10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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3 Italian Teenager make the Charts

A group of Italian teenagers Piero Barone (17), Ignazio Boschetto (16) and Gianluca Ginoble (16) aka Il Volo.

Enjoy!

• piero barone
• IL volo
• piero barone tumblr
• gianluca ginoble
• Ignazio boschetto tumblr
• instagram piero barone
• piero barone december 2011
• piero barone october 24
• tagged piero barone

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Just some Photos from Syros

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Semiomantics

WP Mobile Themes

WP Mobile

WP Mobile Theme

• Semiomantics Test

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How to get rid of eval base64_decode Hack – WordPress tutorial.

Subsequent to our previous post here is a step by step solution for people who don’t have the time or the means to thoroughly track and eliminate all instances of the hack. We will use this method on the YORGOO Press websites.

Zo with a Leica Lens: this pic is 15 kb light! Click to see a larger version.

Basically the DataBase as well as some files on your server: mainly the index.php or html pages plus the hack adds new pages containing namely iframe injections. The files can be found anywhere from the root folder to wp-admin, wp-includes to wp-content. Also, additional sub-domains or subfolders may be attacked.

We experienced that comments may be subject to justified suspicion as well.

First, we will optimize the database tables and empty the comments and comments meta tables.

This is to get rid of comment related problems. From a content point of view this is the main sacrifice we will make. This step is optional and you could well give it a first shot preserving the comments.

From your Dashboard, export the content of your site.

In wp-contents on your server, check the uploads folder for hacked or added files. We preserve this folder as it contains our images and other media. Make sure no files have been added by the hack, namely php files.

Delete the folders wp-admin and wp-includes as well as all the files in the root, preserving wp-config.php after checking it for cleanliness.

Delete in wp-contents the plugins folder preserving eventual customizations of plugins, such as SlideDeck Pro Skins, adelete ll eventual cache or back-up folders, delete in the theme folder all themes except the one you are using. Test your theme for cleanliness.

Now we should have just the config.php file in the root and our theme in the theme folder as well as the clean uploads folder on the host.

From your cPanel, delete your database.

From your dashboard, create a new database and modify config.php accordingly.

Download the latest WordPress (3.2) from wordpress.org, unzip it and load the content of the ‘wordpress’ folder to your install folder overwriting what remains of the previous install.

Typethe admin access into the browser, follow the wizzard and login.

Here are the config priorities: General Settings, Permalinks, as well as delete the hello world post and all WordPress links in the Links archive. Add your Plugins, namely the ones relating to SEO and configure them.

Under Appearance, activate your theme, load the widgets and configure your theme; if you are using XO with a child, activate the child and then configure layout and design settings in the XO menu at the bottom left of the dashboard.

From the Dashboard, Import your content; by default servers allow uploads up to 2 MB – ask your host to temporarily increase that limit. YORGOO Times for example needs a limit in excess of 30 MB.

Check your website and apply fine-tuning where needed. Your content is loaded and all links should be as before if you use the same permalink structure.

All Done :-).

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Online Tax Filing by Larrie Perkins

Larrie Perkins website Online Tax Filing has moved to the brand new Semiomantics NewsCast Script based on the backbone of WordPress 2.8.1.

Larrie Perkins Online Tax Filing

The Semiomantics Full Pack of NewsCast provides the best and most advanced publishing features Semiomantics has developed or compiled and integrated. Semiomantics NewsCast is the latest YORGOO Press script developed by Semiomantics.

The new site has an attractive news paper lay out with hooks for online advertising and automated image resizing for the needs of the front page. With a mouse click the layout can be reduced or expanded. The theme is fully widgetized whereas widgets can be added to or replace the different fields in the layout. A set of default images can be loaded to display if and when no specific image is loaded with a post.

The new Site script allows for more flexibility in as much as the site structure is concerned. This flexibility will show on the front page when all new features are exploited.

Categories and widgets are enabled for advanced Social Network Marketing; information streams to and from social networks, such as Twitter and Facebook, YouTube and Flickr can be easily managed.

To get most out of the script, it is essential to focus on configuring the site and editing posts according to the recommendations by Semiomantics. Each single post is entered into the framework in a way designed to cause rapid indexation and listing by Google. The Google Top 10 performance of Semiomantics sites is unequaled.

We are looking forward to high performance with the new script.

• larrie perkins com

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Buy Best Price Sneakers

Buy best sneakers at Global Sports in London from anywhere in the world.

Fiaz Mohamed, the cool boy has an eye for what’s hot, red hot burning … ESSENTIAL.

Fiaz Mohamed a Cool Eye for the Essential

At Global Sports Style is not just copied, Style is made, trends are set and Sports Wear is created such as the Air Brushed Tees or the Custom Made Sneakers.

