Marketing Herbalife on Twitter, Facebook and Google Part 1

Mar­ket­ing Herbal­ife on Twit­ter is like mar­ket­ing most any­thing on Twit­ter: it requires a goal, a con­cept, a strat­egy and the means to imple­ment the plan. Focus and Con­sis­tency are the 2 addi­tional ingre­di­ents which will lead to success.

Back in 2002, while test­ing MLM mar­ket­ing online, I earned over $10 000 per month exclu­sively by sell­ing Herbal­ife prod­ucts online.

I have aban­doned the MLM indus­try end of 2002 to build my own online busi­ness, imple­ment­ing mar­ket­ing con­cepts by build­ing high per­for­mance web­sites and pub­lish­ing net­works aim­ing high vis­i­bil­ity on Google Top 10, empa­thy and conversion.

Check me out on Google under the Key­word Google Top 10. This is what I see when check­ing as I am writ­ing, rank 7, and there is more on page 2.

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Mar­ket­ing Herbal­ife on Google — Video

Herbal­ife Dis­trib­u­tors pur­sue two purposes:

1. Sell­ing Prod­ucts to earn an income.

2. Expand­ing the Net­work (Down­line) to lever­age on the MLM struc­ture and pay plan.

This series of posts will deal with Mar­ket­ing and Pro­mot­ing Herbal­ife Prod­ucts and Busi­ness oppor­tu­nity online using Twit­ter, Face­book and Google.

Herbal­ife Dis­trib­u­tors often use repli­cated lead gen­er­a­tion pages, which due to the nature of repli­ca­tion have lit­tle chance to gain vis­i­bil­ity on Google.

The advan­tage of such squeeze, splash or land­ing pages is that the Dis­trib­u­tor does not need to be inter­net savvy, he just needs to “drive traf­fic to the page”.

Google Ads pro­vide a sys­tem allow­ing any­one to tar­get prospects on a key­word based model, whereas the adver­tis­ers bid for the key­words. Google is sell­ing key­words on auc­tion bases, the adver­tiser bids for the best pos­si­ble exposure.

The goal con­sists in spend­ing less on ads than to earn on con­ver­sion. If a Herbal­ife Dis­trib­u­tor rakes in $320 for a new Super­vi­sor recruited using Google ads, then the deal would be bril­liant; how­ever the truth is, that Google adver­tis­ing cost has tremen­dously increased since 2002 when we could adver­tise for 1 cent per click and when with 5 cents per click you already looked like a hero.

Rely­ing only on Google Ads is an expen­sive ven­ture, the more that only few peo­ple know, what a new super­vi­sor actu­ally costs when recruited by using Google Ads. In fact the reward on the adver­tis­ing Dol­lars spent does not just come from the recruit­ing com­mis­sion, but form the future earn­ings upline achieves from the activ­ity of the new super­vi­sor. The same idea is used as a base for cal­cu­la­tion at eBay, Ama­zon and other online com­mer­cial ventures.

Let’s sup­pose you have some knowl­edge about key­words, tar­get­ing and AdWords, then you can fig­ure out how many clicks you need to get one lead, and how many leads you need to sell one busi­ness pack and how many busi­ness packs you need to sell to get one new Super­vi­sor, and … you will know the aver­age price you pay per click and the time frame within which you have to get these clicks to be successful.

This knowl­edge lets you eas­ily bud­get your business.

Let’s say you need 30 clicks to get 1 lead at 50 cents a click, then every lead costs you $15

Let’s say you need 10 leads to sell a Busi­ness Pack, then each busi­ness pack entails mar­ket­ing cost of $150

Let’s say out of  5 Busi­ness Packs sold you recruit one Super­vi­sor, that means your Super­vi­sor costs $750 in Mar­ket­ing Cash.

You will get $320 in com­mis­sions for the 4000 Points sold, you are in the red with $430.

That is when you are told: the money is in the follow-up. And it’s true, that’s where the money is, pro­vided you have some­one to follow-up upon in the first place.

The answer is sim­ple: your upline would.

Why? Because he builds his down­line with the cumu­la­tive mar­ket­ing efforts pro­vided by him­self and his down­line. In other terms, you need to be able to split and “share” your mar­ket­ing bud­get with down­lines to bring your own mar­ket­ing cost down to below your direct com­mis­sion income level.

Here is how it works:

Sup­pose you are a Super­vi­sor and you have 9 down­line Supervisors.

You team up and every­one kicks in $100 per month to a joint AdWords cam­paign, that’s a total bud­get of $1000. Now let’s play the sta­tis­tics accord­ing to the above assumptions:

From your point of view, as the upline, your team will grow by one new super­vi­sor; you don’t know where in your down­line, it could be a direct hit or it could be on the account of one, and one only of your downlines.

Your win­ning down­line spent $100 and makes $320. You spent $100 and you make your 5%, that’s $200. You two are in the black, whereas the other 8 team mem­bers have been pay­ing for your success.

