Social Media Marketing with Twy2

Automated Viral Online Advertising with Twy2

Twy2, the new Social Media Marketing Tool has been tested with success at last night’s Ycademy Call. The installation is easy and the script works smoothly. This is unique Automated Viral Online Advertising!

As you will see form our Twitter Digest, there is no fundamental difference between online marketing targeting Google Top 10 and Social Network or Media Marketing. In the end of the day, the name of the game is: Targeting, delivering value, building contact hooks under your control (mailing lists, YORGOO) and conversion on a site outside the social network, again under your or your merchants control.

Twy2 is a simple tool which will add to all your blurbs online a viral touch, using twitter and ultimately Facebook in as much as your two accounts are hooked together. You can take it further to other networks, your imagination is the limit.

Free Lead Generation with Twitter, Twy2 and YORGOO in 7 Steps

During August, we will shape YORGOO to expand it’s appeal to Social Networking communities. Twy2 will serve as a tool to help all users to virally generate traffic and leads from Twitter and other social networks.

Step 1: Get Twy2 from HERE

Step 2: Unzip and edit twy2.php using your text editor (notepad or PSPad)

Step 3: Edit Line 14 by replacing my ID 1 in the link with your YORGOO ID

Step 4: Edit line 21 – replace the URL with the URL of your twy2 page (where you will load your twt2.php script on your server)

Step 5: Edit Lines 39 to 46 by replacing or entering your Messages (to activate additional messages, just delete the two forward slashes at the beginning of the concerned lines. Type your Message between the quotes, replacing “Message 2, 3, 4,..”.

Step 6: Edit Line 58: replace my Twitter user name with yours, so people can follow you.

Step 7: Load the page to your server (so that it will be found using the link you typed in to line 21 (step 4 above)

Test it and Tweet about it.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Twy2 Twitter Network Builder

New Twitter Marketing Tool for Online Network Builders, Twy2 will hit the market later today.

This little application is built to help you expanding your Twitter Network and to convert your Social Media Marketing into leads, traffic and sales.

This week’s YORGOO Calls (daily at 9 pm London Time at yorGOtalk) will deal with setting up your Twy2 as well as we will show you how to use the tool to expand your existing business and social network.

Make Money on Twitter with Twy2

Twy2 is a free give away. Users get it in exchange for a message to their Twitter. Built in “Follow me” is optional and welcome. While the first release will simply promote Twy2 itself, every user of Twy2 is free to target an own give away, an opt-in page, a lead generator, a promo site or whatever you like to bring in front of your friends. Twy2 is a Money Maker to be used with Twitter.

Viral Marketing on Twitter

Every person who grabs your freebie, promotes automatically your target site. On Twitter, this can fast explode to a real buzz.

Support for Twy2

Please post support requests, testimonials and your ideas about how to use Twy2 as comments to my Blog HERE

Note

Make sure you provide value to your target prospects and friends.

How to use Twy2: Example

I use Twy2 as a free give away providing Networkers with the hottest tool to expand their Twitter Network in a legitimate way. The targeted download site is YORGOO, my lead generator. Prospects will log in and download their Twy2.

Get the idea? :-).

You can use your Twy2 exactly in the same way by targeting your YORGOO.

Join our Calls and you will see that there is no limit about how to create a buzz on Twitter promoting your Services, Products or Business.

Free Hosting for Twy2

If you need hosting for your Twy2, please contact us at yorGOhelp and we will host your Twy2 for free.

We are looking forward to your comments, testimonials and success with Twy2.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Kills Social Networks and Brands

The Scenario

Growing invasion of Marketers into Social Network Communities are contributing fast to the end of the Social Network frenzy. While there are always the more moderate marketers, it’s namely the aggressive approach and the sheer game of numbers which are hurting Network Communities fast.

Increasing numbers of incidents of breach of privacy and their long term, some times life changing consequences, scare people away or trigger protection mechanisms which are contra-productive for the sound evolution of a network based on friendship, private relations, naive and innocent exchange of views and thoughts.

Social networks may be a great place to meet and communicate with friends. However, the chances for making new, well intended new friends decrease every day, with the growing number of push marketers invading the space and spamming contacts with their best deal here and best price there, not to talk about the business opportunities which will make you rich quick so you can retire young and wealthy.

