Michael Jackson Last Buzz

Michael Jackson Last Buzz

If there has been a celebrity who caught worldwide attention during 30 years, it’s Michael Jackson. Never before, nor since, a singer was able to create a buzz like Thriller.

Michael Jackson’s Last Buzz

Michael Jackson’s death hit the internet like a bomb: the WWW went just on slow motion, even large sites such as Twitter and Facebook. Within minutes the news was out all over the  world before the big news agencies and news networks started broadcasting the breaking news; once more the Internet had become the ultimate source for the latest headlines.

Michael Jackson’s death on Google

Of course for the last 8 hours about Google’s top spots are monopolized by the big boys who throw all their publishing power into the game. As the news come in at a high pace, it’s about impossible for us small publishers to grab a spot with high visibility.

Semiomantics in the Race

Just midnight here in Europe we had been informed about the upcoming Buzz. We thought of testing our means by just publishing a three lines announcement about the death of Michael Jackson. As publishers we had two objectives: first to test Semiomantics while the biggest buzz on the Internet since Obama’s election lasted and then to feed the news through our channels to social networks, Tweeter and Facebook. We will report at a later stage about the behavior of the feed on Social Networks.

Moments of  Success

Surprisingly we could see our post on Google almost instantly, however the glory did not last for long. Within about 15 minutes we disappeared again and for good. The buzz created overload and for hours our server’s performance was compromised. In fact we only fully recovered YORGOO Publishing this morning.

The time to take a few screen shots and the game was over:

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Michael Jackson Dead on Google

Here above YORGOO is in good company as you can see.

Michael Jackson Died at 50 on YORGOO Publishing

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Michael Jackson Died at 50

Even on the narrow search we could detect YORGOO Publishing, just before the server went down.

The Good News

Even small publishers can participate in the buzz and gain visibility and traffic.

The Bad News

The Big Buzz requires a solid infrastructure; we went out there with the shared Chi server, which proved to be insufficient for the purpose. The dedicated YORGOO main Server just slowed down but did not disappear from the radar. But even there the load became too big to perform normally.

The Worst News

Michael Jackson has passed away. His Music however will remain alive.