of means and your shareholders could be tempted to sell you because your growth is lousy and so is your Dividend. Your best way to stabilize at least is to reciprocate with your investors; they don’t expect you to buy as much as they did, but you should at least buy some shares namely in your main investors. Note, Big Boyz are less excited than little guys. Little guys sell you faster and often have a total reciprocity attitude which you cannot afford. So a token for the big boys and consolidate with the little guys as much as you can. If they sell you anyway, kick them out and use the cash for newbie hunting.

Work on your social networks, link with a maximum of your shareholders on Facebook, like them and comment on their stuff. Also, endorse their feeds and blogs, they love it! Use the twitter and Facebook buttons to let the world know that you have invested into some body! Promote your investment as their success is your success!

Write a news letter on day  7 or 8: During the first 7 days no investor can buy more than 200 shares in you. On day 8, if you are still in the race, the big boys will buy up to 600 shares in you. A newsletter is first of all a thank you for the trust people place in you, a cry for continued support, bragging about your growth and how much you enjoy the interesting program and people populating it and maybe something about you (not too much because traders don’t care too much, they want to make money).

Definitely, don’t post all your links and distract people from your main objective: you want them to buy more shares in you and you want them to promote and recommend you! Be nice, kind and humble — still while bragging about what a hot shot you are, hmmmm, at least that’s what I noticed people get away with successfully.

Hypocrisy is a major asset in social networking, namely if you strive for a lot of nonsense reciprocity on FB or Twitter and so on to improve your dividends in EA or your Klout Index. Just make up your mind and stick with it :-).

You will notice that most people hardly produce any original content and just re-tweet re re-blog what smarter people than them have produced — so if you want other people to read the newspaper for you, just subscribe to all of your new contacts EA will reward you.

Finally: Stick with the above and you will do fine! Focus just on the growth of your shar-price and grow as fast as you possibly can during this initial phase.This will take care of your first 7–10 days on EA.

Look out for the next post which will deal with trading shares on the Buy Me I Buy You chat and how you can build your dividends during the initial phase.

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Empire Avenue Changes Again

Subsequent to a recent blog post by Empire Avenue concerning recent changes, here are some comments:

While the old system may have rewarded people for posting any nonsense, now we are rewarded for clicking on and engaging with any nonsense.

What’s the improvement?

The retweet of retweets remains and becomes increasingly a rewarding industry on EA.

My Yin and Yang Approach to Empire Avenue’s Changes

The modifications don’t really improve EA’s real problem, which is its own growth.

Since May, EA has only lost traffic and looking at the quality and number of new arrivals, my projection on the future would be bearish.

While the game is exciting at the beginning, it becomes boring after a while and as rewards drop dramatically (cashflow) as the share-price increases you see people stagnating somewhere at the 80-120e level.

In fact, the regressive reward system means that people would need to increase their social activity daily to maintain their growth, which automatically drives the system right into the wall.

The recent changes seem to be in favor of large portfolios and highly priced shares while they are a disadvantage for those who actually drive the program, which are all those struggling somewhere in the 50-120e segment.

Have you noticed that expensive shares all of a sudden do better daily scores (growth) than a little while ago.

I am not in the secrets of the Gods here and I have no insight into the algorithm used. But I can show some of the problem areas which need to be addressed if EA wants to be a fun program for years to come.

a) Sign-ups: there is too much dead meat on the bone.

b) There are not enough new arrivals.

c) The middle section (50 — 150e/share) needs to be better rewarded if you want to keep people on board.

d) Blogs are where many serious people create real and original content. This is not rewarded.

e) A lot of endorsed “blogs” and RSS feeds are of absolutely no value as people add any feed stream they can grab, from Twitter to Google+ where no original content is produced.

f) Most people’s Facebook consists of re-blogs or re-tweets or re-publishing of someone elses content. If the social activity consists in redistributing YouTube and CNN news, and  in commenting thereon, then all those people who really produce content of value will see no interest in EA on the long run, as EA rewards the copycat and re-distributor better than the original producer.

Just look at your Facebook Feed and see all the nonsense that comes in. It get’s even more irritating, when EA members and friends retweet each others nonsense and you get it twice or more times onto your feed and EA rewards you for re-commenting … . This is by the way one of the reasons why increasing numbers of people quit SN or use very restrictive settings which prevent the undesired intrusion of nonsense.

g) EA is too much focused on the cave system consisting of interlinked social networks. The internet has a lot more to offer than social networks and it would be much more interesting if we could attract people from outside as well, namely those who have built authority, high visibility on Google and who do real business online, feeding their families with their online activity in stead of feeding birds on Twitter.

Also you may notice that people are getting tired of social networking for the purpose of social networking.The kind of social activity EA is rewarding is not quality but remains quantity focused — something we have seen with mass-mail 10 years ago.

h) EA should be more user-focused and ask: What can EA do for the subscribers?

If people are rewarded to add just to the global cyber-waste, then it may be a nice distraction for a while but without any real value and benefit for our personal, professional or financial wellbeing :-).

i) EA is not explaining why it has disabled the share issue control function!

Having said the above, I like EA as a program and I like to note that developers and designers have done and are doing a great job on the site.

Also, I have met some nice and interesting people with whom the conversation continues outside the cave.

Can I recommend Empire Avenue to my friends? For learning purposes yes, for the reward system, no. For social benefits: there are better places to go. For tracking: there are more accurate programs.
For traffic generation: only if you want to build traffic for EA and social networks. For the fun: YES, untill you bump into the wall :-).

Finally: One of the smartest use people make of EA is the Kiva Initiative. From that we can learn even more than from EA itself.
Viva Kiva!