Herbalife goes Facebook

When recently Herbalife launched its facebook offensive, creating its own group and stimulating their distributors to market Herbalife on facebook, they were just following what others had started 2 years earlier. Looking at facebook and the list of communities, you will find tons of MLMs trying to invade social networks under their brand label; some do it more others less discretely.

The same applies to sects and other (internet) guru lead communities. Facebook has become the playground for all those we want to keep away from our private sphere, i.e. people who under the cover of friendship aim our valet.

Nothing against Gurus and Herbalife. It’s just a matter of expectations; as a social networker you expect to meet with like minded people in a relaxed atmosphere.

You don’t hang out on facebook to discover that you have been invited to become a friend of a friend because you are an ideal target for marketers who want you to swallow synthetic vitamins and to boost your excitement with Guarana while losing weight with genetically modified soy shakes before getting involved in the best business opportunity on earth consisting in “sharing” with all your friends the same nonsense.

It’s like in private life: when you are relaxing at the beach or enjoying the 19th hole on the golf course, do you want to be bothered with Business Opportunities?

When you are enjoying the best stake in town with these great tasting junk fries, do you want to hear about weight management?

Or when you are in a romantic flirt slurping a Tom Collins, do you want to be harassed with potential enhancers for your reproduction mechanics? When you can taste fresh cold pressed natural Greek Olive Oil do you want to hear of anti-oxidant powders co-signed by a Nobel Price winner who was paid more than a million of dollars to stick his signature on to the box of a food-suplement?

Hey, did you notice, the highest healthy life expectancy on earth is where there are no food supplements, such as in Crete (Greece) and some lost place in Japan.

In country clubs, tennis clubs and such like, it usually is not allowed to do push marketing … or you are kicked out.

In Social Networks there is no protection and this is increasingly annoying people who meet there to enjoy a good time.

Facebook kills your Brand and your Name

Many companies have already experienced the danger of social networks. While at the beginning they thought that social network marketing was a great idea, because one could reach out for zillions of sheep to grab their wool, they noticed quickly the backfiring effects.

Today, brands go to Social Networks to protect the brand rather than to market it aggressively. Individual Work from Home freaks spam communities and kill their personal reputation as well as often the image of the brand they are representing.

This is where Herbalife is late and therefore wrong, very wrong and if I had to guess about the outcome I would say: the reputation of Herbalife will terribly suffer from their Facebook Project and the negative perception of Herbalife in offline communities will quickly expand worldwide through social networks.

Some may say: it’s better that way, so they will fall off the face of the earth faster than otherwise; for how long can you hide to internet contacts that anyone can buy Herbalife products at huge discount online and that you can do Herbalife related business as an Amazon affiliate for free rather than spending thousands of bucks on stock of products.

Herbalife is one of the last businesses online where you have to pay to be allowed to promote their products; it’s a disapearing species, simply because it’s an outdated business model, namely online where transparency reigns.

The Internet is the killer of MLM as the Internet compresses away MLM margins. Just check out eBay, Amazon and other price comparison engines to find out that Product Prices cannot be protected online.

With Social Networks, the internet has also become the killer of Brands, namely Brands which are not tightly managed and controlled. The MLM Model pushes marketing and its cost into the shoes of the Distributors and you end up with a fuzzy image, at some places good at others lousy … it depends on the Distributor involved and the perception people have from his action. Lousy images travel faster.

And if Herbalife was desperate or extremely shrewd?

Maybe Herbalife just could not do anything else than joining facebook. Maybe they noticed that many of their distributors are hanging out on facebook anyway and that their network becomes the target of other marketers. Maybe they have noticed that social networks are a huge danger for any MLM network in as much as anyone can talk to anyone and become friends…and delete friends as well. It’s exactly the contrary from the strict rules in commercial MLM networks where once you are tied to a referrer, you stay there for ever, irrespective of your affinities or preferences.

Yes, there has been talk about Herbalife on facebook before Herbalife joined, and it was not always nice. Maybe Herbalife moves in to protect it’s brand and to put some rules and restrictions on the behavior of their distributors – again a move against basic freedom of expression people joined facebook for.

Maybe also Herbalife is aware of the dangers from facebook as well as about the threat it constitutes for facebook? And may be they are shrewder than anyone expected and try to kill facebook before facebook kills Herbalife?

It would be a brilliant strategy to survive. Join facebook with 1 to 2 million of your networkers and mess up the place by harassing the world with pills and powders. A network such as Herbalife can mess up a place in no time, and believe me they have well started already. And Herbalife Distributors are in good company with all the other hype marketers making facebook an unatractive place to hang out at.

