Nike Kicks a hot Seller

Our Sneaker, kicks and pumps project for Gobal Sports Lon­don is pro­gress­ing and we are about to final­ize the site. In con­nec­tion with this com­mer­cial project, there are a few inter­est­ing ques­tions aris­ing  which will impact on the fur­ther devel­op­ment of the site and its con­ver­sion rate.

Seman­tics are of the utmost impor­tance on any com­mer­cial web­site, even more when we are talk­ing about a trendy prod­uct with a pri­mary tar­get mar­ket in the age group between 12 and 32. Kicks are more than shoes or sports­wear, they are a means of com­mu­ni­ca­tion. What ear­lier would have described as a sta­tus sym­bol is today the expres­sion of indi­vid­u­al­ity, style, taste, it’s groovy!

What is true for the des­ig­na­tion of the shoes is true for the whole lan­guage used on a web site: it is the goal to cre­ate empa­thy and to com­mu­ni­cate with the tar­geted pub­lic choos­ing a vocab­u­lary under­stood and used by a major­ity of poten­tial prospects. The same applies for the choice of meta key­words: what good is it to use terms such as sports shoes and to be fun­da­men­tally right, if you are the last remain­ing dinosaur on the planed who can­not call a Kick a Kick?

The result would just be: you would be tar­get­ing other dinosaurs who have not the slight­est under­stand­ing about the impor­tance a kick can have in the brain of a rapper.

What would a typ­i­cal Kick freak type into Google to find those Nike Kicks he is look­ing for so des­per­ately? Prob­a­bly not: sports shoes but rather Kicks or Sneak­ers or then just the brand and model, or part of the model description.

Here you have a great exam­ple: what would peo­ple type in to find these Nike Playsta­tion Kicks? Nike or Playsta­tion Kicks? Or would they go for their pre­ferred shop?

And if they went for their pre­ferred shop, how would they call the shop? Global Sports US or Global Sports, or just Global? Would they add Lon­don to the name? Or the street name?

Tar­get assess­ment is of para­mount impor­tance here.

For shop own­ers it is impor­tant to know, how cus­tomers refer to the shop in order to tag the rel­e­vant key­words. Global Sports US is the domain name. I come across names such as Global Sports USA, Global Sports, Global, Global NYC, Global LDN or Global Lon­don and more. Brand­ing the shop’s name is dif­fi­cult with such an array of expres­sions. May be a cus­tomer query could give some con­clu­sive ideas. besides the shop name, I would guess that the brand names in rela­tion with the City could be an inter­est­ing hook as well as links to UK, Europe or USA  for what con­cerns Global NYC.

Impor­tant: Cus­tomers who don’t know the shops URL by heart must be able to find it on Google: I would type in Global Sports Lon­don for exam­ple; but would Global’s cus­tomers do the same?

More soon.

• hot nike kicks
• nike pumps
• us kicks seller

Related posts:

1. Global Sports US
2. Global NYC Soho

Tags: Global LDN, Global London, Global NYC, Global Sports London, Global Sports NYC, Nike, Nike Kicks, Nike Playstation, Nike Pumps, Nike Sneakers, Yorgo Nestoridis

This entry was posted on May 12, 2009 at 3:42 pm and is filed under Global, Global London, Global NYC, Global Sports, Global Sports US, Nike Kicks, Nike Sneakers, Yorgo Nestoridis, YORGOO Press. You can follow any responses to this entry through the RSS 2.0 feed.