Online Advertising 2

Online Adver­tis­ing on your site is a great way of mak­ing money online. Your suc­cess depends on var­i­ous fac­tors we have been post­ing about ear­lier. This post will present an Online Adver­tis­ing Solu­tion for Pro­fes­sion­als and Begin­ners. The new Adver­tis­ing Site Script allows the most flex­i­ble use of ads, their dis­play, mix and treatment.

To finance your web­site, you need ads; these can be ads pro­mot­ing your own prod­ucts and ser­vices, ads from a mer­chant where you have an affil­i­a­tion or paid third party ads, such as Pay Per Click ads (Google Ads for example).

In spite the fact that it becomes the more and more dif­fi­cult to dis­tin­guish between com­mer­cial and non-commercial con­tent, namely since the social net­works have rein­vented word to mouth adver­tis­ing (!), online pub­lish­ers keep track of com­mer­cial con­tent and be it just for track­ing and finan­cial  reasons.

Tra­di­tion­ally traf­fic is gen­er­ated not by ads but by con­tent. Search engines track con­tent and serve related links to their cus­tomers in form of search returns. Google for exam­ple scans site con­tent and indexes it in func­tion of mostly tech­ni­cal cri­te­ria and then lists the con­tent in func­tion of rel­e­vance (again based on tech­ni­cal criteria).

What is Adver­tis­ing and what is Con­tent? I guess, ads are part of con­tent and pro­mo­tional con­tent are part of online adver­tis­ing. If you write a pos­i­tive review about a prod­uct you are using, say an iPhone, you are clearly pro­mot­ing a prod­uct and if you then link your post to a seller’s web­site you are clearly adver­tis­ing, namely if you are an affil­i­ate of that mer­chant or if you have been paid to write the review.

Con­sumer pro­tec­tion orga­ni­za­tions and leg­is­la­tion wants pub­lish­ers and edi­tors to clearly ear­mark com­mer­cial con­tent from non-commercial con­tent and right they are, how­ever, there is a huge gray zone we are nav­i­gat­ing in where the dis­tinc­tion is often hard to draw in form of a sharp line.

Rule 1: From the above we deduct: we must dis­tin­guish between adver­tis­ing and non com­mer­cial content.

Rule 2: While we ear­mark com­mer­cial con­tent, we can mix it with or blend it in to non com­mer­cial con­tent. From a read­ers point of view it must remain clear which parts are commercial.

While any­one can set up a site with ads, not every­body will expe­ri­ence the same suc­cess. The biggest dif­fer­ence will result from the degree of impli­ca­tion of the pub­lisher, edi­tor or author: author­ity and per­sonal endorse­ment and word to mouth are the strongest forms of marketing.

Dif­fi­cult to find out whether you are talk­ing to some­one who rep­re­sents a com­mer­cial inter­est in a rec­om­men­da­tion or not; make it a rule to sup­pose that there is a com­mer­cial inten­tion behind most any com­mu­ni­ca­tion unless proof of the con­trary. Even church sites have a pur­pose of recruit­ing and increas­ing the institution’s influ­ence and finan­cial means.

The sym­bio­sis of com­mer­cial and non com­mer­cial con­tent requires a flex­i­ble site script to mix and blend dif­fer­ent con­tent while still remain­ing con­tex­tual. While in the past web mas­ters had to man­u­ally add ads to the con­tent, the process can be largely auto­mated today.

Semi­oman­tics has cre­ated a solu­tion allow­ing any­one to auto­mate the adver­tis­ing process in a high qual­ity pub­lish­ing frame­work with a proven track record of suc­cess­ful search Engine Mar­ket­ing. The site script “YORGOO Booster” will be released later this week. For the first time a site script inte­grates mul­ti­ple tech­ni­cally con­tra­dic­to­ry adver­tis­ing mod­ules with­out impact­ing on the pub­lish­ing framework’s Search Engine Opti­miza­tion and pub­lish­ing power.

Blog for Money enters a new phase of evo­lu­tion: every web­mas­ter can play the adver­tis­ing game with utmost vir­tu­os­ity and cre­ativ­ity as never before. Google Top 10 Rank­ings with your Ads, Shop or com­mer­cial and recy­cled con­tent are now in reach even for begin­ners with­out spend­ing thou­sands per year for Google Ads. Your valet will appreciate.

• ABOVE-THE-LINE online adver
• sharpline adver
• top sites for com­mer­cial adver­tis­ing online

Related posts:

1. Online Adver­tis­ing
2. Ycad­emy Sem­i­nar: How to Build an Online Business
3. Google Top 10 Rank­ing for your Ads
4. Pro­tect your Web­site Content
5. Buy Nike Kicks in Lon­don at Global Sports

Tags: Advertising Online, Google Top 10, Online Advertising, Semiomantics, Yorgo Nestoridis, YORGOO Booster

This entry was posted on June 29, 2009 at 11:25 pm and is filed under Google Top 10, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed.