Marketing Herbalife on Twitter, Facebook and Google Part 4
This post describes the set-up of our online infrastructure to Promote and Market Herbalife on Twitter, Facebook and Google. In Part 3 we have discussed our ambitious goals and means needed to meet our expectations.
Nutrinsider our Online Publication
Nutrinsider is our new Online Publication which will serve to build our authority, visibility and consequently traffic, leads and sales. The site script NewsCast from Semiomantics has a newspaper layout, allowing to feature up to 20 categories just on the home page for quick information. The layout is designed to provide an interesting surfing experience due to the automated embedding of visual elements.
Graphic design is provided by Bianca Gubalke from South Africa, my preferred graphic art designer. Have a look at the first shot of the work in progress:
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View the details by clicking on the picture; this is just the first shot, whereas Bianca has already loaded background graphics to give the site a personalized touch and feel. The color scheme is between blue and green, typography is still on default but will be modified.
We have pulled in a few posts via RSS to test RSS feed inflow and to have some posts to test display on site as well as impact on Google.
Nutrinsider on Twitter
Our new Twitter Account is already featuring our customized background graphics from Bianca Gubalke.
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As you can see I am just following my personal Twitter account to get some flow going and to test the power of communication and publishing of our Semiomantics scripts.
The good old joke about the bra and the hat had to serve for a first test, and guess what: Google sent us flowers right away.
Our tweet targeting an old joke pulled in from a joke network and published on Nutrinsider via RSS feed, triggered multiple Google entries, namely if you check the combination of Lose Weight with the word Bra and Hat :-)
It is not surprising to find us on Google Top 10 under the wording of the tweet (what did a bra say to a hat), what is of more interest is that the script automatically creates the association of our tweet with the main keywords of the website and triggers targeted entries in function of the definition and configuration of our publishing framework.
On Lose Weight Bra and on Lose Weight Hat you will find Nutrinsider on Google Top 10, which does not mean a big deal about ranking but it shows that Google picks up our entries extremely fast, indexes them and lists them where our intentions are.
Brilliant stuff our site script.
Configuring our Publishing Framework
The next step will be to configure our publishing framework for social network publishing purposes and for optimized communication with Google. We want to achieve that Google indexes us on each of our main targeted keywords and that Nutrinsider as a whole gains authority under those keywords. This process should be finished later today.
Social Network Publishing
We will need to optimize communication with Twitter and make sure that we can be found under our keywords. The publishing process needs to be mostly automated and we need to assure viral distribution. Once our social network publishing concept is implemented on Twitter we will move on to Facebook, which is just a link away.
Just for the record: Semiomantics Professional Publishing Scripts come with installation and configuration as well as basic graphic markup. Customization, script installations, add-on modules are included and delivered after testing. Direct collaboration between designer, developer and customer speeds up the implementation of each project.
More later today.