Conclusion

The dangerous game of Social Network Marketing, once described as the ultimate sales and expansion strategy, may be profitable on the short term, but on the longer run there will be no winner, just victims. Brands will suffer, facebook will be the place to circumvent like Google Ads on a website and people will find other places, other means to communicate, or marketers will have to move to anti-marketing strategies.

I do not know who will survive, but when 2 multi-billion Dollar companies try to screw up each other publicly, it sure is a great match to attend.

Enjoy!

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Online Advertising Fun

Advertising is fun and fun advertising even a bigger kick. Literally!

Global Sports Fun Ads

Global Sports London, where you buy the best kicks or sneakers at the best price.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Global Sports $1500 Custom Sneaker Artwork

Based on the Custom Made Sneaker we have featured in our earlier post we have asked Bianca Gubalke from South Africa to let that Custom Kick evolve into Artwork. May I call it “Kick Art” or “Art Kick”?

Custom Kick Art

Advertising is one thing, art is another and combining Art and Advertising is just one of the most exciting adventures. No wonder that luxury brands often spend thousands for the creation of an image, a photo or the digital treatment of graphics.

Bianca Gubalke’s Global Kick Artwork

Here is the result of the evolution around the Nike Air Max Swarovski Custom Sneaker:

globalart18a

Global Kick Copyright and courtesy Bianca Gubalke

Click HERE to see it bigger and imagine this peace of Artwork in poster size or bigger!

Can you recognize the different elements of the Global Sports logo, from the wings in inverse colors to the G? And can you see Omarion in the translucent globe and finally the kick evolving out of the sphere? Can you see deep inside the sphere the basic design of the kick’s black and white features…and there is more.

Let us know what you think of this smashing design by commenting on the original post HERE

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Google Top 10 with YORGOO Booster

Google Top 10 positions are essential for visibility, traffic and finally sales. YORGOO Booster is designed to bring your content to the top of Google.

Google Top 10 Ads Delivery System

In a world where people read less and where visual media communicate best, it becomes our ambition to deliver to Google Top 10 visual media for best results. Google Web search is however focused on “Content”. Indexing and Listing depend largely on the quality of the written content and the way it is published.

Google Top 10 with Content

What is content anyway? Google offers different search engines for different content. The web search is focusing on written content while the image search indexes and lists pictures and so on.

Images are part of our content and by associating to images descriptive text, even in HTML format, as well as tags, titles and captions, we associate elements to images which can be read by Google’s web search engine. Images Talk.

A YORGOO Booster which Talks

Bianca Gubalke has set up a YORGOO Booster which talks. The Images are impressive, of high communicative and technical quality.

coolpix2

Nikon Coolpix P90 by Bianca Gubalke

The pop up overlay features her brilliant Nikon Coolpix P90 Ad (Nikon should buy this one).

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Nikon Coolpix P90 Ad by Bianca Gubalke

YORGOO Booster Delivers to Top 10

While the YORGOO Booster framework is tuned to reach those Google Top 10 positions, the visitor will be attracted by a visual element designed to  creates immediate empathy. No need to read, no need to scroll, it’s all there, right in front of the prospect and here is your best chance for the click which sells.

Quickly promote your YORGOO Booster

The fastest way to spread the word around is by using a good ping list which will inform multiple services about your publishing activity. While ping lists are often kept secret (and there are some reasons to it), let me just give you here a standard list of recommended services.

Ping lists are inserted under Settings – Writing, where by default you find just one pingomatic link.

http://ping.amagle.com/

http://ping.bitacoras.com

http://ping.blo.gs/

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://ping.cocolog-nifty.com/xmlrpc

http://ping.exblog.jp/xmlrpc

http://ping.feedburner.com

http://ping.myblog.jp

http://ping.rootblog.com/rpc.php

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogs.se/

http://pingoat.com/goat/RPC2

http://www.popdex.com/addsite.php

http://rcs.datashed.net/RPC2/

http://rpc.blogbuzzmachine.com/RPC2

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.pingomatic.com/

http://rpc.weblogs.com/RPC2

http://www.snipsnap.org/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://topicexchange.com/RPC2

http://www.weblogues.com/RPC/

http://xmlrpc.blogg.de/

http://1470.net/api/ping

http://xping.pubsub.com/ping/

YORGOO Booster Image – Ads Base

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YORGOO Booster Ad Base Image

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

How to create an Ad for Sneakers and Kicks

Creating an Ad has to do with a product to advertise, a market to reach and to communicate with, an idea and some pictures. This post will deal with the treatment of images for advertising and we use as an example Ads created for Custom Made Sneakers by Global Sports.

