Mobile WordPress and Social Media

The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools.

At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments:

• * Added: Custom advertising options for iPad

• * Added: Simple caching of desktop functions.php

• * Added: Russian language file

• * Added: Automatic archiving of previous settings in wptouch-data directory

• * Added: Compatibility setting for BuddyPress Mobile AJAX support

• * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios

• * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files

• * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario

• * Updated: All translations based on 2.6 strings

• * Fixed: An issue with Register and Lost password links in Classic

• * Fixed: Video issues with jwPlayer and other video sources and plugins

• * Fixed: An issue which could cause the Share button not to show in Classic mobile theme

• * Fixed: Improved appearance for Embedded Google maps

• * Fixed: Issues with Tweet text encoding in sharing options for Classic

• * Fixed: Search form issues with Skeleton theme

• * Fixed: Admin issues for non-English languages

• * Fixed: Issue where style.min.css was never loaded in child themes of Classic

• * Fixed: Broken admin icons when SSL was enabled in the admin

• * Added: Hungarian language

• * Changed: Adjustments for memory management in Classic iPad theme

• * Fixed: An issue with MapPress embeds

• * Fixed: An issue with JetPack videos

• * Fixed: An issue with Smart Youtube plugin videos

• * Fixed: Issue with blank spaces in custom user agent string

The above recent change-logs indicate the extent of considerations necessary for a serious development of an integrated mobile WP based solution. The reason for such complexity lies amongst others in the following:

1. Increasing WordPress complexity and advanced plugin developments.
2. The multitude of mobile operating systems, browsers and devices of different sizes, display resolutions and aspect ratios.
3. The improved algorithms of Mobile Search.
4. The complexity of Semiomantics’ unbeaten optimization for conventional and mobile search.
5. The popularity of mobile and smart devices and the automated Mobile Search privileging mobile site versions.
6. The popularity of Social Networks and their ever changing integration parameters.

At Semiomantics we aim to make complex matters simple for day to day use. As an author or business, you don’t want to spend your time with technical issues or sitting logged into social networks to keep up with the continuous stream of information and exchanges. You want to do your business and be assured that your message gets spread broadly and that visitors requests are piped to proper destination without your intervention.

Semiomantics Developers are trained to build high end customer specific solutions assuring optimized productivity and workflow.

Based on the above, the Seminar will provide all necessary updates and upgrades for existing and new installations of high end websites, namely those built on Semiomantics XO and EVO frameworks.

During numerous Workshops we will knock participants personal sites into shape to comply with the highest standards.

We will go step by step through the set-up and development of the customized version of each participants author site. This includes the following workshops:

1. Build a Mobile Child Theme for your Website.

2. Build OS specific Icons.

3. Build a Start up screen (image).

4. Build Mobile specific WP 3.0 menus.

5. Custom Links and Icons.

6. Integrate Advertizing: Adsense, Admob, Custom Ads.

7. Custom Post formats for the Mobile theme.

8. Test Plugin compatibility and create your mobile plugin menu.

9. Embed media for Mobile content, YouTube, Vimeo or self-hosted standard h.264 encoded media.

10. Specifics for tablet computing, namely for the iPad and other touch tablets.

We will focus on Facebook in particular. Mobile Facebook is quite restrictive; it is therefore important to learn about what is visible on mobile FB and what cannot be accessed, respectively, how we may work around some of these restrictions.

In fact: Mobile Facebook is quite disappointing, be it whether you access it via the App or the browser. Custom content on app driven canvas pages and page favorites don’t display! Even promoting their link on the wall will not trigger any display. There are some workarounds by using different browsers where you can modify browser settings and simulate a desktop browser, but that’s not a solution for the masses.

Facebook is not here to promote YOUR site but just to grab your content for it’s own purpose.

• We will show you how to work around the problem and take advantage of the FB App and Mobile Site to get most out of it. The goal is to achieve that Facebook works for you and not you for Facebook.

• We will also come back to the desktop version of Facebook, showing how to build the most neutral and minimalist Facebook page for full and perfect control of all your content.

The Ycademy Online Seminar will take place on April 28/29, 2012 starting daily as usual at 1 p.m. London Time and closing at 9 p.m. London time.

All materials and scripts are provided and included.

The cost for this seminar is $85; discounts as usual for Ycademy Pros (please mail Bianca at bianca(at)ycademy.com for the coupon code.

Click on the below image to get your ticket.

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Facebook Page Publishing with New Timeline

As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept.

Semiomantics Facebook Publishing Concept

Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines.

Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and sites.

The Semiomantics Facebook Publishing Concept is in line with Semiomantics proven SEO.

In the center of the concept we position the Semiomantics Publisher, a WordPress based website expanded with all necessary bells and whistles to communicate with Search Engines and Social Networks as well as with the Mobile Web.

The most popular base is Semiomantics XO, the semantic framework and theme developed since 2008. It is not what you add to Semiomantics XO but how you add it that makes the difference when it comes to plugins and add-on software. That’s why Semiomantics XO is mostly used for Customized Websites by professional Developers and Designers.

For the purpose of efficiently publishing to Facebook (and other social networks) Semiomantics has integrated, optimized  and further developed the best Facebook integration scripts out there, allowing to provide customers with an easy to use, homogeneous solution.

Once expanded with Social Media Publishing scripts, the Semiomantics publishing framework provides custom taxonomies specially designed for FB Content creating, publishing and managing. The idea behind this concept is, that all content is published on our own website and when the Facebook page is called, the traffic hits our own site.

From the Dashboard we can set-up an unlimited number of such pages easily and quickly using the same editor as we use for WP dynamic posts or pages.

To get the pages hooked and deeply integrated into Facebook, we need to use the Facebook App and OpenGraph features. Don’t worry, it’s easy to handle once set up:-).

So, once we have created our FB Page content on our website, we create a Facebook App and then a Facebook Page. We link the App with our Website (from the Dashboard) and with the Facebook Page. Adding our App to Favorites on Facebook, we end up with a Favorites Tab on timeline (to the right below the cover image).

Facebook Timeline Page

Facebook Timeline Pages let us display 3 Featured Tabs on the first line, the Photo tab being fixed and cannot be replaced. Using the small icon on the right of the tabs, the page reveals another 8 tabs for additional use and display of apps. There we will lodge our additional pages created on our Website.

