Noordhoek Property

Noord­hoek South Africa is not a vil­lage like all the other vil­lages in this world: Noord­hoek is a test Vil­lage for YORGOO Media. Today we look at Noordhoek’s most expen­sive property.

Let’s make it clear: the most expen­sive prop­erty is … Inter­net Prop­erty. Imag­ine the fol­low­ing: if you pay for an online ad of 1 square cen­time­ter say $5 per month or $ 60 per year, then 1 square meter (about 10 square  feet) would return 10 000 times more or 600 000 bucks a year. How about 100 square meters, or thou­sand or an acre?

1 acre = 4 046.85642 m2

Mul­ti­ply 4046.85642 with 600 000 bucks and you get:  242.8113.852 $ and that’s just the annual return. Sell­ing it at say 6 times the annual return, you would end up sell­ing 1 acre of Noord­hoek for 1.456 bil­lion Dollars!

The exam­ple is absurd you say? Yes and no. Of course there is not 1 acre of Noord­hoek Prop­erty online (yet) but keep­ing the pro­por­tions, this is the value of online real estate.

Noord­hoek Surfing

There are two groups of peo­ple who need Noord­hoek Prop­erty: peo­ple from out­side who want to reach out for peo­ple vis­it­ing Noord­hoek related web­sites and then peo­ple from Noord­hoek who want to pro­mote their prod­ucts and ser­vices within the com­mu­nity and to peo­ple from outside.

Noordhoek’s name and pro­file is con­trolled by exter­nal web­sites such as tourism related direc­to­ries. This is true for most any town where there are few hotels or B&Bs or any sort of tourism or leisure infrastructure.

Noord­hoek is a Brand and a Key­word and it is there­fore a search term peo­ple inter­ested in Noord­hoek would use on the Google Search Engine to find out more about Noord­hoek. Who does this brand belong to?

Besides the legal aspects con­cern­ing domain reg­is­tra­tion using town names, fact is that the effec­tive own­er­ship may not be with the legal owner, but with the web­sites who pop up for exam­ple on Google Search returns. This is just the way the Inter­net works. In the­ory, any­one can go out and take the chal­lenge to top a key­word on Google with legal and legit­i­mate means.

If you mas­ter a key­word of any sig­nif­i­cance, you own an asset, an asset which can return cash.

Well, I will not be able to give you the recipe in just a few lines here. But watch out over the next few days what will hap­pen on Noo­ord­hoek related search terms on Google. You will see sites like Africa YORGOO Media, YORGOO Pub­lish­ing, Yorgo Nestoridis, YORGOO Press, Semi­oman­tics Net, YORGOO Blog or YORGOO South Africa show­ing up well accom­pa­nied by Bianca Gubalke, Auc­tion Talk Live, Noord­hoek YORGOO Media, Besma Bashier, Ycadmy, TradeOn­lin­eAuc­tions, Ale­jan­dra Neri and more.

All these sites are built on Semi­oman­tics Frame­works, prob­a­bly the best pub­lish­ing frame­work out there these days and def­i­nitely the best solu­tion to pub­lish effi­ciently con­tent and to deliver ads to tar­get at rea­sonnable cost.

Bianca Gubalke has started it: she took the oppor­tu­nity offered by YORGOO Media to test the com­bi­na­tion of high pro­file pub­lish­ing with social net­work­ing. Her site Noord­hoek YORGOO Media is just the begin­ning what could develop in a whole load of sites built by com­mu­nity mem­bers who can get Noord­hoek blog­ging frame­works for free. (Con­tact Bianca at bianca(at)ycademy.com).

The YORGOO media Frame­work allows to cre­ate online com­mu­ni­ties and vil­lages, social net­works orga­nized in groups, the­matic sec­tors of inter­est focus­ing on peo­ple and what they do or who they are in the con­text of their pre­ferred Top­ics, Towns or Interests.

We are look­ing at the per­for­mance of the Noord­hoek tests with the utmost inter­est as it can well be an exam­ple for many other towns and communities.

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Tags: Bianca Gubalke, Google, Noordhoek, Noordhoek Property, South Africa, Yorgo Nestoridis, YORGOO Media, YORGOO Press, YORGOO Publishing

This entry was posted on May 19, 2009 at 12:35 pm and is filed under Blog Master Class, Garden Route Publishing, Yorgo Nestoridis. You can follow any responses to this entry through the RSS 2.0 feed.