Website Design

The look of your web­site is the first impres­sion vis­i­tors get about you, your busi­ness, your atti­tude and your pro­fes­sion­al­ism. Surf­ing the web we notice that hype sites have a dif­fer­ent look than pro­fes­sional well founded con­tent sites. Online Casi­nos look dif­fer­ently than well­ness sites and Gov­ern­ment sites look dif­fer­ent from per­sonal blogs.

The pre­sen­ta­tion is a ques­tion of your per­sonal pref­er­ences or also of your pro­fes­sional choice.

Ego cen­tered web sites are designed based on per­sonal pref­er­ences, such as a per­sonal blog. Ego cen­tered blogs are in first line here to please the cre­ator. The approach can be with­out com­pro­mise and high­light mainly con­tent of per­sonal interest.

Cus­tomer or Vis­i­tor Cen­tered web sites are built with a pur­pose to com­mu­ni­cate with a tar­geted audi­ence. The look is an impor­tant ele­ment of com­mu­ni­ca­tion, namely when it comes to the first impres­sion and the imme­di­ate empa­thy that can be built or blocked.

First things first: first comes the over all look and impres­sion, then the content.

The con­tent can be split into the sites sub­stan­tial con­tent and as the case may be the com­mer­cial con­tent (ads).

The Pub­lisher will decide about tar­geted audi­ence, mar­ket, look, pri­or­i­ties to fine tune then the over all look.

Niche Sites have a clear advan­tage: you tar­get a clearly defined audi­ence, you know what the audi­ence expects and you tune in func­tion of such expec­ta­tions and beyond.

If your site deals with Well­ness, Art, News, Sports, Cars and Strip-tease, you address dif­fer­ent tar­get key­words. Even if one and the same per­son can be inter­ested in all your cat­e­gories, tim­ing will become important:

If your vis­i­tor types into Google: Art and he ends up on a site with the look of a Strip-tease place, your first con­tact may not trig­ger the desired empa­thy. If on the other hand it’s time for a strip and your vis­i­tors is search­ing for that on Google an he then ends up on a site with the look of a weight loss site (with all it implies graph­i­cally, he may walk away with utmost frustration :-).

You there­fore may notice that Multi-Category and Multi-Target sites keep a rather neu­tral look, may be news paper like, press like or even very minimalist.

Here an exam­ple of the same con­tent, wrapped up differently:

Believe it or not: the site con­tent is iden­ti­cal on all three sites, but the look is com­pletely dif­fer­ent and will there­fore please tar­gets with dif­fer­ent expec­ta­tions. It is now a mat­ter of allo­cat­ing the con­tent cor­re­spond­ing to a par­tic­u­lar topic to the site with the cor­re­spond­ing look to cre­ate first impres­sion empathy.

Part of the YORGOO Pub­lish­ing Con­cept is to stream infor­ma­tion from Author’s sites to aggre­ga­tors and then to the appro­pri­ate niche sites.

The Author’s site often is per­sonal site, the aggre­ga­tor can be a news paper type site and the niche sites have each dif­fer­ent looks. The most flex­i­ble niche scripts are YORGOO Blaster and YORGOO Booster, whereas the Booster beats them all with the impres­sive first impres­sion cre­ated with the mega header.

• web design min­i­mal­ist yorgo
• design news site
• 3 dif­fer­ent news papers
• ego-centered web design
• news papers 3 examples

Related posts:

1. Pro­tect your Web­site Con­tent 4
2. Pro­tect your Web­site Content
3. Make Money with YORGOO Press
4. Word­Press 2.8 Baker
5. Yorgo Nestoridis New Semi­oman­tics Website

Tags: Look and Feel, Website Design, YORGOO Blaster, YORGOO Booster, YORGOO Publishing

This entry was posted on June 26, 2011 at 4:57 pm and is filed under Blog Master Class, Editorial, How to Blog, Publishing, Yorgo Nestoridis. You can follow any responses to this entry through the RSS 2.0 feed.