We end up with a Facebook page with highly visible tabs leading to content on our website, be it a shop, images, videos, sliders or any other content. By interlinking the so created pages and apps we offer easy navigation for our Facebook readers and can provide all the content you would never want to entrust Facebook with or share a license with Facebook, like for example on your graphics, logos and other content. (See Facebook’s terms.)

The following post will detail the set-up and procedure.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

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Best Portfolio and Photo Custom Theme: Semiomantics EVO

WordPress offers a perfect backbone for Media Publishing and eCommerce on a single site.

Semiomantics Developments for WordPress assemble the best modules available to offer custom solutions to satisfy the needs of professionals. EVO is a theme base for custom design and development focusing namely on media producers, photographers, graphic and web designers.

Semiomantics EVO is based and inspired by the work of the best designers and developers out there who take advantage of the latest developments of WordPress, HTML5, CSS3, Java, Ajax and the mobile web.

Code and Scripts have been adapted and modified to satisfy Semiomantics’ highest standards of optimization for excellent publishing, targeting Search Engines and Social Networks.

Semiomantics EVO replaces the flash template Semiomantics Evo and constitutes a second cord on Semiomantics Arc.

The recent release of XO Edition 2012 remains the blockbuster product of Semiomantics in 2012; however we are working on a new XO which will replace XO 12. A new architecture will allow to eliminate some of the heavy plugins we are using at present with XO namely to satisfy the standards of mobile development.

Semiomantics EVO is the ideal platform for high quality editing, media publishing and eCommerce. Semiomantics Developers and Designers are invited to join the Ycademy February Online Seminar which is held this coming week-end.

Shoot Images and Videos with your camera or mobile device, load them to your EVO (can be done from the mobile device directly) and let EVO share your content with your friends and acquaintances on Social Networks without losing the control over your media or products. The shop is easily accessible, fully integrated and can also be added to your Facebook page for example.

Look out for more soon.

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New Semiomantics XO Theme for WordPress

The above Screenshots represent just some of the pages, features and looks the 2012 Edition of the high performance XO Theme for WordPress has up its sleeves. The above site is the fruit of the 2 Days Ycademy Online Seminar for Semiomantics Developers and designers.

The 2012 Edition of XO is focused on even more flexibility in as much as editing, cross-browser and cross-platform compatibility are concerned.

The Site displays perfectly on Mobile devices, showing responsiveness also of the plugged in scripts chosen of which some have been adapted to satisfy the high standards of Semiomantics Publishing Scripts for Excellence.

The site elaborated at the Ycademy Online Seminar this past week-end features some smashing features, such as:

• Background Slideshow, customizable for each page, post or archive
• Built in Directory
• Media Library for YouTube and Vimeo
• Pro-sliders which can be deployed anywhere on the site
• In addition to the responsive design, a separate light Mobile Version is available
• Bold and Efficient Navigation
• Built in Custom Fonts
• Social Network connectivity and publishing
• and much more.

The XO script is well commented and offers designers a clean and straight forward environment for custom developments. XO uses best practices for WordPress development and makes the best use of the possibilities offered by the WP back-bone, assuring smooth integration and optimized conflict handling.

XO is a great playground for designers. The DIY version allows anyone to adapt layout and colors to taste right from the back-office; there is no need to have any knowledge about coding or designing. The theme behaves like a Chameleon and adapts to specific needs with just a few clicks of the mouse: pre-configured layout elements transform your XO quickly into a Magazine, Newspaper, personal Author Blog, a Media Hub, a Shop, a Marketing Machine, a Social Media Publisher, a Product Promoter or a Fan Site or most anything your imagination dictates.

For the professional designer, XO offers a well commented environment. Custom code can be added right from the dashboard or, as I prefer using a child theme. XO is tuned for HTML5 and CSS3 use, making it a modern and inspiring framework for exceptional design effects.

Out of the box, the XO Theme for WordPress provides a stable and reliable, robust and optimized solution for common use. It provides built in features such a slider with multiple transitions and a one click selector for easy use.

Layouts can be easily adapted to needs and purpose of the site. In fact, most custom designers rely on the theme engine to format efficiently layouts.

The site featured in the above gallery uses a few pro plug-ins to add functionality in function of customer requirements. The integration of such add on scripts is a relatively simple process for designers and developers.

XO has been developed for high performance, productivity, excellence in publishing and flexibility. For the professional users, the XO Theme constitues a solid base with a huge potential for customization and creative artistic expression.

The release of XO Version 3.3.x is planned for the first week of February. The present Release Candidate has been thoroughly tested. A few minor issues will be taken care off before XO will be available to the public.

If your site is running on Semiomantics XO suing basic customization, the theme can just be overwritten. (Save your custom CSS beforehand.)

If you are using a custom version with custom developments or a child theme, some of your customization will need to be adapted to the enhancements of XO 2012. This concerns namely custom headers and footers as well as custom functions.

Support for developers and designers is available as usual at our Ycademy Online Calls and Seminars or through Semiomantics Pro Support.

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Can Semiomantics optimize Facebook?

The trouble with Facebook is that we are not in absolute control of our Facebook pages. This is namely disturbing for Semiomantics which has a solid reputation in SEO and namely in as much as Google is concerned. Any Semiomantics signed site and page finds its way to visibility.

In the past we have been testing Facebook page optimization with mixed success till we found a way to make them visible and to code them in a more attractive way for Search Engines. The additional challenge was then to integrate such optimization with the Semiomantics Publishing frameworks.

Nobody wants to sit in Facebook and fine-tune pages. However we can code our feeds in a way to attract and to please Google when they hit our coded Facebook pages.

Semiomantics Evo Combo on Facebook

The purpose of the exercise is double: with Semiomantics we can steer to a certain extent which of our pages should be privileged on Search Engines and under a given keyword. Would this work with a Facebook page?

The second challenge was to get the Facebook page up on Google in a significant place compared with competing pages (even from Semiomantics).

This simple example on an insignificant key-phrase shows what is actually happening and I guess we can say: we have passed the test!

Semiomantics Evo on Facebook and Google

Another interesting effect: doing a narrow search on “Semiomantics Evolution Combo” Google.com returns 2880 results. This has been achieved with one single post on my Semiomantics blog.  No comment.

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Ycademy Online Seminar July 2010

httpv://www.youtube.com/watch?v=QGPvafADB8s

The Ycademy Online Seminar in July 2010 is unique in as much as all participants will be working with some of the most advanced professional tools, such as Adobe Premier Pro, Sony Vegas Pro 9.0, Camtasia Studio 7, Photoshop CS5, Soundbooth CS5, After Effects CS5 and more.