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Set up your Account at Empire Avenue

After the first two Chapters of this EA Review, let’s look at how to set up your account on Empire Avenue. The setup sequence is crucial, the speed as well and in a minute you will understand why.

You have just joined Empire Avenue and now you land on the setup page which gives you a logic sequence:

• Connect your Social Network Accounts and Blogs
• Load a Picture or Avatar
• Add some keywords representing your interests
• Write a short Bio
• Start buying shares

What you don’t know when you sign in, is that there is a scroller listing the last five new Arrivals to the program which is displayed on every members home screen and active members are influenced by what they see there.

Usually, every new sign-up attracts immediately some investors, which drive the share price up within seconds. For as long as you are visible on the scroller, you have an unequaled one time beginners advantage and it is crucial to make most out of it!

While the above sequence makes a lot of sense, you may want to change it, namely if you are blond, blue-eyed and sexy. Start by loading an attractive Picture: women have a clear advantage — just profit from it.

In any case, people who load a picture attract the eye more than those who don’t and as the investment into a newbie is a gamble, a picture gives immediately the impression that you are not dead meat like many sign ups turn out to be, you will profit from the visual effect.

In as much as I am concerned, I have loaded an Apple Cloud Style Icon since I am not blond and … :-).

YORGO Icon on Empire Avenue

Then, connect your accounts: connect all of them and the more active you are on a social networks, the higher scores you get immediately. This may cause your share-price to double immediately and it  heats up the atmosphere as you will attract more investors who will create the dynamic and momentum which makes you a winner from the beginning.

Don’t forget to add a short Bio: you get rewarded for doing it and put in at least 5 words. Better is more.

Your Keywords or terms of interests are important as well; put in 50 if you want an extra reward. Try to add keywords or phrases which correspond to matching interests with people you would like to meet on EA and other networks. You can always come back and modify or add interests.

You are not in a hurry to buy shares! The recommended shares may not be the best choice; it’s more important to have a strategy which will get you quickly off ground.

In my next Chapter I will share with you how I stormed in just a few days from 10e per share to 100e per share.

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Empire Avenue the Sign-up Process

This post follows our previous intro to the Empire Avenue Review in 12 Chapters.

When signing up with Empire Avenue, you will be prompted to select a Group of Interest or a Market Index as well as a Ticker Name. Both can be changed later, eventually at a cost.

YORGO Shares on Empire Avenue — Mobile

You have a large choice to adhere to groups of interest, but you have to restrict yourself to one only. For the sake of this exercise, I selected “Photography : Digital”.

Each of these Market Indexes has its own leader board, which allows you to monitor your progress compared to other players with similar interest.

Playing the game, I was progressing rather rapidly on the index, moving from the status of “Employee” to CFO and President, and then … Empire Avenue changed the rules and the index; with my relative progression I could have snapped the CEO within days, but as I said, the rules changed and about a week ago when I was President, the second seat after the CEO.  The indexing was completely messed up for half a day, which triggered heated discussions in some internal community forums (during the mess I was temporarily relegated and the index had completely changed).

EA then did a reset and came back with something which obviously prevented my dynamic growth but gave me back my President seat and a bigger distance to the CEO :-(

On other indexes it was noticed as well, that some fast movers were slowed down or relegated.

Of course EA has the right to change the rules at any time, it can however be frustrating, namely for people who perform well and ultimately blow some life into the program and keep it dynamic.

The feeling remains: CEO positions may be arbitrarily protected …  I cannot prove it. Never mind, I can always go and change my topic of interest and storm another hierarchy till … President :-).

I kept it short and sweet, “YORGO”. It’s easier to remember, also for your shareholders and easy to spell if you chat with people on the program. Others use their brand name and yet others huge long unpronounceable strings. The choice is yours, but my recommendation would be, keep it short and meaningful.

The sign-up procedure is smoot and easy and the program is very responsive. Unfortunately, newbies have no clue about the implications of their choices at this stage. On the other hand, a change of Index or ticker is possible later on.

I cannot get rid of the suspicion that there is some power play going on behind the scenes in as much as top positions in the index are concerned.

Let’s look at the set-up at our next chapter.

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Empire Avenue Presentation

This post is for my friends, shareholders and investments in Empire Avenue. It shows you the rational behind my EA performance.

Living in Greece, south of Athens at the beach, the internet is the ideal working place, the more that here in Vouliagmeni, the beaches are equipped with high speed WiFi :-).

I have been developing and building websites for the last 10 years. Today the main demand comes from all over the world for custom design and developments with the aim to gain high visibility on Google and in social networks.

Over the years I have built a solid team of partners from all around the globe with whom we share project developments.

High demand for WordPress based sites have led to the development of an own highly customizable and optimized framework which has proven its performance and efficiency over the last 3 years. The XO Theme for WP can also be bought as a DIY version at http://semiomantics.com.

EA Icon Apple Cloud Style

More recent developments point into the direction of the mobile web, whereas we optimize sites for various mobile platforms and build applications for the restless :-).

I am writing a Blog at http://yorgonestoridis.com which deals with many issues related to my business and life. More specific blogs deal with Digital Photography, Web Design, Online Editing and Publishing, Online Marketing and Website Development.

To pass on the know-how I have been offering daily online calls and monthly 2-days seminars for years, helping people to succeed with their home business or in their endeavor to bring their offline activity to the top of Google.

I like EA as it demonstrates the interaction and interactivity between different networks and the impact of socializing online on traffic and conversion; of course the investment game is far from realist, but it stimulates people to hang in there and to continue to promote less their business than EA.

