Do You Like My Ads?

Ads are a great play­ground for cre­ative minds. While news­pa­per ads are sta­tic once printed, online we can build in vari­ables which allow bet­ter tar­get­ing for exam­ple. Online ads can be more than just an image or a text; the script allows for addi­tional creativity.

Our ear­lier post “Do You Like My Ad” and our online call from last night explained, how to per­son­al­ize the daymix widget.

Cre­ative Advertising

The sim­ple YORGOO Ads Plu­gin for Word­Press allows for tweak­ing of ads, such as the DayMix widget:

Exam­ples:

- If you use in your YORGOO Ad just the iFrame from the wid­get, you get rid of the frame and dis­play only the Google search results.

- You can tweak all links on the frame or delete them; there are 4 of them, top and bot­tom right and left. Point them to some of your sites or posts, rel­e­vant to the tar­geted keyword.

- For devel­op­ers: you can now cre­ate your own con­tex­tual widget!

At Semi­oman­tics we have taken the above YORGOO Ads Plu­gin and the DayMix wid­get script to cre­ate an auto­mated con­tex­tual ads plugin.

The Idea is sim­ple: there are two kinds of links in the DayMix wid­get: the ones in the frame, which Google can read, and then there is the iFrame, with the search results, which can be tagged with a dofol­low or nofol­low tag depend­ing on your strategy.

The secret is in replac­ing the key­words con­tained in the wid­get with a vari­able and to match this vari­able with the Meta key­word vari­able Semi­oman­tics scripts use to project a con­tex­tual set of Meta Key­words into the page head­ers. Now, each post will show con­tex­tual search results auto­mat­i­cally (wow), based on the key­words tar­geted with the post or page.

In as much as the frame is con­cerned, the 4 links out­side the frame con­tent, they can be dealt with in the same way, with the dif­fer­ence that they could rep­re­sent dofol­low links to sta­tic or dynamic tar­gets rep­re­sent­ing your pri­mary, sec­ondary and third level keywords.

The plu­gin (dofol­low links) can be com­bined with other tools such as the Affil­i­ate Ninja to make sure links and key­words point to the desired tar­get sites.

The Plu­gin is reserved for Cus­tom Built Sites.

• adver­tis­ing
• cre­ative advertising
• cre­ative ads
• adver­tis­ing images
• cre­ative ad
• adver­tis­ing photos
• adver­tis­ing pictures
• cre­ative
• cre­ative advertisement
• adver­tis­ing creative

Related posts:

1. Ycad­emy Web Mas­ter Train­ing for YORGOO Press

Tags: Creative Advertising, Do You Like My Ads, Online Advertising, Plugin, Semiomantics, WordPress

This entry was posted on July 11, 2009 at 2:29 pm and is filed under Online Advertising, Plugins, Semiomantics, WordPress. You can follow any responses to this entry through the RSS 2.0 feed.