Marketing Herbalife on Twitter, Facebook and Google Part 2

This post will dis­cuss some basic pre­req­ui­sites  of Mar­ket­ing Herbal­ife (or any MLM) on Google, Twit­ter and Face­book, while  Part 1 was deal­ing with a typ­i­cal sit­u­a­tion describ­ing the effects and mech­a­nisms of online Mar­ket­ing focused on paid Google list­ing and Google Ads.

This post will set our focus right on our pur­pose which will be fun­da­men­tal when build­ing our online Mar­ket­ing Pipeline.

In order to sell what­ever we have to sell, we need to make sure that we can bring our prod­ucts or ser­vices in front of inter­ested peo­ple. In other terms, we need traf­fic, tar­geted traffic.

Mar­ket­ing Herbal­ife on twit­ter, Face­book and Google Part 2 Video

Traf­fic is then con­verted to leads, mean­ing con­tacts we can get in touch with, in one or the other way to pro­mote our prod­ucts and ser­vices, respec­tively to build trust and con­fi­dence by build­ing a qual­ity relation.

Leads con­vert to sales when we sell suc­cess­fully … our­selves, in the ideal case.

Frankly, nobody needs you to buy Herbal­ife prod­ucts or to buy a Busi­ness Pack online!

Most peo­ple have come across Herbal­ife in the past and they have prob­a­bly already been con­tacted by mail or in social net­works by Herbal­ife Inde­pen­dent Dis­trib­u­tors. If some­one wants to know more about Herbal­ife, he will punch “Herbal­ife” into the Google engine to get the pic­ture or he can click on an ad to sign up with some­one or they may have a neigh­bor or fam­ily mem­ber who is a dis­trib­u­tor, and so on.

In any case, there is com­pe­ti­tion out there and we are in an envi­ron­ment where peo­ple are search­ing for what they want, when they want it.

Push Mar­ket­ing is out, here comes pull marketing.

The impor­tant issue is: peo­ple must be able to find you when they are look­ing for the ben­e­fit you are pro­mot­ing and then they must be happy with what they see, once they found you (empathy).

[sin­glepic id=79 w=467 h=643 mode=web20 float=]

Your busi­ness is not Herbal­ife, or rather: Herbal­ife is not YOUR busi­ness. Your busi­ness is You, it’s your com­pany or Home Busi­ness that you define in func­tion of your pur­pose, means, abil­i­ties, ambi­tions and dreams.

Let’s call it MyBusi­ness (we will find a name later).

What is MyBusi­ness? MyBusi­ness is a mar­ket­ing busi­ness which mar­kets and pro­motes the prod­ucts and oppor­tu­ni­ties from a com­pany called Herbal­ife. You are basi­cally pro­mot­ing YOUR busi­ness, which is the only way not to breach Herbal­ife Rules nor to infringe Trade­marks or Copy­rights. Stick with this most impor­tant rule.

Exam­ple: the use of the name of Herbal­ife in your Domain name is not allowed (or needs per­mis­sion) and I won­der if the use of the name of Herbal­ife in your user name on Social Net­works could not become a prob­lem, since such user names tend to be con­verted to meta key­words on Twit­ter for exam­ple and there­fore it could be a breach of the Herbal­ife rules.

You are not sell­ing Herbal­ife Shakes and Tablets, you are not sell­ing Herbal­ife Busi­ness oppor­tu­ni­ties, you are not sell­ing Herbal­ife. For as long as you focus on sell­ing Herbal­ife, Pills and Pow­ders and Biz ops, you will not sell with success.

Con­vert your prod­uct names into ben­e­fits, into results, into dreams. That’s where empa­thy is cre­ated. Don’t go out and talk sci­ence, or mix YOUR busi­ness up with the name of Herbal­ife, or per­form a bal­anc­ing act on label­ing laws and other FDA rules by talk­ing to the press about stuff which is not your business.

Just talk what’s really on your mind: YOUR BUSINESS, it’s mis­sion and the ben­e­fits result­ing for its customers.

You are not sell­ing Herbal­ife in the first place but your­self and the ben­e­fits of your busi­ness. You are build­ing rela­tions, you are build­ing trust and you are shar­ing your con­vic­tions, prod­uct and busi­ness expe­ri­ence. Direct sell­ing is what it says: Direct sell­ing! And that entails per­sonal involve­ment. You are what your “label says” a Herbal­ife INDEPENDANT Dis­trib­u­tor, so you see: you are not Herbalife.

Your Herbal­ife Busi­ness devel­op­ment is prob­a­bly much less prod­uct dri­ven than based on the per­sonal rela­tion you develop with your prospects and customers.

The pri­mary rule is there­fore: Your Author­ity, your way of life and the way you present your­self online will impact on the empa­thy you cre­ate. It’s less what you say, than how you say it and your results will con­firm this.

Herbal­ife has a strict pol­icy about what you can say and what is reserved for the offi­cial rep­re­sen­ta­tives of the Com­pany itself. There are legal impli­ca­tions when and how you rep­re­sent a prod­uct or a com­pany. Stick with the rules!

