Facebook and Home Business

Face­book and other social net­works have become a mar­ket­ing play­ground for Home Busi­ness Builders. How­ever, the inva­sion of the Social Envi­ron­ment by MLM freaks and so called get rich quick Home Busi­ness Builders is dam­ag­ing the fun of social net­works and may drive peo­ple away. Push Mar­keters spam and infest the envi­ron­ment and it seems that there is no effi­cient defense Social Net­works imple­ment to keep their place clean. The sit­u­a­tion is com­pa­ra­ble to email­ing back in 2003 before the CAN Spam Act was passed.

Face­book is an ideal envi­ron­ment for Home Busi­ness Builders to com­mu­ni­cate with friends and fam­ily as well as to make new con­tacts. It makes sense to build a net­work of con­tacts who share inter­ests, namely if they are related to the respec­tive home busi­ness. In such a case, Face­book can help to expand Home Busi­ness pro­vided Home Busi­ness Builders learn to mar­ket in a way adapted to a social environment.

Ycad­emy

Social Net­work Mar­ket­ing is a dis­ci­pline which defines Mar­ket­ing Strate­gies adapted to social net­works and a social envi­ron­ment in gen­eral. Observ­ing the present sit­u­a­tion, we notice some extreme forms of namely push mar­ket­ing in social envi­ron­ments. If you join Twit­ter or Face­book with an open wall, you will be sur­prised how quickly your board gets pop­u­lated with all sorts of content.

Com­pare it to the fol­low­ing sit­u­a­tion: you are sit­ting in a cof­fee shop and slurp­ing your pre­ferred Ara­bica while eat­ing a fresh crois­sant and every two min­utes some­one comes to your table ask­ing you to be his or her friend. The next step could then be the “I would like to share my busi­ness with you”- Pitch or the “Let me post to your wall when I am brush­ing my teeth”- Blurp.

No one right in his mind would pro­ceed like that in a cof­fee shop, and no one right in his mind would not feel irri­tated if it hap­pened to him in a cof­fee shop.

I said “in a cof­fee shop”!

What makes peo­ple believe that on Face­book peo­ple will react differently?

Face­book is like a cof­fee shop where you sit with your friends, shar­ing news, pho­tos, jokes and more. You may be happy with your friends and you may find old con­tacts you have lost over the years; you may have been intro­duced by some of your friends to other peo­ple and feel fine just shar­ing one more con­tact and that’s fine.

But how do you feel, if you get requests from peo­ple you have never heard of and with­out any vis­i­ble con­nec­tion to your circle?

And yet, this is exactly the approach of some mar­keters who try out the most intru­sive meth­ods to push their junk onto your wall.

There is no point call­ing for self-regulation as the CAN Spam Act has proven and there will always be those who dam­age the rep­u­ta­tion of the inter­net and of Home Busi­ness as an indus­try by uneth­i­cal behav­ior. What is ethics online anyway?

Large Cor­po­rates and Small Busi­nesses alike are try­ing to define and to imple­ment their Social Net­work Mar­ket­ing Strate­gies. From Coca Cola to small one man shows, all are fac­ing the same challenge.

Ycad­emy Online Busi­ness Edu­ca­tion is designed for small busi­ness and Home Busi­ness in par­tic­u­lar. The Train­ings, Coach­ing and Sem­i­nars make the lat­est tech­nol­ogy avail­able to a large audi­ence with the goal to help small busi­ness devel­op­ers to pre­vent mis­takes and to increase pro­duc­tiv­ity. The online envi­ron­ment is chang­ing fast. Flex­i­bil­ity, adapt­abil­ity and per­ma­nent learn­ing are the base for suc­cess and expansion.

Ycad­emy is offer­ing a 2 days Online Live Sem­i­nar every month for devel­op­ers of Small and Home Busi­ness. The Novem­ber Sem­i­nar 2009 will be held on Novem­ber 21/22, 2009 and is acces­si­ble from any browser with­out down­loads or spe­cial set-ups.

This Month’s topic: Social Net­work Pub­lish­ing and Mar­ket­ing. All Sem­i­nar par­tic­i­pants will spend most of the time in work­shops and imple­ment mod­els live. The link­ing with mul­ti­ple social envi­ron­ments is a key fac­tor to effi­cient stream­lined pub­lish­ing and marketing.

All reg­is­tered par­tic­i­pants will get an invi­ta­tion to Google Wave, the new, rev­o­lu­tion­ary Com­mu­ni­ca­tion Tool planned to be released offi­cially later this year by Google. Google Wave clearly points to the future way of com­mu­ni­cat­ing and net­work­ing online. In con­nec­tion with Social Net­works, Google Wave allows for inte­gra­tion of all com­monly used mar­ket­ing and com­mu­ni­ca­tion strate­gies whereas stream­lin­ing and secu­rity are the essen­tial issues for marketers.

Ycad­emy Sem­i­nars are deliv­ered to a small, lim­ited num­ber of live par­tic­i­pants in order to take into account each participant’s needs. Mar­ket­ing Con­cepts are adapted and cus­tomized for imple­men­ta­tion to achieve the best results.

Reg­is­tra­tions: please click HERE.

To find out more about avail­abil­ity, sched­ule and agenda, con­tact Bianca Gubalke at: bianca (at) ycademy.com.

Ycad­emy Sem­i­nars are not just one time events. 2 weekly train­ings pre­pare and fol­low up on the sem­i­nar agenda pro­vid­ing live assis­tance and in depth knowl­edge. Sem­i­nars and Train­ings are recorded and avail­able to all participants.

• face­book home
• face book home
• face home business
• face­book busi­ness home
• sem­si­ble­home­busi­ness

Related posts:

1. Social Net­work Pub­lish­ing Model
2. Socal Media Mar­ket­ing — Your Busi­ness on CNN
3. Social Media Mar­ket­ing Seminar
4. Social Net­work Pub­lish­ing and Mar­ket­ing Seminar
5. Google Top 10 Dom­i­nate your Key­word 3

Tags: Facebook, Home Business, Home Business on Facebook, Social Network Marketing, Social Network Publishing, Twitter, Work from Home, Ycademy, Ycademy Online Seminars, Yorgo Nestoridis, YouTube

This entry was posted on November 16, 2009 at 11:35 am and is filed under Facebook, How to Build an Online Business, Media Marketing Publishing, Online Seminar, Social Media, Social Media Marketing, Social Network Publishing, Twitter, Ycademy, YouTube. You can follow any responses to this entry through the RSS 2.0 feed.