Harvard or Klout? Recently I came across a video from the Wall Street Journal showing the merits of Klout and discussing some of the perspectives. This leads me to drive the vision further and to ask simple: how will our kids feed their families tomorrow? If the Harvard boys continue to build programs but the… Read more →
Aka-Aki Buzz Mobile Social Newtorking Vouliagmeni, 27, April, 2009 – by Yorgo Nestoridis Aka-Aki takes Social Networking to your mobile phone! Where ever you are, you are connected to your friends, you can locate where they are within 50 km. Never miss a friend again downtown, in a crowd or where ever you happen to… Read more →
Social Media Marketing Automated Social Media require a good input of time. Be it Blogs, Social Networks or any other Web 2.0 platform where personal involvement is required, the time factor plays an important role as in any human relation based context. Marketing involving social media requires therefore a good dose of planning and a… Read more →
Working from Home News on Google
NY – Working from Home is an important keyword on all big search engines. On Google there are over 100 million search returns on Working from Home. If you add to it the word “news” and make it “Working from Home News”, Google returns over 400 Million results.
Interestingly on the News related Working from Home term, there are next to no advertisers. Work from Home and Working from Home are the privileged keywords of the traditional Home Business Industry.
Zo Nicholas’ Publication, Working from Home News is full of interesting content for Work from Home Aficionados. One of the reasons is in the fact that Zo has a huge experience and knowledge which she is willing to share on her site.
Lack of knowledge, lack of experience means loss of time and money. Most home business developers commit the same errors, namely when it comes to online marketing. Take the shortcut and pass by Zo’s site to improve your online performance, it’s worth while.[caption id="attachment_827" align="aligncenter" width="500" caption="Working from Home News on Google"][/caption]
(Note there are 441,000,000 search returns and we aim top 10)
One of the most important tips I found on Working from Home News is: start working on your own visibility instead of just booking Google Ads. Google Ads are a great tool, however they are extremely expensive when they are not accompanied by an attractive landing site. Note: it’s not a landing page but a landing site!
Lead generation has changed over time and while a simple pop-up with an ‘opt-in here’ box was enough a few years ago, we need today more sophisticated tools and environments which inspire confidence and trust.
What the Feedback records do for EBay sellers, do Google rankings and listings for most other environments. A bought spot on Google’s top 10 page of the targeted keyword can never be the equivalent to an authority site on the organic top 10 listing on the same page.
Replicated landing pages have become about useless and yet some people have only realized since we have an economic crises that you need a landing page at all instead of sending people directly to a product or business page. Sorry to say, but you have missed the train and you are just about to miss the next train.
Today the world is shaped by social networks. Users of Facebook and such like are used to a certain comfort and an attractive interactive environment, for most the only way to imagine socializing online. Sending Facebook users to a landing page with traditional “work from home fire your boss” slogans is inefficient and a waste of time. To the contrary, it’s destructive when it comes to the relations you have built in your social network.
We have been running permanent tests on advertising online for over 5 years and from our own experience we know that advertising is not a one-way road and it is not a war you can fight with just one arm.
Nowadays we need to combine our strategies in a much more thought through way to use our advertising dollars in the best possible way. The single one strategy with an increasingly growing importance is your personal authority outside of the social network environment. Business is not done and deals are not closed on social networks but in your own external environment. Your website must therefore beat Facebook anytime!
Social Media Marketing is about meeting people in social networks and getting them out of the social network to close a deal. It only works if you provide an inspiring site, a site which confirms and builds additional trust and confidence.
Objective bench marks about how trustworthy you are, are nonexistent except if you can show positive feedback (blog comments), independent editorials about you on Google (looking up the site owners name on Google, the suggested business opportunity’s company name and related topics) and yet that is just an indication. You may try to look at performance records, visible presence, and more and yet nothing will ever equal the personal experience people have with you by dealing with you OVER TIME.
Having said the above, we can deduct that online you have many entries, many places you go to and you communicate through; but in the end you have only one reputation to lose. The same is true for your business opportunity. Mixed reputation records are the best killer of a business online; would you buy from a seller with a positive feed-back record of 70% only on EBay?
Or, would you join a business where 3 out of the top 10 Google entries talk about spam, lawsuits or fraud? You probably would not even join if 90% only are flawless. Think about EBay’s standards where over 98% of the feed backs need to be positive to keep Power Seller status.
How about if Google creates even a recommended search category for Scam under your business name, or if you are claiming to sell ‘natural’ food supplements and Google comes up with a recommended search for side effects or another doubt inspiring category ‘does it work’?