EA also allows to study networkers’ behavior compared to investors’ behavior in as much as networkers typically seem to use the formula: “I buy your shares if you buy mine”, which is complete nonsense, whereas an investor would rather buy a stock with potential and do everything to help the baby grow ( for example: I recommend all shares I buy, I Twitter about them and as the case may be I look at the blogs and endorse them, I like them on Facebook and I may look at their Fan Page and so on.)

I am too new to the program to measure the impact of Social Network activity on the personal growth, but it will be interesting to draw some conclusions from the stats.

EA Icon Apple Cloud Style 2

There is a lot to learn from EA to finally implement some of the lessons into our own Strategies to promote our own websites and business rather that to build wealth for Facebook, Twitter, YouTube, Flickr and … EA.

For the time being I am happy about any kind of support, be it as a recommendation, a mention, an endorsement or if you like to invest into an aggressive strategy, you are most welcome to grab my shares. Don’t however ask me to reciprocate on investment, as my investment decisions are function of building value for my shareholders; the best I can do for you, is to keep the value of the stock you buy growing faster than your over all performance …  makes sense, does it?

For this reason, I also kick out shares which don’t perform, which would be a problem if the deals were based on reciprocity.

If I can help you or support your action (not your lethargy …) please give a shout using the comment form below and I will sure find a way to stimulate your share value.

If you like the above icons, just grab them, I did them for fun. If you want the PSD file … you better have some influence on the designer … a solid stake in my shares could help :-).

Just shout here below.

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WordPress for Facebook Seminar

Welcome to the WordPress for Facebook Seminar! This seminar is about Social Media Marketing and Communication involving WordPress, namely the Semiomantics XO Framework and Facebook.

During the next two days we will elaborate and implement strategies to automate publication and communication across platforms with a special focus on the mobile web.

Why would you want to combine WordPress with Facebook?

The main reason is to remain in control of your content, its presentation and the way it streams to and from Facebook. Also, a self-hosted WordPress provides you with better content management features and automation tools than Facebook.

If you are a Facebook freak, you can even spend the rest of your life within Facebook and publish at the same time through WordPress Semiomantics XO right from within Facebook. Our pre-seminar sessions demonstrated how to embed your XO on a Facebook Canvas page, from where you have complete access to your WP installation, dashboard and editing and publishing tools.

If you don’t want to spend any time in Facebook, then you just need to implement Social Media Marketing and Publishing Strategies as lined out in the YORGOO Publishing Model and your Facebook antenna will do its job automatically and send traffic back to your site.

WordPress and namely the extended Semiomantics XO Framework provide visitors from the mobile web with a top notch surfing experience! Fast loading pages, easy to surf menus and the look of a mobile application are achieved with the use of WPTouch Pro, the most advanced tool out there to assure cross platform publishing on the mobile web: be it iPod, iPad, iPhone, Andoid, Blackberry, IEMobile 7, Googlebot Mobile, webmate, incognito,dream, CUPCAKE, froyo your site will be optimized for most any device class.

Having said the above, there is yet another interesting feature we will look into: your website within the website by using SlideDeck Pro with your Semiomantics XO.

In fact we embed SD Pro as well in Facebook as on the mobile web providing surfers with automated slide shows, scrolling titles and videos and much more. SD Pro stands for a more exciting surf experience and it allows us to automate a good deal of our publishing and editing work across multiple platforms.

I am convinced this will be an exciting Seminar once more and as it is extremely user focused you will enjoy the workshops and the immediately visible results.

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How to set up a Money Making Blog

We are looking at 4 essential elements needed to make money with your blog.

Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post.

While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value.

The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box.

Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority and most importantly, it can trigger people to help you promote your blog by sharing the post or URL with friends.

As a publisher, you want to optimize the mix of content and advertising. Many studies exist about how much space to allocate to ads and where to place commercial content. In fact there are no general rules as the optimization will depend on your topic and targeted readership and what your visitors expect (and are used to).

One rule however seems to make its way: don’t exaggerate! Too high density of ads annoys your visitors, namely if they came to your site for its content. A few well placed ads are more efficient than a page displaying ads and pop-ups all over the screen.

This is the technical aspect of your venture. A website is a publication and you are a publisher. Your Publishing framework can help you to better promote you content and to display content to your audience in a more attractive and eye catching way. The framework is also responsible for the first impression based on your choices for a layout and style  (colors, images, graphics, fonts and so on).

Blog for Money

You framework is the technical back bone of your site as well. It can contain all sorts of features which automate processes and make your life easier. Your advertising features and mechanisms can be part of the framework and run on a set and forget base.

There are many ways to display ads or to add commercial content to your site. We will post about a whole array of means at your disposal in our next post.

We will spend the coming week-end at the Ycademy Online Seminar where we will build a Framework which is optimized for delivering ads to our target audience. We will report about the event next week.

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Google Top 10 Ranking for your Shop

Is your shop ranking on Google Top 10? Under a relevant keyword?

Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product?

Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice.

On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script.

The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google.

You will be amongst the first owners of a new kind of a marketing web site.

You will be granted 100% resell rights to this unique product.

And of course you may gain some additional knowledge about Online Marketing and Publishing.

Tickets cost $50 (with the usual discounts for Ycademy pros)

There is only a small number still available (below 5 as far as I am aware of).

There will never be any additional resellers for this product, guaranteed.

Tickets available from HERE

(Contact Bianca Gubalke: bianca (at) ycademy.com

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Google Top 10 Formula

Over the years we have come across many promising formulas to reach Google Top 10 Positions. Hype Promotion guaranteeing Google Top 10 position on any keyword is sent to your spam box daily and promising, well designed sales pages are even promoted by Google Ads which is in complete contradiction to the products’ claimed merits.

