Working from Home

YN — Work­ing from Home is an impor­tant key­word on all big search engines. On Google there are over 100 mil­lion search returns on Work­ing from Home. If you add to it the word “news” and make it “Work­ing from Home News”, Google returns over 400 Mil­lion results.

Inter­est­ingly on the News related Work­ing from Home term, there are next to no adver­tis­ers. Work from Home and Work­ing from Home are the priv­i­leged key­words of the tra­di­tional Home Busi­ness Industry.

Zo Nicholas’ Pub­li­ca­tion, Work­ing from Home News is full of inter­est­ing con­tent for Work from Home Afi­ciona­dos. One of the rea­sons is in the fact that Zo has a huge expe­ri­ence and knowl­edge which she is will­ing to share on her site.

Lack of knowl­edge, lack of expe­ri­ence means loss of time and money. Most home busi­ness devel­op­ers com­mit the same errors, namely when it comes to online mar­ket­ing. Take the short­cut and pass by Zo’s site to improve your online per­for­mance, it’s worth while.

Work­ing from Home News on Google

(Note there are 441,000,000 search returns and we aim top 10)

One of the most impor­tant tips I found on Work­ing from Home News is: start work­ing on your own vis­i­bil­ity instead of just book­ing Google Ads. Google Ads are a great tool, how­ever they are extremely expen­sive when they are not accom­pa­nied by an attrac­tive land­ing site. Note: it’s not a land­ing page but a land­ing site!

Lead gen­er­a­tion has changed over time and while a sim­ple pop-up with an ‘opt-in here’ box was enough a few years ago, we need today more sophis­ti­cated tools and envi­ron­ments which inspire con­fi­dence and trust.

What the Feed­back records do for EBay sell­ers, do Google rank­ings and list­ings for most other envi­ron­ments. A bought spot on Google’s top 10 page of the tar­geted key­word can never be the equiv­a­lent to an author­ity site on the organic top 10 list­ing on the same page.

Repli­cated land­ing pages have become about use­less and yet some peo­ple have only real­ized since we have an eco­nomic crises that you need a land­ing page at all instead of send­ing peo­ple directly to a prod­uct or busi­ness page. Sorry to say, but you have missed the train and you are just about to miss the next train.

Today the world is shaped by social net­works. Users of Face­book and such like are used to a cer­tain com­fort and an attrac­tive inter­ac­tive envi­ron­ment, for most the only way to imag­ine social­iz­ing online. Send­ing Face­book users to a land­ing page with tra­di­tional “work from home fire your boss” slo­gans is inef­fi­cient and a waste of time. To the con­trary, it’s destruc­tive when it comes to the rela­tions you have built in your social network.

We have been run­ning per­ma­nent tests on adver­tis­ing online for over 5 years and from our own expe­ri­ence we know that adver­tis­ing is not a one-way road and it is not a war you can fight with just one arm.

Nowa­days we need to com­bine our strate­gies in a much more thought through way to use our adver­tis­ing dol­lars in the best pos­si­ble way. The sin­gle one strat­egy with an increas­ingly grow­ing impor­tance is your per­sonal author­ity out­side of the social net­work envi­ron­ment. Busi­ness is not done and deals are not closed on social net­works but in your own exter­nal envi­ron­ment. Your web­site must there­fore beat Face­book anytime!

Social Media Mar­ket­ing is about meet­ing peo­ple in social net­works and get­ting them out of the social net­work to close a deal. It only works if you pro­vide an inspir­ing site, a site which con­firms and builds addi­tional trust and confidence.

Objec­tive bench marks about how trust­wor­thy you are, are nonex­is­tent except if you can show pos­i­tive feed­back (blog com­ments), inde­pen­dent edi­to­ri­als about you on Google (look­ing up the site own­ers name on Google, the sug­gested busi­ness opportunity’s com­pany name and related top­ics) and yet that is just an indi­ca­tion. You may try to look at per­for­mance records, vis­i­ble pres­ence, and more and yet noth­ing will ever equal the per­sonal expe­ri­ence peo­ple have with you by deal­ing with you OVER TIME.

Hav­ing said the above, we can deduct that online you have many entries, many places you go to and you com­mu­ni­cate through; but in the end you have only one rep­u­ta­tion to lose. The same is true for your busi­ness oppor­tu­nity. Mixed rep­u­ta­tion records are the best killer of a busi­ness online; would you buy from a seller with a pos­i­tive feed-back record of 70% only on EBay?

