The Purpose of a Website

What is the pur­pose of a web­site? And why would you want to have a web­site if you can get free access to other people’s web­sites such as to Face­book, Twit­ter, MySpace,YouTube and others?

For busi­nesses, the pri­mary pur­pose of a web­site is to expand busi­ness and to mark a pres­ence where exist­ing and prospect cus­tomers can be met.  A web­site allows to bring the sales pipeline right in front of cus­tomers, allow­ing for 24/24 sales activ­ity, fol­low up and prod­uct deliv­ery (for dig­i­tal prod­ucts and auto­mated services).

Best Kicks at Global Sports US

An impor­tant pur­pose of a web­site is to build and expand brand recog­ni­tion. In a fast mov­ing soci­ety where visual recog­ni­tion is impor­tant, a per­ma­nent visual pres­ence helps to build a reflex. For exam­ple: if you see Tax­Mart­Pro ads for online tax fil­ing all over the place, the day you need their ser­vices, you remem­ber the name and you will look for that com­pany specif­i­cally to find the solu­tion to your problem.

The rep­u­ta­tion of a com­pany is defined by what other peo­ple say about it. For any busi­ness it has become a must, not to aban­don Image Build­ing to third party com­ments, but to get involved in the process of steer­ing the pub­lic per­cep­tion of the busi­ness and it’s prod­ucts, man­age­ment and culture.

A web­site allows to reach out for new mar­kets and to be avail­able to poten­tial cus­tomers in tar­geted envi­ron­ments, such as social networks.

An impor­tant pur­pose of a web­site can be to allow 24/24 com­mu­ni­ca­tion with cus­tomers, be it for follow-up and cus­tomer care ser­vices, sup­port or to build con­ver­sa­tion with inter­ested par­ties con­cern­ing the com­pany, the prod­ucts or more. This last pur­pose pro­vides com­pa­nies with feed-back which can be ana­lyzed and give a fair idea about per­cep­tion and as the case may be popularity.

Con­nect with Google Wave

An impor­tant pur­pose of a web­site can be to let other peo­ple build your busi­ness. The best exam­ple are Social Net­works or Google. All the con­tent, which is the essence is pro­vided by the Mem­bers or Pub­lish­ers, who also build the con­ver­sa­tion, the traf­fic and who con­sti­tute the prospect leads at the same time.More tra­di­tional mod­els, such as affil­i­ate pro­grams have the same pur­pose, how­ever affil­i­ates are paid in liq­uid for result­ing sales or mar­ket­ing efforts.

Build­ing an online busi­ness struc­ture is cheaper than build­ing an offline shop down-town. Also, open source projects allow to achieve prod­uct devel­op­ment with­out devel­op­ment cost, since devel­op­ers will con­tribute for free; exam­ples: Google Wave, Word­Press, Dru­pal, Joomla and more.

An inter­est­ing pur­pose of a web­site is to decrease adver­tis­ing cost per sale. The inter­net rev­o­lu­tion has entailed an adver­tis­ing rev­o­lu­tion. Every­body has the same chances to gain high vis­i­bil­ity, using for exam­ple Google Ads or Search Engine Opti­miza­tion. The cost is rel­a­tively small com­pared with the poten­tial output.

Semi­oman­tics and Ycad­emy build cus­tomized pur­pose focused web­sites. While Semi­oman­tics pro­vides the tech­ni­cal ser­vices and infra­struc­ture, Ycad­emy pro­vides the edu­ca­tional com­po­nent which allows inter­ested par­ties to build their own sites or to com­mer­cial­ize sim­i­lar services.

• main com­mu­ni­ca­tion pur­pose of the website
• pur­pose of web­site communication
• pur­pose of cre­at­ing sport website
• com­mu­ni­ca­tion pur­pose of a website
• pur­pose of the web site
• com­mu­ni­cates the inten­tion of the website
• best­kicks net
• the com­mu­ni­ca­tion pur­pose of a website
• pur­pose of a website
• seven pur­poses for a website

Related posts:

1. Social Media Mar­ket­ing Seminar
2. Face­book and Home Business
3. The Inter­net beyond Face­book with YORGOO
4. Pro­tect your Web­site Con­tent 4
5. Socal Media Mar­ket­ing — Your Busi­ness on CNN

Tags: Brand recognition, Branding, Business Online, Customer Care, Facebook, Goodwill, Image Building, Lead Generation, MySpace, Purpose of a Website, Traffic, Twitter, YouTube

This entry was posted on November 18, 2009 at 11:50 am and is filed under Editorial, How to Build an Online Business, Media, Media Marketing Publishing, Social Media Marketing, Web Services, Yorgo Nestoridis. You can follow any responses to this entry through the RSS 2.0 feed.