How to Build an Online Business: Business Portal

We have reached the stage of implementation and we will start by building a Business Portal. Different considerations will guide our choices.

Consideration

In view of the Target Market (South Africa) we will register and set up a local domain for the main business web site. The site will have a portal function and link to the various business branches represented each by its own website.

Structured portals or directories usually are not very Search Engine efficient. For this reason we use CMS Software with high publishing power.

A second important issue concerns local partners. We want to provide prospects as from the beginning with local contacts.

The Choices

We have registered the domain yorgoo.co.za. As YORGOO is our Brand in the global market, used to make advanced technology available to a large public and to provide free services, we want to profit from eventual synergies resulting from the established reputation of YORGOO Enterprises.
The Website will be built on a customized Semiomantics Business Site Script. We are using an adapted magazine type layout for user friendly navigation and we will add some niche sites lodged on sub-domains for targeted publication (Semiomantics YORGOO Blaster and the future YORGOO Booster type of sites).

Partners in South Africa

To start with, we will work with two extremely competent Partners in South Africa. Bianca Gubalke, living in Noordhoek, off Cape Town and Hanno Coetzee from the Garden Route Area. We will profile our partners in a later post.

Further Domains

Besides YORGOO.co.za,we have registered and put under construction a few other domains and sites such as Garden Route Publishing, Hosting South Africa and a few others which are not yet online and which we will list here as soon as available to enable you to follow the progress.