Yorgo Nestoridis
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06:43:57 pm on July 5, 2009 | # |
Contents
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Your Look and Feel make the Difference
The look of your website is the first impression visitors get about you, your business, your attitude and your professionalism. Surfing the web we notice that hype sites have a different look than professional well founded content sites. Online Casinos look differently than wellness sites and Government sites look different from personal blogs.
The presentation is a question of your personal preferences or also of your professional choice.
Ego Centered Websites
Ego centered web sites are designed based on personal preferences, such as a personal blog. Ego centered blogs are in first line here to please the creator. The approach can be without compromise and highlight mainly content of personal interest.
Visitor Centered Websites
Customer or Visitor Centered web sites are built with a purpose to communicate with a targeted audience. The look is an important element of communication, namely when it comes to the first impression and the immediate empathy that can be built or blocked.
First things first: first comes the over all look and impression, then the content.
The content can be split into the sites substantial content and as the case may be the commercial content (ads).
Publisher’s Choice
The Publisher will decide about targeted audience, market, look, priorities to fine tune then the over all look.
Niche Sites vs. Multi-Category Sites
Niche Sites have a clear advantage: you target a clearly defined audience, you know what the audience expects and you tune in function of such expectations and beyond.
If your site deals with Wellness, Art, News, Sports, Cars and Strip-tease, you address different target keywords. Even if one and the same person can be interested in all your categories, timing will become important:
If your visitor types into Google: Art and he ends up on a site with the look of a Strip-tease place, your first contact may not trigger the desired empathy. If on the other hand it’s time for a strip and your visitors is searching for that on Google an he then ends up on a site with the look of a weight loss site (with all it implies graphically, he may walk away with utmost frustration
.You therefore may notice that Multi-Category and Multi-Target sites keep a rather neutral look, may be news paper like, press like or even very minimalist.
Same Content Different Look
Here an example of the same content, wrapped up differently:
Believe it or not: the site content is identical on all three sites, but the look is completely different and will therefore please targets with different expectations. It is now a matter of allocating the content corresponding to a particular topic to the site with the corresponding look to create first impression empathy.
YORGOO Publishing Concept
Part of the YORGOO Publishing Concept is to stream information from Author’s sites to aggregators and then to the appropriate niche sites.
The Author’s site often is personal site, the aggregator can be a news paper type site and the niche sites have each different looks. The most flexible niche scripts are YORGOO Blaster and YORGOO Booster, whereas the Booster beats them all with the impressive first impression created with the mega header.
Read also:
Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. 
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