Global Style is unique, it’s beyond style, its Art. Street Art some times, Luxury Lifestyle Art when dealing with Swarovski Crystals, Trash and Destroy at moments but always excellent taste matching personal taste and expressing Customers’ desire for stylish individuality.

Art is a lifestyle and to live that life style, Global Style is the answer. It’s not Art to glue on a wall it’s art to Wash and Wear!

Buy Best Priced Sneakers at Global Sports, ask for discounts and discuss with Fiaz the design of your Custom Made Sneakers. Global Sports is just around the corner, from where ever you are in the world.

Check it out: HERE

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NewsCast by Semiomantics

NewsCast is the latest development by Semiomantics and we are quite proud of it. In fact, it’s the most user-friendly script we have ever produced and while the theme requires to configure the options from the dashboard, about all semiomantics scripts have been built into the wordpress script. This means: we will not require many plug-ins as in previous versions.

There is not much there for the time being but here are two samples:

Please find the users guide for NewsCast HERE

Unlimited from yorgohelp

Semiomantics NewsCast is a customized WordPress Based Website. We will load it according to specifications.

Pricing: as per today $1250 installed and customized.

As per today, no performance records are available however, being a Semiomantics script, it is expected to perform in a comparable manner as XO, Private and YORGOO Press. NewsCast is a highend script!

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Advertising Online with YORGOO Booster

On YORGOO Booster you can use the YORGOO Ads Plugin for 3 types of ads, the top, bottom and custom ads.

The Custom ad is an add you insert when editing a post using the corresponding tag.

Here is a sample of such an ad:

[yorgooads]

YORGOO Custom Ads support most any format as you can see and they come in handy when you want to associate your preferred product to a specific post.

Try them out and play with content: make it interesting for the visitor, knowing it’s a distraction, but a rewarding distraction for you as the publisher.

Do you like my search insert?

Join tonight’s web master training at 8 pm GMT at yorGOtalk and tweak your own insert. By the way, the idea is: you can target any keyword instead of doing a belly button ego centric one as I show here:-).

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NewsCast 12 Hour Promo for Ycademy and YORGOO Pro only

Did you read the posts about our new Product and Theme NewsCast?

NewsCast by Semiomantics

Post by Bianca Gubalke

Demo Site

Demo Site Social Network Marketing

In order to give Ycademy Pros and YORGOO Pros a due advantage, we launch a 12 Hours only promo:

Get the new YORGOO NewsCast Script as well as all subsequent updates for the unique Price of $29.95 during the next 12 hours.

Not sure?

Join tonight’s online YORGOO Call at 9 pm GMT (London) at yorGOtalk.

Each Purchase provides a license for personal use only. You are not allowed to resell or put at the disposal of any third person all or parts of the NewsCast Package.

The price includes future updates.

We will not sell more than 25 copies of this unique script in total.

Custom Built Versions with Semiomantics Full Pack will be available as from $750 ( as YORGOO Press) under the Semiomantics Product Line.

We will develop this script further and update and upgrade as WordPress updates.

In the future we may add upgrade modules for various purposes such as social network marketing, media casting, live streaming and such like. Such upgrades are not included.

A special install session will be held on Thursday evening at 8 pm London; recordings will be available for all purchasers.

I stick with my earlier claim: this is a dream website as it is scalable and offers unlimited possibilities for expansion. Without exaggeration, this is the hottest deal we were ever able to offer, considering the licenses concerned. More tonight.

Please get your NewsCast from HERE

Sorry, we did not set up a sales page as this is just a quick promo, probably mainly for people who know about the publishing power of our scripts and also as there are only 25 units available; we will rather focus on support and install services than on hyping up something that’s better than any hype can ever express:-).

• newscasting script for a new product

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Your Look and Feel make the Difference

The look of your website is the first impression visitors get about you, your business, your attitude and your professionalism. Surfing the web we notice that hype sites have a different look than professional well founded content sites. Online Casinos look differently than wellness sites and Government sites look different from personal blogs.

The presentation is a question of your personal preferences or also of your professional choice.

Ego centered web sites are designed based on personal preferences, such as a personal blog. Ego centered blogs are in first line here to please the creator. The approach can be without compromise and highlight mainly content of personal interest.

Customer or Visitor Centered web sites are built with a purpose to communicate with a targeted audience. The look is an important element of communication, namely when it comes to the first impression and the immediate empathy that can be built or blocked.

First things first: first comes the over all look and impression, then the content.

The content can be split into the sites substantial content and as the case may be the commercial content (ads).

The Publisher will decide about targeted audience, market, look, priorities to fine tune then the over all look.

Niche Sites have a clear advantage: you target a clearly defined audience, you know what the audience expects and you tune in function of such expectations and beyond.