To illus­trate the prob­lem: today I came across an arti­cle from the Ada Evening News while surf­ing the Google Top 10 on Herbal­ife, where excited Herbal­ife Dis­trib­u­tors are talk­ing to the press in a way which, I am not sure, is com­pli­ant with the rules.

Make it a rule to talk about YOUR Busi­ness and when you talk about Herbal­ife, always do it with due respect and cau­tion; don’t kill the hen lay­ing the Golden Eggs for you.

We now need to trans­late what we have to sell into mar­ket­ing lingo. Or rather, we have to find the key­words peo­ple would search for when wither want­ing the results our prod­ucts can pro­cure or if they want to ben­e­fit from the busi­ness oppor­tu­nity we have on offer.

Just dress a list of the ben­e­fits you have on offer, such as make money from home, make money with home busi­ness, earn online, lose weight, lose 20 pounds, get rid of your debt, …, what­ever you have defined as being the ben­e­fits your busi­ness activ­ity offers to prospects.

Mar­ket­ing lingo is not “I sell Vit­a­mins”, but ” I share with you the benefits”.

I did the exer­cise on over 100 Herbal­ife prod­ucts avail­able in the USA back in 2002 and cre­ated for each and every prod­uct a spe­cific short ad. It is how­ever enough if you focus on just a few block­buster prod­ucts, say 3–5 prod­ucts or prod­uct groups, on which you focus to attract first time cus­tomers. Herbal­ife is of great help in as much as the group names may already be key­word oriented.

There are two web­sites you may have sub­scribed to with your upline team leader: a lead cap­ture page (opt-in and auto respon­der sys­tem) and may be an online shop or prod­uct site. They both are Google neu­tral or inef­fi­cient, if they are repli­ca­tions, irre­spec­tive of the fact that you may have hooked your own domain to them.

Never mind, they will do the trick as they do the trick when you mar­ket with Google Ads.

If you have a domain, check if the domain name is Google effi­cient, either some­thing neu­tral like your name or includ­ing one of your main ben­e­fits or key­words you are tar­get­ing; if this is not the case, con­sider chang­ing your domain or get­ting a new one for your mar­ket­ing online. We will go through an exam­ple when build­ing our online mar­ket­ing pipeline.

May be this post is not very attrac­tive, but believe me, this is prob­a­bly the most impor­tant part of this series of posts. You must know what your busi­ness is and you must know what the ben­e­fits are you are offer­ing. And finally, you must know what key­words you will tar­get, whether you do this with Google Ads or on Twit­ter or Face­book, it all boils down to the same:

Peo­ple react to cer­tain trig­ger words or key phrases. That’s what gen­er­ates empa­thy, traf­fic, con­ver­sa­tion and conversion.

It is also impor­tant to dif­fer­en­ti­ate between your busi­ness and the MLM com­pany you are a Dis­trib­u­tor of. Keep in mind, you are build­ing a Net­work in your own rights as an asset for your busi­ness. Your assets are your author­ity, traf­fic, prospects, cus­tomers, cash­flow and part­ners in your net­works, be these net­works social or busi­ness related.

Spend time with this step to become aware who you are in this process, where you want to go and how you want to get there with what means.

Once your goals are clear, con­tinue and you will see, what will fol­low is just tech­ni­cal­i­ties and in sup­port of your purpose.

Think and Grow Rich!

You are basi­cally devel­op­ing your domain, author­ity, rep­u­ta­tion and cir­cle of influ­ence. Look at it in a sim­ple way: you buy a domain like a chunk of land and then you develop it. All you do all day long is to develop your domain by build­ing assets.

The assets we are talk­ing about are: vis­i­bil­ity, author­ity, noto­ri­ety, traf­fic, leads, prospects, cus­tomers, cus­tomer care, cash flow…

You develop these assets under your busi­ness name irre­spec­tive of the busi­ness oppor­tu­nity you pro­mote and they will finally deter­mine the value of your business.

If you got this one straight, you are on the right track and you will focus on just this one goal: develop your online (and offline) assets. The result­ing cash is the mea­sure for your suc­cess and your license from Herbal­ife is your means to con­vert your devel­op­ment to cash.

Look for­ward to Part 3 of Mar­ket­ing Herbal­ife on Twit­ter and Face­book and Google where we will build our online infrastructure.

• what is herbal­ife mar­ket­ing strategeys

Related posts:

1. Mar­ket­ing Herbal­ife on Twit­ter, Face­book and Google Part 1
2. Herbal­ife kills Face­book or the Other Way Around?
3. Google Top 10 with Twitter
4. Twy2 Social Net­work Mar­ket­ing Tool for Twitter
5. Make Money with Twit­ter Part 1

Tags: Google Top 10, Herbalife, Herbalife Marketing, Marketing Herbalife, Marketing Herbalife on Facebook, Marketing Herbalife on Google, Marketing Herbalife on twitter facebook google

This entry was posted on July 31, 2009 at 4:41 pm and is filed under Google Top 10, Marketing Herbalife on Twitter Facebook and Google. You can follow any responses to this entry through the RSS 2.0 feed.