This is a unique opportunity to learn how to produce media (text, sound, image, video) for different destination supports, from the iPhone G4, iPod, iPad to Blueray, passing through CD, DVD, Websites, YouTube, Facebook, WordPress and HDTV.

The Seminar guides participants through the technology and points towards cutting edge applications for multiple devices and supports.

The big picture and the vision of what future website development will be is the framework guiding the agenda of this exceptional Ycademy Online Seminar in July 2010.

Best of all: participants will be able produce HD media with family pictures and clips making events and memorable moments unforgettable.

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Facebook Online Seminar by Ycademy

The Ycademy June Seminar will focus on Facebook and its potential for individual and professional promotion. This event will take place online on June 26 and 27 at Ycademy’s online Conferencing facility.

Website Development and Design aim to bring content in front of a maximum of potentially interested people. An antenna to Facebook from your site is as important as Search Engine Optimization. The conceptual integration of Authority sites, Shops or Marketing pipelines with Facebook is a must.

Build an active-passive marketing machine by taking advantage of Facebook’s popular features as well as of advanced potential offered by Facebook’s API technology.

Participants will learn how to

• increase visibility on Facebook
• tweak the Facebook set-up for Search Engine Optimization
• bring external assets into Facebook
• let Facebook promote external sites for free
• save thousands of advertising Dollars by using Facebook’s advanced features
• make Facebook pages Google and Bing efficient

The interaction between external websites and internal Facebook Features and Application enables users to achieve high visibility without spending every day hours on Facebook. If you are a Facebook advertiser, make sure your ads lead to a sales pipeline which inspires trust and authority: this can be achieved by integrating your sales pages and shop face into Facebook. We will show you exactly how to cut or eliminate your advertising budget by taking advantage of semantic integration of your content into Facebook.

There are different ways to link and integrate a shop to Facebook and to profit from Facebook assets to promote products and services. Have a look at the two samples below:

Best Facebook Page by Semiomantics

The four icons feature on top of the page are imported from the Semiomantics shop and link to the shop’s product sales pipeline. The page is accessible from HERE.

Best Facebook Page

The page is a combination of HTML and Flash. Access from HERE.

The two above samples demonstrate that we can virtually embed any content into Facebook and let Facebook work for us.

Semiomantics websites are traditionally designed to attract high visibility in Search Engine Environments. The power of Semiomantics can be deployed equally on Facebook since from a passive marketing point of view, Facebook constitutes a similar type of environment.

What makes Semiomantics solutions unique is the fact that Semiomantics deployments act outside and within Facebook; Semiomantics developers can therefore offer integrated solutions to customers, whereas the web development concept will include Social Network Marketing and semantically optimized solutions.

The financial advantages are obvious: site development cost will drop and the advertising budget on Facebook will decrease massively.

Please contact Bianca Gubalke at bianca(at)ycademy.com.

The Seminar is limited to 10 participants due to the importance of the workshops where we work with participants individually on their personal Facebook Marketing Machine.

All materials and licenses needed for the set-up are included.

Price: $80

Ycademy Pro Discount: $50

Please register from HERE.

Follow my blog for updates and details about the agenda as well as exciting examples.

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Facebook Marketing with Semiomantics Best FB Formula

Semiomantics has built highly visible publishing frameworks since 2007. Since 2009 we have been able to provide customers with Facebook integrated shopping pipelines. This month we will introduce a whole array of solutions for Facebook Marketers under the name of Best FB or Best Facebook.

To build the best Facebook Pages we apply a catalog of criteria elaborated with our customers to fit their needs and requirements. Some of the most important elements include:

Best Facebook Pages by Semiomantics alow for control of content. As a matter of fact, we do not load any content, media included, to Facebook. Customers worry about the use and abuse by Facebook and it’s subscribers of original content; the ever changing privacy rules of Facebook do not inspire much confidence and make it therefore necessary to find solutions to protect our customers’ rights and integrity. For this reason we load all our content to external servers and do not submit customer content to the privacy rules of Facebook.

Best Facebook Page 1

Click on the above image and you will see that most any content can be loaded: text, RSS feeds, Media of any kind … you name it. As you can see, we are able to load a whole full features website to Facebook.

An important issue is the availability of best Facebook Pages to surfers: our pages and sites are available without logging in to Facebook.

As usual, Semiomantics products are optimized for high visibility on search engines, namely on Google, Bing and others. High end customer solutions will outperform competitors on Google and Bing.

Semiomantics Best FB pages play an active role in directing visitors towards your promo and sales pipeline.

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Facebook Marketing

Facebook is built by over 200 million subscribers. Many of them use the site daily as a means to communicate, network as well as to market products and services.

Facebook has become a must for anyone who builds a business online, equal to Google.

Various Facebook applications allow users to take advantage of advanced publishing features, however not many of the proposed solutions are efficient or have a real impact on business development.

YORGOO in collaboration with Semiomantics and Ycademy, is ready to release it’s Facebook Marketing tools later this month; at the same time a line of new, Facebook focused customer products by Semiomantics will be released. Semiomantics and YorgoMedia Solutions for Facebook users will provide high end Facebook development as well as quick low cost load and go solution.

Control your Facebook

As a business owner, for example as a shop or a restaurant owner, you cannot spend your day sitting in Facebook and chatting your way through the day. Your business is to run your restaurant or your shop or to provide your services to your customers.

It is therefore the goal to use Facebook similar to Google as a passive pull marketing environment.

Similar to Google and Search Engine Marketing, there are two axes of development:

The strategy consists in building strong optimized Facebook assets which reach high visibility inside and outside Facebook, namely on the Bing and Google Search engines.

Similar to successful Google strategies, Facebook Marketing can focus on the use of Facebook Ads and pay for each single click.

The two strategies can go hand in hand and be added to a professional Facebook full-timer’s presence on the site and daily conversations.

During this month of June, YORGOO will focus it’s calls and site development on Facebook, Facebook authority building and marketing.

Ycademy will focus it’s calls and the June Seminar on building products for online Marketers. The flagship will be technology based on a new Semiomantics development specifically designed for Facebook. During the Ycademy June Seminar we will build with participants an optimized site which integrates with Facebook and which will reduce or replace costly pay per click ads.

