Ycademy Online Publishing Seminar

September 21, 2010
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How to Cre­ate your Pub­lish­ing Network

The Ycad­emy Sep­tem­ber Sem­i­nar will focus on build­ing a per­sonal pub­lish­ing net­work and then to link it with other net­works. The goal is to increase vis­i­bil­ity and impact on Google and other Search Engines as well as on aggregators.

The Basic Net­work Structure

Accord­ing to the YORGOO Pub­lish­ing Model we are look­ing first at a three level in-house struc­ture; there­after we link with exter­nal networks.

YORGOO TimesThe in-house Pub­lish­ing Structure

The cen­ter piece of the mini net­work is a News­pa­per or Mag­a­zine type of a web­site aggre­gat­ing a unique mix of con­tent which can be more or less broad.

The News­pa­per is fed by authors who pro­vide cat­e­gory related con­tent via RSS. The first such author is the owner of the net­work via his per­sonal author site. Addi­tional authors con­tribute to increase con­tent, diver­sity and to make the place more inter­est­ing for readers.

On the third level we place niche sites which cor­re­spond to tar­geted extracts from the News­pa­per or Mag­a­zine site.

The exter­nal Pub­lish­ing Structure

Here we con­sider namely

  • Aggre­ga­tors
  • Social Net­works
  • Media Net­works
  • Friendly Web­sites
  • and more

This topic will be explained and imple­mented dur­ing the seminar.

Search Engine Optimization

SEO will be a spe­cial issue at the Sem­i­nar. All par­tic­i­pants will use Semi­oman­tics Scripts tuned for aggres­sive con­fig­u­ra­tion. We will present step by step a rec­om­mended con­fig­u­ra­tion for each site on each level.

The Author Blog

In most cases, the Author Blog is a Semi­oman­tics XO site with quite a diver­si­fied and com­plex cat­e­gory and tag struc­ture. Authors how­ever tend to spe­cial­ize on a few main top­ics (cat­e­gories) which would con­sti­tute the rec­om­mended pri­mary cat­e­gories of the respec­tive news­pa­per sites.

The News­pa­per Site

In fact each news­pa­per owner pro­vides a par­tic­u­lar mix of top­ics designed to attract the tar­geted read­er­ship. In the ideal case the mix is func­tion of the main inter­est of the edi­tor and likely to cor­re­spond to the main cat­e­gories in his author blog.In addi­tion each News­pa­per edi­tor may add exter­nal authors and their con­tent in func­tion of the require­ments of the project. Impor­tant: only pub­lish con­tent with the autho­riza­tion of the exter­nal authors and respect copy­right notices; all par­tic­i­pants agree to allow all the other par­tic­i­pants to syn­di­cate con­tent from their networks.

News­pa­per sites are built on Semi­oman­tics News­Cast or its suc­ces­sor script. The sites are pro­vided and boosted by YORGOO Press.

The Niche Sites

These sites are tra­di­tion­ally YORGOO Blasters or Boost­ers. License hold­ers may also use XO or News­Cast scripts for the pur­pose whereas it is impor­tant to take into account the par­tic­u­lar edit­ing require­ments of these two scripts.

Spe­cial Con­fig­u­ra­tion of Blaster or Booster type sites will be demon­strated at the Seminar.

Pre-requisites

It is of para­mount impor­tance that par­tic­i­pants pre­pare their pub­lish­ing struc­ture before the sem­i­nar. This week’s daily calls will help to pre­pare these struc­tures. Also, we will pub­lish a sam­ple based on my own model and pub­lish it for ref­er­ence before the seminar.

Incom­ing search terms:

Related posts:

  1. Google Top 10 Online Sem­i­nar July 2009
  2. Social Net­work Pub­lish­ing 2.0 — Seminar
  3. Word­Press Sem­i­nar by Ycademy
  4. Ycad­emy Sem­i­nar: How to Build an Online Business
  5. Social Net­work Pub­lish­ing and Mar­ket­ing Seminar

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