If your site deals with Wellness, Art, News, Sports, Cars and Strip-tease, you address different target keywords. Even if one and the same person can be interested in all your categories, timing will become important:

If your visitor types into Google: Art and he ends up on a site with the look of a Strip-tease place, your first contact may not trigger the desired empathy. If on the other hand it’s time for a strip and your visitors is searching for that on Google an he then ends up on a site with the look of a weight loss site (with all it implies graphically, he may walk away with utmost frustration :-).

You therefore may notice that Multi-Category and Multi-Target sites keep a rather neutral look, may be news paper like, press like or even very minimalist.

Here an example of the same content, wrapped up differently:

Believe it or not: the site content is identical on all three sites, but the look is completely different and will therefore please targets with different expectations. It is now a matter of allocating the content corresponding to a particular topic to the site with the corresponding look to create first impression empathy.

Part of the YORGOO Publishing Concept is to stream information from Author’s sites to aggregators and then to the appropriate niche sites.

The Author’s site often is personal site, the aggregator can be a news paper type site and the niche sites have each different looks. The most flexible niche scripts are YORGOO Blaster and YORGOO Booster, whereas the Booster beats them all with the impressive first impression created with the mega header.

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Online Advertising : YORGOO Booster Features 1

Online Advertising with YORGOO Booster makes of every web master an Advertising Virtuoso. Content served in the High Performance Semiomantics Script and enriched with unlimited advertising features result in the most explosive mix ever driven to the top of google.

Best of it: the site is largely automated as it has been designed as a “Set and Forget” Publishing Platform.

When years ago web designers were kings, most site templates featured large header graphics, between 100 and 250 or more pixels high where the designers had a playground to exhibit their skills.

Today this is considered as valuable space which is used for branding and commercial purposes. Some standards have emerged, such as the small half size header banners and the 728 x 90 banner which typically is placed on top of the site.

Another standard for advertising consists in showing first an advertising page before redirecting to the addressed URL.

YORGOO Booster allows the web master to load header images in any size and to associate a link to each image. The header image can thus be used similar to a traditional site header linking to the home page or it can be used for commercial purposes putting on display a more or less large image linking to any target.

According to the YORGOO Booster strategy, the header should be between 930 and 970 pixels wide and between 500 and 700 pixels high with the goal to occupy maximum space on the visitors screen. The header bears the most important commercial message and it is the webmaster’s goal to convert as many visitors as possible from the header ad.

Images can replace a thousand words, namely if they are captivating. Large captivating images definitely have mega impact. The disadvantage of such images is their size: a good quality image will always be heavier than just some text lines or a small banner. It is therefore important to edit images with care and if possible with a minimum number of layers.

While the YORGOO Booster allows for loading any number of header images which show randomly or which can be allocated to particular posts or pages, the script does not allow for loading sliced images.

The image formats accepted by YORGOO Booster are: .jpg, .jpeg, .gif, .png, .swf

To get the best impact, it is important to name and tag the images properly.

Flash files, or .swf files are an interesting option, the more that flash content will not deviate the search spiders’ attention.

Example:

top10

Camtasia or similar can be used to produce such flash files if Adobe Flash is not available.

The default header ad on YORGOO Booster is the first impression the visitor gets from the site. A captivating header of good quality can become your best feature for conversion on your site!

Considering the above, imagine the power of the Header Ad: YORGOO Booster is designed to grab Google Top 10 positions. A visitor finding your Booster under a targeted keyword, will be exposed to the header ad which must be keyword related to create immediately the empathy necessary for a high conversion rate.

Check out our Editorials about Online Advertising.

• 930x600 banner
• banner ads 930
• best header advertisement
• top 10 flash online ads
• YB ADS

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How to set up a Money Making Blog

We are looking at 4 essential elements needed to make money with your blog.

Where there are no visitors, there is no money. Traffic will depend on how well you communicate the existence of your content or how well you promote your blog. Some of the most used ways to bring visitors to our blog are email, search engine optimization, aggregators, social networking, wod to mouth. In short: all means of communication are good to make people aware of our blog or a blog post.

While the first task of your content is to be noticed by search engines and spiders in order to be indexed and listed in the most appropriate way, the second task is to provide your reader content of interest and value.

The indexing and listing makes it possible for people to find your posts when they search for information, solutions, benefits or for whatever they may type into a search box.

Once they are on your site, the quality of you content will decide on your success; it can build trust, inspire authority and most importantly, it can trigger people to help you promote your blog by sharing the post or URL with friends.

As a publisher, you want to optimize the mix of content and advertising. Many studies exist about how much space to allocate to ads and where to place commercial content. In fact there are no general rules as the optimization will depend on your topic and targeted readership and what your visitors expect (and are used to).

One rule however seems to make its way: don’t exaggerate! Too high density of ads annoys your visitors, namely if they came to your site for its content. A few well placed ads are more efficient than a page displaying ads and pop-ups all over the screen.