The combination of Semiomantics Frameworks with Semiomantics Best FB sites is the most powerful passive marketing equaled by none.

More about the seminar shortly.

• Facebook Marketing & Development
• bestfb
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• Facebook MARKETING EFFECT

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New Adobe CS5 Master Collection

It’s smashing, exciting and a milestone, the new Adobe CS5 release! no reason to try to describe all the new goodies wrapped up in the new pack, just go and have a look at the launch presentation at Adobe. Product delivery to the public is expected to start in May.

If you watch through the various presentation clips, you fill see that for every product being part of the CS5 Master Collection Adobe presents 5 main characteristics. I was wondering, what would be my synthesized single best reason to switch from CS4 to CS5.

With CS5, Adobe introduces eye-bleeding cool features, and loads of them. However one main argument is that the somewhat oldish programs like Photoshop, Flash and After Effects become much more productivity oriented and user-friendly.

Adobe CS5 will definitely make professional tools available to a wider audience and grant a smoother and much more effective workflow. This is where individuals, Home Business Builders, free lancers, designers and developers will find a true possibility to run a media design, development and publishing business as a one-man show. Or, there will be less need for outsourcing, coding, sharing to get a better result faster.

Yorgo Nestoridis Media Publishing

Ycademy, our online Educational Arm has been organizing trainings, workshops and seminars focusing amongst others on Web design and Web site development with Photoshop for some time and we are aware of the difficulties Photoshop represents for the average part-timer or newbie. However with some smart add-on actions, filters and plugins, Photoshop became accessible to average computer users. The new CS5 however makes things much easier in as much as complex manipulations can be executed in just seconds, such as moving, replacing or deleting objects from a photo for example whereas as the case may be, Photoshop will automatically replace the object with the appropriate hypothetical background. Smashing!

Whether you use Lightroom or not, the new Photoshop CS5 is a highly efficient image editing tool, not just for graphic designers, but also for Photographers. The interaction of the various tools provided in the CS5 Master Collection or in any CS5 Pack for that matter, provides a fantastic training environment where I am sure we will have new opportunities to help many people to become familiar with professional tools, cutting edge technology and the joy of exceptional results.

CS5 is in the trend: visual expression has become part of our day-to-day language due to the proliferation of mobile devices and social networks. Amongst all the internet users there will always be a good number who  are reaching out for quality, style and the best possible image or branding. Adobe CS5 is a bundle of tools allowing anyone using it to communicate better and in more creative ways. I am looking forward to explore CS5 with our first training group in June.

Web Design and Web Site Development

It has never been and it still is not Adobe’s cup of tea: semantics! The proliferation of more visual communication provides increasing challenges for Semiomantics and in fact our way to optimize editing and publishing of visual content and media (images, movies, sound) has still a long way to go and a brilliant future ahead. In short: the more visual content customers publish, the more they will have the need to use Semiomantics tuned scripts to reach Google Top 10or to show up on Bing’s top end. More important even: Semiomantics Approach to Facebook with the new Semiomantics Flash module, which will be released in May, will open completely new perspectives for agents and customers.

YORGOO, focusing on free traffic and free leads will wake up soon, simply because we come close to the end of a long development of new content for YORGOO, focusing namely on social networks and Search Engines in the broadest way. YORGOO will remain a starting point for online Marketing efforts and help people to connect quickly with environments where the people are, where the target customers are looking for products and where people interact. The YORGOO approach will remain a no-profit no-ads program and oriented towards all those who want to start an commercial online activity with limited means and high perspectives.

More soon.

Media Design

More media and more sophisticated media, more creativity and more creation, faster internet lines and computers entail larger file sized and more media oriented hosting needs. At ChiHosters and Hosting South Africa we have planned ahead; entrusting large freely accessible networks with your copyrighted media is not the safest way to protect your interest. Hosting your originals on your own server or host in a reliable way is a necessity for professionals as well as for many security conscious individuals. We are providing the most cost effective solutions in the industry, namely for small enterprises and individuals. Expanding the activity to high end hosting services are under discussion.

A year ago we have stalled the YORGOO Media development for different reasons, namely because we were not satisfied with the WordPress MU development as well as with the hosting capabilities we had. With the release of WordPress 3 and the possibility to provide advanced media streaming, YORGOO Media is high on our list of priorities since it will provide highly efficient Semiomantics signed publishing solutions to the over 70 000 YORGOO subscribers.

More shortly.

Yorgo Nestoridis Publishing and Editing

As other companies, such as Microsoft, Adobe has a discriminatory pricing policy, privileging the American Markets. Why the heck should Adobe Products cost more in Australia and Europe than in the USA? Funny, that such a high tech company, with a global approach has such a narrow, short sighted pricing policy. It’s comparable to the pharmaceutic industry and there we know what the natural reaction of the markets are. If anyone from Adobe reads this: tell your boss, time has come to change your rip-off attitude, the global market is looking for global pricing.

More about Adobe CS5 pricing shortly.

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The Internet beyond Facebook with YORGOO and Ycademy

When YORGOO and Ycademy have been created, the vision was to make advanced technology available to a broad audience of online business builders with the purpose to expand business. YORGOO was designed as a free lead and traffic generation program, while Ycademy focused on Online Business Education, Trainings, Coaching and Online Live Seminars.

Social Networks, such as Facebook have succeeded in offering to large audiences an array of online tools making it easy for anyone to use the Internet to communicate and to link with friends and family. Also, Social Networks provide a platform offering web space for storing pictures, videos and other content. Over 300 Million users populate Facebook, entrusting this social network with private content of all sorts. Social networks have become an alternative for a personal website for a majority of Internet users, seeking an online presence and profile.

There is no need for special education to make use of Social Networks for the purpose of private communication. How about using the Social Network frenzy for developing Home Business?

Ycademy on Google

Of course the Facebook is not a satisfactory solution for people who are looking for customization and building a personal online image or even a brand. Also, the lack of privacy and the fact to lose control over personal data and contribution create a new awareness with the result of either abandoning the Internet all together, limiting it to email and Skype, or to move a step ahead with a personal website. A personal Web site involves cost and or know-how and is therefore not within the reach of just everybody, namely if the site should be of any quality.

Since April, when Facebook opened its platform for api development, it has become interesting to use the Social Network to gain additional visibility and to use Facebook for our own purpose rather than to work for Facebook. (See some of our earlier posts.)