Seriously, nobody can guarantee Google Top 10 positions on any keyword. However there are some clear ways of proceeding to put the best chances on your side of the table. Consider also that Google’s algorithm evolves and the filtering is subject to change. By adopting the following formula you will most likely be successful, very successful.

For example, keyword.com

Don’t tell me the .com of your keyword has gone; you can always build your keyword into a key-phrase which will work fine. Remember, the closer you are to what people actually type into the search form, the higher your chance of being found.

Example: how-to-change-a-light-bulb.com

Watch out: don’t use Brand Names or Trademarks without authorization in your domain name. Google-Top-10.com would be clearly against Google’s terms as well as it would be sanctioned by law.

No doubt some sites do better than others and some scripts give you a fair advantage, namely if you are not a SEO expert. Semiomantics scripts, the ones I am using, have been developed to provide to anyone an optimized framework with high publishing power. The power of clean, search engine optimized scripts has been proven time and again and you will find many samples of  Google Top 10 performance by Semiomantics based scripts.

I put the script right on the number two position, because we have demonstrated that you can reach Google Top 10 simply with a domain and a script without any content.

Here is a shocking example: a year ago or longer we have loaded a domain renateschedl.com to demonstrate that we can beat easily renate-schedl.com, renate-schedl.de and so on. Our renateschedl.cm has been for as long as it exists on Google number 1 without any content other than a reference to Semiomantics and a basic configuration targeting the irrelevant keyword Fibromyalgia. Check out Renete Schedl.

My point is of purely educational nature: Renate is a dear friend and great marketer. But in a way she also is victim of ‘keyword-theft’, ‘name-theft’ or whatever you want to call a sly form of legal identity theft:

Large networks, such a linked-in, facebook, twitter and others grab your name to get their websites on top of Google under your neme keyword. Your site, having less authority than the big boys, falls back and often disappears from the top 10, even if you use your name as domain name. The big boys place their ads along with your name, profile or keyword and make the bucks while you, fooled,  have thought that they would help you to promote your business.

Renate Schedl on Google

Observe that ranks 2–5 are monopolized by the big boys, leaving Renate just with the breadcrumbs.

Result: the Semiomantics Framework does better even without any content, proving it’s superior quality and long term efficiency. So far for the Script test.

Create a structure where you can easily organize your content in function of the targeted niches and keywords. A site map is agood idea to allow Google’s search spiders to easily find your content and to index it contextually.

You don’t need to be a genius. But original, interesting content is a plus.

Editing your content in an optimized way needs a little effort and is not as easy as it may seem: experience shows that many a great Author does not appear on Google Top 10 with brilliant content, just because the content is not edited in the best possible way. Editing is a job you can learn. Ycademy Online Seminars and Trainings are available for that.

It’s a bit like the Editing job; brilliant content, lousily published will just not make it. The quality of your publishing can be improved largely with a solid site framework, such as Semiomantics frameworks. Personal fine-tuning however will always make the difference. Publishing is an art but you can learn it. Ycademy seminars and Trainings cover this topic as well.

Make it a rule to think in campaigns, whereas the goal is to get your site to Google Top 10 ranking on the selected keyword or keyphrase.

Example: if your site is about “How to publish a Newsletter” then post about this topic as many posts as are needed to reach your Top 10 ranking, in stead of jumping from one topic to the next without ever reaching on any keyword an authority position.

YORGOO Publishing, another Semiomantics based site has reached rank 4 on “How to publish your Newsletter” with just one post, beating 242,000,000 competitors on Google.

How to Publish your Newsletter on Google

Once you have reached your top 10 position, you must maintain it; just continue to publish once in a while, depending on the competition, a post targeting the selected keyword.

A campaign on a keyword is similar to promoting a URL: keep your focus until the goal is reached before you shift to the next keyword. If and when you shift, make sure you have the necessary resources to campaign for the next keyword while maintaining your achievements on the first target.

Focus on reaching Google Top 10 before you think about web design, graphics, ads and other distractions. If your site can not be found by searchers, no one will ever see your ads or beautiful graphics.

Priority number one is therefore: Reach Google Top 10!

Once you are there, you are interested in offering your visitors a good first impression: create empathy with your site design, look and feel. Aim to offer your visitors quality content and a positive surfing experience.

Only on the third level or priorities I put ads.

There are always exceptions to the rules and there are just two of them to mention: YORGOO Blaster and the new YORGOO Booster; these are two systems which are ads related, more than content related and follow their own path.

Applying the above rules, I have been doing pretty well over the years and I believe all those who have followed Ycademy Seminars and who have implemented the above on their own sites are reaching Google Top 10 positions … almost at will and more importantly: the Google Top 10 rankings have long lasting effects and that is where you make and save money in your marketing effort.

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YORGOO Booster competes on Google Top 10 Ranking

Yesterday’s Google Top 10 related post was aiming to measure the performance of our new Development “YORGOO Booster”. We were intentionally targeting a mega keyword, “Google Top 10″ with over 420 million search returns to see if at all our new Booster would show up at all.

We were positively surprised to see that YORGOO Booster scored Google Rank 43, just behind Auction Talk Live. The search term Google Top 10 is not an easy target but ideal to measure the performance of YORGOO Booster.

“Google top 10 ranking” is an important sub-category of “Google top 10″. Once we have improved our result on Google Top 10 we will start expanding into related keywords, competing with YORGOO Publishing related sites.

Keywords we will be targeting will include

and such like.

Look out for more.

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Simple Shopping Cart for Semiomantics Sites

If you don’t need a whole shop, here is a simple solution to create quickly a shopping cart on your site where interested visitors may order multiple products. This cart can be added to posts, pages, widgets or anywhere in the php script.