This is the technical aspect of your venture. A website is a publication and you are a publisher. Your Publishing framework can help you to better promote you content and to display content to your audience in a more attractive and eye catching way. The framework is also responsible for the first impression based on your choices for a layout and style  (colors, images, graphics, fonts and so on).

Blog for Money

You framework is the technical back bone of your site as well. It can contain all sorts of features which automate processes and make your life easier. Your advertising features and mechanisms can be part of the framework and run on a set and forget base.

There are many ways to display ads or to add commercial content to your site. We will post about a whole array of means at your disposal in our next post.

We will spend the coming week-end at the Ycademy Online Seminar where we will build a Framework which is optimized for delivering ads to our target audience. We will report about the event next week.

• piero barone 2012

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Google Top 10 Ranking for your Shop

Is your shop ranking on Google Top 10? Under a relevant keyword?

Can Search Engine Users find your shop on Google Top 10 when looking urgently for a product?

Semiomantics has been tuning sites for top 10 performance for years and while things become more complex online, a new Content and Ads delivery system which can be used even by a complete newbie has been developed based on the huge experience gained over time and from daily practice.

On June 30 the new Script, YORGOO Booster, will be officially released to the public. However we will train a handful online marketers, newbies and pros during the coming week-end to understand Search Engine Marketing and the use of the new script.

The Ycademy Online Seminar, taking place this coming week-end will deal with YORGOO Booster and with all the elements it can transport and deliver right to the Top of Google.

You will be amongst the first owners of a new kind of a marketing web site.

You will be granted 100% resell rights to this unique product.

And of course you may gain some additional knowledge about Online Marketing and Publishing.

Tickets cost $50 (with the usual discounts for Ycademy pros)

There is only a small number still available (below 5 as far as I am aware of).

There will never be any additional resellers for this product, guaranteed.

Tickets available from HERE

(Contact Bianca Gubalke: bianca (at) ycademy.com

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WordPress 2.8 Hosting on ChiHosters with Fantastico

As preparation for the upcoming incredible Ycademy June Online Seminar we have updated our Fantastico installation on ChiHosters.

You will find amongst others, the easiest way to install WordPress 2.8 right from your cPanel with just a mouse click.

If you use YORGOO Blaster or YORGOO Booster (after its release this week-end at the Ycademy Online Seminar), you will be pleased to profit from the simplified install using Fantastico. A WP 2.8 add-on pack for YORGOO Blaster will be available as well for the coming week-end.

ChiHosters remains the cheapest hosting solution for WordPress, offering unlimited features and capacities for just $35 per year.

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YORGOO Booster competes on Google Top 10 Ranking

Yesterday’s Google Top 10 related post was aiming to measure the performance of our new Development “YORGOO Booster”. We were intentionally targeting a mega keyword, “Google Top 10″ with over 420 million search returns to see if at all our new Booster would show up at all.

We were positively surprised to see that YORGOO Booster scored Google Rank 43, just behind Auction Talk Live. The search term Google Top 10 is not an easy target but ideal to measure the performance of YORGOO Booster.

“Google top 10 ranking” is an important sub-category of “Google top 10″. Once we have improved our result on Google Top 10 we will start expanding into related keywords, competing with YORGOO Publishing related sites.

Keywords we will be targeting will include

and such like.

Look out for more.

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• google top 10 ranked blogs

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Google Top 10 Formula

Over the years we have come across many promising formulas to reach Google Top 10 Positions. Hype Promotion guaranteeing Google Top 10 position on any keyword is sent to your spam box daily and promising, well designed sales pages are even promoted by Google Ads which is in complete contradiction to the products’ claimed merits.

Seriously, nobody can guarantee Google Top 10 positions on any keyword. However there are some clear ways of proceeding to put the best chances on your side of the table. Consider also that Google’s algorithm evolves and the filtering is subject to change. By adopting the following formula you will most likely be successful, very successful.

For example, keyword.com

Don’t tell me the .com of your keyword has gone; you can always build your keyword into a key-phrase which will work fine. Remember, the closer you are to what people actually type into the search form, the higher your chance of being found.

Example: how-to-change-a-light-bulb.com

Watch out: don’t use Brand Names or Trademarks without authorization in your domain name. Google-Top-10.com would be clearly against Google’s terms as well as it would be sanctioned by law.

No doubt some sites do better than others and some scripts give you a fair advantage, namely if you are not a SEO expert. Semiomantics scripts, the ones I am using, have been developed to provide to anyone an optimized framework with high publishing power. The power of clean, search engine optimized scripts has been proven time and again and you will find many samples of  Google Top 10 performance by Semiomantics based scripts.

I put the script right on the number two position, because we have demonstrated that you can reach Google Top 10 simply with a domain and a script without any content.

