Michael Jackson Last Buzz

If there has been a celebrity who caught world­wide atten­tion dur­ing 30 years, it’s Michael Jack­son. Never before, nor since, a singer was able to cre­ate a buzz like Thriller.

Michael Jackson’s death hit the inter­net like a bomb: the WWW went just on slow motion, even large sites such as Twit­ter and Face­book. Within min­utes the news was out all over the  world before the big news agen­cies and news net­works started broad­cast­ing the break­ing news; once more the Inter­net had become the ulti­mate source for the lat­est headlines.

Of course for the last 8 hours about Google’s top spots are monop­o­lized by the big boys who throw all their pub­lish­ing power into the game. As the news come in at a high pace, it’s about impos­si­ble for us small pub­lish­ers to grab a spot with high visibility.

Just mid­night here in Europe we had been informed about the upcom­ing Buzz. We thought of test­ing our means by just pub­lish­ing a three lines announce­ment about the death of Michael Jack­son. As pub­lish­ers we had two objec­tives: first to test Semi­oman­tics while the biggest buzz on the Inter­net since Obama’s elec­tion lasted and then to feed the news through our chan­nels to social net­works, Tweeter and Face­book. We will report at a later stage about the behav­ior of the feed on Social Networks.

Sur­pris­ingly we could see our post on Google almost instantly, how­ever the glory did not last for long. Within about 15 min­utes we dis­ap­peared again and for good. The buzz cre­ated over­load and for hours our server’s per­for­mance was com­pro­mised. In fact we only fully recov­ered YORGOO Pub­lish­ing this morning.

The time to take a few screen shots and the game was over:

Michael Jack­son Dead on Google

Here above YORGOO is in good com­pany as you can see.

Michael Jack­son Died at 50

Even on the nar­row search we could detect YORGOO Pub­lish­ing, just before the server went down.

Even small pub­lish­ers can par­tic­i­pate in the buzz and gain vis­i­bil­ity and traffic.

The Big Buzz requires a solid infra­struc­ture; we went out there with the shared Chi server, which proved to be insuf­fi­cient for the pur­pose. The ded­i­cated YORGOO main Server just slowed down but did not dis­ap­pear from the radar. But even there the load became too big to per­form normally.

Michael Jack­son has passed away. His Music how­ever will remain alive.

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Related posts:

1. Michael Jack­son Dead at 50
2. New Acrop­o­lis Museum on Google
3. Socal Media Mar­ket­ing — Your Busi­ness on CNN
4. Best Buy Nike
5. Nike Lon­don on the Fly

Tags: Michael Jackson Buzz, Michael Jackson Dead on Google, Michael Jackson Death on Google, Michael Jackson Last Buzz, Publishing Michael Jackson

This entry was posted on June 26, 2009 at 1:32 pm and is filed under Google Top 10, Michael Jackson, People, Publishing, Semiomantics, Social Media Marketing, Yorgo Nestoridis, YORGOO, YORGOO Press, YORGOO Publishing. You can follow any responses to this entry through the RSS 2.0 feed.