Destinations Expo on Google Top 10

August 20, 2010
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Des­ti­na­tions Expo Branding

A lit­tle search on Google returns the fol­low­ing for Des­ti­na­tions Expo and related search terms:

Des­ti­na­tions Expo

The generic term, Des­ti­na­tions Expo returns roughly 1.6 mil­lion results; here are the Google Top 10:

Destinations Expo

Des­ti­na­tions Expo on Google

The South African Media site comes first under this generic terms. Note that even under this term, 2 sites of the YORGOO Pub­lish­ing Net­work show up on Top 10.

Des­ti­na­tions Expo 2010 Cape Town

This seems to be the cor­rect full name of the event we are look­ing at.

Destinations Expo 2010 Cape Town

Des­ti­na­tions Expo 2010 Cape Town on Google

Note the total absence of the Offi­cial site hosted by the South African Media Com­pany, own­ers of the Expo. This site here takes ranks 1 and 2, while the YORGOO Blog and Gar­den Route Pub­lish­ing  sit on num­ber 7 and 8. Inter­est­ingly all tourism author­ity sites are beaten.

Des­ti­na­tions Expo 2010

This short phrase returns an inter­est­ing result as well:

Destinations Expo 2010 on Google

Des­ti­na­tions Expo 2010 on Google

Two of our sites make it while the key phrase is dom­i­nated by tourism ori­ented author­ity sites. The offi­cial site is com­pletely absent again.

Des­ti­na­tions Expo Cape Town

Google Top 10 for Des­ti­na­tions Expo Cape Town shows the following:

Destinations Expo Cape Town

Des­ti­na­tions Expo Cape Town on Google Top 10

The offi­cial site makes it to the top while we get ranks 2 and 6. The tourism author­ity sites are all beaten again.

Con­clu­sion

The Des­ti­na­tions Expo is not solidly branded online. I would expect to see the offi­cial site on top under all the above key­words. The local author­ity sites do a good job, how­ever their SEO does not live up to the SEO stan­dards of Semi­oman­tics Frame­works used on all fea­tured sites of our pub­lish­ing network.

I am won­der­ing now what a Semi­oman­tics XO on a key­word related domain will do :-). Look for­ward to Des­ti­na­tions Expo our site under construction.

Related posts:

  1. Des­ti­na­tions Expo 2010 Cape Town
  2. Des­ti­na­tions Expo Cape Town
  3. Mon­key Vally Cape Town News
  4. Google Top 10 Tuning
  5. Mon­key Val­ley Resort News

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