DuSunnah Bookshop

The DuSun­nah Book­shop will shortly go offi­cially online. This new Shop is an exten­sion of the Masjid Daar us Sun­nah in Lon­don. From a developer’s point of view, the shop is a chal­lenge in as much as it has to fit into an exist­ing online infra­struc­ture. This post will show a pos­si­ble con­cept about how to inter­link var­i­ous social net­works with dif­fer­ent web­sites and script for the pur­pose of serv­ing the com­mu­nity in the most effi­cient and accu­rate way.

Dusun­nah Bookshop

Let’s start with an inventory:

1. Dusunnah.com is a Joomla based CMS which up to now was the online pres­ence of the Masjid in its own right.

2. Dusunnahbookshop.com is a new X-Cart based online shop.

3. Dusunnahbookshop.com/blog  is a Word­Press based blog under construction.

DuSun­nah has built a solid pres­ence on Social Net­works such as Twit­ter, Face­book and YouTube as well as a News­group, reach­ing out to thou­sands of friends and subscribers.

Time has come to con­sol­i­date all these efforts and achieve­ments and to stream­line the online activ­ity by inte­grat­ing all pieces and bits into an effi­cient com­mu­ni­ca­tion and pub­lish­ing con­cept, tar­get­ing and expand­ing the exist­ing communities.

While Joomla has for a long time been rec­og­nized as the most pow­er­ful Con­tent Man­age­ment Sys­tem, we at Semi­oman­tics have always felt that its per­for­mance is way infe­rior com­pared to Word­Press when it comes to search engines. For this rea­son we have always priv­i­leged Word­Press, ready to make con­ces­sions on the CMS side; Word­Press has made and is mak­ing progress on the CMS front and with WP 4 we are expect­ing namely bet­ter media man­age­ment as well as a more user-friendly admin area.

Joomla may be eas­ier to use for non pro­fes­sional users, how­ever it lacks the real power to gain high vis­i­bil­ity we can achieve with Word­Press. I guess Joomla users are good cus­tomers of all sorts of ads net­works, while Semi­oman­tics is spe­cial­ized to build WP based sites which show on the left side of Google top 10 search returns, sav­ing thus thou­sands of adver­tis­ing bucks.

While there are some devel­op­ments avail­able to inte­grate Word­Press into Joomla as a Joomla com­po­nent, for exam­ple by Corephp.com, we pre­fer the flex­i­bil­ity and power of a self-hosted Word­Press site sep­a­rate from Joomla as Semi­oman­tics Opti­miza­tion for high per­for­mance con­flicts with Joomla and would thus reduce the power of WordPress.

Hav­ing said the above, the WP exten­sion by Corephp remains a bril­liant and cheap solu­tion to improve Joomla.

In as much as our pub­lish­ing con­cept is con­cerned, we keep both sites sep­a­rate, on sep­a­rate servers and we cre­ate the link using RSS Feeds and tech­nol­ogy, whereas we will stream the Joomla con­tent into Word­Press and use Word­Press as the strik­ing arm for SE targets.

When com­bin­ing Word­Press with e-commerce we always have pre­ferred to sep­a­rate the active Word­Press site from the shop­ping site, even when using WP e-commerce plu­g­ins. The rea­son is sim­ple: the pur­pose of both sites is not the same: a shop must pro­vide a smooth shop­ping expe­ri­ence, while WP must first of all per­form and gain high vis­i­bil­ity on Search Engines.

The archi­tec­ture of shops is not designed to reach high impact on search engines, they are a sort of a con­tent man­age­ment sys­tem for prod­ucts inte­grat­ing check-out and pay­ment gate­ways. These fea­tures require con­fig­u­ra­tion which con­flicts with what we con­sider opti­mized seman­tic con­fig­u­ra­tion as used on Semi­oman­tics pow­ered Word­Press scripts.

We deal there­fore with X-cart as we do with Joomla, we cre­ate a prod­uct stream tar­get­ing WordPress.

As you can deduct from the above, Word­Press is the cen­tral ele­ment in our Pub­lish­ing and Mar­ket­ing strat­egy. The main rea­sons for this are:

• the pow­er­ful opti­miza­tion by Semiomantics
• the aggre­gat­ing pos­si­bil­i­ties of all con­tent pro­duced on all sites and networks
• the pub­lish­ing power to reach Google top 10 rankings
• the pub­lish­ing power to reach out for social networks
• the easy shar­ing of any kind of media, namely also YouTube
• the pos­si­bil­ity to keep a max­i­mum of traf­fic in stead of giv­ing it away to third parties

The use of Semi­oman­tics pow­ered Word­Press replaces to a large extent mar­ket­ing bud­gets for Google Ads for exam­ple as we can bring our con­tent and prod­ucts right to the top of Google. The Word­Press based site will be linked directly with all own sites as well as with the news­group and all social net­works. This sim­pli­fies the work and pub­lish­ing flow and assures opti­mized publishing.

The described con­cept has proven to be highly effi­cient for our own pur­pose as well as for our cus­tomers. Our pub­lish­ing and mar­ket­ing net­works are cus­tom built and fine tuned for the pur­pose of each respec­tive customer’s needs and pur­pose, whereas we aim to pro­vide time and money sav­ing solu­tions achiev­ing thus opti­mized productivity.

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Related posts:

1. Semi­oman­tics is going private
2. Online Tax Fil­ing by Lar­rie Perkins
3. Social Net­work Publishing
4. Tuto­ri­als
5. YORGOO Pub­lish­ing Network

Tags: Daar us Sunnah, Dusunnah, Dusunnah Bookshop, Joomla, Semiomantics, WordPress, X-cart

This entry was posted on November 17, 2011 at 5:13 am and is filed under Daar us Sannah, DuSunnah Bookshop. You can follow any responses to this entry through the RSS 2.0 feed.