Social Network Publishing Model

July 22, 2009
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Social Net­work Pub­lish­ing Model

In a recent post we have described a sim­ple social net­work pub­lish­ing model to be used to reach Google Top 10 using Twit­ter. That model was min­i­mal­ist and sim­ple, how­ever it works very well. This post will give some more details about “how it works”. Yes­ter­days exper­i­ment with the key­word “Social Net­work Pub­lish­ing” is a live demo of what this post contains.

Social Net­work Pub­lish­ing: Content

At the base there is con­tent. Stuff which may be of inter­est to read­ers. In the case of Twit­ter, peo­ple either punch in that they are just brush­ing their teeth with their mouse or that they have just found a funny clip or an inter­est­ing website.

The con­tent is the clip, the inter­est­ing post or pic­ture. Pub­lish­ing to Social Net­works means talk­ing about “what we are doing” in respect to par­tic­u­lar content.

This is where Social net­work Mar­ket­ing comes in: if the con­tent we are post­ing about is com­mer­cial or has a com­mer­cial aspect, then the ben­e­fi­ciary of that con­tent gets his pro­mo­tion. The ben­e­fi­ciary is the owner of the com­mer­cial link (affil­i­ate link, sales page, Pay­Pal but­ton and so on).

Social Net­work Mar­ket­ing is using Social Net­work Pub­lish­ing strate­gies to bring com­mer­cial con­tent in front to a max­i­mum of more or less inter­ested people.

In clear: Your Goal is to fun­nel your com­mer­cial hooks into Social Net­works and to mul­ti­ply them (viral expan­sion) through­out the Social Network.

There fore it is impor­tant to pre­pare your con­tent before post­ing to social networks.

Social Net­work Pub­lish­ing: Means

The most direct way to pub­lish is from inside the social net­work, mean­ing you log in and glue what­ever you like to share to your wall.

Post­ing from inside is cheap, as it is for free. How­ever, the money you save you spend in time. Work­ing just from inside is time con­sum­ing and then, you still need a place to send your fol­low­ers to for the con­tent, which ide­ally is your web­site, but which could also be just affil­i­ate links from which you can expect some rewards in case of conversion.

To make things more effi­cient, I pre­fer using a per­sonal web­site from which I can ini­ti­ate the infor­ma­tion flow into Social net­works. This web­site is a typ­i­cal example.

Then, to mon­i­tor the flow and to recover the feed backs, I drive the con­tent of my wall out of the social net­work, again into my own web­site (can be the same or a sec­ond site. I pre­fer using a sec­ond site or the type U Q Me to aggre­gate all streams from var­i­ous social networks.

Finally, I would like to con­vert the Social Net­work Feed streams into Google effi­cient con­tent. For this rea­son I grab the con­tent from the aggre­ga­tor (U Q Me) and feed it into Google effi­cient con­tex­tual frame­works, such as a YORGOO Booster or a YORGOO Blaster.

Social Net­work Pub­lish­ing : Automation

Once the Pub­lish­ing Model in place, your processes are highly auto­mated as you only need to ini­ti­ate the flow of infor­ma­tion. You could even do bet­ter: you could auto­mate the ini­ti­a­tion as explained in the Ycad­emy Sem­i­nar “Set and Forget”:

Automa­tion using tech­ni­cal means or automa­tion count­ing on the viral poten­tial of social net­work publishing.

Social Net­work Pub­lish­ing from the Beach

Using Semi­oman­tics Frame­works and Ycad­emy strate­gies, I can qui­etly stay at the beach while the web and those hang­ing out there are work­ing for me :-).

Hey, I have even a bet­ter model in store:

Get our of the Google Top 10 Slavery

The Google Top 10 Slav­ery is based on the fact, that to main­tain Google Top 10 posi­tions, you need to con­tin­u­ously update your dynamic con­tent and you must con­tin­u­ously pro­mote your sta­tic content.

At the Ycad­emy Sem­i­nar tak­ing Place on July 25 and 26 we will show you how to get rid of the Google Top 10 chains using Semi­oman­tics and Ycad­emy rec­om­men­da­tions for Social Net­work Publishing.

Find more infor­ma­tion about the Sem­i­nar on Google :-).

Incom­ing search terms:

Related posts:

  1. Social Net­work Publishing
  2. Social Net­work Pub­lish­ing 2
  3. Google Top 10 Dom­i­nate your Key­word 3
  4. Google Top 10 Dom­i­nate your Key­word 2
  5. Google Top 10 Dom­i­nate your Keyword

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3 Responses to Social Network Publishing Model

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