What can YORGOO offer Home Business Builders beyond Facebook? Sure Traffic Exchanges are close to dead or at least, you cannot anymore convince people to sit on a computer and click their fingers wound looking at other peoples pages when there is more fun chatting with real people directly on Facebook.

The internet has widely killed the attraction of MLM, even when it comes to traffic generators; communication is taking place all over in any direction and the annoying MLM top to bottom vertical structure and slavery has been replaced with three dimensional conversation models where there is no more space for restrictions in communication.

The basic problems however remain the same for every business builder: Traffic and Leads remain the fuel for sound business expansion. To that you add conversation, since conversation is what is creating traffic in social network environments.

Also, it is important to protect business assets, such as customer base, prospects, contacts and more. No one right in his mind would publish a list of customers and prospects. Well, on Facebook you can see the contrary: downline models stretch to three dimensional communication clusters within Facebook opening huge vulnerability to a main business asset.

The question is: is there any business made in Facebook? The answer is: No. While contacts may be initiated, the business is closed on external websites.

YORGOO is interested in the free traffic and lead generation and the protection of contacts and conversation related to business. The purpose is thus to provide services which enhance networking, stimulate conversation and create traffic while streamlining and protecting business assets.

YORGOO is being rebuilt to help business developers to take their online activity beyond Facebook Rap.

While YORGOO will provide  simple solutions for business development, Ycademy is a learning place with focus on understanding, creating and implementing Marketing Strategies and Business Models for Small and Home Business. Ycademy takes into account that online business requires permanent learning and adapting to new technology and increased potential offered by the Internet. Ycademy is a convenient and accessible solution for acquiring know-how and applying it on the path to profitability. Stop running behind the train, progress with Ycademy at the pulse of time.

Ycademy is driven by the vision that the Internet is not just a place of freedom, but a place where every individual can excel using personal capabilities and potential. Additional, financial benefits are a logical consequence.

For more information about Ycademy, please contact Bianca Gubalke at: bianca (at) ycademy.com.

Ycademy Seminars since 2007

This week-ends Ycademy seminar focuses on Social Network Publishing and Marketing. We will develop simple concepts to use the advantages for the purpose of Prospecting, Networking, Business Development and Follow-up. The idea is to build an online Face with a high rank on the Likability Index and to communicate that image efficiently to social environments.

As a base we will use a personal website from where communication flows originate and flow to social networks. The flow back from Social Networks is two fold: in form of traffic and in form of content. Special Focus is directed to the actual presence on the Social Network, namely on Facebook. Many tools and features allow users to build an attractive presence on Facebook in order to invite contacts to follow the stream back home.

We will also tackle an interesting strategy whereas the conversation is exported from Facebook to our own environment, be it to our website or to our Google Wave Tool for example.

The seminar will explain the technical mechanisms and then apply them in Workshops where we customize the solution with each participant.

I am looking to an interesting week-end leading all interested parties to new Internet horizons.

• the internet beyond facebook

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Facebook and Home Business

Facebook and other social networks have become a marketing playground for Home Business Builders. However, the invasion of the Social Environment by MLM freaks and so called get rich quick Home Business Builders is damaging the fun of social networks and may drive people away. Push Marketers spam and infest the environment and it seems that there is no efficient defense Social Networks implement to keep their place clean. The situation is comparable to emailing back in 2003 before the CAN Spam Act was passed.

Facebook is an ideal environment for Home Business Builders to communicate with friends and family as well as to make new contacts. It makes sense to build a network of contacts who share interests, namely if they are related to the respective home business. In such a case, Facebook can help to expand Home Business provided Home Business Builders learn to market in a way adapted to a social environment.

Ycademy

Social Network Marketing is a discipline which defines Marketing Strategies adapted to social networks and a social environment in general. Observing the present situation, we notice some extreme forms of namely push marketing in social environments. If you join Twitter or Facebook with an open wall, you will be surprised how quickly your board gets populated with all sorts of content.

Compare it to the following situation: you are sitting in a coffee shop and slurping your preferred Arabica while eating a fresh croissant and every two minutes someone comes to your table asking you to be his or her friend. The next step could then be the “I would like to share my business with you”- Pitch or the “Let me post to your wall when I am brushing my teeth”- Blurp.

No one right in his mind would proceed like that in a coffee shop, and no one right in his mind would not feel irritated if it happened to him in a coffee shop.

I said “in a coffee shop”!

What makes people believe that on Facebook people will react differently?

Facebook is like a coffee shop where you sit with your friends, sharing news, photos, jokes and more. You may be happy with your friends and you may find old contacts you have lost over the years; you may have been introduced by some of your friends to other people and feel fine just sharing one more contact and that’s fine.

But how do you feel, if you get requests from people you have never heard of and without any visible connection to your circle?

And yet, this is exactly the approach of some marketers who try out the most intrusive methods to push their junk onto your wall.

There is no point calling for self-regulation as the CAN Spam Act has proven and there will always be those who damage the reputation of the internet and of Home Business as an industry by unethical behavior. What is ethics online anyway?

Large Corporates and Small Businesses alike are trying to define and to implement their Social Network Marketing Strategies. From Coca Cola to small one man shows, all are facing the same challenge.

Ycademy Online Business Education is designed for small business and Home Business in particular. The Trainings, Coaching and Seminars make the latest technology available to a large audience with the goal to help small business developers to prevent mistakes and to increase productivity. The online environment is changing fast. Flexibility, adaptability and permanent learning are the base for success and expansion.

Ycademy is offering a 2 days Online Live Seminar every month for developers of Small and Home Business. The November Seminar 2009 will be held on November 21/22, 2009 and is accessible from any browser without downloads or special set-ups.

This Month’s topic: Social Network Publishing and Marketing. All Seminar participants will spend most of the time in workshops and implement models live. The linking with multiple social environments is a key factor to efficient streamlined publishing and marketing.

All registered participants will get an invitation to Google Wave, the new, revolutionary Communication Tool planned to be released officially later this year by Google. Google Wave clearly points to the future way of communicating and networking online. In connection with Social Networks, Google Wave allows for integration of all commonly used marketing and communication strategies whereas streamlining and security are the essential issues for marketers.

Ycademy Seminars are delivered to a small, limited number of live participants in order to take into account each participant’s needs. Marketing Concepts are adapted and customized for implementation to achieve the best results.

Registrations: please click HERE.

To find out more about availability, schedule and agenda, contact Bianca Gubalke at: bianca (at) ycademy.com.