This is a demo test only! Please read this post at YorgoNestoridis.com to see the demo.

Service 1
[wp_cart:Service 1:price:100:end]

Service 2
[wp_cart:Service 2:price:200:end]

Service 3
[wp_cart:Service 3:price:300:end]

Cart and Check out

Click on one or more buttons and check your cart on top of the page. You can manage orders and check out with PayPal.

The feature can come in handy even if it may need a tweak to automate fulfillment.

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Google Top 10 Ranking

You want to reach Google top 10 ranking with your website? Great. And then, what’s next?

Ask yourself this simple question and create a relation between your purpose and your website. Different reasons can motivate you to storm Google: you want high visibility for interested people to find your content. You want to increase the readership to influence the way people think about a topic (opinion leader). You want to occupy space on Google Top 10 to earn money.

Fine, but how do you want to make money?

Let’s not go into keyword analysis and market assessment here; let’s just look at the mechanisms which allow you to make money from your Google Top 10 Position.

When people search Google to find a solution to a problem or question, they will end up on the Top 10 search return page. Your entry shares the benefit of that page with 9 other organic entries, maybe an authority entry as well as with some advertisers who pay for being listed on the right side of the page.

The more people search for your terms (keywords) the more the Google Result page obtains and the more you are likely to harvest your share of that traffic.

Some people will click on your Google entry and end up on your site, respectively on the specific page of your site which has made the race.

Your site has different things to offer to your visitor: Contextual Content, other content, Ads and Gadgets.

By Clicking on your ads or by following related commercial links from within your content, visitors will enter your sales pipeline. Depending on what marketing strategy you use, you may make money from every single click (pay per click programs, such as Google AdSense) or you may direct visitors to a sales page of yours (shop for example) or of a merchant you are an affiliate of. The Third possibility is that visitors click on ads you have been paid for to display by direct advertisers.

Basically it’s your content which will make you earn a Google Top 10 position.

Content is what Google is looking for; a product review is a good example for strategic content. The content can be directly linked to a sales pipeline from within the post or page, by linking from within your post to your shop or affiliate program where the reviewed product is sold and from where you expect commissions (your shop, Amazon Affiliate Program, and many more).

In this case, the content has 2 functions:

1. It earns your Top 10 position.

2. It links to contextual sales.

This strategy is probably the most rewarding one, since the content (originally that’s what visitors came to your site for) takes the information a step further right to a sales pipeline.

The Problem is: you need to write good content to reach Google Top 10 and you need to create the necessary empathy with your readers to keep them interested enough to follow your recommended links.

This strategy is compatible with all other strategies and can be used on any site format.

You are a fairly good producer of content, but your skills are not particularly sharp on writing ‘sales pages’.

Here the content transports your site to Google Top 10 but you will not focus on selling straight off your content (text), you may rather want to0 associate ads to your post, within the loop (post).

A contextual ad associated with a post is great stuff and still better than just being able to use the sidebars, headers and footers of your page. Such ads can have the shape of banners, text ads or flash or whatever you like and they can refer to your own products, other people’s products or advertisers, such as Google Ads.

This strategy is brilliant in as much as it can be associated to any content, even authorized syndicated content and it will work. Imagine you get a great product feed from a merchant to your site and you associate automatically relevant ads?

How about headers, footer and sidebars?

These are the most basic places you will find ads on and most webmasters use ads in their framework. Such ads can be contextual, such as Google Ads or they can just be ads promoting products and services of general interest to your readership.

The danger and main mistake you may notice is that people often exaggerate to such an extent that visitors will not look at the parts of your layout where you accumulate ads; in fact many a surfer has developed a reflex to smartly navigate around ads areas on websites.

The quantity of ads is less decisive than the quality, the editing quality! One well placed and edited ad may do much better than 10 ads which scare people away.

The Good News remains: such ads can be completely separated from the content and the extreme strategy would consist in overwriding the visitors original interest in your content with a new interest in what the ad or promo is claiming!

This is an incredibly simple concept allowing people without writing skills to monetize a Top 10 Position.

Does it work? Yes, it does as YORGOO Blasters prove daily.

Combine any of the above strategies in function of your purpose, skills and ambitions and select the appropriate framework for doing so. If you are content focused, you want to select a framework with highlights your content, if you are ads focused, your need a framework which will exhibit your ads in an overwhelming way, and so on.

Typically Content oriented Frameworks are : Yorgo Nestoridis, YORGOO Publishing.

Typically Mixed Frameworks are: YORGOO Press, YORGOO Tabloid

Typically Ads oriented Frameworks are: YORGOO Blaster, YORGOO Booster, Dublicator

Ycademy Calls and Seminars have been dealing with Search Engine Optimization for over 2 years as well as on the resulting monetization. Contact Bianca Gubalke at bianca (at) ycademy.com for further information or register for the June Seminar from HERE.

Over the past years we have developed successful scripts, known as Semiomantics scripts which have been specially designed to storm Google and to place them selves as frameworks on Google top positions. All sites referred to above are powered by Semiomantics and all of them rank on Google Top 10 in their respective fields.

All Semiomantics scripts are released in very limited editions to provide a real advantage to users.

Our latest development, YORGOO Booster will be released on June 27–28, 2009 at the Ycademy Online Seminar to all participants. Soon you will see them all over the place. Contact Bianca Gubalke at bianca (at) ycademy.com for more information and availability of scripts.

See a test Booster in action HERE

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Facebook and Mobile Web Seminar by Ycademy

Wow! Your Semiomantics Sites go mobile and Facebook! How to hook your WordPress to Facebook and build an eye catching Mobile Site with the look of a iPhone Application?