Here is a shocking example: a year ago or longer we have loaded a domain renateschedl.com to demonstrate that we can beat easily renate-schedl.com, renate-schedl.de and so on. Our renateschedl.cm has been for as long as it exists on Google number 1 without any content other than a reference to Semiomantics and a basic configuration targeting the irrelevant keyword Fibromyalgia. Check out Renete Schedl.

My point is of purely educational nature: Renate is a dear friend and great marketer. But in a way she also is victim of ‘keyword-theft’, ‘name-theft’ or whatever you want to call a sly form of legal identity theft:

Large networks, such a linked-in, facebook, twitter and others grab your name to get their websites on top of Google under your neme keyword. Your site, having less authority than the big boys, falls back and often disappears from the top 10, even if you use your name as domain name. The big boys place their ads along with your name, profile or keyword and make the bucks while you, fooled,  have thought that they would help you to promote your business.

Renate Schedl on Google

Observe that ranks 2-5 are monopolized by the big boys, leaving Renate just with the breadcrumbs.

Result: the Semiomantics Framework does better even without any content, proving it’s superior quality and long term efficiency. So far for the Script test.

Create a structure where you can easily organize your content in function of the targeted niches and keywords. A site map is agood idea to allow Google’s search spiders to easily find your content and to index it contextually.

You don’t need to be a genius. But original, interesting content is a plus.

Editing your content in an optimized way needs a little effort and is not as easy as it may seem: experience shows that many a great Author does not appear on Google Top 10 with brilliant content, just because the content is not edited in the best possible way. Editing is a job you can learn. Ycademy Online Seminars and Trainings are available for that.

It’s a bit like the Editing job; brilliant content, lousily published will just not make it. The quality of your publishing can be improved largely with a solid site framework, such as Semiomantics frameworks. Personal fine-tuning however will always make the difference. Publishing is an art but you can learn it. Ycademy seminars and Trainings cover this topic as well.

Make it a rule to think in campaigns, whereas the goal is to get your site to Google Top 10 ranking on the selected keyword or keyphrase.

Example: if your site is about “How to publish a Newsletter” then post about this topic as many posts as are needed to reach your Top 10 ranking, in stead of jumping from one topic to the next without ever reaching on any keyword an authority position.

YORGOO Publishing, another Semiomantics based site has reached rank 4 on “How to publish your Newsletter” with just one post, beating 242,000,000 competitors on Google.

How to Publish your Newsletter on Google

Once you have reached your top 10 position, you must maintain it; just continue to publish once in a while, depending on the competition, a post targeting the selected keyword.

A campaign on a keyword is similar to promoting a URL: keep your focus until the goal is reached before you shift to the next keyword. If and when you shift, make sure you have the necessary resources to campaign for the next keyword while maintaining your achievements on the first target.

Focus on reaching Google Top 10 before you think about web design, graphics, ads and other distractions. If your site can not be found by searchers, no one will ever see your ads or beautiful graphics.

Priority number one is therefore: Reach Google Top 10!

Once you are there, you are interested in offering your visitors a good first impression: create empathy with your site design, look and feel. Aim to offer your visitors quality content and a positive surfing experience.

Only on the third level or priorities I put ads.

There are always exceptions to the rules and there are just two of them to mention: YORGOO Blaster and the new YORGOO Booster; these are two systems which are ads related, more than content related and follow their own path.

Applying the above rules, I have been doing pretty well over the years and I believe all those who have followed Ycademy Seminars and who have implemented the above on their own sites are reaching Google Top 10 positions … almost at will and more importantly: the Google Top 10 rankings have long lasting effects and that is where you make and save money in your marketing effort.

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Simple Shopping Cart for Semiomantics Sites

If you don’t need a whole shop, here is a simple solution to create quickly a shopping cart on your site where interested visitors may order multiple products. This cart can be added to posts, pages, widgets or anywhere in the php script.

This is a demo test only! Please read this post at YorgoNestoridis.com to see the demo.

Service 1
[wp_cart:Service 1:price:100:end]

Service 2
[wp_cart:Service 2:price:200:end]

Service 3
[wp_cart:Service 3:price:300:end]

Cart and Check out

Click on one or more buttons and check your cart on top of the page. You can manage orders and check out with PayPal.

The feature can come in handy even if it may need a tweak to automate fulfillment.

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Semiomantics Customized Solutions

This post will give an overview over the various customized semantics publishing framework solutions we have in store.

This is the basic blogging solution for high performance publishing. All customized Semiomantics scripts are built on the XO Framework.

Better known as YORGOO Press; an News Paper Layout with many hidden features and all the benefits of Semiomantics Frameworks. YORGOO Press is extremely flexible and can be extended for most any use.

Better known as YORGOO Tabloid; similar to YORGOO Press with an easier to use layout on the home page.

Better known as YORGOO Blaster: a high speed, high performance easy to use tool to storm Google Top 10 in specific Niches.

