Protect your Website Content

One major frus­tra­tions of authors, edi­tors and pub­lish­ers of orig­i­nal con­tent is con­tent scrap­ing. The fol­low­ing series of posts show some of the pos­si­bil­i­ties we have to pro­tect our con­tent. while still leav­ing a door open for peo­ple who would like to import our feeds into their feed reader.

Max­i­mum pro­tec­tion means min­i­mum of com­mu­ni­ca­tion. We can pro­tect our posts and other con­tent by hid­ing on pass­word pro­tected pages, with the con­se­quence that nei­ther Google nor a pass­ing vis­i­tor will be able to read your con­tent, unless they get a pass­word and  log in to access your content.

Our objec­tive is there­fore to allow access, while pro­tect­ing. In any case there will always be a risk that the con­tent is scraped, a risk we have to live with for as long as we want to communicate.

You have copy­rights to your orig­i­nal con­tent, no doubt. But do you have the means to defend those rights and to impose them through­out the Inter­net? Do you have the means to even mon­i­tor scrap­ping? Total or par­tial scrapping?

Let’s be hon­est and admit: we do not have the means to do so. Means can be time or money to go inter­na­tion­ally after peo­ple vio­lat­ing your rights. Means can also be tech­nol­ogy allow­ing to mon­i­tor, track, screen and spi­der the net for even­tual vio­la­tions or infringements.

On your own site, you con­tent usu­ally is embed­ded in a branded envi­ron­ment con­trolled by you. The ori­gin of the con­tent is sup­posed to be yours. A Copy­right notice often at the bot­tom of the page, sig­nals your rights. On your own site, you can pub­lish what and how you wish with the goal to pro­tect and brand your content.

How about off-site pro­tec­tion? Did you pro­tect your feed, the post as such, text and images or other media in a way sat­is­fac­tory to you? If your post is syn­di­cated into some­one else’s frame­work, your copy­right notices on the bot­tom of your site will not appear, nor your header, nor your about page. Your post is just imported into another frame­work let­ting the owner of that frame­work profit from your con­tent by reach­ing bet­ter Google rank­ing and list­ing, by get­ting more traf­fic and ulti­mately more cash from the ads asso­ci­ated in his frame with your post.

Off-site pro­tec­tion has to do with the way you edit your mate­ri­als (text and media). Most peo­ple use Brand Stamps, Water­marks, Author Notices and Links to the Orig­i­nal pub­li­ca­tion. It’s effi­cient for as long as the scrap­ping pub­lisher does not neu­tral­ize links or even elim­i­nate your notices and media. How­ever, you still lose the finan­cial ben­e­fits result­ing from the asso­ci­a­tion of your con­tent with ads.

You could build com­mer­cial links into your post and ad copy­right notices to feeds, posts and media: don’t overdo it as you may cre­ate an unbal­anced post where your brand links pre­vail over the impor­tance of the fac­tual con­tent of the post, reduc­ing it’s chances to be well listed by search engines as the over­all rel­e­vance decreases.

At Semi­oman­tics we offer inte­grated solu­tions for on-site and off-site pro­tec­tion with­out reduc­ing our free­dom of com­mu­ni­ca­tion and with­out reduc­ing the flow of information.

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Related posts:

1. Nike Kicks in London
2. Buy Nike Kicks in Lon­don at Global Sports
3. Deal­ing with Images on your Blog
4. Con­tra­dic­tory Copy­right issue on Pirate Bay
5. Bud­dy­Press Yor­goo Media

Tags: Brotect your website content, Copyrights, How to Blog, Protect Content, Protect Images, Protect Media, Protect Posts, Semiomantics, Yorgo Nestoridis

This entry was posted on May 23, 2009 at 7:11 pm and is filed under Blog Master Class, How to Blog, Yorgo Nestoridis. You can follow any responses to this entry through the RSS 2.0 feed.