WP Best Project
Start your WordPress Project today by simply following the WP Best Project. Here is the synopsis of the project, a hypothetical case where a customer would like to sell his knowledge, services or products online.
The Purpose of the WP Best Project
The Purpose is to build an online presence for an individual who would like to sell services as a website developer, web designer or as an online marketing professional in order to monetize knowledge, know-how and digital products.
WP Best Project
What is required to make money online?
If you are unknown in the market, you need first of all a public image, authority in the field of your activity and a trust and confidence inspiring online image.
Second, you need a competitive product which is well presented to the site visitors.
Third you need a website which allows visitors to interact with you, be it by purchasing the product, by contacting you or by discussing with you. (Interactive website features).
How to build a Public Image?
Most newbies start with a social network, such as Facebook. A Facebook site can be a good solution provided you develop your Facebook professionally with the goal to drive your Facebook Contacts to your own sales pipeline.
This means: Facebook is not enough to make money as it is not flexible enough to let you present yourself in the most favorable light due to the limitation of freedom, features and due to the association of third party ads to your Facebook pages.
Also, there is more to the internet than Facebook; the Google Search Engine is another fine place where you will target your cold market audience and don’t forget eBay…
At present, my recommendation is to focus on Google, Facebook and eBay to start building your authority and public professional image.
To build your public image you will do the following:
1. Get a domain, preferably a .com representing your name or the name of your business.
Example: YorgoNestoridis.com or Semiomantics.com
2. Set up a website, featuring you, your work and your services.
3. Decide on some basic branding elements, such as your picture, may be a logo, a color scheme and fonts for your website; these branding elements you will use consistently wherever you are able to.
3. Edit your public profile consistently in function of your needs and purpose, be it on your website or on Facebook.
4. Associate your name with the benefits of your services and products and start publishing some interesting articles on your website.
Important: Whatever you put on line, make it look and sound professional!
How to Monetize your online Image?
Monetization means that visitors must like what they see and then have a way to follow through on your sales pipeline.
1. Set-up your products.
2. Set-up compelling product sales pages.
3. Set-up a sales pipeline, be it with buy-now features, with a shopping cart or with a catalog.
4. Set-up your customer follow-up, care and support systems.
5. Make sure a maximum of processes are automated.
The first choices
Based on the above, you will have to decide what you can do by yourself and what you may want to outsource to reach your goal of building a professional online presence.
If you are an all-round genius, you may do it all by yourself.
If on the other hand you need help creating graphics, ads or other media for your site, or if you need built in special features, or if you are not a brilliant copywriter, or if you have simply no clue about websites, hosting, databases, website optimization, content management, keywords, online marketing, search engine optimization, social network marketing and so on, then you may want to take some short-cuts by acquiring the lacking knowledge or by outsourcing the tasks which would be a waste of time to you as you will need to focus on where your money is and is coming from.
In any case, just know: you must be professional. You can save on the money side, but not on the quality. Quality will decide whether you will be visible online or damned to buy exorbitant Google and such like ads for the rest of your life. Google Top 10 positions are of the essence to optimize your cost per sales ratio as well as your ROI (return on investment).
Once interested people can find you, it is essential to inspire confidence with your professional sober, serious and integer look and content. What is visible on your site must be at least as good as what your competitors present and believe me, they are darn good at wrapping up their stuff to even make Santa blush.
At Semiomantics we are a team to take care of all your needs, be it just to set up a site or also to configure, optimize or custom design it. Contact me to find out more.
The WP Best project is a Semiomantics venture.
Look out for the implementation of the first steps or join tonight’s call at yorGOtalk at 8 pm GMT (London).
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