Our June Seminar will deal with all the issues relating to interaction with Facebook and the Mobile Web.

The interaction with Facebook is vital to reach out to 1 out of 10 people in this world who are Facebook Subscribers! There are multiple possibilities to hook to Facebook, but not all of them are to our advantage.

At Semiomantics Facebook developments we have tested various possibilities and identified the options which optimize best our activity on Facebook.

We are proud to share with Seminar participants the Facebook Marketing Concepts elaborated over the most recent months, namely since Facebook introduced new rules in February.

As usual, 1 pm — 9 pm London time on each day.

As usual on Brain Time, $85, Ycademy Pro Discount:$50.

Starting from our Author Websites, we will feed all our activity into Facebook with the purpose to gain visibility in Facebook and their Search Engine. The second step is to extract from Facebook a maximum of Facebook activity to make it available outside Facebook and to optimize it for Google.

Ycademy Facebook and WordPress Seminar June 2011

For the second part above we will be glad to use our YORGOOPress blog, which by then should run on Semiomantics XO!

Finally, we will spend the rest of the week-end on working on an eye-catching presentation of our Author Blog on the Mobile Web, optimizing the site for iPhone, iPad, iPod, Android, Blackberry, Win 7 Mobile and so on.

After the Seminar, you will be able to duplicate the above for your customers.

Tuesday and Thursday our daily calls at YorgoLive will be focusing on updating and upgrading your websites at YORGOOPress and your Author Blog where needed. Please be there as we prefer not to waste our time on these issues during the seminar.

• How to create a Facebook Page
• How to Post from WordPress to Facebook
• How to import Facebook Conversation to WordPress
• How to add Facebook Comments to WordPress
• How to post to your page walls and notes
• How to drive your Friends from Facebook to your shop
• How to control your Look on the Mobile Web
• How to design custom Apple Icons and Start up Pages
• How to structure your Blog for the Mobile Web
• How to automate publishing to the Mobile web
• How to sell to Mobile Web Users and Facebook without being in Facebook or on Mobile devices
• How to publish WordPress Pages to Facebook

Updated Author Blog and Press sites. Photoshop, HTML Editor, Text Editor; all other materials and scripts will be provided.

Look out for advanced software which will be announced later this week.

• facebook web seminar
• mobile yorgo nestoridis
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Add WordPress to your Facebook Fan Page

FBlaster is a new Semiomantics Facebook Development with the purpose to populate your Facebook Fan Page with any content namely from your WordPress or any blog site. In fact FBlaster, once installed can aggregate all your feed streams, from any site, such as blog, shop, flickr, tumblr and so on and bring it right in  front of your audience at Facebook with style.

FBlaster for WordPress on Facebook

FBlaster is based on the high performance Semiomantics XO script and integrates all the qualities, bells and whistles thereof.

Considering that Facebook Fan Pages display content in an iFrame, it is important to integrate as much of the FBlaster content with facebooks other features in order to gain visibility on the facebook search and in order to establish communication between the fan page content and the facebook audience.

In order to accomplish this, FBlaster communicates with the facebook wall, notes and comments. Facebook comments can be integrated into FBlaster as well as the oposite is true as well: FBlaster Comments can populate the Wall and Notes as well.

FBlaster allows to manage your Facebook content from outside. FBlaster also takes advantage from the multiple feed opportunities granted by Facebook to export Facebook content to the WWW with the goal to add exposure on Search Engines, namely on Google.

A complete description of all features will follow shortly.

The FBlaster version built for Listen Up London is an independent external website which fits perfectly into a Facebook iFrame Tab or Fan Page. The Facebook integration can be viewed HERE

The site in it’s present version serves to share with the Facebook audience web content created by and about Christian George and “Listen Up London” on multiple platforms, such as tumblr, YouTube or Flickr.

Once installed, the publication to and from Facebook is automated. Further development is possible, such as adding a shop, or any other desired feature, such as a version for mobile devices.

The combination of self hosted WordPress and Facebook is a brilliant idea; you take advantage of the popular place Facebook for the social aspect and you can style your content and features to taste.

Also from a work-flow point of view, you don’t need to spend your day on Facebook and manage at the same time your WordPress: your Publishing and Editing is managed from your WordPress dashboard.

Originally FBlaster has been developed for people who want to make their Facebook cool (it’s true, while Facebook may have been cool when it started, it now looks somewhat oldish and it still does not allow users to give to their FB presence that personal touch and feel you can set up on MySpace for example.

Also, FBlaster is probably the most sophisticated Facebook Marketing Tool in as much as it can provide high visibility without paying for Facebook or other ads. There is no question about the Google Top 10 performance, since the FBlaster includes Semiomantics XO optimization features. Social Media Marketing is made easy with FBlaster as it can control and automate publishing to multiple social networks, such as MySpace and all the social aggregators.

Last but not least, users have complete control over where on Facebook to publish posts :-).

For the time being FBlaster is in it’s final stages of development. It is planned to be used by Semiomantics as a custom module for Semiomantics XO customers. A popular FBlaster farm version is in the planning.

Pricing starts at $500 about for custom developments.

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AuctionTalkLive and YORGOO Media

When about 10 days ago AuctionTalkLive and namely the blaster at BiancaGubalke.AuctionTalkLive as well as YORGOO Media sub-domains disappeared from the radar on Google, we had t express our frustration, for once not publicly but behind the scenes. The result: both domains are back, however we will need to fight to get our top listings back.

It’s rare to see a site back before 6 months at least once banned by Google.

