Ycademy Online Seminar February 2009

April 28, 2011
By

Con­tent Man­age­ment, Edit­ing and Pub­lish­ing Online Sem­i­nar by Ycademy

The Online Sem­i­nar starts at 1 pm GMT (Lon­don) and ends at 9 pm GMT on both days. Breaks for Lunch/dinner at 6 pm GMT.

Agenda:

Ycad­emy Stage

Sat­ur­day, Feb­ru­ary 21, 2009

1. What is Con­tent Management

Basics and under­stand­ing Con­tent Man­age­ment and its benefits.

 

2. Con­tent Man­age­ment Systems

Joomla, Dru­pal, Typo3, Word­Press and oth­ers, spe­cial focus on Word­Press; why blog­ging soft­ware evolves to CMS. How Semi­oman­tics and YORGOO Blaster fits into Con­tent Management.

 

3. The 3 Caps: Author, Edi­tor, Publisher

The typ­i­cal Home Busi­ness Devel­oper often wears the 3 dif­fer­ent caps and needs to dis­tin­guish the pur­pose of each activ­ity. Con­tent Man­age­ment sim­pli­fies the process.

 

4. How to cre­ate Con­tent (or how to write an arti­cle or post)

Why the post title should not exceed 63 char­ac­ters, what key­word to put into the title, why sub-titles are impor­tant, how to struc­ture a post, where to start when writ­ing an arti­cle, key-word search, how many key­words to stuff into your arti­cle, what kind of con­tent to add (media), how to research your topic.

 

5. How to edit your con­tent think­ing about Con­tent Management

How to edit text, images, pod casts, video and ads.

 

6. What makes a Blog­ging Star

Exam­ples and Conclusions 

(End of Day 1)

 

Edit­ing

 

Sun­day, Feb­ru­ary 22, 2009


1. What is Pub­lish­ing and Communicating?

 

2. The Pub­lish­ing Framework

Focus on Word­Press and YORGOO Blaster: dif­fer­ences between dif­fer­ent frame­works and the cri­te­ria for good publications.

 

3. Tweak and Hack your Framework

In other words: build and adapt your frame­work for your pur­pose and spe­cific needs as well as for the needs of your read­ers. On-site opti­miza­tion, Off-site opti­miza­tion, fea­tures, lay­out and design, style.

 

4. Keep con­trol of the Con­tent and flow of con­tent on your Site.

 

5. Expand your Site to a net­work of publications

The struc­ture of your own net­work of pub­li­ca­tions. Author­ity sites and boost­ing niche sites.

 

6. Aggre­ga­tion and Syndication

The col­lec­tion, orga­ni­za­tion and stream­ing of con­tent through out your net­work and beyond. Struc­ture, tech­nique and implementation.

 

7. Con­trol­ling the infor­ma­tion flow

Using the Aggre­ga­tor and design­ing a Con­tent Flow-chart.

 

8. Stream­ing to exter­nal Pub­li­ca­tions (off-site flow)

Once we have imple­mented our struc­ture and con­trol the on-site con­tent, we apply tar­geted pub­lish­ing strate­gies to off-site tar­gets, such as book-markers, social net­works and exter­nal aggre­ga­tors and publishers.

 

9. So, you want to be a Pub­lish­ing Star?

Auto­mated and man­ual tasks.

 

10. Con­clu­sions

Con­grat­u­la­tions, you have now your own pub­lish­ing network!

 

 

The Ses­sions will be recorded and Par­tic­i­pants and ticket own­ers will have access to all recordings.

Mate­ri­als: All mate­ri­als will be pro­vided, namely soft­ware, scripts and excer­cise mate­ri­als for the numer­ous work-shops. It’s all about implementation!

Tick­ets if still avail­able: please click HERE

Thank you for your interest.

Yorgo

Ycad­emy


Related posts:

  1. Ycad­emy and YORGOO Calls Feb­ru­ary 10, 2009
  2. Ycad­emy Online Sem­i­nar Decem­ber 12–13, 2009
  3. Google Top 10 Online Sem­i­nar July 2009
  4. Ycad­emy Online Pub­lish­ing Seminar
  5. Ycad­emy Sem­i­nar: How to Build an Online Business

Tags:

This entry was posted on April 28, 2011 at 7:10 am and is filed under Yorgo Nestoridis. You can follow any responses to this entry through the RSS 2.0 feed.