How to Create an Ad for Sneakers

Cre­at­ing an Ad has to do with a prod­uct to adver­tise, a mar­ket to reach and to com­mu­ni­cate with, an idea and some pic­tures. This post will deal with the treat­ment of images for adver­tis­ing and we use as an exam­ple Ads cre­ated for Cus­tom Made Sneak­ers by Global Sports.

Cus­tom Made Sneak­ers need cus­tom made ads. The sneaker in ques­tion is a Nike Air Max 97 which has been artis­ti­cally dec­o­rated with Swarovski Crys­tals to become a unique prod­uct in a Lim­ited Edition.

While Nike sup­plies adver­tis­ing mate­ri­als and pic­tures of the Air Max, Cus­tom Made Lim­ited Edi­tions require their own orig­i­nal images. The Qual­ity of the image is or para­mount importance.

Global Sports sent us some images from which we selected one to serve as a base for the project. The prob­lem is: the lousier the pic­ture, the more work for the designer. If you count designer hours at only $100, then it becomes obvi­ous that pay­ing a pro­fes­sional pho­tog­ra­pher to take good shots is worth while.

Most Pho­tog­ra­phers use some sort of photo edit­ing soft­ware such as Pho­to­Shop, Illus­tra­tor and similar.

Ide­ally we there­fore get a pic­ture of the prod­uct on a trans­par­ent back­ground to be able to use it in mul­ti­ple ways and for mul­ti­ple pur­poses. Pho­tog­ra­phers should deliver the largest pos­si­ble file size and the high­est dpi or ppi rate.

Unfor­tu­nately we started out from a non pro­fes­sional image, taken with a nor­mal dig­i­tal cam­era. The back­ground of the pic­ture was not in sharp con­trast with the Sneaker and the image was not top notch sharp and crisp.

Air Max 97 Bling

After some basic improve­ment of the image, Bianca and I started each on his side to get rid of the back­ground. It took just over an hour to clean up the pic­ture to end up with a sneaker on a trans­par­ent back­ground. Every designer knows, that there is always some more that could be done –  but that’s a mat­ter of time. We finally ended up with a clean pic­ture we could start to work with.

Once you have a clean pic­ture with a trans­par­ent back­ground, things get eas­ier and you can com­pose the Ad, by adding a back­ground and other graphic ele­ments, text, effects and so on.

Select a back­ground and glue the sneaker to it:

Air Max 97 Cus­tom Made

Cus­tom Made Air Max 97 Bling

Air Max Cus­tom Made

Play­ing with the background

Nike Air Max 97 Cus­tom Made

Air Max Cus­tom Made Swarovski Kicks

Play­ing with Details

Nike Cus­tom Made

Con­clu­sion

A good image at the base will save many designer hours. The above result is the fruit of over 2 hours of work and that’s just the begin­ning. From here the image needs to be beefed up to com­mu­ni­cate and cre­ate imme­di­ate empa­thy with prospect targets.

Ycad­emy calls and YORGOO Web­mas­ter train­ings will show you how to tweak images with sim­ple but effi­cient means.

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Related posts:

1. Cus­tom Made Nike Air Max 97 Sneakers
2. Buy Sneak­ers
3. Best Buy Nike Sneakers
4. Swarovski Crys­tal
5. Best Buy Nike

Tags: Custom Made Sneakers, How to create an Ad, Nike Custom Made Air Max 97, Online Advertising, Swarovski Kicks

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