Would you sign up with a company corresponding to the above profile? Seriously?
Herbalife fullfills all the above criteria; would you sign up after consulting Google?[caption id="attachment_709" align="alignnone" width="500" caption="Herbalife Image on Google"][/caption]
My point is not to judge Herbalife here or to take position about the quality of any products or business opportunities. My point is: the internet is one big town and you have only one reputation to preserve or to lose. If you are suffering from a mixed image, your reputation is harmed. Some companies and individuals do not attach enough importance to their image online and wonder why their popularity online is not what it appears to be in a closed vase environment offline.
Would you want to associate your name with a company or business opportunity which shows signs of hampered reputation on the most simple Google search returns? Can you afford to spend your time and money to fix the reputation of your Merchant and to convince your prospects and customers that what they see online ‘is not true’; can you really afford it?
The real issue is that Your Reputation and the perceivable reputation of the Business you represent or are a distributor of will impact directly on your sales figures. Herbalife is probably not an online opportunity, otherwise they would take care of their online reputation. The strategy is: grab people online and drag them to a low-tech one to one environment to close deals. The internet in any case would not help here as transparency becomes a stumbling block.
The way to sell is by selling yourself first. Don’t count on anyone else. Your reputation sells and with your reputation you sell anything! A modern Working from Home enterprise has the absolute freedom to choose sell any product or service to sell: sales are linked to YOUR relationships and less on the reputation of the merchant or the product you sell. The power is on your side not on the merchant: I therefore cannot understand, how so called business opportunities where you have to pay for a license, can survive, if elsewhere the wind has turned long ago to a situation where you are paid to promote a company or their products instead of having to pay for doing so.
Working from Home is a brilliant idea. Be proud to belong to this industry; the sales power is with you and depends on the relationships you are able to build online or offline. The rest is secondary.
Working from Home News will provide you with information, ideas and inspiration, a great site with great content!
PS: Working from Home News is built on YORGOO Press with the aim to offer visitors an interesting, stimulating and interactive (landing) environment.
YORGOO Press and Free Traffic and Leads
Vouliagmeni, March 31, 2009 by Yorgo Nestoridis,YORGOO
YORGOO has been built for providing services building free viral traffic and to generate leads. The more traffic, the more leads and by logic the more conversion. The original formula is still valid and working brilliantly for those using the simple formula optimized by YORGOO.
However, since YORGOO has been created in 2005 the behavior of mainstream internet users has changed. Social Networks have become the main attraction online for the masses and the shift of traffic in favor of Social Media is easily traceable by consulting Alexa.
As a consequence we need to deal with the phenomenon of Social Media and find out how the social media frenzy can profit our purpose as online marketers and business developers.
Social Media Marketing
Social Media Marketing is the new big key-word to describe a new branch of Communication and Marketing Science. As lined out in yesterday’s YORGOO call, Universities start to teach Social Media Marketing; the Birmingham City University in the UK is offering a first MA curriculum starting in September 2009.
Free Traffic and Social Networks
One of the major issues is to figure out, how to profit from all the traffic easily generated on Social Networks. While we have been teaching targeted marketing for years, focusing on keywords, we must see things under a new aspect, which is targeted behavioral marketing and communication. Social Media Marketing is more difficult than traditional marketing for a simple reason:
People who join Facebook, Twitter and other social networks, don’t go there to buy things or to be harassed by ads.
In fact they join social networks to communicate, to make friends and contacts for private purposes and obviously for the fun. But they also join social networks because it’s free to join, or at least that’s what most think and free is perceived as “without out of pocket cost”.
YORGOO is easier to achieve results with
Again the reason for YORGOO‘s success is simple: people join traffic programs because they are in online marketing and online business building and because they want to bring their products or message in front of a targeted audience. Traffic Programs provide a targeted audience and the surfer never needs to worry about advanced targeting strategies.
In Traffic Programs, the users EXPECT to see other peoples products and messages: it’s the cheapest way of delivering a message to a targeted online marketers audience.
On the other hand, traffic programs and safelists are used by a minority of surfers and the audience is limited to a specific crowd with limited needs.
With Social Networks we are back to a generic crowd and obliged to filter, target and sort out contacts by field and degree of interest. We are in a situation comparable to 10 years ago: each social network constitutes a sort of a mini internet in form of a closed vase system, with participants from any back ground, having any purpose, interest and goals. You can meet there ‘anyone’ however not every body is a target as in traffic programs.
Sure there are the internal search engines and filters available to all participants. However fact remains: people did not join those social networks to buy products.