Ycademy Seminars are not just one time events. 2 weekly trainings prepare and follow up on the seminar agenda providing live assistance and in depth knowledge. Seminars and Trainings are recorded and available to all participants.

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Google Wave Seminar by Ycademy

Google Wave will be featured on Ycademy’s November Online Seminar on Saturday-Sunday 21/22 November 2009.

All seminar participants will get an invitation to Google Wave. Please consider that Google needs to “lick a lot of stamps” to send out the invites; the latest invitations we sent out took 5 days to reach destination.

The Main Topic of the Seminar is Social Network Publishing, Google wave will occupy only about a third of the time of the seminar. To register for the seminar, please click HERE.

Once you are registered, please send a mail to Bianca (at) ycademy.com specifying your Gmail address, so we can invite you to Google Wave.

The fun of Google Wave is in the customization of the Tool. You can use it exactly for what you want by pulling in extensions and applications.

Vouliagmeni on Google Wave

Show your friends where you live with a click of the mouse: here you see the insert of Vouliagmeni on Google Wave.

Sound Recorder

Sudoku on Google Wave

On Google Wave you can play Sudoku allone or with and against friends — collaborative Sudoku so to speak :-).

At any time just insert a Video Chat:

Video Chat on Google Wave

Google Search Results can easily be shared by Wave:

Add Google Search to the Conversation

During the seminar we will use Google Wave as Collaborative Platform and use the tool in a productive way. You will enjoy!

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Brand Facebook, Twitter, YouTube and your Website

Branding your online presence is an essential part of building your business and optimizing your visibility. Here is a sample of an integrated brand image throughout social networks based on a personal website.

The base for our sample is a Semiomantics XO Framework based on WordPress.

Grunge Web Design by Yorgo Nestoridis

As I write this site is HERE.

The background and grunge fonts and elements are the main branding elements on this transparent blog.

Backgrounds can be imported into many social networks, such as Twitter and YouTube. This is probably the easiest way to adapt the look and feel of your social network pages to your preferences.

Twitter lets you import your own background which will change the look immediately:

Grunge Background on Twitter by Yorgo Nestoridis

My Twitter is HERE.

You tube customization allows even for transparent backgrounds:

Grunge Design on YouTube by Yorgo Nestoridis

Check out my YouTube HERE.

Facebook Profile Picture by Yorgo Nestoridis

Facebook is still very limited in as much as customization is concerned. However, we will show a few more ways to re-look your Facebook to taste, just follow our posts.

Join tonight’s online Workshop to customize your Facebook Profile Picture at 8 pm London Time on YorgoTalk.

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Build your Social Network Publishing Network

Social Network Publishing is task which aims to reach out for users of social networks by making valuable content available in social networks. In other terms, we aim to become visible on the search results inside Social Networks.

In general as a web publisher we make our content available to the public and hence to search engines, such as Google. Google does not reflect however the content produced inside Social Networks. Social Networks run their own internal search engines paired with particular sets of filters, such as geo-targeting, age groups, language and more. To become visible on search results within Social Networks, content must be published and made available inside the social networks… at least that’s what most people may think.

We will show you here below that this is not the absolute truth of the story.

During the past 12 months Facebook has opened it’s closed house to many ‘external sources’ one of them being external search engines; MySpace has had a web search function much earlier.

External Web search can now be found in Facebook and it is interesting to compare search results.

In Facebook we find Bing powered Search results (of course, since Microsoft has invested over $200 million in Facebook):

Yorgo Nestoridis on Facebook Bing Search

Interestingly the results with direct Bing search are not exactly the same:

Yorgo Nestoridis on Bing Search

A comparison with Yahoo and Google reviels further differences:

Yorgo Nestoridis on Yahoo Search

All the above search results seem to be extremely hooked to the domain name, more in any case than the Google Top 10 returns:

Google Top 10 for Yorgo Nestoridis

Google seems to be more sensitive to aggregation and backlinks.

The internal Facebook Search Engine returns results just from inside Facebook; interesting to get in control of those results as well …

Yorgo Nestoridis on Facebook’s Internal Search

The impact of an own account to control your name returns is evident.

From the above we can draw a certain number of conclusions we will discuss at Tuesday’s Ycademy call.

Building and implementing a Social Network Publishing Strategy is not an easy but an interesting task. At Ycademy we work with you to get around technical difficulties to achieve extraordinary results.

To join Ycademy Trainings, Seminars and Coaching contact Bianca Gubalke.

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Branding by Ycademy

It has been a long way to brand yourself, your business or your online presence. Now it’s time to implement your brand. next week’s Ycademy Seminar will, amongst others, focus on the implementation of your image.

The exercise with Semiomantics XO RC is finished and the resulting brand elements are implemented on your site:

[singlepic id=285 w=480 h=320 mode=web20 float=]

Implementation on my Design Site.

Import your brand elements to your social network sites where allowed:

[singlepic id=287 w=480 h=320 mode=web20 float=]

Implementation on Twitter.

Your Brand extends to your Media sites:

[singlepic id=286 w=480 h=320 mode=web20 float=]

Implementation on YouTube.

Look forward to a busy October Ycademy Online Seminar!

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YORGOO Publishing Network

YORGOO Publishing needs a major overhaul which we will implement during the next few days. The changes are of structural and visual nature.

YORGOO Publishing has been created to promote original content and sites from Home Business Builders helping them to Make Money online. In the mean time YORGOO Publishing has grown to a highly visible network of online publications well beyond the limits of home business. YORGOO Publishing is associating external authority authors providing original content about topics of global interest.

YORGOO Publishing aims increasingly to provide content delivery services to third party sites and aggregators. The give and take deal will help us and our authors to gain further visibility and promotion by attracting wider circles of readership also through Social Network Publishing.

YORGOO Publishing will run under the name YORGOO Publishing Network a number of specialized publications to better serve the purpose of third party aggregators and networks. We have registered yorgoopublishing.net and set up appropriate hosting for this purpose. To start with, YORGOO Publishing Network will be built to better penetrate the core markets of YORGOO Publishing. Thereafter we will provide YORGOO Publishing Network access to customersproviding them with editing and publishing services.

Our primary aim remains Google Top 10 to which we add new modules targeting Social Network Search Engines.

YORGOO Publishing will abandon it’s wide category structure; today we have reduced the over 1500 categories to 517 and we will reduce further to below 100 including sub-categories.