Or, would you join a busi­ness where 3 out of the top 10 Google entries talk about spam, law­suits or fraud? You prob­a­bly would not even join if 90% only are flaw­less. Think about EBay’s stan­dards where over 98% of the feed backs need to be pos­i­tive to keep Power Seller status.

How about if Google cre­ates even a rec­om­mended search cat­e­gory for Scam under your busi­ness name, or if you are claim­ing to sell ‘nat­ural’ food sup­ple­ments and Google comes up with a rec­om­mended search for side effects or another doubt inspir­ing cat­e­gory ‘does it work’?

Would you sign up with a com­pany cor­re­spond­ing to the above pro­file? Seriously?

Herbal­ife Image on Google

My point is not to judge Herbal­ife here or to take posi­tion about the qual­ity of any prod­ucts or busi­ness oppor­tu­ni­ties. My point is: the inter­net is one big town and you have only one rep­u­ta­tion to pre­serve or to lose. If you are suf­fer­ing from a mixed image, your rep­u­ta­tion is harmed. Some com­pa­nies and indi­vid­u­als do not attach enough impor­tance to their image online and won­der why their pop­u­lar­ity online is not what it appears to be in a closed vase envi­ron­ment offline.

Would you want to asso­ciate your name with a com­pany or busi­ness oppor­tu­nity which shows signs of ham­pered rep­u­ta­tion on the most sim­ple Google search returns? Can you afford to spend your time and money to fix the rep­u­ta­tion of your Mer­chant and to con­vince your prospects and cus­tomers that what they see online ‘is not true’; can you really afford it?

The real issue is that Your Rep­u­ta­tion and the per­ceiv­able rep­u­ta­tion of the Busi­ness you rep­re­sent or are a dis­trib­u­tor of will impact directly on your sales fig­ures. Herbal­ife is prob­a­bly not an online oppor­tu­nity, oth­er­wise they would take care of their online rep­u­ta­tion. The strat­egy is: grab peo­ple online and drag them to a low-tech one to one envi­ron­ment to close deals. The inter­net in any case would not help here as trans­parency becomes a stum­bling block.

The way to sell is by sell­ing your­self first. Don’t count on any­one else. Your rep­u­ta­tion sells and with your rep­u­ta­tion you sell any­thing! A mod­ern Work­ing from Home enter­prise has the absolute free­dom to choose sell any prod­uct or ser­vice to sell: sales are linked to YOUR rela­tion­ships and less on the rep­u­ta­tion of the mer­chant or the prod­uct you sell. The power is on your side not on the mer­chant: I there­fore can­not under­stand, how so called busi­ness oppor­tu­ni­ties where you have to pay for a license, can sur­vive, if else­where the wind has turned long ago to a sit­u­a­tion where you are paid to pro­mote a com­pany or their prod­ucts instead of hav­ing to pay for doing so.

Work­ing from Home is a bril­liant idea. Be proud to belong to this indus­try; the sales power is with you and depends on the rela­tion­ships you are able to build online or offline. The rest is secondary.

Work­ing from Home News will pro­vide you with infor­ma­tion, ideas and inspi­ra­tion, a great site with great content!

Yorgo Nestoridis

PS: Work­ing from Home News is built on YORGOO Press with the aim to offer vis­i­tors an inter­est­ing, stim­u­lat­ing and inter­ac­tive (land­ing) environment.

Related posts:

1. Work­ing from Home News
2. Face­book and Home Business
3. Social Media Mar­ket­ing Seminar
4. Socal Media Mar­ket­ing — Your Busi­ness on CNN
5. Home Busi­ness Tax Benefits

Tags: authority site, EBay, Facebook, Herbalife, Herbalife Business Opportunity, Herbalife Image, Herbalife Marketing, Herbalife Products, Home Business, online marketing, online opportunity, online reputation, social network, social networks, Work from Home, Working from Home, Working from Home News, Yorgo Nestoridis, YORGOO Press, Zo Nicholas

This entry was posted on May 22, 2011 at 7:09 pm and is filed under Marketing, Media, Working from Home News, YORGOO Press, YORGOO Publishing, Zo Nicholas. You can follow any responses to this entry through the RSS 2.0 feed.