Zo Nicholas
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04:17:01 pm on May 7, 2011 | # |
eCommerce Solution
In today’s fast moving, technological world any business with a product or service to sell needs to have a portal online where customers can come and make a purchase. There are many ecommerce solutions to choose from: from some very sophisticated and expensive right ones through to the free shopping cart solution. From past experience, when I first was online, I know that free can be expensive. Today I would recommend and urge anyone to start with a simple solution that suits your business needs. There are a few features to consider when choosing your ecommerce shop.
Your eCommerce Solution
Customers are your priority and they should experience a pleasurable shopping trip online, without navigation problems and frustrations. When it comes to webstore design it is important to consider the layout and navigation. Navigation must be easy, with a clear flow through to the buy now button or checkout. Payments and payment options are another feature that need to be considered as customers do come from various corners of the globe, especially if products are downloadable or services offered are online.
Also, first impressions do count, so the store design must be visually pleasing to the eye yet projecting your business and your brand. Today its all about ‘looking good’ and very much about non-verbal communication and this does requires stimulating design with clear, self explanatory images.
From eCommerce to mCommerce
We saw the shift to eCommerce a few years ago. Today the fast growing trend is mCommerce thanks to the latest developmets in technology like the smartphones, iphone and iPad. No longer are we tied to a desktop to make a transaction. With the development and addition of apps on mobile devices retail visits, comparisons and purchases are made simple and are easily integrated into our daily lives, anytime and anywhere.
Semiomantics eShop Solution
Taking all the above points into consideration, the Semiomantics eShop provides a simple solution for most any business requiring a clean and friendly interface with high visibility and performance. A Semiomantics eShop is based on a WordPress shop theme that has been adapted to comply with the high Semiomantics standards. Customers requiring a more diverse and complex ecommerce platform with multi-currency can opt for the ?????Semiomantics Total eCommerce Solution.
Author:
Zo Nicholas, Media, Marketing, Publishing.Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics.
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