A new semantic dictionary is being added to the site to compensate for the smaller number of categories and canonical links. We are focusing on the vocabularies resulting from our performance metrics collected during the 16 months of YORGOO Publishing’s online existence.

Our about 8500 daily visitors originate mainly from Google, allowing to track the search terms and to establish more targeted publishing and editing profiles and campaigns.

This week we will load a new Semiomantics Web Site to YORGOO Publishing; as usual, YORGOO Publishing is at the forefront of Semiomantics Developments to test new modules, strategies, code and effects.

YORGOO Publishing will continue to use a WordPress backbone for content management and dynamic publishing.

The new site will provide improved Feed capabilities, allowing to syndicate content selections easily and to fetch more targeted content.

The Global syndication link will remain with Feedburner: http://feeds.feedburner.com/YorgoosMakeMoneyWithHomeBusiness-Digest

This is the link which helps any blog to quickly gain visibility on Google and other Search Engines :-).

More to follow.

Yorgo Nestoridis
YORGOO Publishing
Publisher and Editor

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WordPress Seminar by Ycademy

This week-end will be a busy one for Ycademy Seminar Participants. Here is the agenda for the trainings and workshops:

1. Purpose and Goals

2. Content, primary, secondary and third level keywords

3. Branding, color scheme, fonts, graphics, style

4. Sources: Semiomantics, WordPress

5. Define Work — and Communication Flow

5. Tools: PSPad, Photoshop, GIMP, Web Graphics Creator

6. Add Mailing List opt-in

7. Advertising

8. Socializing

[singlepic id=94 w=480 h=360 mode=web20 float=]

1. Load WordPress

2. Load Semiomantics XO and Plug-ins

3. Configure WordPress according to Semiomantics optimization

4. Configure Plug-ins according to Semiomantics recommendation

5. Install Semiomantics XO and Configure according to personal preferences

6. Add a contact form

7. Add a redirect menu

8. Add DB back-up

9. Add Links

1. Graphics: header, backgrounds, banners and ads

2. CSS Style-sheet: style your site according to personal preferences

[singlepic id=172 w=480 h=360 mode=web20 float=]

1. Install and configure image management software

2. Configure and define display according to personal preferences

3. Add widgets to the site for image display

1. Mailing List Opt-in

2. RSS and other Subscriptions

3. Tags

4. Categories

5. Recent posts

6. Archives

7. Shop

8. Others

[singlepic id=173 w=480 h=360 mode=web20 float=]

1. Create your Publishing Network

2. Define Communication Flow

3. Implement by integrating YORGOO Press and YORGOO Boosters and YORGOO Blasters

1. Prepare a blog post

2. Apply 5 Editing Rules

[singlepic id=171 w=480 h=360 mode=web20 float=]

1. Apply 10 Publishing Rules

2. Scheduling

1. Google Top 10

2. Social networks

3. Stats

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Ycademy Online Seminar: WordPress for Authors

Author Blogs are in the trend namely in connection with Social Networks. The Goal is to provide visitors with a representative, empathic impression about who we are, what we are, where we come from and where we are heading to.

People wish to find out more about us, beyond the short profiles published on social networks (which should mainly consist in a link to your full online profile, such as the CashflowIn profile and your personal website).

The Internet is about people, and it’s not just about other people, but it’s about you. Whether you want it or not, your name will sooner or later hit the net and it’s up to you to get in control of your image.

The Ycademy Online Seminar, Edition August 2009 will deal with questions related to the personal online image and setting up your own authors blog.

[singlepic id=131 w=480 h=360 mode=web20 float=]

Above: customized version of the new Semiomantics Author Blog. The site can be found HERE.

The theme is flexible and can be used with 1 or 2 sidebars of either 360 px or 180 px wide. The layout can be set as traditional blog layout or in magazine style. The fully widgetized theme allows to display content from different sources and in different formats.

The present example mixes content linked to multiple topics (keywords) with the presentation of personal products or services and access to the shopping pipeline. Design elements are style sheet based and the only graphics used are a background and a header image.

As usual we will hold two preparatory calls on Tuesday and Thursday this week to prepare the Seminar and to make sure that all participants are equipped to efficiently attend the work-shops.

Build your Customized high performance Author’s CMS and Publication with a professional look.

1. Set-up of WordPress with appropriate on-site and off-site optimization in function of the category structure and targeted keywords.

2. Static Pages: About, Contact form, Image Albums and  Galleries, Privacy, Terms, Videos, Pod-casts, Editorials.

3. Theme configuration in function of personal preferences, layout, home page.

4. Theme customization: header, background, detailed style sheet editing.

1. Mailing list

2. Sidebars, define content and implementation: feeds, sign-up, flash tag cloud, category display, links, pages, images, videos, shop, ads, social networks.

3. Social Networks: Twitter, Facebook, YouTube, MySpace.

4. Define Communication Flows and link to your Aggregators, Publications, Blogs.

5. Editing: 10 tips implemented (work-shop).

6. Publishing: 5 tips implemented (work-shop).

All scripts and materials are provided.

Participants need their domain and hosting set up previous to the Seminar. Preferably the domain should be YourName.com, consult with us if you need help. Recommended Domain Host: yorGOdom.

Hosting: preferably a cPanel Host with minimum  32 MB of memory allocation for your account. Recommended Unlimited ChiHosters at $35 per year, consult with us if you need help.

Ycademy Pros: we host your site at no cost please contact Zo Nicholas.

Because of the huge work load we have scheduled for this Seminar, as well as the personal attention we want to extend to each participant’s needs and preferences, namely in relation to customization, we have to limit the number of participants to 10.

Cost: The Tickets are sold at $50, with the usual discounts for Ycademy Pros. You will get a special invitation mail for the pre-seminar calls directly from Bianca Gubalke.

Tickets are available HERE.

This Seminar is a major event in multiple respects.

First of all, Participants get the latest Semiomantics Theme for free, a $138 value

Site Customization is an expensive issue if you have to out-source the work. High Quality Graphics cost a fortune, not to talk about style sheet editing and page creation where designers charge per hour or per page. We will provide you with Photoshop quality headers and backgrounds and show you how to modify and adapt them for your needs. Photoshop graphics usually are charged between $50 and $100 per piece!

Finally, you will end up with a great mix of beauty and performance, a site you will be proud of and which will give your visitors the right first and lasting impression.