Custom Made Sneakers

Custom Made Sneakers need custom made ads. The sneaker in question is a Nike Air Max 97 which has been artistically decorated with Swarovski Crystals to become a unique product in a Limited Edition.

While Nike supplies advertising materials and pictures of the Air Max, Custom Made Limited Editions require their own original images. The Quality of the image is or paramount importance.

The Project and the Picture

Global Sports sent us some images from which we selected one to serve as a base for the project. The problem is: the lousier the picture, the more work for the designer. If you count designer hours at only $100, then it becomes obvious that paying a professional photographer to take good shots is worth while.

What kind of Pictures are ideal?

Most Photographers use some sort of photo editing software such as PhotoShop, Illustrator and similar.

Ideally we therefore get a picture of the product on a transparent background to be able to use it in multiple ways and for multiple purposes. Photographers should deliver the largest possible file size and the highest dpi or ppi rate.

What we started out with

Unfortunately we started out from a non professional image, taken with a normal digital camera. The background of the picture was not in sharp contrast with the Sneaker and the image was not top notch sharp and crisp.

air-max-bling-1000

Air Max 97 Bling

Prepare the image

After some basic improvement of the image, Bianca and I started each on his side to get rid of the background. It took just over an hour to clean up the picture to end up with a sneaker on a transparent background. Every designer knows, that there is always some more that could be done -  but that’s a matter of time. We finally ended up with a clean picture we could start to work with.

Composing the Ad

Once you have a clean picture with a transparent background, things get easier and you can compose the Ad, by adding a background and other graphic elements, text, effects and so on.

The Sneaker on the Ad

Select a background and glue the sneaker to it:

bling2-960b

Air Max 97 Custom Made

bling2-960move

Custom Made Air Max 97 Bling

bling2-960

Air Max Custom Made

Playing with the background

bling2-960beauty

Nike Air Max 97 Custom Made

beauty970a

Air Max Custom Made Swarovski Kicks

Playing with Details

bling-676×645

Nike Custom Made

Conclusion

A good image at the base will save many designer hours. The above result is the fruit of over 2 hours of work and that’s just the beginning. From here the image needs to be beefed up to communicate and create immediate empathy with prospect targets.

Where to learn the basics?

Ycademy calls and YORGOO Webmaster trainings will show you how to tweak images with simple but efficient means.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Best Price Nikon Coolpix P90

Nikon Coolpix P90 is today’s choice for a Creative Ad. Best Price Nikon Coolpix P90 is an ad template which can be used to build multiple ads in connection with the Nikon Coolpix P90.

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Nikon Coolpix P90 Ad Image

Nikon Coolpix P90 Ad

How to create an exceptional Nikon Coolpix P90 Ad? The above digital image shows the recipe clearly:

Cross your street, climb up your neighbor’s house and paint your ad. Make sure the ad is visible from far and yet blends nicely into the environment. It’s an ideal time right now to prepare for your September campaign: the neighbor is on holidays and you have enough time to do a good paint job.

Digital Photography with Nikon Coolpix P90

Finally, as you are about Digital Photography, grab your Nikon Coolpix P90 and take a few shots. funnel them down to your computer and shoot them up to your website.

If you have no clue about PhotoShop: here is the solution for you:

The better your paint job the lesser your editing work.

Click on the picture above and you will see the quality of my paint job. The Nikon Coolpix P90 does the rest. Best of all, the Nikon P90 plus the paint are cheaper than Photoshop :-).

PS: Feel free to grab the picture and to use it.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Creative Advertising with YORGOO Ads

Ads are a great playground for creative minds. While newspaper ads are static once printed, online we can build in variables which allow better targeting for example. Online ads can be more than just an image or a text; the script allows for additional creativity.

Do You Like My Ad

Our earlier post “Do You Like My Ad” and our online call from last night explained, how to personalize the daymix widget.

creative_advertising

Creative Advertising

YORGOO Ads Plugin for Creative Advertising

The simple YORGOO Ads Plugin for WordPress allows for tweaking of ads, such as the DayMix widget:

Examples:

- If you use in your YORGOO Ad just the iFrame from the widget, you get rid of the frame and display only the Google search results.

