New Acropolis Museum on Google
New Acropolis Museum Opening hits Google
Yesterday we published two posts about the New Acropolis Museum. Besides the informative content we had two goals:
1. To test Google’s semantics
2. To compete with the Big News Agencies
For an online Publisher, the big question is: what and how does Google index and list and how will it rank. We have been studying the behavior of posts on Google for years and drawn conclusions which are reflected in Semiomantics Publishing Frameworks, Ycademy Online Seminars and our Publishing Services.
On the example of our Acropolis Museum Posts you can see how Google is dealing with our content.
“Acropolis” or “Akropolis”
Our Slug was intentionally set to ‘akropolis’ rather than ‘acropolis’ to test the difference and there is a huge difference in spite the fact that Google supposedly tends to assimilate such different spellings. In many languages Acropolis is spelled with a ‘K’.
Google picked up our Slug “Akropolis Museum” , indexed and listed it; we come in on rank 6 of over 1 400 000 returns.
Akropolis Museum on Google
Under the term “Acropolis Museum” we are not to be seen in a relevant way.
Don’t count on Google to correct your typos; stick with the dictionary of the language of your site (en-US) in this case.
If your Slug is beside the target, how about the rest of your post?
Our example will show how deep Google screens the content and how in our case the post got indexed and listed on may keywords irrespective of the post slug.
Let’s look at our Sub-Titles.
Acropolis Museum Walk Through
Our sub-title “Acropolis Museum Walk Through” made the Top 10 on Google irrespective of the post slug “Akropolis Museum”, as we come in on rank 3 after Google and Yahoo.
Acropolis Museum Walk Through on Google
The sub-title of our second post had no problem either making the Top 10 with “Acropolis Museum Opening Thoughts” which is normal as no one ever used this key phrase.
Let’s look for sub-sub-titles now.
Acropolis Museum Ground Floor
This subtitle in our first post made the Top 10 as well:
Acropolis Museum Ground Floor on Google
Less relevant sub-titles from the second post have been indexed and listed as well, for example:
British Colonial Barbarism
British Colonial Barbarism
We come in with 3 of the first 4 entries!
Another example contained in a sub-sub-title:
Thomas Bruce Elgin
Google picked us up even on this one and we are listed on rans 18 and 20.
Thomas Bruce Elgin on Google
Let’s look now at some keywords which have not been used in titles or printed bold.
Rock-Burger-Culture
Google has done a thorough job and listed even this creation:
Rock Burger Culture
Let’s look at attachments
Acropolis Museum Images
Somewhere we had a tag “Acropolis Museum Image” and we got honored for it:
Acropolis Museum Image
Because they are so nice, let’s add them here once more:
Under the term “Acropolis Museum Images” which we have not tagged, we come in on rank 30 with the relevant image display in the footer of the post on yorgoo.com/blog:
Acropolis Museum Images on Google
Conclusion
Google does a great job for us, provided we provide a site which can be read easily by Google and a Framework which guides the Google Spider towards where we put our focus.
Spelling is important as well as careful editing of titles, slugs and sub-titles. Tagging images is a clear plus. Google reads our posts and picks up key-words, even terms which we make up.
Not all publishing frameworks get the same attention from Google; the quality of the site script can make a huge difference: how else could it be possible that we can compete with the big boys from major news networks on topics carrying today’s news.
Online Publishing is a great adventure and a real job. It has it’s secrets and its rules. We have forged a solid track record in quality publishing with Semiomantics and so do all users of Semiomantics scripts.
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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
Acropolis Museum | Culture
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