Garden Route Project

The Gar­den Route Project is a global Pub­lish­ing and Com­mu­ni­ca­tion Project we are build­ing at the request of Hanno Coet­zee from South Africa.

We have described the project in an ear­lier arti­cle at BlogMasterClass.com:

Gar­den Route Direc­tory Project

Here is the basic idea:

South Africa Gar­den Route Zebra

 

 

 

There are direc­to­ries out there who all fol­low the usual pat­tern: they are designed to return cash to the own­ers with­out pro­vid­ing sig­nif­i­cant adver­tis­ing impact or vis­i­bil­ity on Search Engines for the linked advertisers.

A Direc­tory is as good as its vis­i­bil­ity and dynamic. How­ever most of them, and there are lit­er­ally thou­sands out there, suf­fer a lone­some, sta­tic exis­tence some­where out in the desert. The rea­son is often not even a mat­ter of con­tent, but a mat­ter of how the con­tent is published.

And here we are midst of the prob­lem: a Direc­tory is like a Mag­a­zine, a News­pa­per or any web­site a mat­ter of Pub­lish­ing and not just of web mastering.

Gar­den Route Publishing

The project is a pub­lish­ing project with all it entails. At the base there is pub­lish­ing soft­ware which reaches out for poten­tial read­ers on one hand  and which on the other pro­vides an inter­face for adver­tis­ers and con­trib­u­tors to access the ser­vices pro­vided by the publisher.

Also there is an edit­ing job to be taken care of, a web­mas­ter job, a mar­ket­ing job on the cus­tomer side, cus­tomers being read­ers and advertisers.

Gar­den Route Pub­lish­ing pro­vides these ser­vices.  The ser­vices con­cern online and offline activities.  The site is under con­struc­tion as well and part of the project.

The Pub­lish­ing Concept

The vis­i­ble part of the ice­berg is an online pub­li­ca­tion in form of a mag­a­zine style web­site, theGar­den Route Direc­tory. Then there is a direc­tory serv­ing as an inter­face for adver­tis­ers and con­trib­u­tors, the actu­al Gar­den Route Direc­tory. The two are inter­linked by an aggre­ga­tor, which allows to pre­pare and opti­mize the con­tent from the direc­tory for search engine effi­cient pub­li­ca­tion in the mag­a­zine. Hooked to the aggre­ga­tor there are mul­ti­ple smaller pub­li­ca­tions as well, to specif­i­cally tar­get­ing niche key­words cor­re­spond­ing to the cat­e­gories and sub-categories of the Direc­tory and the Magazine.

The Heart of the struc­ture is the Aggre­ga­tor, a Semi­oman­tics devel­op­ment; this ele­ment has two func­tions: it serves as the tech­ni­cal link between the Direc­tory soft­ware and the actual Pub­li­ca­tion (the Mag­a­zine) and it serves as a man­age­ment tool for the infor­ma­tion flow through­out the pub­lish­ing net­work, pro­vid­ing opti­mized feeds for an unlim­ited net­work of periph­eral niche sites as well as to the magazine.

Gar­den Route South Africa Zebra

 

 

At every stage of the archi­tec­ture of the project we imple­ment ide­ally Semi­oman­tics prod­ucts, the new Semi­oman­tics YM for the mag­a­zine, the Semi­oman­tics YA for the aggre­ga­tor and the Semi­oman­tics YB for the periph­eral niche publications.

The con­cept fol­lows the pro­file of the YORGOO Pub­lish­ing con­cept.

Pos­si­ble addi­tional developments:

The lay­out of the project allows to expand the pub­lish­ing activ­ity way beyond the usual Yel­low Pages func­tion the com­pet­ing direc­to­ries have. It can develop into the most impor­tant pub­lish­ing tool­for the whole area. Under the umbrella of Gar­den Route Pub­lish­ing you can imag­ine addi­tional prod­ucts serv­ing the pop­u­la­tion of the region, namely a net­work of free blogs and other Web 2.0 applications.

From there it is a small step to syn­di­cate con­tent for the var­i­ous feeds of the pub­lish­ing net­work and to pro­vide addi­tional vis­i­bil­ity to the adver­tis­ing customers.

The Pub­lish­ing Net­work will be thus in a posi­tion to pro­vide com­mu­ni­ca­tion, pub­lish­ing and web ser­vices locally and to become an opin­ion leader and global author­ity for Gar­den Route related top­ics: the source for any­one who wants to access infor­ma­tion and ser­vices con­cern­ing the Gar­den Route region.

Finally, the con­cept is scal­able and can be dupli­cated and applied to any geo­graph­i­cally or theme defined tar­get. A Fran­chis­ing Con­ceptis under devel­op­ment based on cus­tomer demand and the expe­ri­ence from YORGOO Pub­lish­ing, Semi­oman­tics as well as from this pub­lic Project.”

 

This is what has been the first draft after a first discussion.

 

We have set up Gar­den Route Pub­lish­ing as the Ser­vice Provider for the project, a YORGOO Pub­lish­ing site. This site will mon­i­tor the devel­op­ment and imple­men­ta­tion of the project as well as assume sup­port functions.

To cre­ate an umbrella site, we have set up HannoCoetzee.com: The site will help us to cre­ate the link between the Gar­den Route Direc­tory related sites and Hanno’s other web­sites, which are related to Gar­den Route Real Estate and Gar­den Route Accommodation.

 

We will now define the key-word clus­ters for the Direc­tory and the Pub­li­ca­tion and then decide, which pub­lish­ing sup­port each of the key-word needs to reach high vis­i­bil­ity on Google with each keyword.

 

Yorgo

• mag­netic prod­ucts Africa

Related posts:

1. Gar­den Route Direc­tory on Host­ing South Africa
2. Gar­den Route Clas­si­fieds Directory
3. Miss Gar­den Route on Google
4. McDonald’s joins Gar­den Route Directory
5. Miss Gar­den Route 2009 Final

Tags: Garden Route Directory, Garden Route Project, Garden Route Publishing, Hanno Coetzee, Yorgo Nestoridis, YORGOO Publishing

This entry was posted on April 22, 2011 at 7:09 pm and is filed under Garden Route Directory, Garden Route Publishing, Hanno Coetzee, Yorgo Nestoridis. You can follow any responses to this entry through the RSS 2.0 feed.