- You can tweak all links on the frame or delete them; there are 4 of them, top and bottom right and left. Point them to some of your sites or posts, relevant to the targeted keyword.

- For developers: you can now create your own contextual widget!

Semiomantics Contextual “Do you Like my Ads” Plugin

At Semiomantics we have taken the above YORGOO Ads Plugin and the DayMix widget script to create an automated contextual ads plugin.

The Idea is simple: there are two kinds of links in the DayMix widget: the ones in the frame, which Google can read, and then there is the iFrame, with the search results, which can be tagged with a dofollow or nofollow tag depending on your strategy.

The secret is in replacing the keywords contained in the widget with a variable and to match this variable with the Meta keyword variable Semiomantics scripts use to project a contextual set of Meta Keywords into the page headers. Now, each post will show contextual search results automatically (wow), based on the keywords targeted with the post or page.

In as much as the frame is concerned, the 4 links outside the frame content, they can be dealt with in the same way, with the difference that they could represent dofollow links to static or dynamic targets representing your primary, secondary and third level keywords.

The plugin (dofollow links) can be combined with other tools such as the Affiliate Ninja to make sure links and keywords point to the desired target sites.

The Plugin is reserved for Custom Built Sites.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Advertising Online with YORGOO Booster

On YORGOO Booster you can use the YORGOO Ads Plugin for 3 types of ads, the top, bottom and custom ads.

The Custom ad is an add you insert when editing a post using the corresponding tag.

Here is a sample of such an ad:

[yorgooads]

YORGOO Custom Ads support most any format as you can see and they come in handy when you want to associate your preferred product to a specific post.

Try them out and play with content: make it interesting for the visitor, knowing it’s a distraction, but a rewarding distraction for you as the publisher.

Do you like my Ad?

Do you like my search insert?

Join tonight’s web master training at 8 pm GMT at yorGOtalk and tweak your own insert. By the way, the idea is: you can target any keyword instead of doing a belly button ego centric one as I show here:-).

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Evian Baby Clip goes Online Advertising

Some ads are just more fun than others.

The new Evian Baby Spot is one of them. What Evian created for TV has become a runner on YouTube : As I write, over 2,7 Million views have been registered since its release on July 1 of the International version, over 3 Million for the US version and over 700 000 for the French version, and I could go on.

baby5

Evian Baby 1

You asked how to get traffic online?

Check it out HERE

ENJOY!

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Online Advertising: Google Top 10 Performance

Tracking Online Advertising is important and there are many tracking tools out there doing the necessary metrics for web masters. But before we want to track data from our ads, we need to focus on our primary objective: Get Google Top 10 Positions. There is no reason to serve ads if nobody sees them.

Online Advertising on Google

Our online Publication (the web site) is set to target defined keywords. We can easily track the performance by just searching for these keywords on Google.

Example: the Keyword “Online Advertising”

Profile: Online Advertising

180,000,000 Search returns and many advertisers.

Our post shows on page one at the bottom under “Blog posts”:

oonline-advertising

Online Advertising on Google

Or: How to Build an Online Business

Profile for “How to Build an online Business

461,000,000 search returns, we rank number 10!

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How to Build an online Business on Google

Or: Google Top 10

Profile for Google Top 10

400,000,000 Search returns

We are on Rank 5!

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Google Top 10 on Google

Once we have reached Google Top 10 on a targeted keyword and where there is traffic, we can start to expect visitors whom we want to expose to our Ads.

Online Advertising: Semiomantics vs. Competitors

There are hundreds if not thousands of web sites claiming that they have the infallible recipe to storm Google Top 10. I would expect them or their sites or tools to be visible on Google Top 10 on the left side or search returns with organic results; however I see them mostly on the right side under paying advertisers…

The purpose of Organic Top 10 ranking is to save money, masses of it as there is no need to pay per click with GoogleAds.

Google Top 10 Performance

Google Top 10 Performance returns 137,000,000 results.

YORGOO Booster ranks on number 9 and YORGOO Press by Brenda Baker on number 10.

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Google Top 10 Performance

Google Top 10 Advertising

Google Top 10 Advertising returns 200,000,000 Search returns, Yorgo Nestoridis Semiomantics Site ranks on number 1 and 2.

google-top-10-advertising

Google Top 10 Advertising

Sure, this one is just for the fun :-).

