Destinations Expo Branding
A little search on Google returns the following for Destinations Expo and related search terms:
Destinations Expo
The generic term, Destinations Expo returns roughly 1.6 million results; here are the Google Top 10:
Destinations Expo on Google
The South African Media site comes first under this generic terms. Note that even under this term, 2 sites of the YORGOO Publishing Network show up on Top 10.
Destinations Expo 2010 Cape Town
This seems to be the correct full name of the event we are looking at.
Destinations Expo 2010 Cape Town on Google
Note the total absence of the Official site hosted by the South African Media Company, owners of the Expo. This site here takes ranks 1 and 2, while the YORGOO Blog and Garden Route Publishing sit on number 7 and 8. Interestingly all tourism authority sites are beaten.
Destinations Expo 2010
This short phrase returns an interesting result as well:
Destinations Expo 2010 on Google
Two of our sites make it while the key phrase is dominated by tourism oriented authority sites. The official site is completely absent again.
Destinations Expo Cape Town
Google Top 10 for Destinations Expo Cape Town shows the following:
Destinations Expo Cape Town on Google Top 10
The official site makes it to the top while we get ranks 2 and 6. The tourism authority sites are all beaten again.
Conclusion
The Destinations Expo is not solidly branded online. I would expect to see the official site on top under all the above keywords. The local authority sites do a good job, however their SEO does not live up to the SEO standards of Semiomantics Frameworks used on all featured sites of our publishing network.
I am wondering now what a Semiomantics XO on a keyword related domain will do :-). Look forward to Destinations Expo our site under construction.
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