Similar to YORGOO Blaster, the YORGOO Booster is a high speed Ads Delivery system targeting Google Top 10 in Niches.

A typical formula for Authors who strive to associate their authorship to their production and to promote their work as authors.

Better known as YORGOO Publishing; simply the best Publishing Tool in the market for individual Publishers.

A magazine theme which by now has established its reputation, namely along the Garden Route in South Africa.

The perfect match between semiomantics and e-commerce; probably the best optimized online shop solution.

A framework for Media; publishing of images, video, sound in any format with the benefits of Semiomantics to drive your publication to the top of Google.

The Framework for artists, photographers and media creators. Protected content, paired with a shopping cart in an artistic environment and with the benefits of Semiomantics.

Based on a smashing idea, Semiomantics Link Directory builds directories which show on Google, unlike typical Directory scripts which have just not been designed for that purpose.

Based on the same idea as Semiomantics Directory, Semiomantics Classifieds produce Classifieds which impact on Google. (Release July 2009).

Another application based on Semiomantics Directory. Unique in as much as we combine Archives with high performance Semiomantics publishing.

A special applications for users who need a high performance gallery while protecting the content.

High Performance Review site based on Semiomantics XO.

A forum paired with high performance publishing; forum entries end up with high visibility.

Publish, mix and remix content from your preferred Social Networks or, monetize your social bla-bla!

Hot, unique and may be the last accessible aggregator with high performance in the market.

Features a membership module with structured, multi-class members and access.

Exactly what it says; and if you imagine the affiliate module in combination with the e-commerce module, then get a complete business site which is easy to run and to maintenance.

Our interpretation of   WPMU and Buddypress, called YORGOO Media.

We will present each product individually in the near future to allow you to choose the best solution for your needs.

If you have additional special needs, Semiomantics will build it for you.

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Google Top 10 Ranking

You want to reach Google top 10 ranking with your website? Great. And then, what’s next?

Ask yourself this simple question and create a relation between your purpose and your website. Different reasons can motivate you to storm Google: you want high visibility for interested people to find your content. You want to increase the readership to influence the way people think about a topic (opinion leader). You want to occupy space on Google Top 10 to earn money.

Fine, but how do you want to make money?

Let’s not go into keyword analysis and market assessment here; let’s just look at the mechanisms which allow you to make money from your Google Top 10 Position.

When people search Google to find a solution to a problem or question, they will end up on the Top 10 search return page. Your entry shares the benefit of that page with 9 other organic entries, maybe an authority entry as well as with some advertisers who pay for being listed on the right side of the page.

The more people search for your terms (keywords) the more the Google Result page obtains and the more you are likely to harvest your share of that traffic.

Some people will click on your Google entry and end up on your site, respectively on the specific page of your site which has made the race.

Your site has different things to offer to your visitor: Contextual Content, other content, Ads and Gadgets.

By Clicking on your ads or by following related commercial links from within your content, visitors will enter your sales pipeline. Depending on what marketing strategy you use, you may make money from every single click (pay per click programs, such as Google AdSense) or you may direct visitors to a sales page of yours (shop for example) or of a merchant you are an affiliate of. The Third possibility is that visitors click on ads you have been paid for to display by direct advertisers.

Basically it’s your content which will make you earn a Google Top 10 position.

Content is what Google is looking for; a product review is a good example for strategic content. The content can be directly linked to a sales pipeline from within the post or page, by linking from within your post to your shop or affiliate program where the reviewed product is sold and from where you expect commissions (your shop, Amazon Affiliate Program, and many more).

In this case, the content has 2 functions:

1. It earns your Top 10 position.

2. It links to contextual sales.

This strategy is probably the most rewarding one, since the content (originally that’s what visitors came to your site for) takes the information a step further right to a sales pipeline.

The Problem is: you need to write good content to reach Google Top 10 and you need to create the necessary empathy with your readers to keep them interested enough to follow your recommended links.

This strategy is compatible with all other strategies and can be used on any site format.

You are a fairly good producer of content, but your skills are not particularly sharp on writing ‘sales pages’.

Here the content transports your site to Google Top 10 but you will not focus on selling straight off your content (text), you may rather want to0 associate ads to your post, within the loop (post).

A contextual ad associated with a post is great stuff and still better than just being able to use the sidebars, headers and footers of your page. Such ads can have the shape of banners, text ads or flash or whatever you like and they can refer to your own products, other people’s products or advertisers, such as Google Ads.

This strategy is brilliant in as much as it can be associated to any content, even authorized syndicated content and it will work. Imagine you get a great product feed from a merchant to your site and you associate automatically relevant ads?

How about headers, footer and sidebars?

These are the most basic places you will find ads on and most webmasters use ads in their framework. Such ads can be contextual, such as Google Ads or they can just be ads promoting products and services of general interest to your readership.

