Media Development and Design Ycademy

Web­site Devel­op­ment has changed in recent years: while 10 years ago sim­ple html sites with some embed­ded small pic­tures were the rule, cus­tomers ask increas­ingly for advanced media fea­tures, inter­ac­tiv­ity and con­nec­tiv­ity namely with social networks.

The Path to …

Hiod, YORGOO and Ycad­emy have made cut­ting edge tech­nol­ogy avail­able to a broad pub­lic and part-time site devel­op­ers since 2001. We con­tinue to develop along gen­eral trends by help­ing ordi­nary peo­ple reach­ing extra­or­di­nary results in an envi­ron­ment where by def­i­n­i­tion things become more com­plex and demand per­ma­nent edu­ca­tion, be it just to allow to tar­get mar­ket­ing efforts to the ever mov­ing tar­get of the masses: from the PC to the Lap­top, to Social Net­works and to Mobile devices.

With Semi­oman­tics we have cre­ated a ver­sa­tile Word­Press based pub­lish­ing plat­form for indi­vid­u­als and pros. Semi­oman­tics scripts can han­dle most any con­tent in most any for­mat and are fully mul­ti­me­dia enabled; how­ever web design­ers who cus­tomize the scripts need to be able to edit more demand­ing for­mats, such as mul­ti­me­dia requir­ing at least basic knowl­edge of flash, after effects, media encod­ing and such like.

Of course these tasks can be out-sourced, how­ever as these fea­tures are in the trend, they are also the ones rep­re­sent­ing most of the added value.

Ycad­emy will con­tinue to pro­vide to Ycad­emy Sem­i­nar Par­tic­i­pants scripts for per­sonal use which can be edited with­out any knowl­edge of Flash and such like. Such scripts how­ever are not adapted for com­mer­cial use, since they do not rep­re­sent the nec­es­sary secu­rity and pro­tec­tion of content.

Ycad­emy remains the most cost effec­tive access to high per­for­mance scripts and advanced technology.

… suc­cess …

For Web­site Devel­op­ers and Web design­ers Ycad­emy con­tin­ues to offer sup­port and step by step intro­duc­tion to advanced technology.

At this point in time, we are prepar­ing to move ahead by focus­ing on media related basic knowl­edge. This includes train­ings related to pro­grams such as Adobe Flash, After Effects, Media Encoder and more.

Over the last 3 months we have been on a very fast edu­ca­tional track as we needed to catch up rapidly with some miss­ing knowl­edge, namely in the fields of image edit­ing and pub­lish­ing and photography.

The next step will be flash for those who are inter­ested in being able to pro­vide bet­ter visual effects with lower file weight. Also, Flash allows us to profit from the most recent Semi­oman­tics devel­op­ments;  Semi­oman­tics advanced xml opti­miza­tion entails high response from Search Spi­ders and allows for top rank­ing with Flash encoded sites.

I am aware that flash encod­ing requires the use of Adobe’s flash edi­tor and the cur­ricu­lum is there­fore designed for par­tic­i­pants who dis­pose of Flash Pro (at least ver­sion CS 3).

When decid­ing to set up our edu­ca­tional ses­sions per­tain­ing to Pho­to­shop, we focused already on the log­i­cal con­se­quence: Pho­to­shop leads to Flash.

Pho­to­shop is a design tool devel­oped orig­i­nally for the print­ing indus­try, not the web. Pho­to­shop is the indus­try stan­dard for edit­ing images and bitmaps, while Flash sets the stan­dard for vec­tor and raster graph­ics. In sim­ple terms: Pho­to­shop is for sta­tic stuff, while Flash is for ani­mated 2 dimen­sional stuff. Pho­to­shop is best for Print out­put, while Flash is best for Web output.

… with a vision …

Photoshop’s image out­put can be eas­ily copied and repro­duced, while Flash is not easy to repro­duce and is there­fore more secure.

Flash has it’s own pro­gram­ing lan­guage called Action­Script; using Action­Script we can cre­ate appli­ca­tions, games, inter­ac­tive con­tent and so on. Stream­ing video can be eas­ily con­trolled by Flash using Action­Script (see YouTube).