After 4 months, you will have 4 new super­vi­sors and  the team has made 4 x $320 = $1280 plus your 4 times $200, total­ing $2080 if your new super­vi­sors went all under one of your direct down­lines. At the same time your team has spent $4000 or $400 a person.

At this point only one per­son in the team is sta­tis­ti­cally in the black, and that is the upline. Sta­tis­ti­cally all team mem­bers have spent $400 and 4 of them have made $320. The lat­ter are in the red by $80, while the other 5 team mem­bers are in the red by $400 each and you, the upline you are in the black with at least $400.

After 10 months (we neglect here the con­tri­bu­tion by the new super­vi­sors, which will worsen the stats for your ini­tial team mem­bers indi­vid­u­ally), you will have 10 new super­vi­sors, one a direct down­line, the oth­ers underneath.

Each team mem­ber will have spent $1000 and each will have made $320, i.e. they lose $680

You, as their upline will have spent $1000 and you made one time $320 and 9 times $200=$1800, total­ing $2120, earn­ing on the oper­a­tion $1120.

This is the math!

But it gets worse:

There are many Herbal­ife Dis­trib­u­tors pro­mot­ing their Busi­ness Oppor­tu­nity on Google, which per se is not a bad idea. How­ever, there is not unlim­ited traf­fic on the tar­geted key­words and many teams tar­get sim­i­lar key­words, com­pet­ing with each other for the best spots and over­bid­ding each other to get most of the valu­able traf­fic. This way, in gen­eral, there are only two par­ties which make money for sure: Google and Herbal­ife the Com­pany (they don’t spend a dime and their global dis­trib­u­tor­ship and sales grow), while you as a dis­trib­u­tor, you over­pay your clicks because of the inter­nal competition.

There are 3 solutions:

1. Become an upline and deal with your team as described above, mak­ing sure that you grow faster than peo­ple drop out. This will work and as some of your down­lines will grow as well you will reach the crit­i­cal mass soon where you don’t need to con­tribute to the mar­ket­ing effort any­more (financially).

2. Get Google Traf­fic with a highly vis­i­ble web­site on Google. Invest into your own mar­ket­ing arm, a top notch SEO tuned web­site and get organic Google Top 10 list­ing under the rel­e­vant keywords.

3. Look for addi­tional mar­ket­ing strate­gies to com­plete your Google strat­egy and decrease the aver­age mar­ket­ing cost per con­ver­sion; this is what we want to look at when talk­ing about Mar­ket­ing Herbal­ife on twit­ter and Facebook.

Mar­ket­ing Herbal­ife or any MLM online needs a global approach to stream­line the effort and to hit two tar­gets at the same time, Google and Social net­works such as Twit­ter and Facebook.

This Mar­ket­ing con­cept unites Google Top 10 chas­ing as well as Social Media Mar­ket­ing; it may replace com­pletely or par­tially Google Ads budgets.

This Mar­ket­ing con­cept is designed to gen­er­ate indi­vid­ual results as well as team results, unlike the above described Goog­leAds con­cept used by many Herbal­ife Dis­trib­u­tor teams where indi­vid­u­als are play­ing with too small of a bud­get to achieve sig­nif­i­cant indi­vid­ual results in use­ful time. (Use­ful time means, before Dis­trib­u­tors aban­don and stop their mar­ket­ing effort.)

Watch out for Mar­ket­ing Herbal­ife on Twit­ter, Face­book and Google Part 2

• google herbal­ife
• how to make ads of herbal­ife on facebook
• can i adver­tise herbal­ife on Facebook
• tip to herbal­ife face­book twit­ter part 2
• best herbal­ife mar­ket­ing advertising
• how to adver­tise herbal­ife on face­book status
• how to adver­tise herbal­ife online
• how to make herbal­ife leads tutorials
• mak­ing mar­ket­ing herbal­ife on twit­ter face­book and google
• mar­ket­ing herbal­ife on google

Related posts:

1. Google Top 10 with Twitter
2. Herbal­ife kills Face­book or the Other Way Around?
3. Twy2 Social Net­work Mar­ket­ing Tool for Twitter
4. Make Money with Twit­ter Part 1
5. Make Money with Twit­ter Part 2

Tags: Google Top 10, Herbalife, Herbalife Lead Generation, Herbalife Marketing, Herbalife Marketing on FAcebook, Herbalife Marketing on twitter, Herbalife Marketing Solution, Herbalife on Facebook, Herbalife on Google, Herbalife on Twitter, Marketing Herbalife on Google, Marketing Herbalife on Social Networks, Marketing MLM on Social Networks, Twitter for Herbalife Distributors

This entry was posted on July 30, 2009 at 6:02 pm and is filed under Google Top 10, Marketing, Marketing Herbalife on Twitter Facebook and Google. You can follow any responses to this entry through the RSS 2.0 feed.