Social Network Publishing

Our exper­i­ment with Google Top 10 and The Dia­mond of Sancy demon­strate how viral effects are achieved with Social Net­work Pub­lish­ing and tra­di­tional Online Publishing.

The story started with The Dia­mond of Sancy, an arti­cle by Laeti­tia Paris on Zoom Terre pow­ered by YORGOO Press. This arti­cle has been re-published by Lapil­lon Decou­vertes pow­ered by Semi­oman­tics News­Cast. The News­Cast Frame­work has been con­fig­ured for French Con­tent and per­for­mance on Google France.

We have shown, how the use of social net­works helps to dis­trib­ute our con­tent fast and effi­ciently. Viral effects in social net­works depend on the size of your net­work and the inter­est peo­ple show for your con­tent: ide­ally your con­tent trig­gers read­ers to com­mu­ni­cate about your post with their own net­works for exam­ple by pass­ing on a link to your post.

Social Net­work Pub­lish­ing has its own rules, how­ever the viral effects pub­lish­ers seek are the same as out­side social networks.

Tra­di­tional Online Pub­lish­ing is about vis­i­bil­ity about bring­ing our con­tent in front of a max­i­mum num­ber or inter­ested people.

The widest dis­tri­b­u­tion of con­tent is achieved, when read­ers become pub­lish­ers or re-publishers of your con­tent, mul­ti­ply­ing the entries on Google and mak­ing it eas­ier for inter­ested peo­ple to find your con­tent under mul­ti­ple vari­a­tions of key-phrases.

The Dia­mond of Sancy on Google France demon­strates this principle:

The Dia­mond of Sancy

In Social Net­work Pub­lish­ing  we dis­so­ci­ate our con­tent from our own Pub­lish­ing Frame­work, while when we pub­lish on our own site we cre­ate har­mony between the con­tent and the frame­work. Adver­tis­ing is asso­ci­ated with con­tent mainly through the framework.

Social Net­works such as Twit­ter limit the space for con­tent: post­ing a link point­ing to the own frame­work is a usual strat­egy. Social Net­work Pub­lish­ing needs to take the social envi­ron­ment into account: are tar­geted peo­ple  big read­ers or just inter­ested in some blurps?

From the above we see that we basi­cally have two for­mats of con­tent: the for­mat for our own frame­work and the mobile for­mat. Mobile mean­ing the for­mat we choose for our feeds and for pub­lish­ing in third party frame­works, such as social net­works. Fur­ther­more we need to take into account the grow­ing num­ber of surfers using mobile devices.

The ideal post is there­fore pub­lished in mul­ti­ple for­mats; the excerpt fea­ture on Word­Press based sites is of help, as it allows to pub­lish a short con­cise sum­mary which can eas­ily be dis­trib­uted. Such excerpts can be in text or HTML format.

To remain effi­cient the con­tent can be edited, pub­lished and re-published in dif­fer­ent frame­works, whereas each frame­work is shaped in func­tion of the pur­pose and tar­get envi­ron­ment. The YORGOO Pub­lish­ing Con­cept and Model stream­lines this process as much as pos­si­ble; the Author edits the con­tent only once. The con­tent is then auto­mat­i­cally streamed to the dif­fer­ent frame­works or into social net­works for envi­ron­ment spe­cific opti­mized publishing.

More about Web 2.0 Pub­lish­ing at the Ycad­emy July Seminar.

• social net­work publishing
• social net­works and publishing

Related posts:

1. Google Top 10 with Twitter
2. The Dia­mond of Sancy
3. Google Top 10 Online Sem­i­nar July 2009
4. Social Media Mar­ket­ing Seminar
5. Google Top 10 with NewsCast

Tags: Google Top 10, Laetitia Paris, Semiomantics, Social Network Publishing, Social Network Publishing with Semiomantics, The Diamond of Sancy, Web 2.0 Publishing, Ycademy Online Seminars, Yorgo Nestoridis

This entry was posted on July 19, 2009 at 12:44 pm and is filed under Blog Master Class, Google Top 10, How to Blog, Laetitia Paris, Online Seminar, Publishing, Semiomantics, Semiomantics NewsCast, Social Media, Social Media Marketing, Social Network Publishing, The Diamond of Sancy, Twitter, WordPress, Ycademy, YORGOO Press, YORGOO Publishing, Zoom Terre. You can follow any responses to this entry through the RSS 2.0 feed.