Social Network Publishing Model
In a recent post we have described a simple social network publishing model to be used to reach Google Top 10 using Twitter. That model was minimalist and simple, however it works very well. This post will give some more details about “how it works”. Yesterdays experiment with the keyword “Social Network Publishing” is a live demo of what this post contains.
Social Network Publishing: Content
At the base there is content. Stuff which may be of interest to readers. In the case of Twitter, people either punch in that they are just brushing their teeth with their mouse or that they have just found a funny clip or an interesting website.
The content is the clip, the interesting post or picture. Publishing to Social Networks means talking about “what we are doing” in respect to particular content.
This is where Social network Marketing comes in: if the content we are posting about is commercial or has a commercial aspect, then the beneficiary of that content gets his promotion. The beneficiary is the owner of the commercial link (affiliate link, sales page, PayPal button and so on).
Social Network Marketing is using Social Network Publishing strategies to bring commercial content in front to a maximum of more or less interested people.
In clear: Your Goal is to funnel your commercial hooks into Social Networks and to multiply them (viral expansion) throughout the Social Network.
There fore it is important to prepare your content before posting to social networks.
Social Network Publishing: Means
The most direct way to publish is from inside the social network, meaning you log in and glue whatever you like to share to your wall.
Posting from inside is cheap, as it is for free. However, the money you save you spend in time. Working just from inside is time consuming and then, you still need a place to send your followers to for the content, which ideally is your website, but which could also be just affiliate links from which you can expect some rewards in case of conversion.
To make things more efficient, I prefer using a personal website from which I can initiate the information flow into Social networks. This website is a typical example.
Then, to monitor the flow and to recover the feed backs, I drive the content of my wall out of the social network, again into my own website (can be the same or a second site. I prefer using a second site or the type U Q Me to aggregate all streams from various social networks.
Finally, I would like to convert the Social Network Feed streams into Google efficient content. For this reason I grab the content from the aggregator (U Q Me) and feed it into Google efficient contextual frameworks, such as a YORGOO Booster or a YORGOO Blaster.
Social Network Publishing : Automation
Once the Publishing Model in place, your processes are highly automated as you only need to initiate the flow of information. You could even do better: you could automate the initiation as explained in the Ycademy Seminar “Set and Forget”:
Automation using technical means or automation counting on the viral potential of social network publishing.
Social Network Publishing from the Beach
Using Semiomantics Frameworks and Ycademy strategies, I can quietly stay at the beach while the web and those hanging out there are working for me :-).
Hey, I have even a better model in store:
Get our of the Google Top 10 Slavery
The Google Top 10 Slavery is based on the fact, that to maintain Google Top 10 positions, you need to continuously update your dynamic content and you must continuously promote your static content.
At the Ycademy Seminar taking Place on July 25 and 26 we will show you how to get rid of the Google Top 10 chains using Semiomantics and Ycademy recommendations for Social Network Publishing.
Find more information about the Seminar on Google :-).