Make Money with YORGOO Press

June 12, 2011
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Ycad­emy Sem­i­nar May 2009: Make Money with YORGOO Press

The YORGOO Pub­lish­ing Con­cept Applied

YORGOO Press is the ideal frame­work to cre­ate an online News­pa­per tar­get­ing an audi­ence of your choice. Since we launched YORGOO Press 2 months ago, 28 online News­pa­pers have been cre­ated and the unique Edi­tion of 25 YORGOO Press frame­works are sold out. A good deal for those who were able to grab a copy!

Accord­ing to the YORGOO Pub­lish­ing Con­cept, our pub­li­ca­tion is a frame­work where mul­ti­ple authors con­tribute to build an inter­est­ing pub­li­ca­tion for a tar­geted pub­lic. YORGOO Press is SEO tuned by Semi­oman­tics and there­fore extremely pow­er­ful to gain vis­i­bil­ity on Search Engines, namely on Google.

The per­for­mance of YORGOO Press can be boosted by adding daugh­ter pub­li­ca­tions using the YORGOO Blaster Framework.

Editing Images

Edit­ing Images

The Authors

You are your first author! Post on your Author’s web­site and fun­nel your con­tri­bu­tions into your pub­li­ca­tions using the appro­pri­ate feeds for the con­cerned cat­e­gories. But, be aware, in most cases you can­not do it all by your­self, since your read­ers expect con­tin­u­ously new and inter­est­ing con­tent. Dif­fer­ent options are open: syn­di­cated con­tent from author­i­ties in the field of con­cern, PLRs as well as arti­cles dis­trib­uted by direc­to­ries. The choice of your authors will define the pres­tige and per­for­mance of your publication.

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Edit Images 2

The Edi­tor and Publisher

As the news­pa­per owner, you are the Edi­tor and Pub­lisher with all the tasks, respon­si­bil­i­ties and ben­e­fits inher­ent to these functions.

You have the sole respon­si­bil­ity for the con­tent on your web­site! The choice of con­trib­u­tors is there­fore of para­mount impor­tance. Also you are in charge to edit the con­tent accord­ing to the style and tar­geted key­words of your Pub­li­ca­tion. And you are the Pub­lisher who cre­ates a sound mix between con­tent and advertising.

The YORGOO Blasters and Boosters

The blasters are niche sites which can be off-springs of your main pub­li­ca­tion. Their pur­pose is to deliver Ads to Tar­get namely in the cold SE Mar­ket. YORGOO Blaster has been designed to play exactly that role and is doing it successfully.

YORGOO Blaster is ready to launch it’s new ver­sion this week. It will be based on Word­Press 2.7.1 as the ver­sion tested in YORGOO Media.

YORGOO Booster is a new prod­uct we will launch shortly: it will not replace YORGOO Blaster but it will be an alter­na­tive with some fea­tures mak­ing it easy to cus­tomize, to update and to inte­grate into a visual con­cept you may apply to all your sites. The Pur­pose of YORGOO Booster is sim­i­lar to the Blaster: Deliver ads to tar­geted audi­ences in the cold mar­ket. It’s a key­word grab­ber where con­tent is sec­ondary and ads deliv­ery the declared aggres­sive goal. This is where ads become content :-).

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Edit Images 3

Where and How to Make Money?

The above described 3 lev­els of pub­li­ca­tions have each a dif­fer­ent pur­pose and there­fore a dif­fer­ent adver­tis­ing concept:

1. The Authors blog is focused on Con­tent, 99% Con­tent and 1% the author’s name. The Author’s name is a Brand to pro­mote and as the case may be to pro­mote your writ­ing skills or your orig­i­nal con­tent for other pub­lish­ers to eval­u­ate and pur­chase as the case may be. Per­son­ally, I keep my Author’s blog free of any adver­tis­ing, how­ever I would pro­mote there for exam­ple my ser­vices as an author or the scripts the site is built on. I also would pro­mote there tools, sem­i­nars and fea­tures inter­est­ing publishers.

2. The YORGOO Press News­pa­per is like any News­pa­per a mix of well sep­a­rated adver­tis­ing blocks and con­tent. Con­tent related adver­tis­ing using Google Ads is a clas­sic. Affil­i­ate Mar­ket­ing may pay bet­ter and the best is of course if you can pro­mote your own prod­ucts. YORGOO Press has many built in hooks for ads to be placed on strate­gic posi­tions in the lay-out. The sem­i­nar will deal with these issues. An inter­est­ing way to mon­e­tize your site is to find direct adver­tis­ers, as we can see on Gar­den Route News or on Busi­ness Mar­ket Watch Lon­don.

3. The YORGOO Blasters are adver­tis­ing focused niche sites deliv­er­ing money mak­ing con­tent to tar­get. The choice of the ads, their for­mat and visual effect will deter­mine the click-through rate and con­ver­sion. Blasters and Boost­ers are set and for­get devices. Pay per Click adver­tis­ing is ideal as well as Hot Offers peo­ple can­not resist the temp­ta­tion to find out more about.

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Edit Image 4

The Ycad­emy Online Sem­i­nar Content

The sem­i­nar will focus on YORGOO Press Pub­li­ca­tions and imple­ment cus­tomized adver­tis­ing mod­els. Affil­i­ate Mar­ket­ing, Direct Adver­tis­ing and straight Pay­Pal but­tons will be added in a mean­ing­ful way to allow vis­i­tors to real­ize their (shop­ping) dreams quickly, effi­ciently and rewardingly.

New fea­tures will be built into each par­tic­i­pat­ing YORGOO Press site to sup­port the com­mer­cial ambi­tions of each pub­lisher. Increased inter­ac­tiv­ity will be added, as well as the pos­si­bil­ity to print out posts.

We also will focus on the edit­ing of ads and com­mer­cial content.

For info about the sem­i­nar, which will take place this com­ing week-end on May 30 and 31, 2009, please con­tact Bianca Gubalke at bianca(at)ycademy.com, I believe how­ever it has been sold out for a while.

A more detailed agenda will fol­low shortly.

Related posts:

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  3. Rotat­ing Head­ers and Ban­ners on YORGOO Press
  4. YORGOO and Semi­oman­tics launch YORGOO Press
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