Adobe CS5 Rip Off Pricing

April 14, 2010
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Adobe CS5 Pric­ing in Europe

Why the heck is soft­ware more expen­sive in Europe than in the USA? SOFT­ware we are talk­ing about. Soft­ware you can down­load or buy on a CD. The cost of copy­ing a CD or soft­ware is world­wide the same, i.e. next to noth­ing. The prob­lem is then either the dis­tri­b­u­tion or uneth­i­cal pric­ing by the com­pany in func­tion of tar­get mar­kets … com­pa­ra­ble to the phar­ma­ceu­tic indus­try. Why should Greeks, earn­ing a frac­tion of what an aver­age Amer­i­can earns, pay about dou­ble the price for CS5?

And what makes Adobe believe that the Greek is stu­pid enough to actu­ally pay the rip-off price tag? What do we get the Amer­i­cans don’t have for that addi­tional money?

Microsoft is a sim­i­lar case with their Win­dows 7 release which is noth­ing else that a finally work­ing Vista we had paid good money for a few years ago. Upgrades in the US were 50% cheaper than over here.

In as much as Win­dows is con­cerned, I just went for the Amer­i­can ver­sions since 2001. The mar­ket is global and so should be prices.

Go Buy where it’s cheaper

There is no point pay­ing for greedy dis­trib­u­tors, inter­me­di­aries and other “I would like to make money with­out adding value”-worms. So for­get about inter­me­di­aries, Adobe should pay them if they need them; I don’t need them nor do the other 6.5 bil­lion peo­ple of this globe. There is a thing out there called the Inter­net which allows for direct deliv­ery online at no cost … worldwide.

There is even a glob­ally acces­si­ble thing out there called the Adobe web­site which pro­vides tuto­ri­als, down­load links, tips and tricks sec­ond to none, and def­i­nitely bet­ter than any­thing an inter­me­di­ary would offer.

Yorgo Nestoridis Editing and Publishing

Yorgo Nestoridis Edit­ing and Pub­lish­ing on YouTube

So, remains the Rip off. Unfor­tu­nately I could not find any argu­ment against this one.

Or as some­one posted on Twit­ter: “It’s cheaper to fly to the US to buy Adobe CS5 for $2,599 than buy it in the UK. The price gap is about 1500 Pounds!

Let’s have a look at one of the CS5 packs:

US: CS5 Design Stan­dard $ 1299,-
Ger­many: CS5 Design Stan­dard € 1699,-

The 1699 Euros cor­re­spond to about 2300 Dol­lars, almost double!

Oh, by the way: by buy­ing prod­uct pack­ages, you save up to 60% Adobe dixit on it’s site, which still boils down to the above.

Back in 2007, when adobe launched CS3, the Euro­pean prices where at about 190% of the US prices; some peo­ple made a peti­tion for the atten­tion of the Euro­pean Com­mis­sion. Today, may be such a peti­tion may have more impact. For sure, con­sumer pro­tec­tion orga­ni­za­tions should look into the mat­ter and use their influ­ence to tell Euro­pean peo­ple what Adobe calls them: stu­pids, for the least I can find in my rich 4-and-more-letter word vocabulary.

The Mar­kets make the Price

I hate to be taken for a ride. And I am in a global mar­ket. There is Ama­zon and there is eBay and there are many global mar­ket places which define their prices in a global way. So, let’s look at other mar­ket places and for­get about Adobe’s local rip-off out­lets. We are the cus­tomers, that is, we are the mar­ket or at least the demand side of it. We say what we are ready to pay and our con­sumer behav­ior will ulti­mately have it’s impact on Adobe as it starts hav­ing on pharmaceuticals.

Thanks Adobe for a great prod­uct; if you would add a pitch of ethics to your pric­ing pol­icy before being forced to do so, you will see many more smil­ing faces out there.

Incom­ing search terms:

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  4. Dig­i­tal Pho­tog­ra­phy Ycad­emy 4
  5. The Pur­pose of a Website

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6 Responses to Adobe CS5 Rip Off Pricing

  1. Adobe CS5 Rip Off Pricing on May 1, 2012 at 9:21 am

    […] 1 Adobe CS5 Pric­ing in Europe […]

  2. Tony on May 17, 2011 at 2:58 pm

    One of the main rea­sons Adobe charge cus­tomers out­side the US more for their soft­ware, is because they think they can get away with it. They know that as much as some of us grum­ble, most of us think there is lit­tle we can do about it.

    In the 21st cen­tury it makes no sense that I can’t down­load Adobe prod­uct for the same price as their cus­tomers in the US and while indi­vid­u­ally there prob­a­bly isn’t much I can do, I won­der if col­lec­tively we could organ­ise our­selves to get Adobe to take notice of us?

    For this rea­son there is a new Google Groups email list at http://groups.google.com/group/adobepricing the idea behind the group is to dis­cuss ways to get Adobes atten­tion and ulti­mately change what is an anti­quated pric­ing policy.

    If there are enough of us we may be able to use our num­bers to get Adobe’s atten­tion by organ­is­ing dis­rup­tive events such as call­ing Adobe sup­port or send­ing an email to com­plain, although this would need a large num­ber of us to be effective.

    If you think pay­ing more for Adobe Soft­ware because you’re not liv­ing in the US is grossly unfair in a glob­alised world, please con­sider join­ing our group.

  3. Sample creation on March 31, 2011 at 10:08 pm

    Def­i­nitely believe that which you said. Your favorite jus­ti­fi­ca­tion seemed to be on the web the sim­plest thing to be aware of. I say to you, I def­i­nitely get annoyed while peo­ple think about wor­ries that they plainly do not know about. You man­aged to hit the nail upon the top and also defined out the whole thing with­out hav­ing side-effects , peo­ple could take a sig­nal. Will prob­a­bly be back to get more. Thanks

  4. Bianca Gubalke on April 14, 2010 at 5:02 pm

    I found your arti­cle on Google Top 10 on ‘Adobe CS5 Pric­ing South Africa’… and just for the records: Cre­ative Suite 5 Design Stan­dard here (full ver­sion) US$1,579,00 and the Mas­ter Col­lec­tion a whop­ping… US $3,159.00 — and here’s the cherry on top: ALL EX TAX. We are @ 14%… US $ to ZAR is 1:7 exchange rate more or less… time to shoot: PROFITS OUT OF AFRICA.

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