Fact is: you don’t sell on Facebook or on Twitter and Barack Obama was not elected on Facebook either.
Social Networks constitute pools of people where the savvy marketer enjoys fishing. This means, you throw the hook into the pool to attract contacts out of the Social Network into your own environment, i.e. to your website.
This means: Your must have a website which is interesting, attractive and which provides room for interactivity.
We have built YORGOO Press for exactly this purpose.
YORGOO and Social Network Marketing
Interestingly, when it comes to behavioral marketing, corporates amke every effort not to appear as corporates and marketers want to get rid of the apparent profile as ‘interested in doing business with you’.
While on Social Networks, our effort is to attract people towards our own websites, it can inversely be our goal to use YORGOO Traffic to bring people into our Social Network Community to soften the hard commercial image and to add another dimension to the relation, a more private and relaxed dimension which traditionally has been created by picking up the phone or by sending an email to build the relation and to give it that touch that makes the difference between anonymous connections and personalized relations.
YORGOO is ready to support your Social Media Marketing efforts and what better can we do than to add some features to YORGOO for this purpose and to set up a Social Media Marketing Seminar in April?
Look forward to a great event which will take place on April 25 and 26 at Ycademy.
[caption id="attachment_608" align="aligncenter" width="32" caption="YORGOO"][/caption]… Read more →
A Week-end Packed with Highlights
Vouliagmeni, March 30, 2009 – by Yorgo Nestoridis[caption id="attachment_586" align="alignleft" width="118" caption="Yorgo"][/caption]
what have 20 Ycademy Seminar participants achieved, spending their time online with us this past week-end?
From the reactions I got so far, the Seminar has not just been an eye opener, but a huge workshop where participants have built some of the nicest websites I have evercome across on the bases of the new YORGOO Press script developed by Semiomantics. Online Publishing and Editing is as important as traffic. Traffic remains the primary raw material for any success online; but what good is traffic, if your visitor’s eye-balls are not glued to the screen to find out what you have to say, to surf your site and to interact with you by leaving comments?
Facebook is good for Facebook
Sure you can do it all on Facebook or other Social Networks which are brilliant technical formulas and environments to meet people. But in the end of the day, you are producing content to enrich Facebook and to allow Facebook to draw profit from YOUR work by selling advertising slots to THEIR advertisers. Then these ads are associated with YOUR content and Facebook makes the cash! A great idea: you work, they cash in.
YORGOO Press is good for you
In sharp contrast to Facebook we have built YORGOO Press for people who are conscious of the value of their own creativity, work and respectability. YORGOO Press does not replace Facebook but it provides you with a web site where you remain in control of your content, images, identity and advertising money. YORGOO Press is a web site with a news paper look, as site with all the most advanced features from Semiomantics with the exceptional power to build high visibility on Google.
YORGOO Press is a web site where you preserve all the flexibility to expose and to promote the best of you. YORGOO Press is a personal site to which you can send your contacts, your friends from Facebook to receive them on YOUR Web space to build a loyal readership, to develop discussion about topics of common interest and this under your control profiting YOUR Image, YOUR Google ranking, YOUR Valet and finally your self-esteem.
This week I will present you some of the sites which have been set up during the seminar, showing you how future oriented Home Business Builders are developing their business using YORGOO Press.
Look forward to a great week and make it a smooth surf!
Together we are unbeatable.
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The Best Fans for Panathinaikos Over 3000 Fans have viewed our clip from the Panathinaikos vs. Regal Barcelona Euroleague Game! Panathinaikos Fans are not only dynamic movers during the games but also on YouTube – simply the best! YouTube Stats Our Test Clip attracted over 3000 views by last night (one day) and this morning… Read more →
Ycademy Online Seminar July 2010 httpv://www.youtube.com/watch?v=QGPvafADB8s Media Production Basics for Web Designers and Website Developers The Ycademy Online Seminar in July 2010 is unique in as much as all participants will be working with some of the most advanced professional tools, such as Adobe Premier Pro, Sony Vegas Pro 9.0, Camtasia Studio 7, Photoshop CS5,… Read more →
New Facebook Drawing Board You may remember my drawing board which for a while was on display on my site? Well, you can find it now on Facebook on a special page: HERE
YORGOO on Facebook YORGOO will soon be available on Facebook. As we prepare our Ycademy June Seminar focusing on Facebook, we will test new Facebook features and applications to provide YORGOO subscribers and namely YORGOO Pros with the most amazing and effective Facebook Pages. We call it: Best Facebook Pages. Best Facebook Pages for YORGOO… Read more →