The danger and main mistake you may notice is that people often exaggerate to such an extent that visitors will not look at the parts of your layout where you accumulate ads; in fact many a surfer has developed a reflex to smartly navigate around ads areas on websites.

The quantity of ads is less decisive than the quality, the editing quality! One well placed and edited ad may do much better than 10 ads which scare people away.

The Good News remains: such ads can be completely separated from the content and the extreme strategy would consist in overwriding the visitors original interest in your content with a new interest in what the ad or promo is claiming!

This is an incredibly simple concept allowing people without writing skills to monetize a Top 10 Position.

Does it work? Yes, it does as YORGOO Blasters prove daily.

Combine any of the above strategies in function of your purpose, skills and ambitions and select the appropriate framework for doing so. If you are content focused, you want to select a framework with highlights your content, if you are ads focused, your need a framework which will exhibit your ads in an overwhelming way, and so on.

Typically Content oriented Frameworks are : Yorgo Nestoridis, YORGOO Publishing.

Typically Mixed Frameworks are: YORGOO Press, YORGOO Tabloid

Typically Ads oriented Frameworks are: YORGOO Blaster, YORGOO Booster, Dublicator

Ycademy Calls and Seminars have been dealing with Search Engine Optimization for over 2 years as well as on the resulting monetization. Contact Bianca Gubalke at bianca (at) ycademy.com for further information or register for the June Seminar from HERE.

Over the past years we have developed successful scripts, known as Semiomantics scripts which have been specially designed to storm Google and to place them selves as frameworks on Google top positions. All sites referred to above are powered by Semiomantics and all of them rank on Google Top 10 in their respective fields.

All Semiomantics scripts are released in very limited editions to provide a real advantage to users.

Our latest development, YORGOO Booster will be released on June 27-28, 2009 at the Ycademy Online Seminar to all participants. Soon you will see them all over the place. Contact Bianca Gubalke at bianca (at) ycademy.com for more information and availability of scripts.

See a test Booster in action HERE

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New YORGOO Newsletter

Recent problems with mass emailing from our mail servers have lead us to look for different solutions uniting the advantages of email as well as of online publishing. Online mail archives can be useful, namely if the mails can be published in a Search Engine Optimized way. We are testing our Semiomantics tuned Newsletter on the YORGOO Pro Mailing List.

The basic idea is to send a newsletter to a mailing list in html or text form. The newsletter needs to be readable offline and online. Mail archives need to be created chronologically.

Semiomantics provides the publishing framework for the newsletter; this assures high visibility and Search Engine Optimization for each issue, similar to posts on Semiomantics tunes blogs.

Using Semiomantics Frameworks provides yet another benefit: recipients can easily comment the online version of the post.

We use the YORGOO Publishing publishing model. Associated authors provide content which will be  post edited on the newsletter site. We dispose of different publishing formats: mail recipients can read mail online either in mail format or in post format.

Depending on feed-back received during the test phase we will decide on the final format to use: if we encounter problems sending rich text format containing media, we may just resign to post text providing a link to the online version. In such a case, there is no restriction to the content of the newsletter. Rich text plus media may encounter limits when we hit email filters.

Newsletters can be generated using a  Post Editor or using an  Email Editor.

The YORGOO daily mail in the past has been a great, however time consuming tool. We will test different formats for daily, weekly and monthly mails. Post summaries could be mailed weekly or monthly, while daily posts could move out as they are edited.

We also may set different timers for YORGOO Pros and YORGOO Standard users.

New subscribers could additionally profit from a built in Get Started Quickly Auto-responder system.

Mails will be sent out in small batches, spreading the mailing over 24 hours.

We appreciate your feed-back. Please comment exclusively the original post HERE.

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New YORGOO Plugin for YORGOO Press

YORGOO Plug ins are YORGOO developments or revised existing WordPress Plug ins. There are two main reasons to develop such plug ins for our Semiomantics WordPress Scripts:

1. Standard Plug ins are increasingly polluted with links and scriptlets which are not relevant to the actual function of the Plug in

and

2. Standard Plug ins may not always satisfy the particular standards of Semiomantics.

YORGOO Ads

YORGOO Ads has been developed to help users to make money with their  their Semiomantics powered Web sites.

After testing the y-ads Plug in on YORGOO Press we are proud to release today the final version of this advertising Plug in. The Release name is YORGOO Ads.

YORGOO Ads will embed any script code (HTML, Java etc) into your Posts. There are 3 simultaneous  possibilities to embed ads or other content:

- on top of the Post

- at the Bottom of the Post

- and anywhere within the post.

YORGOO Ads is commercialized with the Semiomantics Marketing Pack for WordPress Platforms.

All advanced YORGOO Press Scripts on YORGOOPress.com have been equipped with YORGOO Ads.