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• wordpress ile yapılmış yazar siteleri
• authors blogs at wordpress
• online seminar wordpress
• blogger author blogs
• authors online wordpress
• wordpress yazar online

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1. 1 WP Shop Version 3 by Semiomantics
2. 1.1 WordPress Shop Version 3 by Semiomantics
3. 1.2 Semiomantics Shop on Google
4. 1.3 WP Ecommerce Theme by Semiomantics

WordPress Ecommerce Shop development for our customers is an interesting task, as each product and each brand requires customized solutions. For this reason we are focusing on developing a basic Semiomantics WP Ecommerce based Shop solution which can be adapted to any WordPress Theme.

Version 3 is built on the recently presented Version 2; we keep the Ecommerce features in the framework, however on the main page we display the blog instead of a series of products in grid view.

Semiomantics Shop Version 2

Semiomantics Shop Version 3

The Sidebar of Version 3 above features a news alert sign up form (Feedburner) which can also be moved up into the header:

Semiomantics Shop Version 3 Header with opt-in

Shop features in the sidebar are a priority and placed on top, namely the shopping cart, top products as well as product categories and brands.

The sub-domain Shop.Semiomantics.com has been set up just 3 days ago. It’s already indexed and properly listed by Google as you would expect from any Semiomantics Product.

Semiomantics Shop on Google

We are considering to release Semiomantics Shop Version 2 and or 3 as a WordPress Ecommerce Theme. Our prototype is running on WordPress 2.8.4 and on WP Ecommerce 3.7.1 with the Gold Cart and Membership licenses from Instinct.

The advantage of the Theme release: it replaces the need for an other WordPress Theme and it replaces partially the Gold Cart license as grid-view is built in for product category views and the product display on the home page.

A further advantage would be that we separate WP Ecommerce from the WordPress Theme and deal with it as what it is: a plug-in. By doing so, all style and layout options can be managed from the WordPress Theme style sheet and script, rather than modifying the WP-Ecommerce code which is not yet well documented.

Finally, we can make sure that Semiomantics Publishing Power and Quality do not contradict with the Shopping Cart configuration. The result will be visible on Google.

Such a Theme could be loaded to any WordPress site and run without Semiomantics Tuning of the WordPress core script, similar to the NewsCast Theme.

We are interested in your comments.

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[ hide ]

1. 1 Author Blog by Semiomantics
2. 1.1 What is an Authors Blog and CMS
3. 1.2 Author Blog Theme
4. 1.3 Author Blog Code
5. 1.4 Author Blog and CMS Seminar by Ycademy

Semiomantics is developing a new Concept for its Author Blog and Content Management System based on WordPress. The Goal is to provide Authors with a self publishing framework aiming for high visibility on Google. The second task is to earmark content with a digital footprint and to protect content from abuse or theft.

Authors are writers or producers of any media, be it images, podcast or video clips.

The purpose of the Authors Blog and CMS is to brand the Author and his work and to bring it in front of an interested audience. The Author site can be commercial or non-commercial.

The site must allow the author to organize and to classify his work according to his own preferences. This is a personal publication whereas the center is the Author rather than the keyword contextual content.

The site attaches the content and contextual keywords to the authors name with the purpose of expressing his or her authority in the contextual domain or field.

Author sites target direct Readers as well as Publishers or Customers who might be interested in the Author’s services and products.

Contrary to a newspaper like publication, the Author’s Publication expresses the unmodified content produced by the Author, whereas a third party publisher and customer of the Author may adapt the content to the needs, preferences and prerogatives of his own (commercial or non commercial) Publication.

Author Blogs are ideal media for Social Network Marketing and Publishing.

Yorgo Nestoridis Author CMS

The look of the Author Blog and CMS is of paramount importance for branding purposes. We therefore are looking for a neural theme which can be highly customized to suit each Author’s preferences.

To get a better feel about what you, dear reader, appreciate on a personal site, we would be interested in receiving your comment with may be a link to a type of site you like. It would also be helpful to get a description of features you would be looking for.

Based on your preferences we will either base our development on a high quality developers theme or code from scratch.

The Ycademy Online Seminar which takes place on August 29 and 30, 2009 will focus on the Author Blog and CMS release candidate during the first day. All participants will receive a copy of the release for testing and work-shops.

The Seminar can only host and equip 12 participants.

Tickets can be obtained from HERE

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Twitter Purge Strategy

Is deleting your follows the solution to spam? Yes!
But does it make Twitter a better place? No!

This message just triggered a buzz on Twitter and there are good reasons for it. First it shows that people get fed up by spam. Second it shows, that social networks attract spam marketers, similar to email which attracts spammers and third it shows the hypocrisy of those who have used all the tricks to build a big network to then preach to others not to use the real success strategy but to be more catholic than the pope.

Finally, it shows the ingratitude of a successful networker who deletes all those who have built his network. If you are not followed you cannot follow beyond the limits set by Twitter.

In as much as I am concerned, I recommend to all twitterers to unfollow  Robert Scoble and the accounts notsecretscoble and scobleizer and to apply Roberts recipe to Robert.

From 106 000 deleted follows, 7 000 have stopped following Robert about instantly ( probably people who base their strategy on the give and take principle). Robert could not care less, his “clean” network is built and a few drop outs won’t matter.

How if all his followers unfollowed Robert, how if all his followers applied the same principle and just deleted Robert from their list? In this case Robert’s network would collapse within hours. Days and weeks of work would go down the drain.

I respect the work done by Robert Scoble and I admire the performance. Too bad he cuts off with such a drastic measure which does not help people to build better networks nor does it help Twitter to become a better place.

There are other ways to prevent spam and to block those who actually are spamming us on Twitter.

Look out for more on this subject.

• twitter purge follows

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Social Network Publishing and Marketing Seminar

Social Network Publishing and Marketing are tasks which can be largely automated to free time for building personal relations. The process requires streamlined publishing and feed-back as well as a plugged in conversion and or sales pipeline.

Date: August 29 and 30

Venue: Ycademy Online Conferencing (access with your browser, no downloads needed)

Some of the topics developed: Authority Building, Social Network Building, Conversion, Online Publishing and Marketing using Social Networks, building an integrated streamlined Communication and conversion flow, sales pipeline, relation building.

All materials, scripts and tools will be provided.

Detailed Program Shortly.

LIMITED SEATS

Get your Ticket from HERE

Contact: Bianca Gubalke  bianca (at) ycademy.com

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