Photo Media Stock Seminar

August 26, 2010
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Copy­right © 2010 Yorgo Nestoridis. Visit the orig­i­nal arti­cle at http://yorgonestoridis.com/media-marketing-publishing/photo-media-stock-seminar-2/.

Photo Media Stock Sem­i­nar Information

This week-ends Photo Media Sem­i­nar has a busy sched­ule like all Ycad­emy Sem­i­nars and to antic­i­pate some of the issues I would like to invite par­tic­i­pants to pre­pare the fol­low­ing:

Adobe Light­room 3

We will intro­duce and work with Adobe Light­room 3. There are some amaz­ing fea­tures and improve­ments of the soft­ware which will make our work eas­ier. Amongst the improve­ments you will  find:

  1. Supe­rior Noise Reduction
  2. Sup­port for DSLR video file formats
  3. Improved Image Watermarking
  4. New Image Import­ing Interface
  5. Per­spec­tive Correction
  6. Teth­ered shooting
  7. Lens Cor­rec­tion
  8. Improved Slide-shows with Music

and more.

Please down­load and install the 30 days trial ver­sion from Adobe: Click HERE.

DO NOT install unless you have attended last night’s session.

We will install and cus­tom con­fig­ure the soft­ware at tonight’s Ycad­emy call.

Cam­era Calibration

As far as I am aware of, all par­tic­i­pants use cam­eras which out-put jpg for­mat images, com­pared to RAW for­mats. We will there­fore do an empir­i­cal cal­i­bra­tion based on what we see. For this rea­son, we work with a few images shot with our cam­era as follows:

  • 3 images day­light, nor­mal conditions
  • 3 images low light conditions
  • 3 images flash (indoors, party, rooms,…)

Please load the pic­tures to a blog post or a page as wide as your col­umn allows (for most 460 pixels).

Exam­ple before and after:

iPhone 4 Pho­tos as shot:

Every­body knows the Voda­fone red …. for my taste the above is too warm, too orange tinted.

Same here, the white is yel­low­ish and the blue drift­ing off to a hazy warm blue.

Again very warm and yellow …

iPhone 4 Pho­tos after Calibration

I have used the above iPhone 4 Pho­tos to cre­ate a cal­i­bra­tion pre­set in Light­room 3. Then I re-loaded the images again and applied the pre­set to obtain the fol­low­ing results:

Puri­fied mid tones and cooler tonal range, a bit of sharp­en­ing and the photo looks pretty much as I remem­ber the scene.

The cool­ing pro­vokes ‘blueish’ shad­ows … still bet­ter than yel­low. The white on top of the image is closer to the real white.

Cool­ing helps a lot here; the coun­try­side in the back­ground has its real color. The walls of the build­ings on the fore­ground are yel­low in real­ity and dom­i­nate the color range. We are here pretty close to reality.

I have taken a sim­i­lar photo with my P&S Leica V-Lux-20:

You may notice that this Photo before edit­ing is bet­ter than the edited ver­sion of the iPhone Photo … or a more zoomed version:

As unreal as it may appear, these blues really stick out. How­ever cal­i­brat­ing this cam­era, I would rather reduce the blue impact and cre­ate a pre­set which is less cool.

Note the church on the last image is also vis­i­ble on the third iPhone Pic­ture. The two pics have been taken from about the same loca­tion and dis­tance. The opti­cal zoom of the Leica pro­vides a smash­ing result con­sid­er­ing that we are talk­ing about a cam­era about of the size of a box of cigarettes.

You like this pic­ture? Pretty sharp huh … that one has been taken with a credit card size Leica C-Lux-3 Point and Shoot cam­era. Nice details … you see all the dust and fin­ger prints on the cam and the iPhone.

Author: Yorgo Nestoridis, Media Mar­ket­ing & Pub­lish­ing, Founder of YORGOO Pub­lish­ing, YORGOO Press and Semiomantics.

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One Response to Photo Media Stock Seminar

  1. […] Prepa­ra­tion is key to results and suc­cess; in this sense I have pre­pared for tonight’s impor­tant Ycad­emy Sem­i­nar Pre­call as laid out HERE. […]

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