Join tonight’s WebMaster Call at yorGOtalk at 8 pm GMT (London) where we will present and implement the features of YORGOO Ads with advanced YORGOO Press users.

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WordPress 2.8 Baker released

WordPress has just released it’s latest version 2.8 where a bunch of new features are available for the comfort of average WP users. The most important change is in the speed and in the fact that themes can be loaded and easily edited from the dashboard.

The name Baker has been added in honor of the trumpeter Chet Baker (not Brenda Baker for once, but I could agree with naming it just for our Brenda).

Most plug-ins work well with WP 2.8. We have tested over 100 plug-ins on this site so far.

The Feedwordpress plug-in presents however a serious problem in the interface under Syndication Settings namely for individual links: the tag selector does not work and therefore tags cannot be added properly.

All recommended plug-ins work with all our scripts except the feedwordpress as mentioned above. If you are not using feedwordpress, you may just upgrade your installation form the dashboard and appreciate the new features.

YORGOO Booster

Yorgo Nestoridis

a YORGOO Blaster

a YORGOO Booster

a YORGOO Press

a Semiomantics Script on YORGOO Publishing

We will keep you posted about the fixes. As all scripts work perfectly well on WP 2.7.1, there is no immediate reason to upgrade and if you are using any of the problematic plug-ins, such as feedwordpress, just remain put; we are working on a fix and it’s probable that the feedwordpress developer will come up with a new version shortly.

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All-in-one-SEO Scam?

I am fed up by all the updates of some of these WordPress plug-ins! All a head of the race the All-in-one-SEO Pack.

Not long ago All-in-one-SEO was shouting how popular the plug-in was with over 1 Million downloads. Today the stats show over 1.8 Million Downloads making it THE most popular plug, namely if you consider recent weeks.

Popularity has to do with perception and often with taking people for a ride. Many serious bloggers use All-in-one-SEO and fear that by not keeping up with the updates, their site will disappear from the SE radars. This may be true, however looking at some of the recent updates, they seem to serve only one purpose: winning the popularity race by artificially boosting download stats.

Bloggers are not developers and do not want to spend their time on technical issues, they are busy blogging. (Wow, this may be a major discovery for some developers, huh.)

When there is a WordPress update or a new version, then plug-in developers may need to adjust and that’s OK. As they are all smart and often self-declared gurus, they should be capable to use their superior skills to provide a tested stable product. Also, it would be helpful to get a clear list of what has changed and a mention about the need for updating. If the site continues to behave well as before without an update, then that should be mentioned in a user-friendly way, understandable by us average bloggers.

TO WHOM IT MAY CONCERN

Dear Plugin Developer,

we are fed up with the widely applied “Screw-the-Free-Plug-in-User-Community” business Model. I know, you put a lot of work and effort into your product and you are expecting a reward; glory does not feed your kids.

However, I would prefer a clean version, even if I had to pay for it. A version without any irrelevant hyperlinks and distractions, a version without importing your whole web site into my blog dashboard; I hate Alex King for that.

Sure you are learning from the best, Matt himself.

But we also can learn from pay TV and allow people to get an ‘advertising free’ version of media.

Think about it. (Thanks for clicking on my Donate Button if this helps you making more money with your Plug-in).

In the mean time I will continue to clean your scripts before using them and I recommend all users to do the same.

Sincerely,

Yorgo

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How to Build an Online Business: YORGOO.co.za

We have started implementing the main business website at YORGOO South Africa. The purpose of the site is to serve as a gateway leading to all the other sites related to our South African Business.

As the South Africa project is under construction, we have just built in all the necessary hooks to serve the purpose of the ‘umbrella’ site.

The site is named “South Africa” which is also a primary keyword. The site script is a Semiomantics Business CMS based on WP 2.8 RC1, which we will need to update to the stable release as soon as available.

There are 4 main categories we are focusing on:

- South Africa

- Who is Who (People)

- South Africa Publishing

- Our Web Services

We also have  added a shop to the site, namely for downloadable products.

The main area of the site holds dynamic content related to our above main topics. This content is structured as follows: on top the latest post, then a Choice of Editorials and finally some Quick Messages, a sort of Tweets.

Thumbnail images are associated with posts in the first two sections.

The top right corner contains static content, readable by Search Engine Spiders. It will serve to feature promos or other internal sticky content. This part of the sidebar is only shown on the Home Page.

Above, in the header, below the search box, there are icons to navigate to internal content as well as to external, related sites.

This sidebar is visible on all pages and contains Login and registration, Shopping Cart and Navigation features.

This Sidebar is only visible on the Home Page and contains Related Navigation features, Ads as well as Products from the Shop.

We have imported some content to populate the site contextually.

We will now start building the web sites pertaining to our services, starting with the Publishing Network.

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