The Purpose of a Website
What is the purpose of a website? And why would you want to have a website if you can get free access to other people’s websites such as to Facebook, Twitter, MySpace,YouTube and others?
Expand your Business to the Internet
For businesses, the primary purpose of a website is to expand business and to mark a presence where existing and prospect customers can be met. A website allows to bring the sales pipeline right in front of customers, allowing for 24/24 sales activity, follow up and product delivery (for digital products and automated services).
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Build Brand Recognition and Notoriety
An important purpose of a website is to build and expand brand recognition. In a fast moving society where visual recognition is important, a permanent visual presence helps to build a reflex. For example: if you see TaxMartPro ads for online tax filing all over the place, the day you need their services, you remember the name and you will look for that company specifically to find the solution to your problem.
Preserve and impact on the Image of the Business – Goodwill
The reputation of a company is defined by what other people say about it. For any business it has become a must, not to abandon Image Building to third party comments, but to get involved in the process of steering the public perception of the business and it’s products, management and culture.
A website allows to reach out for new markets and to be available to potential customers in targeted environments, such as social networks.
Increase the level of service to customers
An important purpose of a website can be to allow 24/24 communication with customers, be it for follow-up and customer care services, support or to build conversation with interested parties concerning the company, the products or more. This last purpose provides companies with feed-back which can be analyzed and give a fair idea about perception and as the case may be popularity.
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Let other people build your business
An important purpose of a website can be to let other people build your business. The best example are Social Networks or Google. All the content, which is the essence is provided by the Members or Publishers, who also build the conversation, the traffic and who constitute the prospect leads at the same time.More traditional models, such as affiliate programs have the same purpose, however affiliates are paid in liquid for resulting sales or marketing efforts.
Decrease development cost and business expansion budgets
Building an online business structure is cheaper than building an offline shop down-town. Also, open source projects allow to achieve product development without development cost, since developers will contribute for free; examples: Google Wave, WordPress, Drupal, Joomla and more.
Decrease advertising cost
An interesting purpose of a website is to decrease advertising cost per sale. The internet revolution has entailed an advertising revolution. Everybody has the same chances to gain high visibility, using for example Google Ads or Search Engine Optimization. The cost is relatively small compared with the potential output.
Semiomantics and Ycademy offer purpose oriented website building
Semiomantics and Ycademy build customized purpose focused websites. While Semiomantics provides the technical services and infrastructure, Ycademy provides the educational component which allows interested parties to build their own sites or to commercialize similar services.
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