WP Best Project

Start your Word­Press Project today by sim­ply fol­low­ing the WP Best Project. Here is the syn­op­sis of the project, a hypo­thet­i­cal case where a cus­tomer would like to sell his knowl­edge, ser­vices or prod­ucts online.

The Pur­pose is to build an online pres­ence for an indi­vid­ual who would like to sell ser­vices as a web­site devel­oper, web designer or as an online mar­ket­ing pro­fes­sional in order to mon­e­tize knowl­edge, know-how and dig­i­tal products.

WP Best Project

If you are unknown in the mar­ket, you need first of all a pub­lic image, author­ity in the field of your activ­ity and a trust and con­fi­dence inspir­ing online image.

Sec­ond, you need a com­pet­i­tive prod­uct which is well pre­sented to the site visitors.

Third you need a web­site which allows vis­i­tors to inter­act with you, be it by pur­chas­ing the prod­uct, by con­tact­ing you or by dis­cussing with you. (Inter­ac­tive web­site features).

Most new­bies start with a social net­work, such as Face­book. A Face­book site can be a good solu­tion pro­vided you develop your Face­book pro­fes­sion­ally with the goal to drive your Face­book Con­tacts to your own sales pipeline.

This means: Face­book is not enough to make money as it is not flex­i­ble enough to let you present your­self in the most favor­able light due to the lim­i­ta­tion of free­dom, fea­tures and due to the asso­ci­a­tion of third party ads to your Face­book pages.

Also, there is more to the inter­net than Face­book; the Google Search Engine is another fine place where you will tar­get your cold mar­ket audi­ence and don’t for­get eBay…

At present, my rec­om­men­da­tion is to focus on Google, Face­book and eBay to start build­ing your author­ity and pub­lic pro­fes­sional image.

To build your pub­lic image you will do the following:

1. Get a domain, prefer­ably a .com rep­re­sent­ing your name or the name of your business.

Exam­ple: YorgoNestoridis.com or Semiomantics.com

2. Set up a web­site, fea­tur­ing you, your work and your services.

3. Decide on some basic brand­ing ele­ments, such as your pic­ture, may be a logo,  a color scheme and fonts for your web­site; these brand­ing ele­ments you will use con­sis­tently wher­ever you are able to.

3. Edit your pub­lic pro­file con­sis­tently in func­tion of your needs and pur­pose, be it on your web­site or on Facebook.

4. Asso­ciate your name with the ben­e­fits of your ser­vices and prod­ucts and start pub­lish­ing some inter­est­ing arti­cles on your website.

Mon­e­ti­za­tion means that vis­i­tors must like what they see and then have a way to fol­low through on your sales pipeline.

1. Set-up your products.

2. Set-up com­pelling prod­uct sales pages.

3. Set-up a sales pipeline, be it with buy-now fea­tures, with a shop­ping cart or with a catalog.

4. Set-up your cus­tomer follow-up, care and sup­port systems.

5. Make sure a max­i­mum of processes are automated.

Based on the above, you will have to decide what you can do by your­self and what you may want to out­source to reach your goal of build­ing a pro­fes­sional online presence.

If you are an all-round genius, you may do it all by yourself.

If on the other hand you need help cre­at­ing graph­ics, ads or other media for your site, or if you need built in spe­cial fea­tures, or if you are not a bril­liant copy­writer, or if you have sim­ply no clue about web­sites, host­ing, data­bases, web­site opti­miza­tion, con­tent man­age­ment, key­words, online mar­ket­ing, search engine opti­miza­tion, social net­work mar­ket­ing and so on, then you may want to take some short-cuts by acquir­ing the lack­ing knowl­edge or by out­sourc­ing the tasks which would be a waste of time to you as you will need to focus on where your money is and is com­ing from.

In any case, just know: you must be pro­fes­sional. You can save on the money side, but not on the qual­ity. Qual­ity will decide whether you will be vis­i­ble online or damned to buy exor­bi­tant Google and such like ads for the rest of your life. Google Top 10 posi­tions are of the essence to opti­mize your cost per sales ratio as well as your ROI (return on investment).

Once inter­ested peo­ple can find you, it is essen­tial to inspire con­fi­dence with your pro­fes­sional sober, seri­ous and inte­ger look and con­tent. What is vis­i­ble on your site must be at least as good as what your com­peti­tors present and believe me, they are darn good at wrap­ping up their stuff to even make Santa blush.

At Semi­oman­tics we are a team to take care of all your needs, be it just to set up a site or also to con­fig­ure, opti­mize or cus­tom design it. Con­tact me to find out more.

The WP Best project is a Semi­oman­tics venture.

Look out for the imple­men­ta­tion of the first steps or join tonight’s call at yor­GOtalk at 8 pm GMT (London).

Related posts:

1. Best WP Solution
2. Your Brand on Face­book, Twit­ter and YouTube

Tags: Best WP, Semiomantics, WP Best, WP Best project, Yorgo Nestoridis

This entry was posted on January 18, 2010 at 5:56 pm and is filed under WordPress, WP Best. You can follow any responses to this entry through the RSS 2.0 feed.