How to Publish your Newsletter

Recent prob­lems with mass email­ing from our mail servers have lead us to look for dif­fer­ent solu­tions unit­ing the advan­tages of email as well as of online pub­lish­ing. Online mail archives can be use­ful, namely if the mails can be pub­lished in a Search Engine Opti­mized way. We are test­ing our Semi­oman­tics tuned Newslet­ter on the YORGOO Pro Mail­ing List.

The basic idea is to send a newslet­ter to a mail­ing list in html or text form. The newslet­ter needs to be read­able offline and online. Mail archives need to be cre­ated chronologically.

Semi­oman­tics pro­vides the pub­lish­ing frame­work for the newslet­ter; this assures high vis­i­bil­ity and Search Engine Opti­miza­tion for each issue, sim­i­lar to posts on Semi­oman­tics tunes blogs.

Using Semi­oman­tics Frame­works pro­vides yet another ben­e­fit: recip­i­ents can eas­ily com­ment the online ver­sion of the post.

We use the YORGOO Pub­lish­ing pub­lish­ing model. Asso­ci­ated authors pro­vide con­tent which will be  post edited on the newslet­ter site. We dis­pose of dif­fer­ent pub­lish­ing for­mats: mail recip­i­ents can read mail online either in mail for­mat or in post format.

Depend­ing on feed-back received dur­ing the test phase we will decide on the final for­mat to use: if we encounter prob­lems send­ing rich text for­mat con­tain­ing media, we may just resign to post text pro­vid­ing a link to the online ver­sion. In such a case, there is no restric­tion to the con­tent of the newslet­ter. Rich text plus media may encounter lim­its when we hit email filters.

Newslet­ters can be gen­er­ated using a  Post Edi­tor or using an  Email Editor.

The YORGOO daily mail in the past has been a great, how­ever time con­sum­ing tool. We will test dif­fer­ent for­mats for daily, weekly and monthly mails. Post sum­maries could be mailed weekly or monthly, while daily posts could move out as they are edited.

We also may set dif­fer­ent timers for YORGOO Pros and YORGOO Stan­dard users.

New sub­scribers could addi­tion­ally profit from a built in Get Started Quickly Auto-responder system.

Mails will be sent out in small batches, spread­ing the mail­ing over 24 hours.

We appre­ci­ate your feed-back. Please com­ment exclu­sively the orig­i­nal post HERE.

Related posts:

1. Gar­den Route Newsletter
2. Pub­lish Your Own News Paper Online
3. YORGOO Press News
4. Pub­lish Google Maps
5. Busi­ness Card and Newslet­ter Design

Tags: How to publish a Newsletter, Yorgo Nestoridis, YORGOO News, YORGOO Newsletter

This entry was posted on June 19, 2011 at 4:57 pm and is filed under How to publish a Newsletter, YORGOO Daily Mail, YORGOO Newsletter. You can follow any responses to this entry through the RSS 2.0 feed.