Marketing Herbalife on Twitter, Facebook and Google

Marketing Herbalife on Twitter is like marketing most anything on Twitter: it requires a goal, a concept, a strategy and the means to implement the plan. Focus and Consistency are the 2 additional ingredients which will lead to success.

Back in 2002, while testing MLM marketing online, I earned over $10 000 per month exclusively by selling Herbalife products online.

I have abandoned the MLM industry end of 2002 to build my own online business, implementing marketing concepts by building high performance websites and publishing networks aiming high visibility on Google Top 10, empathy and conversion.

Check me out on Google under the Keyword Google Top 10. This is what I see when checking as I am writing, rank 7, and there is more on page 2.

Herbalife Marketing: Two different Purposes

Herbalife Distributors pursue two purposes:

1. Selling Products to earn an income.

2. Expanding the Network (Downline) to leverage on the MLM structure and pay plan.

This series of posts will deal with Marketing and Promoting Herbalife Products and Business opportunity online using Twitter, Facebook and Google.

Herbalife Marketing with Google Ads

Herbalife Distributors often use replicated lead generation pages, which due to the nature of replication have little chance to gain visibility on Google.

The advantage of such squeeze, splash or landing pages is that the Distributor does not need to be internet savvy, he just needs to “drive traffic to the page”.

Google Ads provide a system allowing anyone to target prospects on a keyword based model, whereas the advertisers bid for the keywords. Google is selling keywords on auction bases, the advertiser bids for the best possible exposure.

The goal consists in spending less on ads than to earn on conversion. If a Herbalife Distributor rakes in $320 for a new Supervisor recruited using Google ads, then the deal would be brilliant; however the truth is, that Google advertising cost has tremendously increased since 2002 when we could advertise for 1 cent per click and when with 5 cents per click you already looked like a hero.

The disadvantages of the Google Ads concept for Herbalife Distributors

Relying only on Google Ads is an expensive venture, the more that only few people know, what a new supervisor actually costs when recruited by using Google Ads. In fact the reward on the advertising Dollars spent does not just come from the recruiting commission, but form the future earnings upline achieves from the activity of the new supervisor. The same idea is used as a base for calculation at eBay, Amazon and other online commercial ventures.

How to be Successful in Herbalife recruiting using Google Ads

Let’s suppose you have some knowledge about keywords, targeting and AdWords, then you can figure out how many clicks you need to get one lead, and how many leads you need to sell one business pack and how many business packs you need to sell to get one new Supervisor, and … you will know the average price you pay per click and the time frame within which you have to get these clicks to be successful.

This knowledge lets you easily budget your business.

Let’s say you need 30 clicks to get 1 lead at 50 cents a click, then every lead costs you $15

Let’s say you need 10 leads to sell a Business Pack, then each business pack entails marketing cost of $150

Let’s say out of  5 Business Packs sold you recruit one Supervisor, that means your Supervisor costs $750 in Marketing Cash.

You will get $320 in commissions for the 4000 Points sold, you are in the red with $430.

That is when you are told: the money is in the follow-up. And it’s true, that’s where the money is, provided you have someone to follow-up upon in the first place.

Who right in his mind would use Google Ads to Recruit for Herbalife – or any MLM?

The answer is simple: your upline would.

Why? Because he builds his downline with the cumulative marketing efforts provided by himself and his downline. In other terms, you need to be able to split and “share” your marketing budget with downlines to bring your own marketing cost down to below your direct commission income level.

Here is how it works:

Suppose you are a Supervisor and you have 9 downline Supervisors.

You team up and everyone kicks in $100 per month to a joint AdWords campaign, that’s a total budget of $1000. Now let’s play the statistics according to the above assumptions:

From your point of view, as the upline, your team will grow by one new supervisor; you don’t know where in your downline, it could be a direct hit or it could be on the account of one, and one only of your downlines.

Your winning downline spent $100 and makes $320. You spent $100 and you make your 5%, that’s $200. You two are in the black, whereas the other 8 team members have been paying for your success.

After 4 months, you will have 4 new supervisors and  the team has made 4 x $320 = $1280 plus your 4 times $200, totaling $2080 if your new supervisors went all under one of your direct downlines. At the same time your team has spent $4000 or $400 a person.

At this point only one person in the team is statistically in the black, and that is the upline. Statistically all team members have spent $400 and 4 of them have made $320. The latter are in the red by $80, while the other 5 team members are in the red by $400 each and you, the upline you are in the black with at least $400.

After 10 months (we neglect here the contribution by the new supervisors, which will worsen the stats for your initial team members individually), you will have 10 new supervisors, one a direct downline, the others underneath.

Each team member will have spent $1000 and each will have made $320, i.e. they lose $680

You, as their upline will have spent $1000 and you made one time $320 and 9 times $200=$1800, totaling $2120, earning on the operation $1120.

This is the math!

But it gets worse:

Herbalife Distributors compete against each other for keywords

There are many Herbalife Distributors promoting their Business Opportunity on Google, which per se is not a bad idea. However, there is not unlimited traffic on the targeted keywords and many teams target similar keywords, competing with each other for the best spots and overbidding each other to get most of the valuable traffic. This way, in general, there are only two parties which make money for sure: Google and Herbalife the Company (they don’t spend a dime and their global distributorship and sales grow), while you as a distributor, you overpay your clicks because of the internal competition.

The solution to the problem

There are 3 solutions:

1. Become an upline and deal with your team as described above, making sure that you grow faster than people drop out. This will work and as some of your downlines will grow as well you will reach the critical mass soon where you don’t need to contribute to the marketing effort anymore (financially).

2. Get Google Traffic with a highly visible website on Google. Invest into your own marketing arm, a top notch SEO tuned website and get organic Google Top 10 listing under the relevant keywords.

3. Look for additional marketing strategies to complete your Google strategy and decrease the average marketing cost per conversion; this is what we want to look at when talking about Marketing Herbalife on twitter and Facebook.

The main benefit of our Herbalife Marketing Solution

Marketing Herbalife or any MLM online needs a global approach to streamline the effort and to hit two targets at the same time, Google and Social networks such as Twitter and Facebook.

This Marketing concept unites Google Top 10 chasing as well as Social Media Marketing; it may replace completely or partially Google Ads budgets.

This Marketing concept is designed to generate individual results as well as team results, unlike the above described GoogleAds concept used by many Herbalife Distributor teams where individuals are playing with too small of a budget to achieve significant individual results in useful time. (Useful time means, before Distributors abandon and stop their marketing effort.)

Watch out for Marketing Herbalife on Twitter, Facebook and Google Part 2

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.