The success of Online Advertising depends on the Google Position

Creative online advertising is important but the most important pre-requisite remains traffic, visitors, targeted visitors.

If you persue a search engine marketing strategy, you must make sure that you rank on Google Top 10 on the relevant keywords to harvest as much targeted traffic as possible.

To do this, either pay for your ranking by buying Google Ads or do it the Semiomantics way as I do.

Semiomantics powered web sites prove daily their performance in this respect, be it YORGOO Blasters, YORGOO Boosters, Semiomantics XO, Semiomantics Authors sites or Semiomantics eCommerce versions. You can see the performance, we don’t advertise!

PS: Get Information about Semiomantics Scripts and Trainings from Bianca Gubalke at [bianca (at) ycademy.com].

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Online Advertising : YORGOO Booster Features 1

Online Advertising with YORGOO Booster makes of every web master an Advertising Virtuoso. Content served in the High Performance Semiomantics Script and enriched with unlimited advertising features result in the most explosive mix ever driven to the top of google.

Best of it: the site is largely automated as it has been designed as a “Set and Forget” Publishing Platform.

1. Header Advertising

When years ago web designers were kings, most site templates featured large header graphics, between 100 and 250 or more pixels high where the designers had a playground to exhibit their skills.

Today this is considered as valuable space which is used for branding and commercial purposes. Some standards have emerged, such as the small half size header banners and the 728 x 90 banner which typically is placed on top of the site.

Another standard for advertising consists in showing first an advertising page before redirecting to the addressed URL.

2. YORGOO Booster Header Advertising

YORGOO Booster allows the web master to load header images in any size and to associate a link to each image. The header image can thus be used similar to a traditional site header linking to the home page or it can be used for commercial purposes putting on display a more or less large image linking to any target.

According to the YORGOO Booster strategy, the header should be between 930 and 970 pixels wide and between 500 and 700 pixels high with the goal to occupy maximum space on the visitors screen. The header bears the most important commercial message and it is the webmaster’s goal to convert as many visitors as possible from the header ad.

3. Online Advertising with large Images

Images can replace a thousand words, namely if they are captivating. Large captivating images definitely have mega impact. The disadvantage of such images is their size: a good quality image will always be heavier than just some text lines or a small banner. It is therefore important to edit images with care and if possible with a minimum number of layers.

While the YORGOO Booster allows for loading any number of header images which show randomly or which can be allocated to particular posts or pages, the script does not allow for loading sliced images.

The image formats accepted by YORGOO Booster are: .jpg, .jpeg, .gif, .png, .swf

To get the best impact, it is important to name and tag the images properly.

4. Online Advertising with large Flash plates

Flash files, or .swf files are an interesting option, the more that flash content will not deviate the search spiders’ attention.

Example:

top10

Camtasia or similar can be used to produce such flash files if Adobe Flash is not available.

5. The YORGOO Booster Header

The default header ad on YORGOO Booster is the first impression the visitor gets from the site. A captivating header of good quality can become your best feature for conversion on your site!

6. Google Top 10 Effect

Considering the above, imagine the power of the Header Ad: YORGOO Booster is designed to grab Google Top 10 positions. A visitor finding your Booster under a targeted keyword, will be exposed to the header ad which must be keyword related to create immediately the empathy necessary for a high conversion rate.

7. About Online Advertising

Check out our Editorials about Online Advertising.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Online Advertising on Web sites

Online Advertising on your site is a great way of making money online. Your success depends on various factors we have been posting about earlier. This post will present an Online Advertising Solution for Professionals and Beginners. The new Advertising Site Script allows the most flexible use of ads, their display, mix and treatment.

Make Money with Online Advertising

To finance your website, you need ads; these can be ads promoting your own products and services, ads from a merchant where you have an affiliation or paid third party ads, such as Pay Per Click ads (Google Ads for example).

Online Advertising and Content

In spite the fact that it becomes the more and more difficult to distinguish between commercial and non-commercial content, namely since the social networks have reinvented word to mouth advertising (!), online publishers keep track of commercial content and be it just for tracking and financial  reasons.

Traditionally traffic is generated not by ads but by content. Search engines track content and serve related links to their customers in form of search returns. Google for example scans site content and indexes it in function of mostly technical criteria and then lists the content in function of relevance (again based on technical criteria).

