Social Network Publishing

Social Net­work Pub­lish­ing is task which aims to reach out for users of social net­works by mak­ing valu­able con­tent avail­able in social net­works. In other terms, we aim to become vis­i­ble on the search results inside Social Networks.

In gen­eral as a web pub­lisher we make our con­tent avail­able to the pub­lic and hence to search engines, such as Google. Google does not reflect how­ever the con­tent pro­duced inside Social Net­works. Social Net­works run their own inter­nal search engines paired with par­tic­u­lar sets of fil­ters, such as geo-targeting, age groups, lan­guage and more. To become vis­i­ble on search results within Social Net­works, con­tent must be pub­lished and made avail­able inside the social net­works… at least that’s what most peo­ple may think.

We will show you here below that this is not the absolute truth of the story.

Dur­ing the past 12 months Face­book has opened it’s closed house to many ‘exter­nal sources’ one of them being exter­nal search engines; MySpace has had a web search func­tion much earlier.

Exter­nal Web search can now be found in Face­book and it is inter­est­ing to com­pare search results.

In Face­book we find Bing pow­ered Search results (of course, since Microsoft has invested over $200 mil­lion in Facebook):

Yorgo Nestoridis on Face­book Bing Search

Inter­est­ingly the results with direct Bing search are not exactly the same:

Yorgo Nestoridis on Bing Search

A com­par­i­son with Yahoo and Google reviels fur­ther differences:

Yorgo Nestoridis on Yahoo Search

All the above search results seem to be extremely hooked to the domain name, more in any case than the Google Top 10 returns:

Google Top 10 for Yorgo Nestoridis

Google seems to be more sen­si­tive to aggre­ga­tion and backlinks.

The inter­nal Face­book Search Engine returns results just from inside Face­book; inter­est­ing to get in con­trol of those results as well …

Yorgo Nestoridis on Facebook’s Inter­nal Search

The impact of an own account to con­trol your name returns is evident.

From the above we can draw a cer­tain num­ber of con­clu­sions we will dis­cuss at Tuesday’s Ycad­emy call.

Build­ing and imple­ment­ing a Social Net­work Pub­lish­ing Strat­egy is not an easy but an inter­est­ing task. At Ycad­emy we work with you to get around tech­ni­cal dif­fi­cul­ties to achieve extra­or­di­nary results.

To join Ycad­emy Train­ings, Sem­i­nars and Coach­ing con­tact Bianca Gubalke.

• yorgo net­works
• face­book internal
• google social net­work publish
• social net­work­ing inter­nal and exter­nal search

Related posts:

1. Social Net­work Pub­lish­ing 2
2. Social Net­work Publishing
3. Social Net­work Pub­lish­ing Tops Google
4. Social Net­work Pub­lish­ing Model
5. Social Net­work Pub­lish­ing and Mar­ket­ing Seminar

Tags: Bing, Facebook, Google, Microsoft, Yahoo, Ycademy, Yorgo Nestoridis

This entry was posted on October 26, 2009 at 12:23 pm and is filed under Facebook, Google Top 10, Online Seminar, Social Network Publishing, Trainings Coaching and Seminars, Ycademy, Yorgo Nestoridis, yorgo nestoridis social media. You can follow any responses to this entry through the RSS 2.0 feed.