Garden Route Project for Hanno Coetzee - South Africa

The Garden Route Project is a global Publishing and Communication Project we are building at the request of Hanno Coetzee from South Africa. We have described the project in an earlier article at BlogMasterClass.com:

Garden Route Directory Project

Here is the basic idea:

South Africa Garden Route Zebra

      There are directories out there who all follow the usual pattern: they are designed to return cash to the owners without providing significant advertising impact or visibility on Search Engines for the linked advertisers. A Directory is as good as its visibility and dynamic. However most of them, and there are literally thousands out there, suffer a lonesome, static existence somewhere out in the desert. The reason is often not even a matter of content, but a matter of how the content is published. And here we are midst of the problem: a Directory is like a Magazine, a Newspaper or any website a matter of Publishing and not just of web mastering.

Garden Route Publishing

The project is a publishing project with all it entails. At the base there is publishing software which reaches out for potential readers on one hand  and which on the other provides an interface for advertisers and contributors to access the services provided by the publisher. Also there is an editing job to be taken care of, a webmaster job, a marketing job on the customer side, customers being readers and advertisers. Garden Route Publishing provides these services.  The services concern online and offline activities.  The site is under construction as well and part of the project.

The Publishing Concept

The visible part of the iceberg is an online publication in form of a magazine style website, theGarden Route Directory. Then there is a directory serving as an interface for advertisers and contributors, the actual Garden Route Directory. The two are interlinked by an aggregator, which allows to prepare and optimize the content from the directory for search engine efficient publication in the magazine. Hooked to the aggregator there are multiple smaller publications as well, to specifically targeting niche keywords corresponding to the categories and sub-categories of the Directory and the Magazine. The Heart of the structure is the Aggregator, a Semiomantics development; this element has two functions: it serves as the technical link between the Directory software and the actual Publication (the Magazine) and it serves as a management tool for the information flow throughout the publishing network, providing optimized feeds for an unlimited network of peripheral niche sites as well as to the magazine.

Garden Route South Africa Zebra

    At every stage of the architecture of the project we implement ideally Semiomantics products, the new Semiomantics YM for the magazine, the Semiomantics YA for the aggregator and the Semiomantics YB for the peripheral niche publications. The concept follows the profile of the YORGOO Publishing concept. Possible additional developments: The layout of the project allows to expand the publishing activity way beyond the usual Yellow Pages function the competing directories have. It can develop into the most important publishing toolfor the whole area. Under the umbrella of Garden Route Publishing you can imagine additional products serving the population of the region, namely a network of free blogs and other Web 2.0 applications. From there it is a small step to syndicate content for the various feeds of the publishing network and to provide additional visibility to the advertising customers. The Publishing Network will be thus in a position to provide communication, publishing and web services locally and to become an opinion leader and global authority for Garden Route related topics: the source for anyone who wants to access information and services concerning the Garden Route region. Finally, the concept is scalable and can be duplicated and applied to any geographically or theme defined target. A Franchising Conceptis under development based on customer demand and the experience from YORGOO Publishing, Semiomantics as well as from this public Project.”

  This is what has been the first draft after a first discussion.

 

 

Garden Route Directory Project: Implementation

  We have set up Garden Route Publishing as the Service Provider for the project, a YORGOO Publishing site. This site will monitor the development and implementation of the project as well as assume support functions. To create an umbrella site, we have set up HannoCoetzee.com: The site will help us to create the link between the Garden Route Directory related sites and Hanno’s other websites, which are related to Garden Route Real Estate and Garden Route Accommodation.  

Next Step

We will now define the key-word clusters for the Directory and the Publication and then decide, which publishing support each of the key-word needs to reach high visibility on Google with each keyword.   Yorgo