What is Advertising and what is Content? I guess, ads are part of content and promotional content are part of online advertising. If you write a positive review about a product you are using, say an iPhone, you are clearly promoting a product and if you then link your post to a seller’s website you are clearly advertising, namely if you are an affiliate of that merchant or if you have been paid to write the review.

Consumer protection organizations and legislation wants publishers and editors to clearly earmark commercial content from non-commercial content and right they are, however, there is a huge gray zone we are navigating in where the distinction is often hard to draw in form of a sharp line.

Online Advertising Rules

Rule 1: From the above we deduct: we must distinguish between advertising and non commercial content.

Rule 2: While we earmark commercial content, we can mix it with or blend it in to non commercial content. From a readers point of view it must remain clear which parts are commercial.

Online Advertising: the big Variable

While anyone can set up a site with ads, not everybody will experience the same success. The biggest difference will result from the degree of implication of the publisher, editor or author: authority and personal endorsement and word to mouth are the strongest forms of marketing.

Difficult to find out whether you are talking to someone who represents a commercial interest in a recommendation or not; make it a rule to suppose that there is a commercial intention behind most any communication unless proof of the contrary. Even church sites have a purpose of recruiting and increasing the institution’s influence and financial means.

Online Advertising Site

The symbiosis of commercial and non commercial content requires a flexible site script to mix and blend different content while still remaining contextual. While in the past web masters had to manually add ads to the content, the process can be largely automated today.

YORGOO Booster by Semiomantics

Semiomantics has created a solution allowing anyone to automate the advertising process in a high quality publishing framework with a proven track record of successful search Engine Marketing. The site script “YORGOO Booster” will be released later this week. For the first time a site script integrates multiple technically contradictory advertising modules without impacting on the publishing framework’s Search Engine Optimization and publishing power.

Blog for Money enters a new phase of evolution: every webmaster can play the advertising game with utmost virtuosity and creativity as never before. Google Top 10 Rankings with your Ads, Shop or commercial and recycled content are now in reach even for beginners without spending thousands per year for Google Ads. Your valet will appreciate.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Online Advertising

Online Advertising on Google Top 10 positions on relevant keywords is an important prerequisite to monetize your website, namely if you market mainly to search engines.

How to Advertise Online with a Google Top 10 Strategy

We have been talking about the issue earlier where we defined some simple rules which help to optimize the chances to rank high on Google search returns.

Considering the different elements of a web presence we permanently test the efficiency of online advertising on our test sites.

Online Advertising on a web site

Our preferred web sites (from Semiomantics) consist of three distinct elements:

1. The Software which runs the show.

2. The visible Frame of the site consisting of stable static elements, such as design elements (where applicable), sidebars, footers, headers, defined fields in the layout designed to hold static or predefined content.

3. The Content which can be dynamic (such as blog posts) or static (such as static pages).

The boarder between static and dynamic content is not  based an exact science, the more that recent developments allow for dynamic content on traditionally static elements and static features on dynamic elements.

Traditional Online Advertising

In the past, web sites consisted of static pages with static content and more or less pre-defined areas where ads were posted.

With the development of blogs Google seemed to start to privilege dynamic content, assuring that search returns represent amongst others fresh content and the latest posts on a topic.

Blog sites are traditionally well divided into two parts:

1. The dynamic content

2. The static frame

Online Advertising was added to the static sidebars, headers and footers.

Shifting Online Advertising

Contextual Advertising with Google Ads (AdSense) is an automated process by which contextual ads are associated with content whereas the ad served is function of the content (topic, keywords, tags). A brilliant idea, considering the time saved and the enhanced targeting.

Today, there is no limit for advertising; ads can be contextual in respect to a post content or in respect to the main purpose of the site as such. Ads can be embedded in static and dynamic parts of the web site and they can have most any form and shape, from text to media.

Online Advertising beyond the web site

Ads can be served with high precision, not only on a web site but also beyond: while the reader of your blog may read a ‘clean’ post and see ads only in the side bar for example, the readers of your feeds may receive the same post content associated with ads, for example the ads you have served to your live reader in the sidebar.

If your content is subject to syndication, your feed can include any kind of advertising, even media.

Online Advertising and Publishers

As the owner of a web site you are a Publisher. Your ambition is to get great interesting content to gain visibility and loyal readership and to finance the operation by associating ads to that content.

Our site is a platform where authors and advertisers meed and where you (as the publisher) balance the different interests to optimize your impact and earnings.