Doing some research, you will find, that no one really knows much more than: comply with Google’s Terms and Rules. In fact if you comply with those rules, you have at least an argument.

[yorgooads]

In stead of giving just a set of rules to follow besides those famous terms, let me just focus on the Blog-master’s attitude. For as long as you aim to deliver to your readers good content and add truthful contextual meta data, you have a good chance to remain on the safe side.

But there is more: Search Engine Optimization can back-fire when exaggerated. If you use all possible tools simultaneously to optimize your site, you may be overdoing it. A wise choice of optimization strategies and a moderate approach to marketing aggressiveness will make the difference between your site and your competitors’ publications as well as between you and those who see their sites banned. Remember the famous case of BMW, where the company site was banned for over tuning the site in a way considered as abusive. However, there are no clear rules about what is abusive and what passes the test.

Semiomantics

Semiomantics SEO Tuning

Some of the best kept secrets by Webmasters are their money making keywords and the way they tune their sites to reach Google Top rankings. At Semiomantics we permanently test settings and strategies to promote our publishing frameworks and to reach high visibility and Google Top 10 positions. Such internal test results and settings are only shared at Ycademy Online Seminars to allow participants to fully profit from our best features and strategies.

Google’s appreciation may change from time to time and what was a successful strategy yesterday, may find itself disgrace tomorrow. Permanent adjusting and adapting is necessary to remain on top of things and of … Google.

Semiomantics Customers purchase the best Framework and get a high performance product delivered at the time of the purchase. As we notice an ever faster spinning spiral of renewals, updates and upgrades on all parts of the used software, it becomes increasingly important to keep scripts and SEO Strategies up to date and adapted to the latest standards. This development is beyond our influence, however we would like to assure that our customers remain on track with their objectives and in line with the best possible SEO Standards and Strategies.

While we are not here to create content for our customers, we can provide them with an updated framework and assure the proper functioning of the site and SEO implementation to the latest standards.

Based on our time sheet tracking over the bast 6 months we notice that this involves quite some time per site per month and we will need to involve additional manpower to take care of the tasks. For this reason and to assure the best possible service we have set up our Semiomantics SEO Management Services for Semiomantics Customers as well as for webmasters using other WordPress based frameworks.

The Semiomantics SEO Management Service for Semiomantics Customers is priced on subscription bases, for the time being at $30 per month. For users of other WordPress based Frameworks the Semiomantics SEO Management Service is priced at $120 per month.

For further information, please contact Bianca Gubalke at bianca(at)ycademy.com.

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YORGOO Press Widget Hooks

Subsequent to Bianca’s request we have set up a demo version of YORGOO Press, visualizing the various spots where widgets can be placed on the Home Page of YORGOO Press.

If you are used to WordPress standards, then you know the widget tab onn the Dashboard. Usually, and it’s theme depending, widgets are placed in the sidebar of the WordPress themes.

At YORGOO Press the home page layout is different; it’s a newspaper layout to optically remind visitors of a press product. While there is a sidebar on the lower part of the home page, you are not limited to use widgets in the sidebar only. In fact we have built widget hooks into most any field of the layout.

There are two types of widgets available:

- Widgets which add content to the existing content in the lay-out grid

- Widgets which replace the content in the grid.

Any text area of the Lay-out grid can be used wither in combination with widgets or replaced by widgets.

To visualize the widgets we have set up a Demo version of YORGOO Press.

Important: you must respect the width of each column, the vertical dimension is variable and to taste. Make sure to balance the columns so they all have about the same height.

Enable the widgets you would like to use from your Dashboard under Appearance — Widgets.

You can choose from the widget list or you can load most anything by using the text widget: most any advertising code, such as Google or Amazon can be loaded. You even can create html code, just make sure you respect the width.

You can load media content, call me buttons, radio or TV … anything you like such as the local weather, stock quotes, a drawing board, you name it.

Experiment and enjoy to make your site more interesting and unique.

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Build your Shop on YORGOO Press

Just released: Ycademy Online Seminar Participants build their personal and customized shop!

YORGOO Press the incredible Newspaper Framework by Semiomantics is adding an important feature for all those who

want to make money online and with their website. The new module is a shop, or rather a complete e-commerce

solution with shopping cart, payment gateways, fulfillment tracking, integrated download manager for e-products,

photos and such like, stock control, unlimited variables to define products and features and much much more!

There is also a product or merchant feed as well as the Semiomantics Integrator to max out on Semiomantics SEO.

The YORGOO Press shop is a development we have implemented at the Global Sports Website for high traffic commercial

use, however without the Semiomantics hooks. Ycademy Seminar Participants’ Semiomantics sites have now been

equipped to integrate the shopping module and we will build these shops during this week-end’s seminar.

Simply everyone using YORGOO Press for commercial purposes. The shop is ideal to commercialize your own products,

affiliate products or advertising. It’s configured to let you sell download products automatically (e-products such

as mp3, images and photos, scripts, e-books …) as well as physical products which require shipping. For Americans

the shop features built in taxes for the 50 states as well as a hook to UPS fulfillment tracking.

The widgetized layout of YORGOO Press allows flexible integration of all e-commerce features. See the widgets lay–

out on the Demo Site.

Product Pages are created automatically and the check out pipeline is in place.

A special feature allows for Donation Buttons!

Owners unite Semiomantics Power Framework with e-Commerce which is the only solution I know of to bring your shop

under a relevant keyword to Google Top 10 listing. You only need one website to

- storm Google Top 10

- sell your products

- have an attractive lay-out for your visitors and readers

- follow up on your customers

- communicate with social networks

• yorgo seminar

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Ycademy Seminar May 2009: Make Money with YORGOO Press

YORGOO Press is the ideal framework to create an online Newspaper targeting an audience of your choice. Since we launched YORGOO Press 2 months ago, 28 online Newspapers have been created and the unique Edition of 25 YORGOO Press frameworks are sold out. A good deal for those who were able to grab a copy!