Flash helps to express our­selves bet­ter in the web envi­ron­ment, it allows for more flex­i­bil­ity, secu­rity and inter­ac­tion. Flash leads log­i­cally to 3D and 3D animation.

Mov­ing on to Flash with inter­ested par­tic­i­pants needs some plan­ning based on the fol­low­ing key factors:

Is there suf­fi­cient inter­est in a Flash Cur­ricu­lum? The plan includes 2 Flash ses­sions per week (Tues­day and Thurs­day). The ses­sion will focus on Flash Basics in order to learn as quickly as pos­si­ble to work with tem­plates and to cus­tomize tem­plates for cus­tomers’ needs.

The remain­ing 3 weekly ses­sions, (Mon­day, Wednes­day and Fri­day) will focus on Mar­ket­ing, Edit­ing and Pub­lish­ing using Word­Press CMS, Semi­oman­tics and improv­ing our skills and edit­ing by apply­ing our knowl­edge of CSS, Pho­to­shop,  Dig­i­tal Photography.

The Flash Cur­ricu­lum will require thor­ough prepa­ra­tion from our end and avail­abil­ity form participant’s side. Par­tic­i­pants need to be prop­erly equipped, which implies the instal­la­tion of a Flash edi­tor on the Computer.

In order to make this worth the effort, we esti­mate that we need at least 10 par­tic­i­pants. Cost and arrange­ments will be com­pa­ra­ble to ear­lier sim­i­lar set-ups such as our cur­ricu­lum for Office 2010 or Pho­to­shop CS4.

… to embarke for a Journey …

Par­tic­i­pants must be prop­erly equipped to profit from the ses­sions. We will need Flash Pro as well as Photoshop.

If we pro­ceed with the above plan, then we will be able to hold an inter­est­ing Ycad­emy Sem­i­nar in May which will be inter­est­ing and open for Flash savvy par­tic­i­pants as well as for par­tic­i­pants who do not edit flash. The sem­i­nar will deal with Flash and xml, the lat­ter allow­ing par­tic­i­pants to build flash sites and fea­tures with­out edit­ing flash, while the first will be able to embed con­tent selec­tively into Flash.

In a cer­tain way, the Sem­i­nar will be a con­tin­u­a­tion of the March Sem­i­nar where we have intro­duced Semi­oman­tics Evo­lu­tion. New tem­plates will be avail­able for dif­fer­ent pur­poses, whereas some par­tic­i­pants will edit just xml, oth­ers the fla files to come to the same visual result on the first shot apply­ing dif­fer­ent techniques.

I would be inter­ested to find out what you think about the above plan and get some feed-back about pre­vail­ing inter­est and commitment.

… as suc­cess­ful online edi­tors and publishers.

Please com­ment here below and join tomorrow’s ses­sion where we will detail the above to give you a clear view of what we have in mind and where it will lead to.

Don’t be wor­ried about the even­tual dif­fi­cul­ties; while we are learn­ing Flash we will have the oppor­tu­nity to profit from our exist­ing knowl­edge and solid­ify our Pho­to­shop, CSS, Dig­i­tal Pho­tog­ra­phy and xml skills. The pace will be reduced com­pared to the last 3 months where we have gone fast and often spent more time on a day to day bases than anticipated.

I am look­ing for­ward to your input.

Thanks!

PS: The pics have been taken yes­ter­day and I have just pulled them through a B&W Holga Fil­ter in Photoshop.

• pre­sets gimp 70s

Related posts:

1. Social Media Mar­ket­ing by Ycademy
2. Yorgo Media Design
3. Dig­i­tal Pho­tog­ra­phy Ycad­emy 8
4. Socal Media Mar­ket­ing — Your Busi­ness on CNN
5. Dig­i­tal Pho­tog­ra­phy Ycad­emy 1

Tags: Flash, Media Design, Photoshop, Semiomantics, Web Design, Website Development, Ycademy, Yorgo Nestoridis

This entry was posted on April 26, 2010 at 11:00 pm and is filed under Development, Digital Photography, Marketing, Media, Photoshop, Publishing, Publishing Online, Semiomantics, Ycademy. You can follow any responses to this entry through the RSS 2.0 feed.