Also as a publisher, your focus reaches beyond the visible part of your site; you also keep an eye and manage your feeds and as the case may be other products linked to your publication, such as media, free give aways and downloads.

Online Advertising and Behavior

Behavioral Marketing and Advertising have been an ambition for quite some time. While Google and Social Networks build data bases compiling behavioral data, the implementation of behavioral strategies may be jeopardized by legal restrictions, namely in terms of privacy rules and ethics. Also it seems that pure behavioral strategies remain less efficient than the traditional word to mouth strategies.

Online Advertising and Semantics

Semantics are important in any targeted marketing concept; however, as per now, developers continue to struggle and no automated generally useful formula has been found yet. If and when search engines such as Google are capable to apply advanced semantics to the search engine technology, things may change, but yet we are miles away from a semantic Google engine.

Online Advertising for Everybody

To keep things simple for average users, developers have invented Niche Marketing. Niche Marketing is a brilliant concept for most any web master, since it eliminates many problems the non professional may encounter when publishing online.

By focusing on a particular topic, category or niche, the scope of the site is limited and targeting is easier as it’s relatively convenient to choose products and services to associate to a niche keyword.

Sure, the big advertising programs or big merchants have a solution for all and everybody making it easy to add ads to any site, namely if the site is clearly focused on a niche. And yet, many publishers, blog masters and newbie webmasters struggle to place the ads in a meaningful way on their sites.

The Google Guru Guru Approach

Google Gurus, rich of advise, have a tip and an answer to all the problems we may encounter, however the Guru Approach seems more often than not to be focused on the interests of Google rather than the individual publisher.

According to widely published Google Gurus, to reach Google Top 10 you need good (original) content, and loads of it. Looking at search returns, this is obviously not true, and Google is obviously not in a position to measure quality and to distinguish good from bad, original from copy and true from fake. It’s wishful thinking to imagine that Google search results will get substantially better by just tweaking the algorithm a bit here and a tick there.

Another Guru Approach is to make us believe that we have to clearly tag, mark or distinguish ads from other content. There is nothing wrong with that per se; but as a web master, it is not my job to work for Google and to make the distinctions READABLE by Google.

Example: to comply with legal rules (Consumer Protection) one could load a title “Advertisement” in form of an image or a flash tag which Google cannot read. We comply with the rules, however Google is not capable of reading it. Google Gurus want to make us believe that we have to be more catholic than the pope and edit for Google. The Guru Approach often is an approach with tends to protect the Guru Status and if you want to be a Google Guru, just repeat stupidly what Google writes smartly on their sites and blogs.

The good news is that Google Blogs are analyzed by many Gurus like Alan Greenspan’s statements a few years back. The Gurus then feed their stuff to main stream and they luckily are followed by the masses of developers and blog masters. This is the good news as it indicates clearly where not to head to.

Online Advertising Secrets

Online Advertising Secrets, Google Secrets and such like do exist; the day they are revealed, they are no secrets anymore. By definition there is no such thing as a shared secret and a secret is usually revealed when it does not profit the holder of a secret anymore.

The only real Advertising secrets I can think of concern target keywords and the way to reach out for the targeted buying public. No one will ever share with you a money making keyword, namely in an AdSense environment, and no one will ever share with you the underlying strategy used to publish in a highly (Google) efficient way.

And yet there is a solution to the problem: you can learn to create your own professional secrets. You can learn how to analyze keywords and how to test and optimize your keyword targeting. And you can learn how to publish and how to advertise on your publication. You draw the conclusions from various publishing strategies, apply them to your business and secret keywords, test and optimize and there will be nothing in the way for you to become a Guru, your own Guru. But don’t tell anyone else.

Learn to Advertise and to Publish Online

Online Advertising and Publishing is a permanently evolving topic and the learning process is never finished. Whether you are building a home business or just selling some products as an affiliate, whether you are a networker or producing your own products, there is always a formula ready for you. The important part is first of all to become aware of the various techniques and to master them. The successful application of any technique is subject to unlimited virtuosity and creativity and that is where the job as a publisher becomes interesting.

Ycademy Online Seminars and Ycademy Pro Calls deal with the evolving environment and are designed to make the best and most recent strategies and techniques available to participants. There is no secret to it, and there is no secret to the success of those who actively apply and implement in a selective and focused way the seeds of Ycademy. What grows from there is the individual Professional Secret of Success.

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.