According to the YORGOO Publishing Concept, our publication is a framework where multiple authors contribute to build an interesting publication for a targeted public. YORGOO Press is SEO tuned by Semiomantics and therefore extremely powerful to gain visibility on Search Engines, namely on Google.

The performance of YORGOO Press can be boosted by adding daughter publications using the YORGOO Blaster Framework.

Editing Images

You are your first author! Post on your Author’s website and funnel your contributions into your publications using the appropriate feeds for the concerned categories. But, be aware, in most cases you cannot do it all by yourself, since your readers expect continuously new and interesting content. Different options are open: syndicated content from authorities in the field of concern, PLRs as well as articles distributed by directories. The choice of your authors will define the prestige and performance of your publication.

Edit Images 2

As the newspaper owner, you are the Editor and Publisher with all the tasks, responsibilities and benefits inherent to these functions.

You have the sole responsibility for the content on your website! The choice of contributors is therefore of paramount importance. Also you are in charge to edit the content according to the style and targeted keywords of your Publication. And you are the Publisher who creates a sound mix between content and advertising.

The blasters are niche sites which can be off-springs of your main publication. Their purpose is to deliver Ads to Target namely in the cold SE Market. YORGOO Blaster has been designed to play exactly that role and is doing it successfully.

YORGOO Blaster is ready to launch it’s new version this week. It will be based on WordPress 2.7.1 as the version tested in YORGOO Media.

YORGOO Booster is a new product we will launch shortly: it will not replace YORGOO Blaster but it will be an alternative with some features making it easy to customize, to update and to integrate into a visual concept you may apply to all your sites. The Purpose of YORGOO Booster is similar to the Blaster: Deliver ads to targeted audiences in the cold market. It’s a keyword grabber where content is secondary and ads delivery the declared aggressive goal. This is where ads become content :-).

Edit Images 3

The above described 3 levels of publications have each a different purpose and therefore a different advertising concept:

1. The Authors blog is focused on Content, 99% Content and 1% the author’s name. The Author’s name is a Brand to promote and as the case may be to promote your writing skills or your original content for other publishers to evaluate and purchase as the case may be. Personally, I keep my Author’s blog free of any advertising, however I would promote there for example my services as an author or the scripts the site is built on. I also would promote there tools, seminars and features interesting publishers.

2. The YORGOO Press Newspaper is like any Newspaper a mix of well separated advertising blocks and content. Content related advertising using Google Ads is a classic. Affiliate Marketing may pay better and the best is of course if you can promote your own products. YORGOO Press has many built in hooks for ads to be placed on strategic positions in the lay-out. The seminar will deal with these issues. An interesting way to monetize your site is to find direct advertisers, as we can see on Garden Route News or on Business Market Watch London.

3. The YORGOO Blasters are advertising focused niche sites delivering money making content to target. The choice of the ads, their format and visual effect will determine the click-through rate and conversion. Blasters and Boosters are set and forget devices. Pay per Click advertising is ideal as well as Hot Offers people cannot resist the temptation to find out more about.

Edit Image 4

The seminar will focus on YORGOO Press Publications and implement customized advertising models. Affiliate Marketing, Direct Advertising and straight PayPal buttons will be added in a meaningful way to allow visitors to realize their (shopping) dreams quickly, efficiently and rewardingly.

New features will be built into each participating YORGOO Press site to support the commercial ambitions of each publisher. Increased interactivity will be added, as well as the possibility to print out posts.

We also will focus on the editing of ads and commercial content.

For info about the seminar, which will take place this coming week-end on May 30 and 31, 2009, please contact Bianca Gubalke at bianca(at)ycademy.com, I believe however it has been sold out for a while.

A more detailed agenda will follow shortly.

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Google Top 10

What is needed to reach Google Top 10 listings? Here are some quick answers.

Buy Google Ads and bid for the top spots.

To spend less on your Google Ads.

Learn the Bells and Whistles and optimize your site. It’s a full time job to keep your site on Google’s Top 10 on meaningful search returns.

Buy the knowledge you are lacking by hiring an agency or professional optimizer. Ask for references in the context of your targeted keywords. Semiomantics is the only SEO Professional announcing results ahead and reaching them.

Buy a customized and optimized framework (from Semiomantics for example) and shoot at your keyword. Learn how to drive the Online Ferrari by Semiomantics.

Hire a consultant to guide you to reach your targeted position. Pay per result. Semiomantics is the only Consultant who takes that gamble as for them SEO is not a gamble.

Define your Goal and dress a Plan — know which Goals you want to reach, what means you dispose of to reach them and how you want to reach them (plan).

At the bases there is content, good content and lots of it and regular new content.

A solid Publishing Framework, customized for your needs and target. Semiomantics is my choice as it’s about 10 times cheaper than any comparable product.

Work with a pro. At Semiomantics you have your personal contact working with you, for you and giving you the best advice. Contact Bianca Gbalke at bianca (at) ycademy.com.

Cash is the means to outsource what you cannot do by yourself. The more you spend, the more you get and the more you can do by yourself the less cash you spend. Your result has a global price.

A Plan, Time, Knowledge, Tools and Money are the ingredients to your successful campaign: you decide on your mix, however the targeted result only occurs if all ingredients are present. It’s blunt, it’s shrewd, it’s straight forward: Semiomantics will help you to implement your plan.

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