Photo Publishing

Photo Pub­lish­ing has become a sim­ple task, namely from mobile devices and by using free appli­ca­tions. Flickr, Insta­gram, Face­book, Twit­ter, Tum­blr, Word­Press and many oth­ers fight to grab your work to attract con­ver­sa­tion to their sites.

The prob­lem is: all these free web­sites are not capa­ble to pro­vide you with real vis­i­bil­ity out­side the restricted cave-system which con­sti­tute social networks.

Photo Pub­lish­ing at its Best

Sure, it’s handy to post to social net­works. But let’s admit, most images we see on Face­book, Insta­gram and oth­ers are of mediocre qual­ity, carry no mes­sage and con­sti­tute just a con­tri­bu­tion to the global cyber-waste. Yet, we may click on them, like them and com­ment just to cre­ate con­ver­sa­tion which will con­tribute to our social cap­i­tal as recorded by Klout for example .

This is namely true for social net­work mar­keters, who often seem to pros­ti­tute them­selves just to pro­duce record­able clicks. But do they really look at the pics? Do they really know what they LIKE and do they really care about the content?

Hey guys, grow up: one day we will look at WHAT you have endorsed and liked on the inter­net and THAT will flow into your Social Pro­file; that day is not far away, con­sid­er­ing that the goal of Social Net­works is to pro­duce as pre­cise as pos­si­ble pro­files of each par­tic­i­pant to allow adver­tis­ers to tar­get their junk with laser-like pre­ci­sion. Your pro­file will become trans­par­ent, vis­i­ble and with­out think­ing about it, you have writ­ten your CV con­sist­ing of the long sequence of your online footprints.

Your pho­tos will become read­able by the bots and so will the pho­tos you have endorsed :-).

The vis­i­bil­ity of your pic­tures on Face­book and Twit­ter is pretty restricted, con­sid­er­ing that you pub­lish to a scrolling time­line and that your stuff is vis­i­ble just for a short period of time. To keep up with vis­i­bil­ity, you need to repub­lish another pic­ture and an other and .… you have never fin­ished with this process, know­ing that what you have pub­lished an hour ago is worse than cold coffee.

On top you have to bother your fam­ily and friends with your throw-away stuff to har­vest the hyp­o­crit­i­cal clicks and com­ments some nOObs will grace­fully give you.

Spe­cial­ized sites and net­works do a bet­ter job, such as Flickr. As a pro­fes­sional or also non pro­fes­sional pho­tog­ra­pher you can build your col­lec­tions and sets and send peo­ple to see your chef d’oeuvres time and again.

And yet, you just con­tinue to build a busi­ness and web­site belong­ing to some­one else  :-). Remem­ber, we all have built YouTube and we all were sold to Google one day? Now we all build Face­book and when they go pub­lic, do you get a reward for your work? Have you got any reward for build­ing Skype which has been sold twice since we started build­ing it?

The objec­tive of a mar­keter remains to sell his prod­ucts or ser­vices and for that he uses his own web­site, shop and domain or brand. Even affil­i­ate mar­keters tend to build their author­ity as affil­i­ate mar­keters under their own brand. Con­sid­er­ing the time some peo­ple spend on Face­book for exam­ple, can you imag­ine, how well they could pro­mote their own busi­ness invest­ing the same amount of time?

Best prac­tice is to pub­lish your pho­tos FIRST on your own domain and then dis­trib­ute them to the cave-system, con­sid­er­ing these social out­lets as places where you want to put your ten­ta­cles, like an octo­pus, to grab what there is to be grabbed. Focus on really inter­ested and inter­est­ing peo­ple and stop wast­ing your time just for the sake of social stats: your cus­tomer or buyer does not care about your Klout Index, he cares about the qual­ity, price and ser­vice and, may be, about your real you. I know a lot of peo­ple with nice stats and no sales and I know even more peo­ple with­out stats and a solid online income :-).

Don’t ask what you can do for the social net­work; ask what the social net­work can do for you!

• mitchell & ness photography
• photo pub­lish­ing
• photo pub­lish­ing best practice
• pho­tog­ra­phy pub­lish­ing networks
• pub­lish photo on word­press by email
• tum­blr beach photography

Related posts:

1. New Photo Pub­lish­ing Hack
2. Social Net­work Pub­lish­ing Tops Google
3. Social Net­work Pub­lish­ing and Mar­ket­ing Seminar
4. Social Net­work Publishing
5. Social Net­work Pub­lish­ing Model

Tags: Photo Publishing

This entry was posted on October 7, 2011 at 2:30 pm and is filed under Photo Publishing. You can follow any responses to this entry through the RSS 2.0 feed.